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Guide to the McCann-Erickson Worldwide vertical files, 1914-1997 and undated

Summary

McCann Erickson Worldwide is an American advertising agency founded in 1930, now part of the Interpublic Group of Companies. It is headquartered in New York. The collection consists of reference files by topic. The files include research reports, periodicals, maps, clippings, brochures and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11412
Title
McCann-Erickson Worldwide vertical files
Date
1914-1997 and undated
Extent
111.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

The collection spans 1914-1997 with the bulk of materials spanning 1926-1979 and consists of reference files by topic. The files include research reports, periodicals, maps, clippings, brochures and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized numerically by topic classification.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], McCann-Erickson Worldwide vertical files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

1A: Business conditions (Forecasts, indexes, Gross National Product), 1950-1979
Box 1
1A: Business conditions (Forecasts, indexes, Gross National Product), 1976
Box 52
2A: Market data--Spanish, 1971-1977
Box 1
2A: Market data--Women, 1957-1975
Box 1
2B-1: Population--Census data (Marriages, families, households), 1940-1978
Box 1
2B-3: Population--Vital statistics, 1964-1977
Box 1
2B-3: Population--Vital statistics, 1964-1977
Box 2
2B-3: Population--Vital statistics (Marriage, birth, divorce), 1965-1977
Box 2
2B-3: Population--Vital statistics (Geriatrics), 1964-1966
Box 2
2C: Income (Personal, families), 1951-1978
Box 2
2D: Youth market, 1958-1976
Box 2
2D: Youth market, 1951-1978
Box 3
2D: Youth market, 1967-1971
Box 52
2D: Youth market--Seventeen Magazine reports, 1972-1976
Box 3
2E: Financial/Economy, 1933-1978
Box 3
2F: Price Index/Cost of living, 1940-1977
Box 3
2G-1: Business--Capital expenditures, 1944-1977
Box 3
2G-2: Business--Industry, 1959-1977
Box 3
2G-3: Business--Wages and employment, 1948-1978
Box 3
2G-3: Business--Wages and employment, 1948-1978
Box 4
2H: Business--Consumer attitudes/Spending, 1932-1978
Box 4
2I: Business--International (Trade, investment, balance of payments), 1957-1978
Box 4
2J: Business--Farm data, 1947-1978
Box 4
2K: Business--Business failure, 1947-1974
Box 4
2L: Business--Negro market, 1942-1977
Box 4
2M: Business--Office and business management, 1952-1976
Box 4
2N: Business--Corporate acquisition/Mergers, 1948-1978
Box 5
3A: Corporate--Robinson Patman Act, 1936
Box 5
3A: Corporate--Legal issues, 1927-1976
Box 5
3B: Corporate--Advertising liability, 1937-1941
Box 5
3C: Corporate--Patent and copyright, 1930-1977
Box 5
3D: Corporate--Taxes, 1956-1971
Box 5
3D: Corporate--Taxes--DuPont, The Story of Taxes, 1957
Box 52
4A: Commercial and trade organizations, 1957-1973
Box 5
4C: American Management Association publications, 1964-1974
Box 5
5A: Marketing--Marketing practice, 1957-1978
Box 5
5A: Marketing--Marketing practice, 1957-1978
Box 6
5A: Marketing--McCann Erickson, Management Work of Marketing in a Durable Goods Business, 1951
Folder 1
5B: Marketing--Cooperative marketing, 1943-1963
Box 6
5B: Marketing--Cooperative marketing, 1962
Box 52
5C: Marketing--Premiums/Consumer profit-sharing/Trading stamps, 1919-1979
