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Guide to the Richard Pollay. Tobacco industry promotion (TIPS) collection, 1885-2012 and undated

Summary

Richard W. Pollay was Professor and Curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Collection includes audiovisual materials in multiple formats (audio and video cassettes, optical discs), clippings of articles and advertisements, pamphlets and other printed material, artifacts and ephemera (including apparel, cups, luggage, playing cards, promotional gifts and samples of tobacco packaging and candy cigarettes), photographs and slides, research reports, corporate documents, depositions and transcripts of court case testimony and other litigation-related materials. Topics include tobacco advertising and deceptive advertising practices; package labeling and health claims; cigarette marketing; manipulation of tar and nicotine levels; "light" and menthol cigarettes; lung cancer and other smoking-related health issues; smoking cessation and anti-smoking initiatives in the United States, Canada and internationally; tobacco industry manufacturing and marketing practices; smoking initiation and teenage and young adult smoking; and marketing of tobacco products to women and minorities. Companies represented include American Tobacco, British American Tobacco, Brown & Williamson, Imperial Tobacco, Liggett & Myers, Lorillard, Philip Morris (later Altria), R.J. Reynolds/RJR Nabisco and the Tobacco Institute. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11612
Title
Richard Pollay. Tobacco industry promotion (TIPS) collection
Date
1885-2012 and undated
Extent
225.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English, French, Spanish, Russian, Icelandic

Collection Overview

Collection includes audiovisual materials in multiple formats (audio and video cassettes, optical discs), clippings of articles and advertisements, pamphlets and other printed material, artifacts and ephemera (including apparel, cups, luggage, playing cards, promotional gifts and samples of tobacco packaging and candy cigarettes), photographs and slides, research reports, corporate documents, depositions and transcripts of court case testimony and other litigation-related materials. Topics include tobacco advertising and deceptive advertising practices; package labeling and health claims; cigarette marketing; manipulation of tar and nicotine levels; "light" and menthol cigarettes; lung cancer and other smoking-related health issues; smoking cessation and anti-smoking initiatives in the United States, Canada and internationally; tobacco industry manufacturing and marketing practices; smoking initiation and teenage and young adult smoking; and marketing of tobacco products to women and minorities. Companies represented include American Tobacco, British American Tobacco, Brown & Williamson, Imperial Tobacco, Liggett & Myers, Lorillard, Philip Morris (later Altria), R.J. Reynolds/RJR Nabisco and the Tobacco Institute. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: 800 Audiovisual Materials; 900 Slides; 950 Print Advertising; 1000 Advertising and Marketing; 2000 Pollay Publications and History of Advertising Archives Working Papers; 3000 Notes and Sources for Tobacco Research; 4000 U.S. Government Reports; 5000 Tobacco Control; 6000 Public Relations, Advocacy, Health Promotion; 7000 Corporate Documents; 8000 Litigation and Court Records; 9000 Special Topics; Ephemera (Tobacciana); and 2013 Addition. The numbers in the series titles refer to record group numbers assigned by Pollay in the History of Advertising Archives.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Richard Pollay. Tobacco industry promotion (TIPS) collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

