Richard W. Pollay papers, 1869-2000 and undated

Using These Materials Teaser

Using These Materials Links:

Using These Materials

Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Creator:
Pollay, Richard W. and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Richard Pollay was a professor and curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Collection includes slides, correspondence, poetry and short stories, posters and other printed materials. The bulk of materials relate to Pollay's research into advertising for 19th and 20th century patent medicines, traveling sales personnel, as well as support materials for teaching presentations along with a collection of plastic and plush toys representing advertising mascots and spokes-characters. Companies represented include A&W root beer, American Association of Advertising Agencies, Coca-Cola, Dole, Energizer, Harley-Davidson and Kellogg. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
5.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11638

Background

Scope and content:

Collection includes slides, correspondence, poetry and short stories, posters and other printed materials. The bulk of materials relate to Pollay's research into advertising for 19th and 20th century patent medicines, traveling sales personnel, as well as support materials for teaching presentations along with a collection of plastic and plush toys representing advertising mascots and spokes-characters. Companies represented include A&W root beer, American Association of Advertising Agencies, Coca-Cola, Dole, Energizer, Harley-Davidson and Kellogg. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Richard W. Pollay was Professor and Curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Born 1940, Connecticut; BA 1962 Rensselar Polytechnic; MA 1963, PhD 1970 University of Chicago. Assistant Professor, University of Kansas 1966-1970; Associate Professor 1970, Professor 1986, University of British Columbia.

Acquisition information:
The Richard W. Pollay papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008 and 2013.
Processing information:

Processed by Richard Collier, June 2018;

Accessions described in this collection guide: 2008-0102, 2013-0061

Arrangement:

Organized into the following series: General Files; Print Materials; Slides; and Toys, Advertising Mascots and Promotional Characters; and Audiovisual Materials

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], Richard W. Pollay papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.