Box 6
5C: Marketing--Premiums/Consumer profit-sharing/Trading stamps, 1976-1979
Box 52
5C: Marketing--Goodwin Plan, 1933-1939
Box 6
5E: Marketing--Installment sales/Credit cards, 1939-1977
Box 6
5G-1: Buying habits, 1930-1979
Box 7
5G-1A: Buying influence surveys, 1933-1977
Box 7
5G-1A: Buying influence surveys, 1961-1968
Box 53
5G-1D: Wage Earner Forum, 1961-1963
Box 7
5G-1E: Brand Habits of American Families, 1950
Box 7
5G-1E: Modern Magazine Survey of Health and Beauty Products, 1934-1959
Box 7
5G-1E: Modern Magazine Survey of Homemaking, 1941-1952
Box 7
5G-1E: Modern Magazine Survey of Homemaking, 1941-1952
Box 8
5G-1E: Modern Magazine Survey of Housekeeping/Housekeeping Habits, 1938-1940
Box 8
5G-2: Retail, 1951-1970
Box 8
5G-4: Retail--Television advertising--Brand comparisons, 1966-1968
Box 8
5H: Retail--Samples and demonstrations, 1949-1963
Box 8
5J: Retail--Trade-in offers, 1947-1957
Box 8
5K: Retail--Trading areas (Market testing, research), 1947-1979
Box 9
6A: Distribution, 1946-1968
Box 9
6B: Mailing lists/Direct marketing, 1946-1978
Box 9
6D: Broker/Jobber/Wholesale, 1937-1974
Box 9
6E: Discounter/Discount retail, 1952-1978
Box 9
6F: Retail, 1961-1975
Box 9
6F-1: Retail merchandising, 1952-1978
Box 10
6G: Department stores, 1948-1978
Box 10
6G: Department stores, 1963
Box 52
6I: Variety stores, 1952-1978
Box 10
6I: Variety stores, 1961
Box 52
6I: Variety stores--Chain variety stores map, 1960
Folder 1
6J: Vending machines, 1949-1974
Box 10
6K: Telephone sales, 1939-1978
Box 10
7A: Sales--Organization and management, 1947-1978
Box 10
7B: Sales--Salesman training, 1947-1978
Box 11
7C: Sales--Salesmen compensation, 1950-1976
Box 11
7D: Sales--Sales contests, 1929-1975
Box 11
7E: Sales--Sales conventions, 1945-1971
Box 11
7F: Sales--Sales quotas, 1927-1972
Box 11
7G: Sales--Sales forecasting, 1929-1970
Box 11
9A: Brands and trademarks, 1923-1979
Box 11
9E: Brands--National brands, 1947-1977
Box 11
9F: Brands--Private labels, 1949-1977
Box 12
9H: Brands--Corporate name changes, 1942-1977
Box 12
10: Packaging, 1944-1978
Box 12
10: Packaging--Multi-packs, 1958
Box 12
12A: Research--General, 1939-1976
Box 12
12B-1: Research--Marketing research/Psychographics, 1935-1979
Box 12
12B-1: Research--Marketing research/Psychographics, 1935-1979
Box 13
12B-2: Research--Consumer testing/surveys, 1935-1965
Box 13
12C: Research--Media research/Dassault Awards, 1948-1978
Box 13
12E: Research--Product research, 1947-1974
Box 13
13: Research--Sampling, 1939-1979
Box 13
14: New products/Product development, 1938-1979
Box 13
14: New products/Product development, 1938-1979
Box 14
14: New products/Product development, 1938
Box 54
15B-1: Advertising in wartime, 1940-1944
Box 14
15B-1: Advertising in wartime--Committee on Public Information, Government War Advertising, 1918
Box 55
15B-1: Advertising in wartime--World War II posters, circa 1943
Folder 1
16: Automation, 1953-1970
Box 14
20A: Advertising--General, 1935-1979
Box 14
20A: Advertising--General, 1972
Box 55
20B: Advertising--History, 1925-1968
Box 15
20B: Advertising--History, 1956-1959
Box 55
20B: Advertising--History--A Century of Town and Country Advertising, 1946
Box 55
20B: Advertising--History--Ladies Home Journal 75 Years of Advertising to Women, 1958
Box 55