1. Tobacco Ads of the 60s. London International Advertising Awards (NY). About 50 spots for various brands, including some Canadian. Inventory in box., undated
Box AV1
Video-cassette RL11612-VHS-001
2. Tobacco Ads of the 70s. London International Adv. Awards (NY) About 50 spots for various brands. Despite label most seem from the 1960s and for North American Airings could be no later than 1971.Inventory in box, undated
Box AV1
Video-cassette RL11612-VHS-002
3. Video Smoke Shop. Video Resources, circa 60 min. Inventory in box., undated
Box AV1
Video-cassette RL11612-VHS-003
4a. Classic Cigarette Commercials of the 50s and 60s. Video Resources, NYC Inventory in box, undated
Box AV1
Video-cassette RL11612-VHS-004
4b. Copy of 4a., undated
Box AV1
Video-cassette RL11612-VHS-005
5. "Fear" Cigarette Ads (see 6 and 7 below)- 4 Demo lecture reels of spots edited from "Classic Cig. Comm. of 1950s and 1960s "Fear" and "Relax" includes Walter Winchell news., undated
Box AV1
Video-cassette RL11612-VHS-006
6. "Macho Males" Cigarette Ads, undated
Box AV1
Video-cassette RL11612-VHS-007
7. "Relax" Cigarette Ads, undated
Box AV1
Video-cassette RL11612-VHS-008
8. Prof. Gerald Gorn's Reel of 1960s cigarette spots, undated
Box AV1
Video-cassette RL11612-VHS-009
9. Cigarette TV Spots (50/60s) from TV's Lost and Found. Inventory in box., undated
Box AV1
Video-cassette RL11612-VHS-010
10. Tobacco TV Ads: Carter vs. ATC, undated
Box AV1
Video-cassette RL11612-VHS-011
11. "Butt Out: The Life and Death of Cigarette Advertising on TV." A&E, 1992, 45 min., 1992
Box AV1
Video-cassette RL11612-VHS-012
12. Four Canadian Artists Against Tobacco Sponsorship (Canada 1996), 1996
Box AV1
Video-cassette RL11612-VHS-013
13. "Inside Sports" (Canada, TSN, 1993) Players Racing (30 min), 1993
Box AV1
Video-cassette RL11612-VHS-014
14. Business World, Advertising and Canadian Content/ Market Place Ethics, undated
Box AV1
Video-cassette RL11612-VHS-015
15. Tobacco Sponsorship Video Clips from Vancouver and Toronto Indy races, 1994/ History of Tobacco Advertising on TV, A&E, 1992/ CBC Journal, "Selling Smoke," 1991., 1992
Box AV1
Video-cassette RL11612-VHS-016
16. American Advertising Federation, "The FDA Should Honor the First Amendment", 1995, 1995
Box AV1
Video-cassette RL11612-VHS-017
17. C. Everett Koop Profile, NOVA, 1991 / CBC Journal, "Selling Smoke", 1991. Copy 1, 1991
Box AV1
Video-cassette RL11612-VHS-018
18. C. Everett Koop Profile, NOVA, 1991 / CBC Journal, "Selling Smoke", 1991. Copy 2, 1991
Box AV1
Video-cassette RL11612-VHS-019
19. Tobacco in the 3rd World (Philippines), 20/20, 1988., 1988
Box AV1
Video-cassette RL11612-VHS-020
20. Dirty Business, Patrick Reynolds, California dept. of Health Services, undated
Box AV1
Video-cassette RL11612-VHS-021
21. Tar Wars in the Tobacco Arena, Patrick Reynolds, NBC News with Tom Brokaw. (30:00), undated
Box AV1
Video-cassette RL11612-VHS-022
22a. Pack of Lies: The Advertising of Tobacco, Jean Kilbourne and Rick Pollay, 1992 (38:00), 1992
Box AV1
Video-cassette RL11612-VHS-023
22b. Pack of Lies: The Advertising of Tobacco, Jean Kilbourne and Rick Pollay, 1992 (38:00), 1992
Box AV1
Video-cassette RL11612-VHS-024
22c. Pack of Lies: The Advertising of Tobacco, Jean Kilbourne and Rick Pollay, 1992 (38:00), 1992
Box AV1
Video-cassette RL11612-VHS-025
23. Smokefree, Canadian Cancer Society Campaign, undated
Box AV1
Video-cassette RL11612-VHS-026
25. Tobacco Villain: TV Fiction 1997 from the "Feds" and "The Practice", 1997
Box AV1
Video-cassette RL11612-VHS-027
26. Quit the Lie, ABC Primetime Feb. 23, 1993; Sam Donaldson and Ben Sherwood, 1993
Box AV1
Video-cassette RL11612-VHS-028
27. Cigarettes in the News, 1996 CBS Wigand Interview, 1996
Box AV1
Video-cassette RL11612-VHS-029
28. Cigarettes in the News, 1994 part 1, 1994
Box AV1
Video-cassette RL11612-VHS-030
29. Cigarettes in the News, 1994 part 2, 1994
Box AV1
Video-cassette RL11612-VHS-031
30. Cigarettes in the News, USA 1995 / Frontline January 1995/ Confessions of a Tobacco Lobbyist, Victor Crawford on 60 Minutes, 1995
Box AV1
Video-cassette RL11612-VHS-032
31. Tobacco in the News, Canada 1995 Ad Ban Fails Tape 1, 1995
Box AV2
Video-cassette RL11612-VHS-033
32. Tobacco in the News, Canada 1995 Ad Ban Fails Tape 2, 1995
Box AV2
Video-cassette RL11612-VHS-034
33. Never Say Die, ABC News Special June 27, 1996, Peter Jennings, 1996
Box AV2
Video-cassette RL11612-VHS-035
34. Showdown on Tobacco Road: Manufactured Epidemic, CBS Nightline 1989 Surgeon General News, 1989
Box AV2
Video-cassette RL11612-VHS-036
35. US Surgeon General Press Release re: Youth February 24, 1994, 1994
Box AV2
Video-cassette RL11612-VHS-037
36. The Tobacco Wars: International Activities, 60 Minutes, undated
Box AV2
Video-cassette RL11612-VHS-038
36b. The Tobacco Wars: International Activities, 60 Minutes, undated
Box AV2
Video-cassette RL11612-VHS-039
37. The Tobacco Wars: Asian Expansion of US Firms, 60 Minutes, undated
Box AV2
Video-cassette RL11612-VHS-040
37b. The Tobacco Wars tape 2, undated
Box AV2
Video-cassette RL11612-VHS-041
38. "The Smoking Dilemma" Managing Our Miracles, Show #107, undated
Box AV2
Video-cassette RL11612-VHS-042
39. Passing Clouds: The Rise and Fall of Cigarettes, Thames TV 1987, includes US and Canadian examples, 1987
Box AV2
Video-cassette RL11612-VHS-043
40. The Making of Break-free, anti-smoking campaign, Health and Welfare Canada, undated
Box AV2
Video-cassette RL11612-VHS-044
41. Anti-Smoking public service Announcements, International Reel 1980s and 90s, TV Bureau of Canada, undated
Box AV2
Video-cassette RL11612-VHS-045
42. Massachusetts Dept. of Health Historical Reel: EMPOWER, undated
Box AV2
Video-cassette RL11612-VHS-046
43. Massachusetts Dept. of Health Historical Reel: TRUTH, undated
Box AV2
Video-cassette RL11612-VHS-047
44. Massachusetts Dept. of Health Historical Reel: WORDS, undated
Box AV2
Video-cassette RL11612-VHS-048
45. STAT--60 years of Deception: Fraud and Deceit in Cigarette Advertising, undated
Box AV2
Video-cassette RL11612-VHS-049
46. Massachusetts Dept. of Health Historical Reel, Non-smoking spots, undated
Box AV2
Video-cassette RL11612-VHS-050
47. Massachusetts Dept. of Health Historical Reel, Master, undated
Box AV2
Video-cassette RL11612-VHS-051
48. Massachusetts Dept. of Health Historical Reel, Master to 1996, 1996
Box AV2
Video-cassette RL11612-VHS-052
49. Massachusetts Dept. of Health Historical Reel, Master 1996, 1996
Box AV2
Video-cassette RL11612-VHS-053
50a. California Dept. of Health Services: Hooked; Birthday; Unthinkable; Save a Life, undated
Box AV2
Video-cassette RL11612-VHS-054
50b. California Dept. of Health Services: Hooked; Birthday; Unthinkable; Save a Life, undated
Box AV2
Video-cassette RL11612-VHS-055
51. Best of the Best, undated
Box AV2
Video-cassette RL11612-VHS-056
52. UCI Anti-smoking Spots, undated
Box AV2
Video-cassette RL11612-VHS-057
53. AD-Libbing It, Seattle, Washington (12:00), undated
Box AV2
Video-cassette RL11612-VHS-058
54. Dirty Business, Tony Schwarz (24:00), undated
Box AV2
Video-cassette RL11612-VHS-059
56. Anti-Billboard project. Larry King Show 1990 and Pollay Interview 6pm news, 1990
Box AV2
Video-cassette RL11612-VHS-060
57. Death in the West, 1976 (30:00), 1976
Box AV2
Video-cassette RL11612-VHS-061
58. Pro-Health Public Service Announcements: American Cancer Society, OSH, 1966-1993, also Mississippi "Came" chase, 1993
Box AV2
Video-cassette RL11612-VHS-062
59. QUIT TVC Compilation, Australia, 1985-1994, includes Janet Sackman, 1994
Box AV2
Video-cassette RL11612-VHS-063
60. Anti-Smoking Public Service Announcements, Washington, DC 1986, 1986
Box AV2
Video-cassette RL11612-VHS-064
61. Inoculation Against Cigarette Ads in High school, Dr. Jaffe, Washington DC (5:00), undated
Box AV3
Video-cassette RL11612-VHS-065
62. Anti-Smoking spots, Ontario Ministry of Health, 1995, 1995
Box AV3
Video-cassette RL11612-VHS-066
63. Diamant Collection, Brooklyn commercials, undated
Box AV3
Video-cassette RL11612-VHS-067
64. Presentation reel Backup, 1995, 1995
Box AV3
Video-cassette RL11612-VHS-068
65. 36 Cigarette Ads, assembled from TV Lost and Found, 1950s and 60s, undated
Box AV3
Video-cassette RL11612-VHS-069
66. Salem Reel Master, undated
Box AV3
Video-cassette RL11612-VHS-070
67. Confessions of a Simple Surgeon, Pyramid Film and Video, undated
Box AV3
Video-cassette RL11612-VHS-071
68. Tobacco: The Pushers and Their Victims, Part 1 and 2, Pyramid Film and Video, undated
Box AV3
Video-cassette RL11612-VHS-072
69a. The Kent Conspiracy, Australian News and Ads, 1950s, undated
Box AV3
Video-cassette RL11612-VHS-073
69b. The Kent Conspiracy, Australian News and Ads, 1950s, undated
Box AV3
Video-cassette RL11612-VHS-074
70a. L & M reel 1954-1969, undated
Box AV3
Video-cassette RL11612-VHS-075
70b. L & M reel 1954-1969, undated
Box AV3
Video-cassette RL11612-VHS-076
71. RJR Camel Ads, 1935-1944, undated
Box AV3
Video-cassette RL11612-VHS-077
72. Kent Cigarettes, Video Resources (60:00), undated
Box AV3
Video-cassette RL11612-VHS-078
73. Newport Cigarettes, Video Resources (60:00), undated
Box AV3
Video-cassette RL11612-VHS-079
74. Chesterfield and L & M Ads, Cipollone Production, undated
Box AV3
Video-cassette RL11612-VHS-080
75. 17 Camel Ads 1950s and 1960s, Burton v. RJR, ATC (Kansas), undated
Box AV3
Video-cassette RL11612-VHS-081
76. Pall Mall Commercials from Horton v. ATC numbered and edited, undated
Box AV3
Video-cassette RL11612-VHS-082
77. Winston Select, Perfectly Aged Over 2 Years, undated
Box AV3
Video-cassette RL11612-VHS-083
78. CBC re Tobacco (with Pollay) 1997, 1997
Box AV3
Video-cassette RL11612-VHS-084
79. 3 programs" 48 Hours Jan. 9, 1997; Teens & Smoking. Lebow Interview. Face the Nation Apr. 12, 1998., 1997
Box AV3
Video-cassette RL11612-VHS-085
80. Press Conference Tobacco Deal June 20, 1997. BC Law Broadcast 1 CBC Oct. 1997., 1997
Box AV3
Video-cassette RL11612-VHS-086
81. 2 Programs. May 2, 1997. May 10, 1997., 1997
Box AV3
Video-cassette RL11612-VHS-087
82. Smoke Screen 1993. Gateway Communications, 1993
Box AV3
Video-cassette RL11612-VHS-088
83. 2500025534 Marlboro Advertising Presentation Ken Krom 3/2/87, 1987
Box AV3
Video-cassette RL11612-VHS-089
84. 2500025531 Philip Morris/Marlboro The Marlboro Story, undated
Box AV3
Video-cassette RL11612-VHS-090
85. 2500025504 Philip Morris Consumer Promotion (19:48), undated
Box AV3
Video-cassette RL11612-VHS-091
86. Tobacco in the News 1996? Frontline, Alive, 60 Minutes, 1996
Box AV3
Video-cassette RL11612-VHS-092
87. Campaign for Tobacco-Free Kids. Press Conference. (29:00) 4/3/96, 1996
Box AV3
Video-cassette RL11612-VHS-093
88. Anti-Smoking Maggots :60 & :30 Director's Mix. Jim Edwards., undated
Box AV3
Video-cassette RL11612-VHS-094
89. 2 Programs. Never Say Die. Peter Jennings ABC 6/27/96. Mike Wallace 60 Minutes 1996 re: FDA., 1996
Box AV3
Video-cassette RL11612-VHS-095
90. CDHS Anti-Smoking Campaign Advertising 1998. 6/01/98., 1998
Box AV3
Video-cassette RL11612-VHS-096
91. 2 Programs. Canada 1997 Drop Sponsorship. "Kicking the Habit" BC 1997. Smoke Ring--Smuggling. 1997-1998., 1997
Box AV3
Video-cassette RL11612-VHS-097
92. Mass. Public Service Announcements. 6 Programs: Pam Can't Breathe; Krystell; Cigarette With Pills; Transplant; Last Goodbye 20%; My Hope., undated
Box AV4
Video-cassette RL11612-VHS-098
93. WO# 01316. LA County Dept. of Health Services. Movie Trailer. 2 Spots. Equation w/Tag. Breaking the Law w/Tag. 11/12/97, 1997
Box AV4
Video-cassette RL11612-VHS-099
94. 2 Programs. PBS: Smoke in the Eye. CBC: Butting In. U.S. & Canadian versions of a documentary on media reporting of nicotine spiking by tobacco companies. 4/2/96, 1996
Box AV4
Video-cassette RL11612-VHS-100
95. Pack of Lies: The Truth About Cigarette Advertising. Lecture by Prof. Pollay at the Vancouver Institute. 3/15/97., 1997
Box AV4
Video-cassette RL11612-VHS-101
95b. Pack of Lies: The Truth About Cigarette Advertising. Lecture by Prof. Pollay at the Vancouver Institute. 3/15/97., 1997
Box AV4
Video-cassette RL11612-VHS-102
97. Smoke and Mirrors: A History of Denial. Award winning documentary film by the American Lung Association. (75:00). 1999., 1999
Box AV4
Video-cassette RL11612-VHS-103
98. Smoke Alarm: The Unfiltered Truth About Cigarettes. Film produced by HBO, Consumer Reports TV, and Campaign for Tobacco-Free Kids to educate youth. (30:00). 1996., 1996
Box AV4
Video-cassette RL11612-VHS-104
99. "Lobbying For Lives: Lessons From The Front." MediCinema & Canadian Cancer Society. (30:00), undated
Box AV4
Video-cassette RL11612-VHS-105
100. Benson & Hedges Symphony of Fire. Best Seat in the House. BCTV (July 1999 Promo.), 1999
Box AV4
Video-cassette RL11612-VHS-106
101. Up From the Ashes: The Fight For A New Tobacco Act. MediCinema & Canadian Cancer Society. (53:00). 1999., 1999
Box AV4
Video-cassette RL11612-VHS-107
102. Killing (00:30), Landfill (00:30), Conscience (00:30). Arnold Communications & DPH., undated
Box AV4
Video-cassette RL11612-VHS-108
103. From CBC Cover Story, Rick Pollay in B.C. Suit. (10:00). 11/12/98., 1998
Box AV4
Video-cassette RL11612-VHS-109
104. "Tobacco's Other Secret." From 60 Minutes 2000. Whistle blower Les Thompson discusses RJR smuggling operations into Canada. 01/18/00., 2000
Box AV4
Video-cassette RL11612-VHS-110
