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Guide to the Richard W. Pollay papers, 1869-2000 and undated

Summary

Richard Pollay was a professor and curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Collection includes slides, correspondence, poetry and short stories, posters and other printed materials. The bulk of materials relate to Pollay's research into advertising for 19th and 20th century patent medicines, traveling sales personnel, as well as support materials for teaching presentations along with a collection of plastic and plush toys representing advertising mascots and spokes-characters. Companies represented include A&W root beer, American Association of Advertising Agencies, Coca-Cola, Dole, Energizer, Harley-Davidson and Kellogg. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11638
Title
Richard W. Pollay papers
Date
1869-2000 and undated
Extent
5.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection includes slides, correspondence, poetry and short stories, posters and other printed materials. The bulk of materials relate to Pollay's research into advertising for 19th and 20th century patent medicines, traveling sales personnel, as well as support materials for teaching presentations along with a collection of plastic and plush toys representing advertising mascots and spokes-characters. Companies represented include A&W root beer, American Association of Advertising Agencies, Coca-Cola, Dole, Energizer, Harley-Davidson and Kellogg. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: General Files; Print Materials; Slides; and Toys, Advertising Mascots and Promotional Characters; and Audiovisual Materials

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Richard W. Pollay papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Commercial traveler poetry--Correspondence and miscellaneous, 1977
Box 1
Drummers and commercial travelers--List of companies whose representatives passed through St. John's, as noted in Gripsack magazine, 1890
Box 6
Drummers and commercial travelers--Verse and other narratives, 1883-1919
(4 folders)
Box 6
Drummers and commercial travelers--Verse and other narratives--Canada, 1888-1925
Box 6
Keeping Advertising from Going Down in History--Unfairly, 1988
Box 1
Medicine Men, Mountebanks and Madison Avenue--Source materials, 1911-1974
Box 1
Medicine Men, Mountebanks and Madison Avenue--Source materials, 1919-1967
Box 6
Recitations and yarns of drummers and commercial travelers, 1890-1910 and undated
Box 1
Recitations for Knights of the Grip, undated
Box 1
Working Paper 446. Life of a 19th Century Commercial Traveler: From Verse to Verse, 1977
(3 folders)
Box 1
Advertising Age--50 Years of TV Advertising, 1995
Box 5
Advertising Age--50th anniversary issue, 1980
Box 5
Advertising Age--100 Leading National Advertisers, 1980
Box 5
Advertising Age--Fast Facts, 1981
Box 5
Advertising Age--House that Ivory Built (Procter & Gamble 150th anniversary), 1987
Box 5
Advertising Age--Market/Advertising Research supplement, 1980
Box 5
Advertising Age--The Advertising Century, 1999
Box 5
ADvertising Service for Students--Outstanding Advertising Case Histories, 1977
Box 5
American Advertising Federation--College chapter information kit, 1989
Box 1
American Association of Advertising Agencies--Advocacy posters, undated
Folder 1
American Broadcasting Company--ABC Advertising Standards and Guidelines, 1983
Box 1
Creativity/Marketing--Annual Advertising Awards, 1985
Box 6
Ken Hudnall Yellow Pages Educational Fund--Yellow Pages Connection teaching and learning guide, 1993
Box 1
Madison Avenue Goes to War (Frank Fox), 1976
Box 2
Marketing Magazine--75th anniversary issue, 1983
Box 6
Marketing Magazine--90 Landmark Canadian Advertisements, 1998
Box 6
Marketing Magazine--Annual Marketing Awards, 1993-1998
(2 folders)
Box 6
Miscellaneous print advertisements, 1926-1961

Includes Ad Council, Erwin Wasey house ad, Fuller brushes, The Hucksters film, Young & Rubicam house ads (Shadowed, Supreme Court)

Box 6
Sunkist promotional booklet, 1974
Box 5
Trevor Hutchings cartoons, 1984-1989
(2 folders)

Hutchings (d. 1993) was a cartoonist for Marketing Magazine, producing satiricial views of the advertising profession