20B: Advertising--History--The Story of Advertising poster, 1944
Folder 1
20D: Advertising--Awards, 1931-1971
Box 15
20D: Advertising--Awards--Harvard Advertising Awards (1926-1930), Andy (1966, 1926-1966
Box 55
20E: Advertising--Recruitment, 1948-1976
Box 15
20F: Advertising--Regulation/Consumer protection/False and misleading advertising, 1940-1979
Box 15
20G: Advertising--Continuity, 1941-1976
Box 15
21: Advertising--Psychology/Motivation, 1948-1973
Box 16
22: Advertising--Economic justification, 1929-1978
Box 16
25: Advertising--International, 1944-1978
Box 16
28B-1: Advertising--Agency billings, 1935-1971
Box 17
28C: Advertising--Cooperative, 1935-1979
Box 17
29A: Advertising--Copy, 1930-1976
Box 17
29B: Advertising--Long vs. short copy, 1925-1975
Box 17
29C: Advertising--Copy appeals, 1924-1978
Box 17
29E: Advertising--Seasonal copy, 1928-1964
Box 17
29F: Advertising--Advertorials, 1949-1968
Box 18
29G: Advertising--Slogans, 1925-1967
Box 18
29H: Advertising--Testimonials and celebrity endorsements, 1929-1978
Box 18
29I: Advertising--American Way of Living, 1954-1976
Box 18
29I: Advertising--Institutional/Corporate, 1937-1978
Box 18
29J: Advertising--Advertising and product quality, 1932-1947
Box 18
29K: Advertising--Copy testing, 1926-1979
Box 18
29K: Advertising--Copy testing, 1942
Box 55
47: Advertising--Magazines and magazine advertising, 1945-1976
Box 18
48: Advertising--Newspapers and newspaper advertising, 1945-1977
Box 18
48: Advertising--Newspapers and newspaper advertising, 1964
Box 55
49: Advertising--Business papers, 1948-1967
Box 19
50: Advertising--Direct, Point of sale, 1949-1975
Box 19
100A: Food--Distribution costs, 1941-1954
Box 19
100D: Food--Grocery brokers/Wholesale, 1928-1969
Box 19
100E: Food--Independent grocers/Wagon jobbers, 1928-1976
Box 19
100F: Food--Grocery chain stores/Supermarkets/Grocery shopping habits, 1933-1979
Box 19
100G: Food--Food service industry, 1945-1971
Box 19
101A: Food and nutrition--General data/Recipes, 1931-1979
Box 19
101A: Food and nutrition--General data/Recipes, 1963
Box 56
101C: Food and nutrition--Infant care and feeding, 1939-1979
Box 20
101D: Food and nutrition--Weight control and diet, 1935-1970
Box 20
101E: Food and nutrition--Health and mortality/Vitamins, 1937-1979
Box 20
102A: Foods--Processed food, 1948-1979
Box 20
102B: Foods--Syrup/Molasses/Honey, 1934-1976
Box 20
102C: Foods--Frozen food, 1929-1979
Box 20
102C: Foods--Frozen food, 1929-1979
Box 21
102D: Foods--Dietetic, 1962-1979
Box 21
103D: Foods--Rice, 1932-1978
Box 21
103E: Foods--Shortening, 1930-1978
Box 21
103F: Foods--Cereals, 1930-1979
Box 21
104A: Foods--Canned, 1944-1979
Box 22
104B: Foods--Canned fruits, 1930-1979
Box 22
106A: Foods--Meats, 1927-1979
Box 22
106B: Foods--Fish and seafood, 1929-1978
Box 22
107A: Foods--Baking products, general, 1926-1978
Box 22
107A: Foods--Baking products, general, 1926-1978
Box 23
107A: Foods--Baking products, vitamin-fortified bread and flour, 1931-1958
Box 23
107B: Foods--Bread, 1929-1979
Box 23
107C: Foods--Crackers, 1929-1979
Box 23
107D: Foods--Cakes and snack foods, 1934-1976
Box 23
107E: Foods--Dog and pet food, 1934-1979
Box 23
107E: Foods--Dog and pet food--Edwin Colbert, Origin of the Dog, 1939
Box 56
107F: Foods--Flour mixes, 1937-1978
Box 23
108A: Foods--Fresh fruits and vegetables, 1943-1966
Box 23
108B: Foods--Fresh fruit, 1926-1978