105. A Bill Moyers Special: Free Speech For Sale. Second story in special relates to tobacco and Bill McCain (1998). Segment 20:00. PBS 1999., 1999
Box AV4
Video-cassette RL11612-VHS-111
106. RJR Smuggling in Canada. (15:00). 1999., 1999
Box AV4
Video-cassette RL11612-VHS-112
107. Camel Trophy Race (30:00) 1998. Player Race Team (20:00)., 1998
Box AV4
Video-cassette RL11612-VHS-113
108. "Smoke That Cigarette." White Janssen and Doctors Ought To Care. (51:00). 1988., 1988
Box AV4
Video-cassette RL11612-VHS-114
109. Canadian cigarettes on television: includes Du Maurier Open; B.C. Ingredients 1998; RJR--Mafia Smuggling from the program "Fifth Estate.", 1998
Box AV4
Video-cassette RL11612-VHS-115
110. PM re: Addiction. A Sheep Video. 1999., 1999
Box AV4
Video-cassette RL11612-VHS-116
111. "Friend of the Downtrodden" pool (4) includes "Sam" (We Card) prevention spots. Philip Morris PSAs. 1999., 1999
Box AV4
Video-cassette RL11612-VHS-117
112. "Manure." Canadian Cancer Society. (00:00:30)., undated
Box AV4
Video-cassette RL11612-VHS-118
113. Nixon v. American Tobacco Co. et al. Witness: Dr. Richard Pollay. December 21, 1998. (00:19:00)., 1998
Box AV4
Video-cassette RL11612-VHS-119
114. Evening Exchange 1992. Pollay Interview re: Tobacco Ads. Washington, D.C., 1992
Box AV4
Video-cassette RL11612-VHS-120
115. Cigarette Ads. Benson & Hedges, Parliament, Marlboro, Virginia Slims, Vantage, Raleigh Belair, Kent., undated
Box AV4
Video-cassette RL11612-VHS-121
115. Cigarette Ads. Benson & Hedges, Parliament, Marlboro, Virginia Slims, Vantage, Raleigh Belair, Kent., undated
Box AV4
Video-cassette RL11612-VHS-122
116. Nostalgia Television presents Classic Commercials: The Early Years. Vol. 1. (00:30:00)., undated
Box AV4
Video-cassette RL11612-VHS-123
117. Nostalgia Television presents Classic Commercials: The Early Years. Vol. 2. (00:30:00)., undated
Box AV4
Video-cassette RL11612-VHS-124
118. Nostalgia Television presents Classic Commercials: The Early Years. Vol. 3. (00:30:00)., undated
Box AV4
Video-cassette RL11612-VHS-125
119. Nostalgia Television presents Classic Commercials: The Early Years. Vol. 4. (00:30:00)., undated
Box AV4
Video-cassette RL11612-VHS-126
120. Forever Yesterday's Commercials. (01:00:00)., undated
Box AV4
Video-cassette RL11612-VHS-127
121. Commercial Best Plus. (01:30:00)., undated
Box AV4
Video-cassette RL11612-VHS-128
122. The Best Classic Commercials From the Fifties & Sixties. Vol. 1. (00:30:00)., undated
Box AV5
Video-cassette RL11612-VHS-129
123. The Best Classic Commercials From the Fifties & Sixties. Vol. 2., undated
Box AV5
Video-cassette RL11612-VHS-130
124. The Best Classic Commercials From the Fifties & Sixties. Vol. 3. (00:30:00)., undated
Box AV5
Video-cassette RL11612-VHS-131
125. Comedy Classics presents Commercials from the 50s.(00:36:00). Produced by Parade Video., undated
Box AV5
Video-cassette RL11612-VHS-132
126. Celebrity Commercials. Over 50 Superstars in all! 1987. (01:00:00)., 1987
Box AV5
Video-cassette RL11612-VHS-133
127. Johnny Legend presents Commercial Mania. Special Edition. (00:30:00)., undated
Box AV5
Video-cassette RL11612-VHS-134
128. Classic TV. Sports Heroes Commercials of the 50s & 60s. (00:30:00)., undated
Box AV5
Video-cassette RL11612-VHS-135
129. Kenneth Anger presents "Don't Smoke that Cigarette!", undated
Box AV5
Video-cassette RL11612-VHS-136
130. Smoke Gets in Your Eyes, produced by Video Yesteryear. 57 minutes., undated
Box AV5
Video-cassette RL11612-VHS-137
131. Mike Wallace. Parliament Pitch., undated
Box AV5
Video-cassette RL11612-VHS-138
132. Shokus Video presents Vintage Television #420-Variety. Includes the Ed Wynn Show (1950), Easter Teleparade of Stars (1955), The Spike Jones Show (1956), and the Jimmy Durante Show (1954). Shows include commercials. Copyright 1985., 1985
Box AV5
Video-cassette RL11612-VHS-139
133. Shokus Video presents Vintage Television #715-Your Hit Parade Holiday Special. Includes the Christmas Show of Dec. 24, 1955 and the New Year's Show of Dec. 31, 1955. Shows include commercials. Copyright 1985., 1985
Box AV5
Video-cassette RL11612-VHS-140
134. "I Love Lucy" 2 Classics w/original Philip Morris commercials. 1) Job Switching (Candy Factory) 2) TV Commercial ("VitaMeataVegaMin") & Laser Disc materials re: Philip Morris etc., undated
Box AV5
Video-cassette RL11612-VHS-141
135. Classic TV presents Cigarette Commercials (Old Gold, Camel, Kool, Pall Mall, etc.). Approx. 60 min. Copyright 1996 Hollywood's Attic., 1996
Box AV5
Video-cassette RL11612-VHS-142
136A. The Last Cigarette. Documentary is a video collage exploring the mysterious appeal of tobacco, its mythology, and cultural significance in history. Produced by the Learning Channel. Duration 1:12:06. Copyright 2000., 2000
Box AV5
Video-cassette RL11612-VHS-143
136B. Copy of The Last Cigarette., undated
Box AV5
Video-cassette RL11612-VHS-144
136C. Copy of The Last Cigarette., undated
Box AV5
Video-cassette RL11612-VHS-145
137. Cigarette Commercials from the Golden Age of Television. Vol. 1. Produced by Something Weird Video. Copyright 1994., 1994
Box AV5
Video-cassette RL11612-VHS-146
138B. The Insider, master copy (VHS), undated
Box AV5
Video-cassette RL11612-VHS-147
138C. The Insider, viewing copy (VHS), undated
Box AV5
Video-cassette RL11612-VHS-148
138D. The Insider, preview (VHS), undated
Box AV5
Video-cassette RL11612-VHS-149
139. Cigarette Commercials. Includes TV ads for Old Gold, Camel, KOOL, Pall Mall. Approx. 60 minutes., undated
Box AV5
Video-cassette RL11612-VHS-150
140. Classic Banned Cigarette Ads., undated
Box AV5
Video-cassette RL11612-VHS-151
141a. Cigarette Commercials. Source: Steve Craig at the University of North Texas., undated
Box AV5
Video-cassette RL11612-VHS-152
141b. Clue, undated
Box AV5
Video-cassette RL11612-VHS-153
142. 1989 Daytime TV Ads. Includes chart of ads., 1989
Box AV5
Video-cassette RL11612-VHS-154
143. Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction. Directed by Kelly Anderson and Tami Gold (INFACT), undated
Box AV5
Video-cassette RL11612-VHS-155
144. Philip Morris Commercials 1. Youth 2. Master Settlement Agreement 3. Master Settlement Agreement, undated
Box AV5
Video-cassette RL11612-VHS-156
145. Camel TV Ads (inter.) Taste the Adventure, Pregnancy PSAs, Yul Brynner (1960s)., undated
Box AV5
Video-cassette RL11612-VHS-157
146. 1. American Cancer Society Anti-Smoking Ads 2. Commercials, undated
Box AV5
Video-cassette RL11612-VHS-158
147A. Virginia Slims Compilation Reel. History of Advertising Archives, 2000. Master copy., 2000
Box AV5
Video-cassette RL11612-VHS-159
147B. Virginia Slims Compilation Reel. History of Advertising Archives, 2000. Viewing copy., 2000
Box AV5
Video-cassette RL11612-VHS-160
148. History of the Cigarette. A White Production Archives Production in association with Doctors Ought to Care, 1990. Approx. 30 minutes., 1990
Box AV6
Video-cassette RL11612-VHS-161
149. Pollay 1995 Presentation Reel (Master) and A&E Golden Age of TV Cigarette Ads (1994)., 1994
Box AV6
Video-cassette RL11612-VHS-162
150. Pollay Presentation Reel (Backup), inc. Canada., undated
Box AV6
Video-cassette RL11612-VHS-163
151. Target Youth Cartoons. Cigarette Ads from Video Resources, NYC. Approx. 8 mins., undated
Box AV6
Video-cassette RL11612-VHS-164
152. Asher-Gould Advertising. CDHS Anti-Smoking Campaign., undated
Box AV6
Video-cassette RL11612-VHS-165
153. Cancer Cash, undated
Box AV6
Video-cassette RL11612-VHS-166
154. Arnold Communications. Mass. Department of Public Health. 16 spots. 1998., 1998
Box AV6
Video-cassette RL11612-VHS-167
155. Death in the West. Documentary. Pyramid Home Video. 32 minutes. 1983., 1983
Box AV6
Video-cassette RL11612-VHS-168
156A. Woman and Cigarettes: A Fatal Attraction. ABC. 2001. (Master), 2001
Box AV6
Video-cassette RL11612-VHS-169
156B . Woman and Smoking Special, undated
Box AV6
Video-cassette RL11612-VHS-170
157. Jack Benny. 3 episodes. Some Lucky Strike ads and promotions., undated
Box AV6
Video-cassette RL11612-VHS-171
158. TV Lost and Found: Celebrity Commercials and Vintage Commercials. (Copy), undated
Box AV6
Video-cassette RL11612-VHS-172
159. Search for a Safer Cigarette. Nova documentary. Oct 2, 2001 (PBS)., 2001
Box AV6
Video-cassette RL11612-VHS-173
160A. Lomas Collection of TV Ads (Smithsonian). Tape 1 of 3, Rolls 1-8. William Essy: Camel, Winston, Cavalier (1950s)., undated
Box AV6
Video-cassette RL11612-VHS-174
160B. Lomas Collection of TV Ads (Smithsonian). Tape 2 of 3, Rolls 9-14 (Part 1)., undated
Box AV6
Video-cassette RL11612-VHS-175
160C. Lomas Collection of TV Ads (Smithsonian). Tape 3 of 3, Rolls 9-14 (Part 2)., undated
Box AV6
Video-cassette RL11612-VHS-176
161A. Cigarette Ads on US Network TV, 1950-1970 Compilation Reel. Reel 1. History of Advertising Archives, 2000. Master copy., 2000
Box AV6
Video-cassette RL11612-VHS-177
161B. Cigarette Ads on US Network TV, 1950-1970 Compilation Reel. Reel 2. History of Advertising Archives, 2000. Master copy., 2000
Box AV6
Video-cassette RL11612-VHS-178
161C. Cigarette Ads on US Network TV, 1950-1970 Compilation Reel. Reel 1. History of Advertising Archives, 2000. Backup copy., 2000
Box AV6
Video-cassette RL11612-VHS-179
161D. Cigarette Ads on US Network TV, 1950-1970 Compilation Reel. Reel 2. History of Advertising Archives, 2000. Backup copy., 2000
Box AV6
Video-cassette RL11612-VHS-180
162. TV Ads for Cigarettes, 1950s & 1960s. History of Advertising Archives, 2000., 2000
Box AV6
Video-cassette RL11612-VHS-181
171. Target Youth. History of Advertising Archives, 2002. Backup copy., 2002
Box AV6
Video-cassette RL11612-VHS-182
172. Tobacco Wars-1999 TLC/BBC London. History of Advertising Archives, 2002., 2002
Box AV6
Video-cassette RL11612-VHS-183
173. Marlboro Unlimited "The Train. The Trip. The Gear." History of Advertising Archives, 2002., 2002
Box AV6
Video-cassette RL11612-VHS-184
174. Getting Your Kids Into Commercials, 1989
Box AV6
Video-cassette RL11612-VHS-185
175. Calling the Shots, undated
Box AV6
Video-cassette RL11612-VHS-186
176. Promotion: Polishing the Apple, undated
Box AV6
Video-cassette RL11612-VHS-187
177. The Ad and the Ego, 1996
Box AV6
Video-cassette RL11612-VHS-188
178. New Ideas for Television, 1991
Box AV6
Video-cassette RL11612-VHS-189
179. Deconstructing Advertising: Making Sense of Commercial Advertising, undated
Box AV6
Video-cassette RL11612-VHS-190
180. How to Create Effective Public Service Ads, 1986
Box AV7
Video-cassette RL11612-VHS-191
181. Inside Advertising, 1991
Box AV7
Video-cassette RL11612-VHS-192
182. Have I Ever Lied to You Before?, undated
Box AV7
Video-cassette RL11612-VHS-193
183. Bill Moyers - The Public Mind, undated
Box AV7
Video-cassette RL11612-VHS-194
184. The Development of Pepsi-Cola Advertising, undated
Box AV7
Video-cassette RL11612-VHS-195
185. Chevron Town Pump / Moosehead Beer, undated
Box AV7
Video-cassette RL11612-VHS-196
186. Harry Rosen Ad Campaign, 1996
Box AV7
Video-cassette RL11612-VHS-197
187. Sex, Buys and Advertising, undated
Box AV7
Video-cassette RL11612-VHS-198
188. After These Messages, 1990
Box AV7
Video-cassette RL11612-VHS-199
189. After These Messages, 1990
Box AV7
Video-cassette RL11612-VHS-200
190. The Ads and the Id: Sex, Death, and Subliminal Advertising, undated
Box AV7
Video-cassette RL11612-VHS-201
191. Guerilla Media Workshop, 1988
Box AV7
Video-cassette RL11612-VHS-202
192. Guerilla Media Workshop (Highlights), undated
Box AV7
Video-cassette RL11612-VHS-203
193. Marshall McLuhan - The Man and His Message, 1984
Box AV7
Video-cassette RL11612-VHS-204
194. Marketing Booze to Blacks, 1990
Box AV7
Video-cassette RL11612-VHS-205
195. Signs of the Times : An Inside Look at Outside Advertising, undated
Box AV7
Video-cassette RL11612-VHS-206
196. Born to Shop, 1993
Box AV7
Video-cassette RL11612-VHS-207
197. Malltime, undated
Box AV7
Video-cassette RL11612-VHS-208
198. Auto Ads: 1900 - 1980, undated
Box AV7
Video-cassette RL11612-VHS-209
199. The Culture Jammer's Video, 1993
Box AV7
Video-cassette RL11612-VHS-210
200. 3 Television Commercials, 1996
Box AV7
Video-cassette RL11612-VHS-211
201. Culture Jam: Hijacking Commercial Culture, 2001
Box AV7
Video-cassette RL11612-VHS-212
202. Uncommercials, 1993
Box AV7
Video-cassette RL11612-VHS-213
203. Crazy People, 1990
Box AV7
Video-cassette RL11612-VHS-214
204. Looker / The Hucksters / The Coca-Cola Kid, undated
Box AV7
Video-cassette RL11612-VHS-215
205. Ad Agency Movies #3, 1985
Box AV7
Video-cassette RL11612-VHS-216
206. Ad Agency Movies #2, 1984
Box AV7
Video-cassette RL11612-VHS-217
207. Ad Agency Movies #1, 1980
Box AV7
Video-cassette RL11612-VHS-218
208. Thirtysomething, undated
Box AV7
Video-cassette RL11612-VHS-219
209. Sex, Death and Advertising, 1991
Box AV7
Video-cassette RL11612-VHS-220
210. Coke : WOMETCO B.C. LTD, 1984
Box AV7
Video-cassette RL11612-VHS-221
211. CLIO Ads, undated
Box AV8
Video-cassette RL11612-VHS-222
212. TV's Greatest Commercials, 1988
Box AV8
Video-cassette RL11612-VHS-223
213. London Internation Advertising Awards, 1992
Box AV8
Video-cassette RL11612-VHS-224
214. Hollywood (International Winners), 1985
Box AV8
Video-cassette RL11612-VHS-225
215. Greatest Commercials Ever Made, 1995
Box AV8
Video-cassette RL11612-VHS-226
