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Guide to the Richard W. Pollay. Mobil Oil advocacy advertisements, 1970-1998

Summary

Richard Pollay was curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Collection comprises mainly photocopies of advocacy and op-ed editorial-style advertisements produced by Mobil's public relations staff beginning in the early 1970s. Topics include the environment, oil crisis, fuel prices, political propaganda and other issues affecting the corporate image of oil companies as well as touching on public affairs subjects interpreted through the perspective of corporate business and the oil industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11622
Title
Richard W. Pollay. Mobil Oil advocacy advertisements
Date
1970-1998
Extent
1.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection comprises mainly photocopies of advocacy and op-ed editorial-style advertisements produced by Mobil's public relations staff beginning in the early 1970s. Topics include the environment, oil crisis, fuel prices, political propaganda and other issues affecting the corporate image of oil companies as well as touching on public affairs subjects interpreted through the perspective of corporate business and the oil industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized chronologically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Richard W. Pollay. Mobil Oil advocacy advertisements, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Advertisements, 1970-1987
(7 folders)
Box 1
Advertisements, 1988-1998
(10 folders)
Box 2
 

Historical Note

Richard Pollay was curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia.

Mobil Oil was founded in 1911 as Standard Oil of New York (SOCONY); MobilOil trademark 1920; merged with Vacuum Oil 1931 to form Socony-Vacuum Oil Company; renamed Socony Mobil Oil Company 1955; renamed Mobil Oil Company 1966; merged with Exxon to form ExxonMobil in 1998.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. Advertising vertical file;

J. Walter Thompson Company. Brouillard Communications vertical file;

J. Walter Thompson Company. Corporation vertical file;

Wells, Rich, Greene, Inc. records


Click to find related materials at Duke University Libraries.

Provenance

The Richard W. Pollay. Mobil Oil advocacy advertisements were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Richard Collier, June 2018;

Accessions described in this collection guide: 2008-0059