Box 24
108B: Foods--Fresh fruit--Citrus, 1965
Box 56
108C: Foods--Vegetables, 1927-1973
Box 24
108D: Foods--Nuts, 1932-1978
Box 24
109A: Beverages--General, 1929-1979
Box 24
109B-1: Beverages--Coffee, 1927-1972
Box 24
109B-1: Beverages--Coffee, 1960-1979
Box 25
109B-1: Beverages--Coffee--Pan American Coffee Bureau, 1954-1976
Box 25
109B-3: Beverages--Coffee makers (appliances), 1933-1975
Box 25
109C: Beverages--Tea, 1928-1983
Box 25
109D: Beverages--Cocoa and chocolate, 1932-1978
Box 25
109D: Beverages--Soft drinks, 1927-1960
Box 25
109D: Beverages--Soft drinks, 1961-1979
Box 26
110E: Ice cream, 1958-1977
Box 26
111A: Household--Cleansers and scouring pads, 1929-1979
Box 26
111B: Household--Cleaning fluids, 1945-1974
Box 27
111D: Household--Soaps and detergents, 1930-1979
Box 27
111D: Household--Soap and Detergent Association, 1967-1968
Box 27
112A: Pharmaceutical--General, 1932-1957
Box 27
112G: Pharmaceutical--Drugs, wholesale, 1948-1961
Box 27
112G: Pharmaceutical--Drugs, wholesale, 1962
Box 56
112G: Pharmaceutical--Drugs, wholesale--Area maps, 1948 and undated
Folder 1
112H: Pharmaceutical--Drugs, retail, 1961-1977
Box 27
112H: Pharmaceutical--Drugs, retail--Drug Topics: What the Public Spends for Drug Store Products, 1949-1964
Box 27
113A: Drugs--General, 1933-1979
Box 28
113B: Drugs--Antiseptics, disinfectants, mouthwash, 1927-1978
Box 28
113C: Drugs--Proprietary medicines, 1929-1979
Box 28
113D: Drugs--Skin care, topical medications, 1938-1978
Box 28
113E: Drugs--First aid products, 1933-1963
Box 28
113F: Drugs--Laxatives, 1922-1977
Box 28
113G: Drugs--Cough and cold remedies, 1934-1979
Box 28
113H: Drugs--Feminine hygiene, 1961-1979
Box 28
114A: Toilet goods--General, 1941-1978
Box 29
114A: Toilet goods--General, 1979
Box 56
114B: Toilet goods--Hand lotions, 1953-1978
Box 29
114B: Toilet goods--Hand lotions, 1967
Box 56
114C: Toilet goods--Perfumes, 1926-1979
Box 29
114D: Toilet goods--Cosmetics, 1931-1979
Box 29
114E: Toilet goods--Dental preparations, oral hygiene, 1938-1979
Box 29
114E: Toilet goods--Dental preparations, oral hygiene, 1938-1979
Box 30
114F: Toilet goods--Hair care, 1933-179
Box 30
114G: Toilet goods--Toilet, bath soap, 1927-1979
Box 30
114H: Toilet goods--Men's toiletries, shaving products, 1937-1971
Box 30
114H: Toilet goods--Men's toiletries, shaving products, 1930-1979
Box 31
114H: Toilet goods--Men's toiletries, shaving products, 1966
Box 56
114I: Toilet goods--Deodorants and depilatories, 1928-1979
Box 31
114J: Toilet goods--Manicure, nail products, 1938-1979
Box 31
115B-1: Transportation--Automobile Facts and Figures, 1922-1939
Box 31
115B-1: Transportation--Automobile Facts and Figures, 1940-1975
Box 32
115B-2: Transportation--Production and finance statistics, 1934-1949
Box 32
115C: Transportation--Automobiles, 1954-1979
Box 32
115C: Transportation--Automobiles, 1937-1979
Box 33
115C: Transportation--Automobiles--Studebaker, 100 Years on the Road, 1952
Box 56
115C: Transportation--Automobiles--Ford at Fifty, 1953
Box 57
115C: Transportation--Automobiles--Buick's First Half Century, 1953
Box 57
115C-1: Transportation--Rental cars, 1947-1979
Box 34
115D: Transportation--Trucks and recreational vehicles, 1936-1978
Box 34
115E: Transportation--Bus travel, 1965
Box 34
115F: Transportation--Motor boats, 1928-1977
Box 34