216. World's Best Commercials III (Biggest and Best), 1991
Box AV8
Video-cassette RL11612-VHS-227
217. Hollywood 1984 (International Winners), 1984
Box AV8
Video-cassette RL11612-VHS-228
218. CLIO Awards, 1988
Box AV8
Video-cassette RL11612-VHS-229
219. China TV Ads, 1990
Box AV8
Video-cassette RL11612-VHS-230
220. London International Advertising Awards, 1993
Box AV8
Video-cassette RL11612-VHS-231
221. Smithsonian World, 1991
Box AV8
Video-cassette RL11612-VHS-232
222. Scali, McCabe Sloves, 1980
Box AV8
Video-cassette RL11612-VHS-233
223. Tysons Corner Center, 1992
Box AV8
Video-cassette RL11612-VHS-234
224. The American Advertising Museum, undated
Box AV8
Video-cassette RL11612-VHS-235
225. Teenage A Go-Go, undated
Box AV8
Video-cassette RL11612-VHS-236
226. Toy Commercials, undated
Box AV8
Video-cassette RL11612-VHS-237
228. Cereal Commercials, undated
Box AV8
Video-cassette RL11612-VHS-238
229. Car Commercials, undated
Box AV8
Video-cassette RL11612-VHS-239
230. Celebrity Commercials, undated
Box AV8
Video-cassette RL11612-VHS-240
231. Cast Commercials, undated
Box AV8
Video-cassette RL11612-VHS-241
232. Sports Commercials Plus, undated
Box AV8
Video-cassette RL11612-VHS-242
233. Commercial Best Plus, undated
Box AV8
Video-cassette RL11612-VHS-243
234. Commercial Jingles, undated
Box AV8
Video-cassette RL11612-VHS-244
235. All Star Toon Commercials, undated
Box AV8
Video-cassette RL11612-VHS-245
236. The Good Old Days, undated
Box AV8
Video-cassette RL11612-VHS-246
237. Baby Boomer Television, undated
Box AV8
Video-cassette RL11612-VHS-247
238. TV's Censored Bloopers, 1982
Box AV8
Video-cassette RL11612-VHS-248
239. Saturday Night Live Goes Commercial, 1991
Box AV8
Video-cassette RL11612-VHS-249
240. The Fine Art of Separating People From Their Money, 1996
Box AV8
Video-cassette RL11612-VHS-250
241. The Ernest Film Festival, 1986
Box AV8
Video-cassette RL11612-VHS-251
242. Comedy Classics Presents Commercials from the 50's, 1990
Box AV9
Video-cassette RL11612-VHS-252
243.1. Classic Commercials from the 50's & 60's: The Best vol. 1, undated
Box AV9
Video-cassette RL11612-VHS-253
243.2. Classic Commercials from the 50's & 60's: Car Commercials, undated
Box AV9
Video-cassette RL11612-VHS-254
243.3. Classic Commercials from the 50's & 60's: Cereal Commercials, undated
Box AV9
Video-cassette RL11612-VHS-255
243.4. Classic Commercials from the 50's & 60's: Sports Commercials, undated
Box AV9
Video-cassette RL11612-VHS-256
243.5. Classic Commercials from the 50's & 60's: Culture Classics, undated
Box AV9
Video-cassette RL11612-VHS-257
244. Classic Commercials from the 50's and 60's, 1993
Box AV9
Video-cassette RL11612-VHS-258
245. Celebrity Commercials from TV's Golden Age, 1987
Box AV9
Video-cassette RL11612-VHS-259
246. TV's Funniest Commercials, 1993
Box AV9
Video-cassette RL11612-VHS-260
247. CLIO Awards, 1989
Box AV9
Video-cassette RL11612-VHS-261
248. World's Funniest Commercials, 1994
Box AV9
Video-cassette RL11612-VHS-262
249. London International Advertising Awards--Humour in Television, undated
Box AV9
Video-cassette RL11612-VHS-263
250. A Word From Our Sponsor, 1993
Box AV9
Video-cassette RL11612-VHS-264
251. Slaying the Dragon, 2002
Box AV9
Video-cassette RL11612-VHS-265
252. Winston No Bull Comedy Break, 1996
Box AV9
Video-cassette RL11612-VHS-266
252. Affluenza, 1997
Box AV9
Video-cassette RL11612-VHS-267
253. Thirty Something, undated
Box AV9
Video-cassette RL11612-VHS-268
253. CDHS Anti-Smoking Campaign, 1997
Box AV9
Video-cassette RL11612-VHS-269
254. Green spots, 1994
Box AV9
Video-cassette RL11612-VHS-270
254. Danny's Ad Reel, 2001
Box AV9
Video-cassette RL11612-VHS-271
255. California Department of Health Services: Best of the Best TV 2002, 2002
Box AV9
Video-cassette RL11612-VHS-272
255. Terrorize the Page, 1993
Box AV9
Video-cassette RL11612-VHS-273
256. Dirty Business, undated
Box AV9
Video-cassette RL11612-VHS-274
256. Tobacco on Trial, 2000
Box AV9
Video-cassette RL11612-VHS-275
257. War Against Tobacco, 1999
Box AV9
Video-cassette RL11612-VHS-276
257. Harvard Advertising and Promotion Management spots on anti-smoking, undated
Box AV9
Video-cassette RL11612-VHS-277
258. Thirtysomething episodes, 1990
Box AV9
Video-cassette RL11612-VHS-278
258. This Hour Has 7 Days, 1964
Box AV9
Video-cassette RL11612-VHS-279
259. Newport Cigarette Commercials, 1994
Box AV9
Video-cassette RL11612-VHS-280
260. Kent Cigarette Collection, 1994
Box AV9
Video-cassette RL11612-VHS-281
8051. NHRA drag racing, Pomona Calif., 1999
Box AV9
Video-cassette RL11612-VHS-282
8051. NASCAR Winston Cup, Sears Point Raceway, 1999
Box AV9
Video-cassette RL11612-VHS-283
803. Media Campaign Resource Center Anti-Smoking spots. Wave 1, undated
Box AV9
Video-cassette RL11612-VHS-284
803. Media Campaign Resource Center Anti-Smoking spots. Wave 2, undated
Box AV9
Video-cassette RL11612-VHS-285
803. Media Campaign Resource Center Anti-Smoking spots. Wave 3 radio tape 1, undated
Box AV10
Video-cassette RL11612-VHS-286
803. Media Campaign Resource Center Anti-Smoking spots. Wave 3 radio tape 2, undated
Box AV10
Video-cassette RL11612-VHS-287
803. Media Campaign Resource Center Anti-Smoking spots. Wave 3 supplemental radio tape 1, undated
Box AV10
Video-cassette RL11612-VHS-288
803. Media Campaign Resource Center Anti-Smoking spots. Wave 3 supplemental radio tape 2, undated
Box AV10
Video-cassette RL11612-VHS-289
803. Media Campaign Resource Center Anti-Smoking spots. Wave 3 supplemental TV tape 1, undated
Box AV10
Video-cassette RL11612-VHS-290
803. Media Campaign Resource Center Anti-Smoking spots. Wave 3 supplemental TV tape 2, undated
Box AV10
Video-cassette RL11612-VHS-291
803. Media Campaign Resource Center Anti-Smoking spots. Wave III TV, undated
Box AV10
Video-cassette RL11612-VHS-292
803. Media Campaign Resource Center Anti-Smoking spots. Wave 4 rado, undated
Box AV10
Video-cassette RL11612-VHS-293
803. Media Campaign Resource Center Anti-Smoking spots. Wave 4 TV, undated
Box AV10
Video-cassette RL11612-VHS-294
803. Media Campaign Resource Center Anti-Smoking spots. Wave 5 TV, undated
Box AV10
Video-cassette RL11612-VHS-295
CR1a. Canadian Cigarette Brands Compilation Reel. History of Advertising Archives, 2002. Master Copy., 2002
Box AV10
Video-cassette RL11612-VHS-296
CR2a. Miscellaneous Brands Compilation Reel. History of Advertising Archives, 2002. Master Copy., 2002
Box AV10
Video-cassette RL11612-VHS-297
CR3a. Benson & Hedges Compilation Reel. History of Advertising Archives, 2001. Master copy., 2001
Box AV10
Video-cassette RL11612-VHS-298
CR4a-1. Camel Compilation Reel. History of Advertising Archives, 2002. Master Copy. Reel 1 of 2., 2002
Box AV10
Video-cassette RL11612-VHS-299
CR4a-2. Camel Compilation Reel. History of Advertising Archives, 2002. Master Copy. Reel 2 of 2., 2002
Box AV10
Video-cassette RL11612-VHS-300
CR5a. Chesterfield Compilation Reel. History of Advertising Archives, 2002. Master Copy., 2002
Box AV10
Video-cassette RL11612-VHS-301
CR6a. Kent Compilation Reel. History of Advertising Archives, 2001. Master copy., 2001
Box AV10
Video-cassette RL11612-VHS-302
CR7a. Kool Compilation Reel. History of Advertising Archives, 2001. Master copy., 2001
Box AV10
Video-cassette RL11612-VHS-303
CR8a. L&M Compilation Reel. History of Advertising Archives, 2002. Master Copy., 2002
Box AV10
Video-cassette RL11612-VHS-304
CR9a. Lark Compilation Reel. History of Advertising Archives, 2002. Master . Copy., 2002
Box AV10
Video-cassette RL11612-VHS-305
CR10a. Lucky Strike Compilation Reel. History of Advertising Archives, 2001. Master copy., 2001
Box AV10
Video-cassette RL11612-VHS-306
CR11a. Marlboro Compilation Reel. History of Advertising Archives, 2002. Master Copy., 2002
Box AV10
Video-cassette RL11612-VHS-307
CR12a. Newport Compilation Reel. History of Advertising Archives, 2001. Master copy., 2001
Box AV10
Video-cassette RL11612-VHS-308
CR13a. Old Gold Compilation Reel. History of Advertising Archives, 2002. Master Copy., 2002
Box AV10
Video-cassette RL11612-VHS-309
CR14a. Pall Mall Compilation Reel. History of Advertising Archives, 2002. Master Copy., 2002
Box AV10
Video-cassette RL11612-VHS-310
CR15a. Parliament Compilation Reel. History of Advertising Archives, 2002. Master Copy., 2002
Box AV10
Video-cassette RL11612-VHS-311
CR16a. Philip Morris Compilation Reel. History of Advertising Archives, 2002. Master Copy., 2002
Box AV10
Video-cassette RL11612-VHS-312
CR17a. Salem Compilation Reel. History of Advertising Archives, 2001. Master copy., 2001
Box AV10
Video-cassette RL11612-VHS-313
CR18a. Tareyton Compilation Reel. History of Advertising Archives, 2002. Master Copy, 2002
Box AV11
Video-cassette RL11612-VHS-314
CR19a. True and Viceroy Compilation Reels. History of Advertising Archives, 2001. Master copy., 2001
Box AV11
Video-cassette RL11612-VHS-315
CR20a. Virginia Slims Compilation Reel. History of Advertising Archives, 2002. Master Copy., 2002
Box AV11
Video-cassette RL11612-VHS-316
CR21a. Winston Compilation Reel. History of Advertising Archives, 2001. Master copy., 2001
Box AV11
Video-cassette RL11612-VHS-317
1011. Media Campaign Resource Center. Video catalog, 1998
Box AV12
Video-cassette RL11612-VHS-318
1011. Media Campaign Resource Center. Wave III video catalog/spot list inside, undated
Box AV12
Video-cassette RL11612-VHS-319
1012. Ad Smarts Module A: Media and Advertising, 1993
Box AV12
Video-cassette RL11612-VHS-320
1012. Ad Smarts Module B: Alcohol Advertising, 1993
Box AV12
Video-cassette RL11612-VHS-321
1012. Ad Smarts Module C: Tobacco Advertising, 1993
Box AV12
Video-cassette RL11612-VHS-322
1012. Ad Smarts Module D: Media, Tobacco and Alcohol Advertising, 1993
Box AV12
Video-cassette RL11612-VHS-323
1012. Ad Smarts Module E: Media Action, 1993
Box AV12
Video-cassette RL11612-VHS-324
5001. Free ads reel--MCRC 099-6820, undated
Box AV12
Video-cassette RL11612-VHS-325
6008.1. Influence of Tobacco Power Wall Advertising on Children, 2005
Box AV12
Video-cassette RL11612-VHS-326
6012. QUIT anti-smoking commercials compilation 1985-1994, 1994
Box AV13
Video-cassette RL11612-VHS-327
8013. Videotape deposition of Robert Heimann (expert for American Tobacco Company), 1986
Box AV13
Video-cassette RL11612-VHS-328
8019. Deposition of Richard Pollay Tape 1, 1998
Box AV13
Video-cassette RL11612-VHS-329
8019. Deposition of Richard Pollay Tape 2, 1998
Box AV13
Video-cassette RL11612-VHS-330
8019. Deposition of Richard Pollay Tape 3, 1998
Box AV13
Video-cassette RL11612-VHS-331
8019. Deposition of Richard Pollay Tape 4, 1998
Box AV13
Video-cassette RL11612-VHS-332
8019. Deposition of Richard Pollay Tape 5, 1998
Box AV13
Video-cassette RL11612-VHS-333
8019. Deposition of Richard Pollay Tape 6, 1998
Box AV13
Video-cassette RL11612-VHS-334
8019. Deposition of Richard Pollay Tape 7, 1999
Box AV13
Video-cassette RL11612-VHS-335
8019. Deposition of Richard Pollay Tape 8, 1999
Box AV14
Video-cassette RL11612-VHS-336
8019. Deposition of Richard Pollay Tape 9, 1999
Box AV14
Video-cassette RL11612-VHS-337
8019. Deposition of Richard Pollay Tape 10, 1999
Box AV14
Video-cassette RL11612-VHS-338
8019. Deposition of Richard Pollay Tape 11, 1999
Box AV14
Video-cassette RL11612-VHS-339
8019. Deposition of Richard Pollay Tape 12, 1999
Box AV14
Video-cassette RL11612-VHS-340
8019. Deposition of Richard Pollay Tape 13, 1999
Box AV14
Video-cassette RL11612-VHS-341
8019. Deposition of Richard Pollay Tape 14, 1999
Box AV14
Video-cassette RL11612-VHS-342
9005. Pyramid Communications--Smoke, Smoke, Smoke that Cigarette TRT 8:21, 2002
Box AV16
Video-cassette RL11612-VHS-343
2013 addition. Pack of Lies. Media Education Foundation, undated
Box AV16
Video-cassette RL11612-VHS-344
2013 addition. Presentation reel: Cigarette advertising, undated
Box AV16
Video-cassette RL11612-VHS-345
2013 addition. Vintage Cigarette Commercials 2 hours, undated
Box AV16
Video-cassette RL11612-VHS-346
California Dept. of Health Services, Tobacco Control. Keye/donna/pearlstein creative reel, anti-smoking spots, 1990
Box AV11
Video-cassette RL11612-Umatic-001
Cigarette psa's presentation reel: Pat Reynolds; California. 9 spots English and Spanish, undated
Box AV11
Video-cassette RL11612-Umatic-002
A1. Gzowski's Morningside, CBC Radio--Cigarette Sponsorship, Industry Denial, undated
Box AV11
Audio-cassette RL11612-CAS-001
A2. Sunday Morning, CBC Radio--Blowing Smoke, April 10th, 1994, 1994
Box AV11
Audio-cassette RL11612-CAS-002
A2. Sunday Morning, CBC Radio--Blowing Smoke, April 10th, 1994, 1994
Box AV11
Audio-cassette RL11612-CAS-003
A3. North American Network, ACS Radio Spots re; 1994 taxes lobbying featuring Crawford and Koop, 1994
Box AV11
Audio-cassette RL11612-CAS-004
A4. Censored by a Cigarette, words and music by Dan Eumurian, 1989
Box AV11
Audio-cassette RL11612-CAS-005
A5. Cigarette Radio Spots (KJTK Radio), undated
Box AV11
Audio-cassette RL11612-CAS-006
A6. Marlboro Man in Hong Kong--Campbell Interview, Smithsonian, undated
Box AV11
Audio-cassette RL11612-CAS-007
A7. 50 Famous Radio Commercials from yesteryear, Metacom, 1987, 1987
Box AV11
Audio-cassette RL11612-CAS-008
A8. 50 Radio Commercials, Radio Reruns, Part 1 (1977), 1977
Box AV11
Audio-cassette RL11612-CAS-009
A9. 1940s radio commercials, American Tobacco and competitors; Wilkes v. American Tobacco, 1993

