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Guide to the Marvin B. Kunze papers, 1960-1988 and undated

Summary

Advertising executive who worked for Benton & Bowles and Young & Rubicam agencies in New York, Germany and Sweden. Collection includes print advertisements, storyboards, sketches, scripts for radio and television commercials, photographs, slides, other printed materials, audio tape reels and television commercials on videotape and 16mm and 35mm films. Companies represented include Benton & Bowles, Bushmill's, Chesebrough-Pond's, Drackett (Nutrament), Eastern Airlines, General Foods (Sanka, Yuban), Goodyear, Gulf Oil, Kemp Seafood, Piels beer, Procter & Gamble, Texaco, Trygg Hansa, United Fruit (Chiquita) and Young & Rubicam. Materials are in English, German and Swedish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11559
Title
Marvin B. Kunze papers
Date
1960-1988 and undated
Extent
3.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English, German, Swedish.

Collection Overview

Collection includes print advertisements, storyboards, sketches, scripts for radio and television commercials, photographs, slides, other printed materials, audio tape reels and television commercials on videotape and 16mm and 35mm films. Companies represented include Benton & Bowles, Bushmill's, Chesebrough-Pond's, Drackett (Nutrament), Eastern Airlines, General Foods (Sanka, Yuban), Goodyear, Gulf Oil, Kemp Seafood, Piels beer, Procter & Gamble, Texaco, Trygg Hansa, United Fruit (Chiquita) and Young & Rubicam. Materials are in English, German and Swedish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into two series: Professional files; Audiovisual materials.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Marvin B. Kunze papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Baumwoll & Tannen--Kemp Seafood, 1987
Box 1
Benton & Bowles--Photographs, slides from Bushmill trip, circa 1984
Box 1
Benton & Bowles--Print advertisements, 1980-1985
(2 folders)

Includes Bolla, Bushmills Whiskey; Texaco

Box 1
Benton & Bowles--Storyboards, 1975-1983
(2 folders)

Includes Eckrich Meats, Procter & Gamble (Crest, Full Course, Omni, Task), Yuban

Box 1
Biographical information, 1972-1980s
Box 1
Blakemore & Killough--Print advertisements, 1987
(2 folders)

Includes Advertising Age, Morgan Stanley

Box 1
D'Arcy Masius Benton & Bowles--Benefit Highlights, 1988
Box 1
Martell print advertisements, undated
Box 1
Printed material--Art Directors Annual fur werbung und zeitschriften (German and English), 1966
Box 3
Printed material--Young & Rubicam office profile, circa 1971
Box 3
U.S. commercials worked on, undated
Box 1
Young & Rubicam--Group photograph, 1960
Box 5
Young & Rubicam--Group photograph, circa 1961
(2 folders)
Box 2
Young & Rubicam--Print advertisements (Nutrament), 1975-1976
Box 2
Young & Rubicam--Print advertisements--Germany (United Fruit/Chiquita; USA Tourism; in German), circa 1970-1976
Box 2
Young & Rubicam--Print advertisements--Germany (Nutrament, Pond's, United Fruit/Chiquita; USA Tourism; in English and German, 1970-1977
(7 folders)
Box 4
Young & Rubicam--Print advertisements--Sweden (Trygg Hansa Insurance; in Swedish), circa 1971
Box 4
Young & Rubicam--Storyboards (Piels, Eastern Airlines), 1960-1966
Box 2
Young & Rubicam--Storyboards (Sanka), 1961
Box 2
Young & Rubicam--Transcripts of television commercials, undated

Includes work from Germany (Pond's, United Fruit/Chiquita, Ludwig Eches/Chantre, Oil of Olay) and Sweden (Trygg Hansa Insurance, Gevalia, Bregott, Opel Rallye, Mum 21)

Box 2
Behold "Presenter" :30, undated
Box AV1
Film-reel RL11559-F16-001
Benton & Bowles--Eckrich "Balloons", undated
Box AV1
Film-reel RL11559-F16-002
Benton & Bowles--Eckrich "He Likes It", undated
Box AV1
Film-reel RL11559-F16-003
Benton & Bowles--Texaco Fire Engine, undated
Box AV1
Film-reel RL11559-F16-004
Benton & Bowles--Texaco "Gasohol" :30, undated
Box AV1
Film-reel RL11559-F16-005
Benton & Bowles--Texaco "Hot Rocks" :30, undated
Box AV1
Film-reel RL11559-F16-006
Benton & Bowles--Texaco "Hot Rocks" :60, undated
Box AV1
Film-reel RL11559-F16-007
Benton & Bowles--Texaco "Montebello" Hop-79 :30, undated
Box AV1
Film-reel RL11559-F16-008
Benton & Bowles--Texaco "Montebello" H-II-79 :30, undated
Box AV1
Film-reel RL11559-F16-009
Benton & Bowles--Texaco "Montebello" H-II-79 :30, undated
Box AV1
Film-reel RL11559-F16-010
Compilation, undated

