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Guide to the George Lois papers, 1985-1991

Summary

Advertising executive based in New York; partner in several different agencies over time. Collection consists of two case studies, for ESPN and Tommy Hilfiger's Murjani campaign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11517
Title
George Lois papers
Date
1985-1991
Extent
0.2 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection consists of two case studies, for ESPN and Tommy Hilfiger's Murjani campaign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], George Lois papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

ESPN (Lois/GGK), 1991
Box 1
Tommy Hilfiger: Murjani International Advertising Campaign (Lois Pitts Gershon Pon/GGK), 1985
Box 1
 

Historical Note

Advertising executive based in New York; partner in several different agencies over time. Born 1931 New York. U.S. Army Discharge 1954; CBS 1954; Lennen & Newell 1957; Sudler & Hennessey 1957; Doyle Dane Bernbach 1959; Papert Koenig Lois 1960; Lois Holland Callaway 1967; Creamer Lois 1977; Lois Pitts Gershon 1978; Lois/GGK 1985; Lois/USA 1991.

Related Material

Related materials may be found in the following Hartman Center collections:

Arthur Einstein papers;

Bates Worldwide, Inc. records;

J. Walter Thompson Company Acount Files;

Leonard Sirowitz papers


Click to find related materials at Duke University Libraries.

Provenance

The George Lois papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2012. Gift of Elaine Eisner.

Processing Information

Processed by Richard Collier, Sept. 2017