Includes Lucky Strike, Raleigh (Tommy Dorsey), Chesterfield (Arthur Godfrey), Philip Morris Playhouse, Camel, Lucky Strike (Jack Benny), Lucky Strike Hit Parade

Box AV11
Audio-cassette RL11612-CAS-010
A8. 50 Radio Commercials, Radio Reruns, Part 2 (1978), 1978
Box AV11
Audio-cassette RL11612-CAS-011
A11. Radio Ads 1930s and 1940s, Cipollone, undated
Box AV11
Audio-cassette RL11612-CAS-012
A12. Cigarette PSAs--Presentation Reel (8 mm; 7 mins.), undated
Box AV11
Audio-cassette RL11612-CAS-013
A13. Houston Herstek Favat, Dept. of Public Health Radio Historical Reel (PSAs), undated
Box AV11
Audio-cassette RL11612-CAS-014
A14. Audio History of Commercial Radio. The Beginning/The Twenties, undated

American Advertising Museum (set of 6 cassettes + 13 pp. printed booklet)

Box AV11
Audio-cassette RL11612-CAS-015
A14. Audio History of Commercial Radio. The Thirties Part I, II, undated
Box AV11
Audio-cassette RL11612-CAS-016
A14. Audio History of Commercial Radio. The Thirties Part III/The Early Forties, undated
Box AV11
Audio-cassette RL11612-CAS-017
A14. Audio History of Commercial Radio. The War Years Part I, II, undated
Box AV11
Audio-cassette RL11612-CAS-018
A14. Audio History of Commercial Radio. The Late Forties Part I, II, undated
Box AV11
Audio-cassette RL11612-CAS-019
A14. Audio History of Commercial Radio. The Early Fifties/The Late Fifties, undated
Box AV11
Audio-cassette RL11612-CAS-020
8002. 1930s-1940s radio cigarette commercials, undated
Box AV13
Audio-cassette RL11612-CAS-021
8002. 1930s-1940s radio cigarette commercials--backup copy, undated
Box AV13
Audio-cassette RL11612-CAS-022
9002. Smoke Free, 1988
Box AV14
Audio-cassette RL11612-CAS-023
The Best of Marlboro Country Music vol. 1, 1985
Box AV15
Audio-cassette RL11612-CAS-024
Winston Lights Holiday Music Collection vol. 2, 1991
Box AV16
Audio-cassette RL11612-CAS-025
Marlboro Man theme, undated
Box AV16
Audio-cassette RL11612-CAS-026
Marlboro Man theme, undated
Box AV16
Audio-cassette RL11612-CAS-027
138a. The Insider, 1999
Box AV11
Video-disc RL11612-OP-001
261. History of Advertising: Animation 1930-1940, 2004
Box AV11
Video-disc RL11612-OP-002
262. History of Advertising: Animation 1940-1950, 2004
Box AV11
Video-disc RL11612-OP-003
263. History of Advertising: Animation 1950-1960, 2004
Box AV11
Video-disc RL11612-OP-004
264. History of Advertising: Automobiles 1930-1940, 2004
Box AV11
Video-disc RL11612-OP-005
265. History of Advertising: Automobiles 1940-1950, 2004
Box AV11
Video-disc RL11612-OP-006
266. History of Advertising: Automobiles 1950-1960, 2004
Box AV11
Video-disc RL11612-OP-007
267. History of Advertising: General 1930-1950, 2004
Box AV11
Video-disc RL11612-OP-008
268. History of Advertising: General 1950-1970, 2004
Box AV11
Video-disc RL11612-OP-009
8051. NASCAR Winston Cup Series, 2001
Box AV11
Video-disc RL11612-OP-010
8051. NHRA drag racing, Pomona Calif., 2001
Box AV11
Video-disc RL11612-OP-011
The Ad and the Ego official study guide, undated
Box AV11
Video-disc RL11612-OP-012
Things Go Better with Coke: Sixties Coca-Cola Commercials 1965-1969, 1965-1969
Box AV11
Video-disc RL11612-OP-013
Censored by a Cigarette: Musical Empowerment Against Tobacco. Dan Eumurian and Friends, 2002
Box AV11
Video-disc RL11612-OP-014
20th Century Cigarette Advertising Notes, 2004
Box AV12
Video-disc RL11612-OP-015
5002. Science, Tobacco and You/La science, le tabac et vous!, 1999
Box AV12
Video-disc RL11612-OP-016
5007. Bullshit and Ruses: Richard Pollay, Harm Reduction Summit, 2004
Box AV12
Video-disc RL11612-OP-017
6008.1. Expert panel--Final, undated
Box AV12
Video-disc RL11612-OP-018
6008.1. Influence of Tobacco Power Wall Advertising on Children, 2005
Box AV12
Video-disc RL11612-OP-019
6015. Surgeon General Report: Women and Smoking, 2001
Box AV13
Video-disc RL11612-OP-020
6036. International Expert Panel on Cigarette Descriptors, 2001
Box AV13
Video-disc RL11612-OP-021
6036. Physicians for a Smoke-Free Canada: Tobacco industry documents, spotlight on compensation, 2001
Box AV13
Video-disc RL11612-OP-022
6026. Physicians for a Smoke-Free Canada: World No Tobacco Day Forum on Tobacco Industry Documents, 2000
Box AV14
Video-disc RL11612-OP-023
8054. Health Canada Guildford documents, undated
Box AV14
Video-disc RL11612-OP-024
8054. JTI-MacDonald v. Attorney General of Canada: Pollay exhibits, trial transcripts and reports, 2002
Box AV14
Video-disc RL11612-OP-025
8054. PSC Guildford documents with hyperlinks, undated
Box AV14
Video-disc RL11612-OP-026
8054. PSC Guildford documents: Anne Lavack's summaries with hyperlinks to 228 Guildford documents, undated
Box AV14
Video-disc RL11612-OP-027
8054. Physicians for a Smoke-Free Canada: Selected trial documents, 2002
Box AV14
Video-disc RL11612-OP-028
8054. Physicians for a Smoke-Free Canada: Tobacco documents, 2000
Box AV14
Video-disc RL11612-OP-029
8054. Tobacco industry documents #8 assembled by PSC, undated
Box AV14
Video-disc RL11612-OP-030
8054. Washington State trial exhibits disk 1 of 1, 1999
Box AV14
Video-disc RL11612-OP-031
Kick in the Asphalt Band: Official Winston Cup "No Bull" Series CD, 1997
Box AV15
Video-disc RL11612-OP-032
2013 addition. "Bullshit" presentation, UCSF, 2004
Box AV15
Video-disc RL11612-OP-033
2013 addition. Chesterfield box 1; 59 television spots. LG0155483, undated
Box AV15
Video-disc RL11612-OP-034
2013 addition. Chesterfield box 2-3; 85 television spots. LG0155484; TRT 87:00, undated
Box AV15
Video-disc RL11612-OP-035
2013 addition. Chesterfield box 4-5; 85 television spots. LG0155485; TRT 1:03:00, undated
Box AV15
Video-disc RL11612-OP-036
2013 addition. Cigarette reel 1; TRT 61:00, undated
Box AV15
Video-disc RL11612-OP-037
2013 addition. Cigarette reel 2; TRT 61:00, undated
Box AV15
Video-disc RL11612-OP-038
2013 addition. Cigarette TV Ads 1950s & 1960s; A Pack of Lies, Vancouver Institute lecture, 1997
Box AV15
Video-disc RL11612-OP-039
2013 addition. Classic Radio Commercials: 396 commercials 1920s-1970s. Earthstation1.com; list included, 2004
Box AV15
Video-disc RL11612-OP-040
2013 addition. Common knowledge files and exhibits for R. Pollay from Louis Kyriakoudes, undated
Box AV15
Video-disc RL11612-OP-041
2013 addition. Corporate Deceit: Big tobacco's target, 2001
Box AV15
Video-disc RL11612-OP-042
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 1 (0f 23): Canadian brands, undated
Box AV15
Video-disc RL11612-OP-043
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 2 (0f 23): Minor brands, undated
Box AV15
Video-disc RL11612-OP-044
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 3 (0f 23): Benson & Hedges, undated
Box AV15
Video-disc RL11612-OP-045
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 4 (0f 23): Camel 1, undated
Box AV15
Video-disc RL11612-OP-046
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 5 (0f 23): Camel 2, undated
Box AV15
Video-disc RL11612-OP-047
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 6 (0f 23): Chesterfield, undated
Box AV15
Video-disc RL11612-OP-048
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 8 (0f 23): Kool, undated
Box AV15
Video-disc RL11612-OP-049
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 9 (0f 23): L&M, undated
Box AV15
Video-disc RL11612-OP-050
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 10 (0f 23): Lark, undated
Box AV15
Video-disc RL11612-OP-051
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 11 (0f 23): Lucky Strike, undated
Box AV15
Video-disc RL11612-OP-052
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 12 (0f 23): Marlboro, undated
Box AV15
Video-disc RL11612-OP-053
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 12 (0f 23): Marlboro, undated
Box AV15
Video-disc RL11612-OP-054
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 13 (0f 23): Newport, undated
Box AV15
Video-disc RL11612-OP-055
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 14 (0f 23): Old Gold, undated
Box AV15
Video-disc RL11612-OP-056
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 15 (0f 23): Pall Mall, undated
Box AV15
Video-disc RL11612-OP-057
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 16 (0f 23): Parliament, undated
Box AV15
Video-disc RL11612-OP-058
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 17 (0f 23): Philip Morris, undated
Box AV15
Video-disc RL11612-OP-059
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 18 (0f 23): Salem, undated
Box AV15
Video-disc RL11612-OP-060
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 19 (0f 23): Tareyton, undated
Box AV15
Video-disc RL11612-OP-061
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 20 (0f 23): True, undated
Box AV15
Video-disc RL11612-OP-062
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 21 (0f 23): Virginia Slims, undated
Box AV15
Video-disc RL11612-OP-063
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 22 (0f 23): Winston, undated
Box AV15
Video-disc RL11612-OP-064
2013 addition. History of Advertising Archives Cigarette TV Ads; DVD 23 (0f 23): Viceroy, undated
Box AV15
Video-disc RL11612-OP-065
2013 addition. History of Advertising Archives: 801-12 Emergence of Advertising in America--Tobacco Advertising vol. 1, undated
Box AV15
Video-disc RL11612-OP-066
2013 addition. History of Advertising Archives: 801-12 Emergence of Advertising in America--Tobacco Advertising vol. 2, undated
Box AV15
Video-disc RL11612-OP-067
2013 addition. History of Advertising Archives Selected TV Cigarette Ads of the 1950s, undated
Box AV15
Video-disc RL11612-OP-068
2013 addition. History of Advertising Archives Selected TV Cigarette Ads of the 1960s, undated
Box AV15
Video-disc RL11612-OP-069
2013 addition. Kool Mixx, 2004
Box AV15
Video-disc RL11612-OP-070
2013 addition. 801-10. Life Magazine collection vol. 1: index of tobacco advertisements; 1953-1969 advertisements, undated
Box AV15
Video-disc RL11612-OP-071
2013 addition. 801-11. Life Magazine collection vol. 2: 1970-2002 advertisements; covers, undated
Box AV15
Video-disc RL11612-OP-072
2013 addition. Marketing to Youth: Evidence from corporate documents (presentations), 2001
Box AV15
Video-disc RL11612-OP-073
2013 addition. Pack of Lies. Media Education Foundation, 1994
Box AV15
Video-disc RL11612-OP-074
2013 addition. Pollay presentations: Bullshit; Disclosures; Understanding Ads (Powerpoint format), undated
Box AV15
Video-disc RL11612-OP-075
2013 addition. Pollay publications: Advertising history and social/cultural effects (not tobacco), undated
Box AV15
Video-disc RL11612-OP-076
2013 addition. Pollay publications: Influential works on tobacco, undated
Box AV15
Video-disc RL11612-OP-077
2013 addition. TV Cigarette Commercials: The Classics; Earthstation1.com, undated
Box AV15
Video-disc RL11612-OP-078
2013 addition. TV Cigarette Commercials: The Classics; Earthstation1.com, undated
Box AV15
Video-disc RL11612-OP-079
2013 addition. U.S. Cigarette Radio Ads 1933-1952, undated
Box AV15
Video-disc RL11612-OP-080
2013 addition. U.S. Cigarette Radio Ads 1933-1952, undated
Box AV15
Video-disc RL11612-OP-081
2013 addition. U.S. Tobacco Print Advertising (20th C.); Dr. Jackler (Stanford) collection; 100s of Powerpoint files, 2010
Box AV15
Video-disc RL11612-OP-082
2013 addition. Vintage Cigarette Commercials, undated
Box AV15
Video-disc RL11612-OP-083
2013 addition. Young Adult Target; Pam Ling, Ontario TC conference keynote, undated
Box AV15
Video-disc RL11612-OP-084
2013 addition. 9004. Candy cigarettes database, undated
Box AV15
8054. Canadian Guildford document summaries 1998-2000 (ZIP drive), undated
Box AV14
Benson & Hedges, 1968-2002 and undated
(2 folders)
Box 1
Camel, 1915-2002 and undated
(8 folders)
Box 1
Chesterfield, 1915-1975 and undated
(3 folders)
Box 1
Kool, 1939-1995 and undated
(2 folders)
Box 1
Lucky Strike, 1900-1997 and undated
(3 folders)
Box 1
Marlboro, 1920s-1995 and undated
(6 folders)
Box 1
Marlboro, undated
(2 folders)
Box 2
Merit, 1977-1995 and undated
(2 folders)
Box 2
Pall Mall, 1908-1990 and undated
Box 2
Salem, 1959-1993 and undated
(2 folders)
Box 2
Virginia Slims, 1969-1995 and undated
(2 folders)
Box 2
Winston, 1955-1995 and undated
(3 folders)
Box 2
Minor brands--A, 1939-1992 and undated