115G-1: Transportation--Automotive equipment and service, 1935-1978
Box 34
115G-2: Transportation--Tires, 1928-1979
Box 34
115I: Transportation--Motor vehicle laws, 1936-1965
Box 34
115J: Transportation--Used cars, 1922-1965
Box 34
116: Petroleum and fuels--General, 1951-1977
Box 35
116A: Petroleum and fuels--Petroleum Facts and Figures, 1959-1971
Box 35
116A: Petroleum and fuels--A Great Name in Oil, Sinclair Through Fifty Years, 1966
Box 57
116B: Petroleum and fuels--American Petroleum Institute, 1960
Box 35
116A: Petroleum and fuels--American Petroleum Institute, Telling the Centennial Story Portfolio for Women in Radio and TV, 1959
Box 57
116C: Petroleum and fuels--Gasoline, Gas stations, 1930-1979
Box 35
116D-1: Petroleum and fuels--Gasoline, 1927-1974
Box 36
116E: Petroleum and fuels--Lubricants, motor oil, 1933-1978
Box 36
116F: Petroleum and fuels--Heating oil, 1945-1974
Box 36
116H: Petroleum and fuels--LP gas, 1931-1967
Box 36
117: Hardware, hardware stores, 1943-1975
Box 36
120A: Textiles--General, 1933-1977
Box 36
120E: Textiles--Linens and domestics, 1941-1974
Box 36
120F: Textiles--Cotton, 1929-1974
Box 36
120G: Textiles--Wool, 1949-1975
Box 36
120H: Textiles--Silk, 1926-1963
Box 36
120J: Textiles--Synthetics, 1938-1973
Box 36
121A: Clothing--General, 1956-1973
Box 36
121A: Clothing--General, 1932-1979
Box 37
121A: Clothing--Men's wear, 1958-1973
Box 37
121B: Clothing--Zippers, 1939-1971
Box 37
121C: Clothing--Hats, 1929-1979
Box 37
121D: Clothing--Hosiery, 1931-1978
Box 37
121E-1: Clothing--Boots and shoes, 1930-1979
Box 37
121E-3: Clothing--Sneakers, 1928-1938
Box 37
121E-4: Clothing--Shoe soles, inserts, 1928-1955
Box 37
121E-5: Clothing--Shoe polish, cleaners, 1936-1964
Box 37
121F: Clothing--Underwear, intimate apparel, 1942-1976
Box 37
121G: Clothing--Children's, infant wear, 1935-1974
Box 37
122A: Housing--Construction industry, 1949-1978
Box 37
122A: Housing--Construction industry, 1954-1978
Box 38
122A: Housing--Statistics, 1948-1977
Box 38
124B: Travel and transport--Railroads, 1940-1975
Box 38
124C: Travel and transport--Steamships, 1930-1974
Box 38
124D: Travel and transport--Air, Airlines, 1963-1976
Box 38
124D: Travel and transport--Air, Airlines, 1935-1977
Box 39
124E: Travel and transport--Trucking, 1952-1979
Box 39
124F: Travel and transport--Bus lines, 1931-1978
Box 39
125A: Insecticides, pesticides, 1945-1979
Box 39
125B-1: Pesticides, 1927-1967
Box 39
125B-2: Household insects and pests, 1914-1967
Box 39
125B-4: Animal insects, 1920-1946
Box 39
126A: Office equipment and machines, 1940-1970
Box 40
126C: Writing materials, stationery, 1934-1979
Box 40
126G: Publishing, books, 1932-1978
Box 40
127A: Tobacco, 1934-1976
Box 40
127A: Tobacco, 1927-1976
Box 41
127A: Tobacco, 1964-1979
Box 42
127B: Photographic equipment, 1935-1979
Box 42
127M-5: Bicycles, mopeds, motorcycles, 1931-1978
Box 42
127N: Fertilizers, 1950-1976
Box 42
127O: Glass, 1932-1979
Box 42
127P: Metals, 1943-1976
Box 42
127Q: Musical instruments, 1940-1974
Box 42
127R: Matches, 1942-1976
Box 42
127S: Coal, 1933-1977
Box 43
127T: Tools, 1934-1979
Box 43
127U: Minerals, 1960-1972
Box 43
127V: Lawn and garden, 1938-1979
Box 43
127V: Lawn and garden, 1963-1973
Box 57
127W: Plastics, 1953-1975
Box 43
127X: Home security, 1970-1979
Box 43
128A: Tourism--Community advertising, 1929-1976
Box 43