Goodyear "Glass Test"; Renuzit "Norman"; Behold "Crayon"; Windex "I Can See Clearly" "Submarine"; Gulf "Drain Change" "Hitchhiker"; Dash "Closet"; Lipton "Football" "Military"

Box AV1
Film-reel RL11559-F16-011
DJM1093--Klosterberg-Eddy/Sinular; Moran & Mint, undated
Box AV1
Film-reel RL11559-F16-012
Roy Anderson "Fazer", undated
Box AV1
Film-reel RL11559-F16-013
Swedish compilation, undated

Mum 21; Gevalia Coffee; Trygghansa; Eckrich animated spots

Box AV1
Film-reel RL11559-F16-014
Swedish compilation, undated

Opel Rallye; Bregott; Trygghansa Beach

Box AV1
Film-reel RL11559-F16-015
Young & Rubicam--Crest "Catapult", undated
Box AV1
Film-reel RL11559-F16-016
Young & Rubicam--Crest "Underground", undated
Box AV1
Film-reel RL11559-F16-017
Young & Rubicam--Dash "Closet", undated
Box AV1
Film-reel RL11559-F16-018
Young & Rubicam--Dash "Gang Disco", undated
Box AV1
Film-reel RL11559-F16-019
Young & Rubicam--Gulf compilation, undated

Enough; Parking Lot; Snorkel; Check Research

Box AV1
Film-reel RL11559-F16-020
Young & Rubicam--Gulf "Drain and Change" :30, undated
Box AV1
Film-reel RL11559-F16-021
Young & Rubicam--Gulf "Hitchiker" :60, undated
Box AV1
Film-reel RL11559-F16-022
Young & Rubicam--Gulf "Hitchiker" :30, undated
Box AV1
Film-reel RL11559-F16-023
Young & Rubicam--Gulf "Hitchiker" :30, undated
Box AV1
Film-reel RL11559-F16-024
Young & Rubicam--Gulf "Old Couple" :30, undated
Box AV1
Film-reel RL11559-F16-025
German compilation, undated

Pond's "Second Face"; Chiquita "Astronaut"; Oil of Olay "Verushka"; Chantre "Customs"

Box AV1
Film-reel RL11559-F35-001
Kelso Herston Entreprises show reel, undated
Box AV1
Audio-reel RL11559-RR-001
Benton & Bowles--Bolla Brut "Party" :30 Umatic, 1983
Box AV1
Video-cassette RL11559-UMATIC-001
Marvin Kunze sample reel (Copy) Umatic, undated
Box AV1
Video-cassette RL11559-UMATIC-002
Marvin Kunze sample reel (Master) Umatic, undated

Includes: Goodyear, Windex, Gulf, Lipton, Bolla, Crest, Eckrich, Yuban, German Pond's, Astronaut, Verushka, Shantray, Opel Rallye, Nipples, Boat, Margarine, Slick Tire, Old Lady

Box AV1
Video-cassette RL11559-UMATIC-003
Marvin Kunze short reel Umatic, undated
Box AV1
Video-cassette RL11559-UMATIC-004
Young & Rubicam--Gulf Oil "Drain and Change" Umatic, 1976
Box AV1
Video-cassette RL11559-UMATIC-005
 

Historical Note

Advertising executive who worked for Benton & Bowles and Young & Rubicam agencies in New York, Germany and Sweden. Born 1929. Graduate Pratt Institute (Advertising Design) 1950. Started career at Benton & Bowles as an apprentice Art Director(New York) 1950. Military service 1951-1953; Young & Rubicam: Television Art Director, Art Supervisor (New York)1953-1964; Associate Creative Director (New York) 1964-1968; Vice President/Creative Director (Frenkfurt, Germany) 1968-1970; Vice President/Creative Director (Stockholm, Sweden) 1970-1973; Associate Creative Director/Director of Television and Radio Production (Frankfurt) 1973-1975; Associate Creative Director (New York) 1975-1978. Benton & Bowles: Creative Supervisor (New York) 1978-1986. Freelance: Blakemore & Killough, and Baumwoll & Tannen 1986-1987.

Related Material

Related materials may be found in the following Hartman Center collections:

Adrienne Cohen papers;

Arthur Einstein papers;

D'Arcy Masius Benton & Bowles Archives;

J. Walter Thompson Company. Domestic Advertisements;

J. Walter Thompson Company. International Advertisements;

Victor G. Bloede papers


Click to find related materials at Duke University Libraries.

Provenance

The Marvin B. Kunze papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2017.

Processing Information

Processed by Richard Collier, Dec. 2017;

Accessions described in this collection guide: 2017-0206