Includes Adam, Admiral, All, Alligator, Alpine, Aspen, All American, American, American Spirit, Arctic Lights, Austin, Avalon

Box 2
Minor brands--B, 1915-1995 and undated
(2 folders)

Includes Backwoods, Barclay, Basic, Beech Nut, Belair, Best Buy, Between the Acts, Black Cat, Bloomer Club, Boots, Brandon, Bravo, Bright, Brighton, Brookwood, Brotherhood, Bucks, Bull Durham, Bust the Trust

Box 2
Minor brands--C, 1889-1994 and undated
(2 folders)

Includes Cambridge, Cameo, Capri, Carlton, Cartier, Cavallier, Century 100's, Chelsea, Clown, Coffin Nail, Colony, Cookie Jar, Coupon, Creole, Cronn's, Cross-Cut, Cycle

Box 2
Minor brands--D, 1920-1995 and undated

Includes Dakota, Dave's, Dawn, Day and Night, De-Nicotea, Decade, Deities, Diplomat, Domino, Doral, Doublets, Dr. Scott, Drum, Duke, Duke's Cameo, Du Maurier, Dunhill, Durham Whiff

Box 2
Minor brands--E, 1949-1992 and undated

Includes Eclipse, Embassy, Encore, Eve

Box 2
Minor brands--F, 1910-1975 and undated

Includes Fact, Falcon, Fatima, Favorite, Fleetwood, Frappe

Box 2
Minor brands--G, 1890s-1994 and undated

Includes Galaxy, Gold Plate, Golden Lights, GPC

Box 2
Minor brands--H-J, 1894-1994 and undated

Includes Hale, Half and Half, Harley Davidson, Hassan, Helmar, Heritage, Hit Parade, Hogshead, Holiday, Home Run, Honest, Horizon, Iceberg, Jade, John Alden, Johnnie Walker, Julep

Box 2
Minor brands--K, 1953-2000 and undated
(2 folders)

Includes Kamel, Kent, Kentucky Kings, Kentucky Winners

Box 2
Minor brands--L, 1932-1992 and undated
(2 folders)

Includes Laredo, L&M, Lark, Life, Listerine, Long Johns, Lords

Box 3
Minor brands--M, 1917-1994 and undated
(2 folders)

Includes Magna, Mail Pouch, Malibu, Makaroff, Marshall's, Marvel's, Maryland, Masterpiece, Matinee, Maverick, Max, Mecca, Melachrino, Mercer, Misty, Mogul, Montclair, Moonlight, More, Multifilter, Murad

Box 3
Minor brands--N, 1974-1993 and undated
(2 folders)

Includes Nebo, New Cig, New Leaf, Newport, Next, Northwind, Now

Box 3
Minor brands--O, 1910-1999 and undated
(2 folders)

Includes O-Nic-O, Oasis, Old Chum, Old Gold, Old Judge, Old North State, Omar, Omni, Our Advertiser

Box 3
Minor brands--P, 1915-1995 and undated
(2 folders)

Includes Parliament, Paxton, Perfection, Pet, Philip Morris, Piedmont, Pimlico, Players, Polo, Premier, Prince Albert, Pyramid

Box 3
Minor brands--Q-R, 1918-1991 and undated

Includes Quality, Raleigh, Ramses, Real, Refined, Regent, Rembrant, Reyno, Richland, Ritz, Riviera, Royal Farms

Box 3
Minor brands--S, 1929-1993 and undated
(2 folders)

Includes Safeway, Sano, Saratoga, Satin, Savannah, Savvy, Seventy, Shahdur, Sherman, Signature, Silva Thins, Sove, Spearmint, Splendid, Spring, Spud, Sterling, Stride, Stud, Style, Sub Rosa, Sunshine

Box 3
Minor brands--T, 1936-1993 and undated
(2 folders)

Includes Tall, Tall 'N Slim, Tareyton, Target, Tempo, Tennyson, Tourney, Trim, Triumph, True, True Gold, Turkey Red, Turkish Trophies, Tuxedo, Twenty Grand, Twist

Box 3
Minor brands--U-V, 1885-1993 and undated
(2 folders)

Includes Vanguard, Vantage, Viceroy, Virginia, Virginia Brights/Richmond Straight Cut, Virginia Leaf, Virginia Rounds, Viscount

Box 3
Minor brands--W-Z, 1963-1966 and undated

Includes Waterford, Wave, Winchester, Wings, Worth, Yara, York, Zarina, Zephyr

Box 3
Canadian advertising--Benson & Hedges, undated
Box 3
Canadian advertising--Du Maurier, 1983-1985 and undated
Box 3
Canadian advertising--Players, undated
(2 folders)
Box 3
Canadian advertising--Miscellaneous A-L, undated
(2 folders)

Includes Belmont, Belvedere, Buckingham, Cameo, Canadian Classic, Craven A, Dunhill, Export A, Kool

Box 4
Canadian advertising--Miscellaneous M-Z, undated
(2 folders)

Includes Matinee, MacDonald, Medallion, NO. 7, Peter Jackson, Rothman's, Sweet Caporal, Vantage, Viscount

Box 4
Canadian advertising--Titles and other slides, undated

Includes slides of miscellaneous advertising, logos, clippings

Box 4
Canadian and International advertising
Box 4
Cartoons, 1977-1988 and undated

Includes political cartoons, tobacco-related characters in popular cartoons (Doonesbury)

Box 4
Chewing and spit tobacco, 1920-1993 and undated

Includes advertising for tobacco-related products, chewing and spit tobacco (Skoal), Cigars; see Series 6031 for additional cigar slides

Box 4
Healthy promotions presentation (WP96.16), 1996

Includes advertising with health-related messages: doctor recommendations, filter technology, tar content, "light" brands; slides depict advertising dating 1930-1992 (inventory in folder)

Box 4
Magazine coverage of cigarettes presentation (WP97-11), 1997

Text in folder including hard copies of some slides

Box 4
Miscellaneous binder 1, 1954-1990 and undated
(2 folders)

Includes anti-smoking messages, smoking prevention and cessation, public service advertisements, Pro-smoking and smoker's rights messages, tobacco industry advocacy, tobacco industry corporate advertising

Box 4
Miscellaneous binder 2, 1930-2000 and undated

Includes slides on smoking and women, youth smoking, smoker research, press coverage of tobacco, tobacco product packaging and trademarks, smoking-related graphs and tables

Box 4
One Hundred Illustrations of 20th Century Cigarette Advertising (WP97.10), 1997

Slide presentation created for viewing at tobacco-related trials; inventory in folder

Box 4
One Hundred Illustrations of 20th Century Cigarette Advertising (WP97.10)--Color master, 1997
(2 folders)

Slide presentation created for viewing at tobacco-related trials; inventory in folder

Box 4
Pack of Lies presentation 1: Last used and culled slides, undated
Box 4
Pack of Lies presentation 2: Titles, cartoons, graphs, undated
(2 folders)
Box 4
Pack of Lies presentation 3: Public relations, industry, smoking prevention, undated
Box 4
Pack of Lies presentation 4: Pre-1953 U.S. advertising, undated
(2 folders)
Box 4
Pack of Lies presentation 5: Medical, filters, low tar, undated
Box 4
Pack of Lies presentation 6: Target marketing: youth, women, ethnic, undated
Box 4
Pack of Lies presentation 6: Target marketing: youth, women, ethnic, undated
Box 5
Pack of Lies presentation 7: Camel, Marlboro, menthol, undated
Box 5
Pack of Lies presentation 8: New tactics and tools, undated
Box 5
Pack of Lies presentation 9: Canada best and last used, undated
(2 folders)
Box 5
Pack of Lies presentation 10: Canada titles, etc., undated
Box 5
Presentation: Bold and Beautiful or Black, undated
(2 folders)

Slides from 1930s-1990s

Box 5
Retail cigarette advertising, 1990s

Includes store signs, point of sale displays, some outdoor advertising

Box 5
Retail cigarette advertising--Street facing, 1997

Includes outdoor signage viewed in Texarkana and Portland, Ore. Brands include Marlboro and Camel. Includes billboards, retail signs. Text with hard copies of some slides in folder

Box 5
Titles 1, undated

Includes title slides for presentation decks, collection of tobacco-related advertisements

Box 5
Titles 2, undated

Includes title slides for presentation decks, collection of tobacco-related advertisements

Box 5
Transnational Firms vs. State Monopolies: Lessons in Competitiveness from Marlboro Country (WP95.2), 1995

Includes a selection of global cigarette advertising slides dating 1930-1995; text of presentation in folder; sheet of Malaysian cigarette advertising; also includes text of The Empire Strikes Back: Responses of the Global Tobacco Industry to the Decline of Traditional Markets (WP95.3)

Box 5
Trinkets and trash slide collection, 1996

Compiled by Trinkets and Trash Services; includes slides of a variety of tobacco industry promotions: catalogs, coupons, point of purchase displays, billboards, special packs, warning labels, matches, cigars; inventory in foldler

Box 5
Basic, 1993-2001
(2 folders)
Box 6
Belair, 1973-1990
Box 6
Benson & Hedges, 1960-1999
(5 folders)
Box 6
Camel, 1913-2000
(8 folders)
Box 6
Camel--Promotions, 1989-2001
(2 folders)
Box 6
Carlton, 1964-1999
(2 folders)
Box 6
Chesterfield, 1921-1993
(3 folders)
Box 6
Doral, 1972-2000
(2 folders)
Box 7
Kamel, 1996-1999
Box 7
Kent, 1953-1995
(4 folders)
Box 7
Kool, 1936-2006
(5 folders)
Box 7
L&M, 1958-1978
Box 7
Lark, 1969-1992
Box 7
Lucky Strike, 1916-2000
(3 folders)
Box 7
Marlboro, 1928-1995
(5 folders)
Box 7
Marlboro, 1990-2000
(8 folders)
Box 8
Marlboro--Promotions, 1958-2001
(4 folders)
Box 8
Marlboro--Sports, 1971-2002
(2 folders)
Box 8
Merit, 1976-2000
(7 folders)
Box 8
More, 1974-1989
Box 8
Newport, 1971-2001
(4 folders)
Box 9
Now, 1975-1993
(2 folders)
Box 9
Old Gold, 1927-1978
Box 9
Pall Mall, 1916-2001
(2 folders)
Box 9
Parliament, 1952-2000
(3 folders)
Box 9
Philip Morris, 1940-1990
Box 9
Players, 1983-1996
Box 9
Raleigh, 1930-1985
Box 9
Salem, 1957-1999
(6 folders)
Box 9
Tareyton, 1954-2000
Box 9
True, 1970-1990
(2 folders)
Box 9
Vantage, 1971-1997
(4 folders)
Box 10
Viceroy, 1948-1993
(2 folders)
Box 10
Winston, 1955-2003
(10 folders)
Box 10
Women's brands--Capri, 1987-1999
(3 folders)
Box 10
Women's brands--Misty, 1991-1999
Box 10
Women's brands--Virginia Slims, 1970-2001
(6 folders)
Box 10
Women's brands--Virginia Slims, 1997-2001
Box 11
Women's brands--Minor brands, 1971-1999
(2 folders)