Box 2
VCU Adcenter--New student orientation materials, 2000
Box 6
Advertising in the 19th century, undated
(2 folders)
Box 2
Advertising through the ages, 1869-1880s and undated
Box 2
Green-washing and "green" advertising, 1989-1990 and undated
Box 2
Original advertising, cinema and television, 1920s-1950s
Box 2
Patent medicines, undated
Box 2
Peddlers, drummers, commercial travelers, undated
Box 3
Teaching exemplars--Campaign consistency 1, undated
(2 folders)
Box 3
Teaching exemplars--Campaign consistency 2, undated
(2 folders)
Box 3
Teaching exemplars--Sex and sexism, undated
(2 folders)
Box 3
Teaching exemplars--Truly creative 1, undated
(2 folders)
Box 4
Teaching exemplars--Truly creative 2, undated
(2 folders)
Box 4
A&W, Chubby Chicken, undated
Box 7
A&W root beer bear, undated
Box 7
California Raisin, 1988
Box 7
Coca-Cola polar bear, undated
Box 7
Dole Bobby Banana, 1997
Box 7
Energizer bunny with drum, undated
Box 7
Green Giant "Jolly Green Giant", undated
Box 7
Harley Davidson hog, 1993
Box 7
Hershey Chocolate bear, 1982
Box 7
Jack in the Box plastic mascot, undated
Box 7
Kellogg Frosted Flakes, Tony the Tiger
Box 7
Little Penguin, The Little Penguin Merlot foam toy, undated
Box 7
Pink Panther, 1989
Box 7
Post Super Sugar Crisp, Sugar Bear, undated
Box 7
Safeway bear "because I care", undated
Box 7
Coca-Cola Basic Training Program for Salesmen: It's an Everyday Job, 1950s
Box AV1
Audio-disc RL11638-PD-001
Coca-Cola Limited: Sales.com, The Markets (English and French), undated
Box AV1
Audio-disc RL11638-PD-002
Earl Nightingale Gives You the Strangest Secret; Columbia Records, 1958
Box AV1
Audio-disc RL11638-PD-003
Golden Dozen; Columbia Special Products for Acme Markets, undated
Box AV1
Audio-disc RL11638-PD-004
Music from Marlboro Country; United Artists Special Products Division, 1967

Elmer Bernstein compositions; theme and variations of music from the Magnificent Seven and Return of the Seven films

Box AV1
Audio-disc RL11638-PD-005
Music from Marlboro Country; United Artists Special Products Division, 1973

Side 1: Ballads; Side 2: Marlboro Country Suite

Box AV1
Audio-disc RL11638-PD-006
Puffy Sleeves and Other Requisite Foolishness: The Compleat Home Treasury of Time Radio Commercials (Bert Berdis and Dick Orkin, Young & Rubicam), 1978
Box AV1
Audio-disc RL11638-PD-007
Ralston Purina presents Tom Mix, original radio broadcasts volume 1, 1973
Box AV1
Audio-disc RL11638-PD-008
Remember How Great? Collector's item from Lucky Strike; Columbia Record Productions, undated
Box AV1
Audio-disc RL11638-PD-009
Themes Like Old Times: 90 of the most famous original radio themes; Viva/London Records of Canada, 1969
Box AV1
Audio-disc RL11638-PD-010
 

Historical Note

Richard W. Pollay was Professor and Curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Born 1940, Connecticut; BA 1962 Rensselar Polytechnic; MA 1963, PhD 1970 University of Chicago. Assistant Professor, University of Kansas 1966-1970; Associate Professor 1970, Professor 1986, University of British Columbia.

Related Material

Related materials may be found in the following Hartman Center collections:

Advertising Ephemera collection;

Richard Pollay Acme advertising collection;

Richard Pollay Tobacco industry promotion (TIPS) collection;

Roy Lightner collection of antique advertisements


Click to find related materials at Duke University Libraries.

Provenance

The Richard W. Pollay papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008 and 2013.

Processing Information

Processed by Richard Collier, June 2018;

Accessions described in this collection guide: 2008-0102, 2013-0061