128B: Tourism--Florida, 1951-1968
Box 43
128C: Tourism--Foreign, 1946-1972
Box 43
129A: Financial--General, 1934-1979
Box 43
129B: Financial--Banks, 1961-1978
Box 43
129B: Financial--Banks, 1943-1979
Box 44
129C: Financial--Insurance, 1954-1978
Box 44
129E: Financial--Corporate annual reports (reporting genre, not individual company reports), 1959-1977
Box 44
129E: Financial--Corporate annual reports (reporting genre, not individual company reports), 1963
Box 57
130A: Public utilities--Electric, gas, 1935-1976
Box 45
130B: Public utilities--Telephone, telegraph, 1927-1979
Box 45
131: National advertising, 1927-1977
Box 45
132A: Electronics--General, 1942-1978
Box 45
132B: Supermarket broadcast advertising, 1946-1957
Box 45
132C-1: Radio, 1926-1979
Box 45
132C-2: Radio broadcasting, 1935-1979
Box 45
132D: Television, color television, 1951-1978
Box 45
132D-1: Television--Television sets, video, 1945-1978
Box 46
132D-2: Television--Broadcasting, 1938-1979
Box 46
132D-2: Television--Educational, 1959-1967
Box 46
132D-2: Television--Telecasting, 1960-1974
Box 46
132D-2: Television--Pay televisin, cable, 1964-1977
Box 46
132D-2: Television--Commercials (including subliminal, comparative), 1957-1978
Box 46
132D-2: Television--Vs. other media, 1935-1972
Box 46
132E: FM radio, 1940-1976
Box 46
132F: Phonographs, tape recorders, 1939-1979
Box 46
132G: Computers, 1954-1978
Box 47
133A: Aircraft, 1928-1979
Box 47
133B: Aerospace industry, space vehicles, 1957-1977
Box 47
134: Hotel, motel, restaurant, 1935-1979
Box 47
135: Travel and tourism, 1932-1979
Box 48
136B: Beer--Consumption research, 1953-1970
Box 48
136B: Beer--Brewers Almanac, 1966-1976
Box 48
136B: Beer--Surveys and clippings, 1932-1979
Box 49
136B: Beer--Statistics, pre-sterilization, 1955-1971
Box 49
137: Motion pictures, 1935-1979
Box 49
138A: Energy, energy policy, 1969-1974
Box 49
138A: Energy, energy policy, 1960-1978
Box 50
138B: Nuclear energy, 1935-1979
Box 50
499: Miscellaneous, 1929-1979
Box 50
499B: Education, 1931-1977
Box 50
499E: Religion, 1953-1971
Box 50
499H: Natural resources, 1955-1975
Box 50
499K: Management consultants, 1958-1973
Box 50
499O: Military service, 1947-1978
Box 50
Unnumbered files--Automobiles, sporty, 1990-1997
Box 51
Unnumbered files--Automobiles, subcompact, 1991-1996
Box 51
Unnumbered files--Motorcycles, mopeds, 1990-1997
Box 51
Unnumbered files--Motor oil, 1991-1997
Box 51
Unnumbered files--Information requests, 1990-1995
Box 51
 

Historical Note

McCann-Erickson formed in 1930 from a merger of the H.K. McCann Company and the Erickson Company. The agency formed the core of the holding company Interpublic Group of Companies in 1961 and is currently active as a subsidiary of Interpublic. The vertical files were originally maintained by the McCann-Erickson Library, later by the Center for Advertising Service, then the Center for Market Intelligence (CMI) a subsidiary of Interpublic.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company Advertising vertical files J. Walter Thompson Company Marketing vertical files


Click to find related materials at Duke University Libraries.

Provenance

The McCann-Erickson Worldwide vertical files were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Richard Collier, March 2017.

Accessions described in this collection guide: 2008-0053