Includes Dakota, Eve, Max, Newport Slim, Newport Stripes, Ritz, Satin, Style

Box 11
Minor brands--A, 1946-2000

Includes Alligator, Alpine, American, American Spirit, Arctic Lights, Aspen

Box 11
Minor brands--B, 1916-1992

Includes Backwoods, Barclay, Bright, Brookwood, Bucks, Bull Durham

Box 11
Minor brands--C-E, 1917-1998

Includes Cambridge, Capri, Cartier, Cavalier, Cemetery, Century, Chelsea, Colony, Cross-Cut, Crown's of London, Dave's, Decade, Drum, Duke, Du Maurier, Dunhill, Egyptian Deities, Embassy, Eve

Box 11
Minor brands--F-L, 1915-2001

Includes Fact, Fatima, Golden Lights, GPC, Half and Half, Helmar, Hit Parade, Holiday, Horizon, Iceberg, Jade, Juleps, Just Black, Kentucky Winners, King Sano, Laredo, Long Johns

Box 11
Minor brands--M, 1906-1998

Includes, Magna, Malibu, Maryland, Masterpiece, Max, Mercer, Misty, Montclair, Moonlight, More, Multifilter, Murad

Box 11
Minor brands--N-R, 1917-2003

Includes Natural American Spirit, Next, Now, Omar, Omni, Paxton, Piedmont, Pyramid, Real, Regent, Richland, Ritz, Riviera

Box 11
Minor brands--S, 1929-1984

Includes Saratoga, Satin, Scotch Buy, Seventy, Sherman's, Silva Thins, Spring, Spud

Box 11
Minor brands--S-Y, 1930-1998

Includes, Sterling, Stride, Style, Tall, Tempo, Triumph, True, Twenty Grand, Twist, USA, Viceroy, Virginia Rounds, Waterford, White Owl, Wings, York

Box 11
Corporate advertising, 1945-2001

Includes pamphlets collected at tours or tobacco companies

Box 11
Industry-sponsored anti-smoking campaigns, 1985-2003
Box 11
Outdoor advertising, 1999 and undated
Box 11
Solicitations to smoke, 1933-1985
Box 11
Smoker surveys and direct mail, 1990-2000
Box 11
Smoking advocacy (Smokers' rights, etc.), 1959-1999
(4 folders)
Box 11
Tobacco industry sponsorship (events, sports, etc.), 1988-2000
Box 11
Benson & Hedges, 1970-1995
Box 12
Camel, 1919-1929
Box 12
Camel, 1930s
Box 13
Camel, 1940s
Box 13a
Camel, 1950-2000
Box 13b
Carlton, 1963-1984
Box 14
Chesterfield, 1929-1949
Box 14
Chesterfield, 1950-1960s
Box 14a
Kent, 1953-1980
Box 14a
Kool, 1934-1999
Box 15
L&M, 1954-1978
Box 15
Lark, 1963-1972
Box 16
Lucky Strike, 1927-1930s
Box 16
Lucky Strike, 1930-1969
Box 16a
Lucky Strike, 1970-2000
Box 17
Marlboro, 1927-1969
Box 17
Marlboro, 1960-1989
Box 17a
Marlboro, 1990-2000
Box 18
Maryland, Merit, 1976-2000
Box 18
Newport, 1959-2000
Box 18
Old Gold, 1930-1972
Box 18a
Pall Mall, 1924-1972
Box 19
Parliament, 1955-2001
Box 19
Philip Morris, 1938-1966
Box 19a
Salem, 1956-2000
Box 20
Tareyton, 1950-1972
Box 20
Vantage, 1971-1989
Box 20a
Velvet, 1922
Box 20a
Viceroy, 1947-1979
Box 20a
Virginia Slims, 1968-2000
Box 21
Winston, 1951-2000
Box 21
Minor brands A-G, 1929-2002 and undated

Includes Adam, All American, American Spirit, Antonio & Cleopatra, Barclay, Basic, Belair, Brandon, Bucks, Bull Durham, Cambridge, Capri, Century, Chelsea, Dave's, Dunhill, Doral, Duke, Embassy, Encore, Eric, Eve, Fatima, Fleetwood, Galaxy/Alpine, Golden Lights

Box 21a
Minor brands H-R, 1914-2002 and undated

Includes Half and Half, Hit Parade, Iceberg, Julep, Kamel, King Sano, Life, Listerine, Magna, Maryland, Masterpiece, Misty, Montclair, Moonlight, More, Multifilter, Murad, New Leaf, Next, Now, Oasis, Omar, Omni, Players, Pyramid, Raleigh, Ramses, Regent, Rooster, Samson, Sano, Silva Thins, Skoal, Spring, Spud, Tempo, Tennyson, Triumph, True,Turkey Red, Tuxedo, White Owl, York

Box 22
Minor brands S-Y, 1914-2002 and undated
Box 22a
Miscellaneous, 1939-2000

Includes contests, industry promotions, anti-smoking campaigns

Box 22a
Contents of binder, 1940-1955
(2 folders)
Box 23
Contents of binder, 1940-1956
(2 folders)
Box 23
Contents of binder of articles, 1980-1995
(2 folders)
Box 23
Contents of binder of articles, 1992-1995
Box 24
Contents of binder of unprocessed tobacco articles, 1984-1995
Box 24
International Promotion of Cigarettes: An Annotated Bibliography, Richard Pollay and David Carter-Whitney, 1990
Box 24
Promotion of Cigarettes Overseas: An Annotated Bibliography. WP95.4. Richard Pollay and Robin Ritchie, 1995
Box 24
The Empire Strikes Back: Responses of the Global Tobacco Industry to the Decline of Traditional Markets. WP95.3. Robin Ritchie, 1995
Box 24
Effect of Tobacco Advertising on Tobacco Consumption (U.K.), 1992
Box 24
GASP Smoke Free Solutions (U.K.)--Catalog, 2006
Box 24
Health or Tobacco: An End to Tobacco Advertising and Promotion (New Zealand), 1989
Box 24
International Trade--Advertising and Promoting U.S. Cigarettes in Selected Asian Countries, 1992
Box 24
Introduction to International Trade Agreements and Their Impact on Public Measures to Reduce Tobacco Use (Canada/U.K.), 2001
Box 24
Pushing Smoke: Tobacco Advertising and Promotion (WHO/Denmark), undated
Box 24
Towards a Europe Free from Tobacco Advertising (WHO Denmark/Finland), 1991
Box 24
Backgrounder: Tobacco on Trial Project, 1990
Box 24
Bill C-51 (Tobacco Products Control Act)--Articles about tobacco regulation in other countries, 1983-1987
Box 24
Bill C-51 (Tobacco Products Control Act)--Clippings and articles, 1987-1990
(3 folders)
Box 25
Bill C-51 (Tobacco Products Control Act)--Statements and testimony, 1987-1988
(2 folders)
Box 25
Bill C-51 (Tobacco Products Control Act)--Statements and testimony, 1987-1988
Box OV3
Bill C-51 and Bill C-204 (Non-Smokers Health Act) debates, 1988
Box 25
Bill-C71 (Tobacco Act, regulating tobacco packaging and marketing), 1996-1997
(2 folders)
Box 25
Bill C-204: Stan Buda (Ted Bates) Submission to the Legislative Committee, 1987
Box 25
Break Free: Directional Paper of the National Program to Reduce Tobacco Use in Canada, 1987
Box 25
Cynthia Callard et al: Curing the Addiction to Profits, 2005
Box 25
Examination of the Factors Influencing Juvenile Smoking Initiation in Canada, 1987
Box 26
FTC (Federal Trade Commission)--Petition for Regulation of Unfair and Deceptive Alcoholic Beverage Advertising and Marketing Practices, 1985
Box 26
Gallup--Attitudes Toward Smoking Restrictions, 1987
Box 26
Health Canada Concept Testing, 1998
Box 26
House of Commons Standing Order 108(2): Plain Packaging of Tobacco Products, 1994
Box 26
Info-Tabac: Newsletter for a Tobacco-Free Quebec, 2005
Box 26
J.J. Boddewyn: Tobacco Advertising in a Free Society, 1986
Box OV3
Jacques Cole: Tobacco Ads UK: No Words, Logos, Models, Brands or Packages, 1989
Box 26
John Luik (Niagara Institute) articles, 1988-1997
Box 26
Maureen Baker: Tobacco Smoking, 1986
Box 26
Mealey's Litigation Reports: Tobacco, 1988
Box 26
Michael Waterson: Expert Witness Statement, circa 1988
Box 26
National Survey of the Behaviour, Knowledge and Attitudes of Canadians Regarding Cancer, 1986
Box 26
Neil Collishaw articles and papers, 1987
Box 26
Non-Smokers Rights Association, 1984-1989
Box 26
Non-Smokers Rights Association--David Sweanor: Response to Charter of Rights Arguments Against the Tobacco Products Control Act, 1988
Box 26
Non-Smokers Rights Association--Give Kids a Chance, 1987
Box 26
Ontario Tobacco Research Unit directory, 2004
Box 26
Putting Health First: The Case for Plain Packaging of Tobacco Products, 1994
Box 27
Randy Woods: Tobacco Sponsorship Advertising in the Ottawa/Hull Region, 1993
Box 27
Regina v. Imperial Tobacco, 1972
Box 27
Report on Tobacco and Cigarette Smoking, 1974
Box 27
Richard Pollay: Information and Imagery in Contemporary Canadian Cigarette Ads, 1990
Box 27
Richard Pollay, Anne Lavack: Targeting of Youths by Cigarette Makers, 1993
Box 27
Smoking and Public Policy in Canada, 1988
Box 27
Statistics, 1986-1989
Box 27
Study of Cigarette Advertising, Manitoba, 1966
Box 27
Tobacco Industry Voluntary Packaging and Advertising Code, 1995
Box 27
Towards Zero Consumption: Generic Packaging of Tobacco Products, 1994
Box 27
When Packages Can't Speak: Possible Impacts of Plain and Generic Packaging of Tobacco Products, 1995
Box 27
Contents of binder (photocopies), 1942-1979
Box 27
Contents of binder (photocopies), 1942-1979
(2 folders)
Box 28
Loose advertisements--Beechnut, 1942
Box OV3
Loose advertisements--Camel, 1937-1947
(2 folders)
Box OV3
Loose advertisements--Chelsea, 1941-1946
Box OV3
Loose advertisements--Chesterfield, 1937-1947
Box OV3
Loose advertisements--Domino, 1941-1942
Box OV3
Loose advertisements--Kool, 1937-1941
Box OV3
Loose advertisements--Lucky Strike, 1937-1947
(2 folders)
Box OV3
Loose advertisements--Old Gold, 1938-1946
Box OV3
Loose advertisements--Pall Mall, 1937-1947
Box OV3
Loose advertisements--Philip Morris, 1939-1947
Box OV3
Loose advertisements--Regent, 1940-1946
Box OV3
Loose advertisements--Spud, 1939-1943
Box OV3
Loose advertisements--Other brands, 1937-1947
Box OV3
Contents of binder (photocopies), 1950-1964
Box 28
Photocopies of advertisements, 1950-1964
(2 folders)
Box OV3
Volume 1: 1925-1939, 1986
(3 folders)
Box 28
Volume 2: 1940-1953, 1986
Box 28
Volume 2: 1940-1953, 1986
(2 folders)
Box 29
Volume 3: 1954-1963, 1986
(3 folders)
Box 29
Volume 4: 1964-1968, 1986
(2 folders)
Box 29
Volume 5: 1969-1973, 1986
(2 folders)
Box 30
Volume 6: Black and Hispanic ads (English and Spanish), 1986
(4 folders)
Box 30
Contents of binder of clippings, 1996-2001
Box 30
Resource Book for Tobacco Control vol. 2, 1998
Box 31
Module A: Media and Advertising, 1993
Box 31
Module B: Alcohol Advertising, 1993
Box 31
Module C: Tobacco Advertising, 1993
Box 31
Module D: Media, Tobacco and Alcohol Advertising, 1993
Box 31
Module E: Media Action, 1993
Box 31
Selection of issues, 1995-2003
(5 folders)
Box 32
Vol. 1 through Vol. 8, 1992-1999
(8 folders)
Box 32
Vol. 9 through Vol. 12, 2000-2003
(4 folders)
Box 33
Vol. 12 through Vol. 15, 2003-2006
(4 folders)
Box 34
Contents of binder: Index to advertisements in Life, 2000
Box 34
Chronological notes on cigarette advertising history, 1985-1997
(2 folders)
Box 35
Cigarette publications binder Vol. 1, 1990-1994
(2 folders)

Propaganda, Puffing and the Public Interest (1990); The Major Minor Issue: Children, Cigarettes and Advertising Self-Regulation in the Sixties (1993); The Changing Character of American Cigarette Advertising (1993); Tricks of the Tobacco Trade (1993); Cigarette Advertising Pertinent Research and Impertinent Opinions: Our Contributions to the Cigarette Advertising Policy Debate (1993); Sifting the Ashes: An Intellectual History of Cigarette Advertising Research (1994); Consumer Reports on Cigarettes 1936-1993 (1994); Advertising Issues in the Tobacco Journals 1950-1954 (1994); As Anyone Can Plainly See: Brand Imagery in Cigarette Packaging and Promotion (1994); Stop and Think! Consider this before yo develop retail cigarette warnings (1994); Kids, Baseball and the Marlboro Man (1994); Printers Ink and Tobacco Tar 1964-1970 (1994); Advertising Issues in the Tobacco Journals 1955-1959 (1994)

Box 35
Cigarette publications binder Vol. 2, 1990-1991

Black and White and Read All Over: Cigarette Advertising in Ebony and Life 1950-1965 (1990); Cigarette Health Risk Misconceptions Among Americans and Canadians (1990); The Functions and Management of Cigarette Advertising (1991); Information and Imagery in Contemporary Canadian Cigarette Ads; Propaganda, Puffing and the Public Interest (1990); The More Things Change (1991)

Box 35
Cigarette publications binder Vol. 3, 1992-1993
(2 folders)

Blowing Away the Smoke Screen: A Few of the Tobacco Industry's Yellow Lies (1991); Signs and Symbolism in American Cigarette Advertising: A Historical Analysis of the Use of "Pictures of Health" (1991); Cigarette Ad Exposure to Youth: TV Use under Self-Regulation 1963 (1992); HIstorical Content Analysis of Cigarette Advertising (1992); Separate, but Not Equal: Racial Segmentation in Cigarette Advertising (1992); Printers Ink and Tobacco Tar 1955-1959 (1993); Printers Ink and Tobacco Tar 1950-1954 (1993); Cigarette Advertising and Life 1937-1947 (1993); Printers Ink and Tobacco Tar 1960-1963 (1993); Getting Good and Being Super Bad: Chapters in the Prmotion of Cigarettes to Blacks (1993); The Targeting of Youths by Cigarette Marketers: Archival Evidence on Trial (1993)

Box 35
Cigarette publications binder Vol. 4, 1987-1990

Themes and Tactics in Cigarette Advertising 1938-1983: Technical Report on Methods and Measures (1987); Tracking the Marlboro Man, Speedy Alka-Seltzer, and the Pepsi Generation Through the Smithsonian Archives (1987); Getting Away with Murder: Cigarette Advertising to Take Your Breath Away (1988); Promotion and Policy for a Pandemic Product: Notes on the History of Cigarette Advertising (1988); On Misleading Studies "Proving" that Cigarette Ad Bans Don't Work (1989); Filters, Flavor, Flim-Flam, too! On "Health Information" and Policy Implications in Cigarette Advertising (1989); More Chronological Notes on the Promotion of Cigarettes (1990); International Promotion of Cigarettes: An Annotated Bibliography (1990)

Box 35
Cigarette publications binder Vol. 4, 1987-1990

Themes and Tactics in Cigarette Advertising 1938-1983: Technical Report on Methods and Measures (1987); Tracking the Marlboro Man, Speedy Alka-Seltzer, and the Pepsi Generation Through the Smithsonian Archives (1987); Getting Away with Murder: Cigarette Advertising to Take Your Breath Away (1988); Promotion and Policy for a Pandemic Product: Notes on the History of Cigarette Advertising (1988); On Misleading Studies "Proving" that Cigarette Ad Bans Don't Work (1989); Filters, Flavor, Flim-Flam, too! On "Health Information" and Policy Implications in Cigarette Advertising (1989); More Chronological Notes on the Promotion of Cigarettes (1990); International Promotion of Cigarettes: An Annotated Bibliography (1990)

Box 36
Cigarette publications binder Vol. 5, 1994
(2 folders)

Recommendations for a British Colombia Tobacco Control Strategy (1994); Advertising and Selling the Tobacco Industry 1948-1953 (1994); Advertising and Selling the Tobacco Industry 1954-1958 (1994); Printers Ink and Tobacco Tar 1933-1949 (1994); Advertising Issues in the Tobacco Journals 1960-1962 (1994); Targeting the Young Is an Old Story: A History of Cigarette Advertising to the Young (1994); Preventing Tobacco Use Among Young People (1994); Exposure of U.S. Youth to Cigarette Television Advertising in the 1960s (1994); Advertising Issues in the Tobacco Journals 1963-1965 (1994); The Cowboy and Genital Joe (1994)

Box 36
Cigarette publications binder Vol. 6, 1994-1995
(2 folders)

Tricks of the Tobacco Trade (1995); Readers Digest's Ingestion of Tobacco 1924-1994 (1995); Cigarette Advertising and Marketing Strategies: How this Information Can Be Used in Litigation (1994); Transnational Firms vs. State Monopolies: Lessons in Competitiveness from Marlboro Country (1995); Thoughtless Persuasion: Cigarette Advertising to Minimize Cognitive Processing and Counter-arguments (1995); Targeting Tactics in Selling Smoke: Youthful Aspects of 20th Century Cigarette Advertising (1995); "Below the Belt" Cigarette Advertising (1995); Promotion of Cigarettes Overseas: An Annotated Bibliography (1995); You've Come the Wrong Way, Baby! Chapters in the Continuing Saga of Cigarette Advertising Targeting Women (1995); Chronological Notes re: Kent Cigarettes 1952-1959 (1995);

Box 36
Cigarette publications binder Vol. 7, 1995-1996

The Empire Strikes Back: Responses of the Global Tobacco Industry to the Decline of Traditional Markets (1995); Dressed to Kill in Suits and Lies (1996); Primary Goal Clearly to Hook Teens (1995); Re: Lifestyle Advertising for Cigarettes (1995); Separate But Not Equal: Racial Segmentation in Cigarette Advertising (1992); The BUZ in Canada without an ad ban (1995); Realized Market Share among Old and New Smokers and Advertising Share of Voice (1996); Cigarette Advertising and Realized Market Share among Mature and Immature Smokers (1996); The Last Straw? Cigarette Advertising and Realized Market Shares Among Youths and Adults, 1979-1993 (1996); Pretty Pictures and a Pack of Lies: Understanding How Cigarette Advertising and Promotion Works (1996); Be Un-Happy, Go Luckies: Notes on Lucky Strike Advertising with special emphasis on 1950-1965 (1996); Deadly Targeting of Women in Promoting Cigarettes (1996); Advertising and Promotion Programs (1996); It's No Accident: Tobacco Advertising Attracts Youth; Unfairly Sublime or Fairly Ridiculous: On "Crotch Canyon," "Genital Joe" Camel and other Below the Belt Cigarette Ads (1997)

Box 36
Cigarette publications binder Vol. 8, 1997-1999
(2 folders)

Unfairly Sublime or Fairly Ridiculous: On "Crotch Canyon," "Genital Joe" Camel and other Below the Belt Cigarette Ads (1997); Reality Checks: Counter-Advertising Lessons From Trade Practices (1997); Hacks, Flacks and Counter-attacks: Cigarette Advertising, Sponsored Research, and Controversies (1997); Tobacco Marketing Targets Youth (1997); Flaws and Fallacies of Proposed Congressional Cigarette "Settlement"; Is Outdoor Advertising FAIR to Children? (1998); Publicly Visible Cigarette Advertising (1998); Tobacco Use among U.S. Racial/Ethnic Minority Groups; Tricks of the Tobacco Trade (1998); How Cigarette Advertising Works in the Courtroom: Lessons from Litigation (1999); Successful Images and Failed Fact: The Dark Side of Marketing Seemingly Light Cigarettes (1999)

Box 36
Cigarette publications binder Vol. 9, 2000-2001

Targeting youth and concerned smokers: evidence from Canadian tobacco industry documents (2000); Export "A" ads are extremely expert, eh? (2001); Sifting the Ashes: Understanding Cigarette Marketing Through Historical and Archival Research (2001); Marketing Cigarettes with Low Machine-Measured Yields; Content Analysis of Cigarette Advertising: A Critical Review of the Literature; Marketing to Youth: Evidence from Corporate Documents (2001); Exposing Mr. Butts' Tricks of the Trade; The Dark Side of Marketing Seemingly "Light" Cigarettes: Successful Images and Failed Fact

Box 37
Cigarette publications binder Vol. 10, 1990-1998
(2 folders)

Propaganda, Puffing and the Public Interest (1990); The Unscientific Perspective of the Tobacco Industry Research Committee 1954 (1998); Exposure of U.S. Youth to Cigarette Television Advertising in the 1960s (1994); Separate but not Equal: Racial Segmentation in Cigarette Advertising (1992); Preventing Tobacco Use Among Young People (1994); Promises, promises: self-regulation of US cigarette broadcast advertising in the 1960s (1994); Targeting of Youths by Cigarette Marketers: Archival Evidence on Trial (1993); "Below the Belt" cigarette advertising; NIcotine Addiction is a Deadly Pediatric Disease (1994); Deadly Targeting of Women in Promoting Cigarettes (1996); Targeting Tactics in Selling Smoke: Youthful Aspects of 20th Century Cigarette Advertising (1995); The Last Straw? Cigarette Advertising and Realized Market Shares Among Youths and Adults 1979-1993 (1996); Tobacco Use Among U.S. Racial/Ethnic Minority Groups; Exhibited and Exposed: Annotations to Documents Discussed in Minnesota et al Plaintiffs v. Philip Morris et al Defendants; Tricks of the Tobacco Trade (1998);

Box 37
Cigarette publications binder Vol. 11, 2002-2004
(2 folders)

Exposing Mr. Butts Tricks of the Trade (2002); How Cigarette Advertising Works: Rich Imagery and Poor Information (2002); Zebras in Russia! Where Next?; Targeting of Asian Americans and Pacific Islanders by the tobacco industry: results from the Minnesota Tobacco Document Repository (2002); A premier example of the illusion of harm reduction cigarettes in the 1990s (2003); Countering the Advertising of Addiction: Legislating Restrictions to Cigarette Advertising in Canada (2002); A Premier (tm) Example of Cigarette New Product Development and Unfulfilled Promises: Bullshit and Ruses (2003); The Kool Content from Advertising and Tobacco Trade Sources and Sundry Chronological Notes (2003); On Marketing "Light" and Mild Cigarettes (2003); Disclosures in the Trial Documents; Un exemple flagrant de la promesse illusoire de la reduction des dommages de la cigarette au cours des annees 1990 (2002); Expert report of Richard W. Pollay; Smoking in Movies and TV Shows (2006); Taking ad-Vantage of lax advertising regulation in the USA and Canada: Reassuring and distracting health-concerned smokers (2006)

Box 37
Dying Art of Cigarette Promotion, circa 1997
(2 folders)
Box 37
Point of Sale (POS) Advertising of Cigarettes: Functions, Management and Consequences, 2004
Box 38
Working Papers Binder 1, 1987-1989
(2 folders)

Filters, Flavors and Flim-Flam Too! Notes on the History of Cigarette Advertising (1988); 87.1: Themes and Tactics in Cigarette Advertising 1938-1983; 87.2: Chronological Notes on the History of Cigarette Advertising; 88.1a: Promotion and Policy for a Pandemic Product; 88.1b: Notes about the History of Cigarette Advertising; 89.1: On Misleading Studies "Proving" that Cigarette Ad Bans Don't Work

Box 38
Working Papers Binder 2, 1990
(2 folders)

90.1: A Scientific Smoke Screen; 90.2: More Chronological Notes on the Promotion of Cigarettes; 90.3: International Promotion of Cigarettes: An Annotated Bibliography

Box 38
Working Papers Binder 3, 1990-1992
(2 folders)

90.4: Black and White and Read All Over: Cigarette Advertising in Ebony and Life; 90.5: Cigarette Health Risk Misperceptions Among Americans and Canadians; 91.1: Cigarettes Through the Advertising Ages 1950-1959; 91.2: Cigarettes Through the Advertising Ages 1960-1964; 91.3: Cigarettes Through the Advertising Ages 1965-1969; 92.1: Cigarettes Through the Advertising Ages 1970-1974; 92.2: The Tides of Tobacco Advertising 1935-1956; 92.3: Cigarette Ad Exposure to Youth: TV Use under Self-Regulation 1963; 92.4: HIstorical Content Analysis of Cigarette Advertising

Box 38
Working Papers Binder 4, 1991-1992

Cigarettes Through the Advertising Ages; The Tides of Tobacco Advertising

Box 38
Working Papers Binder 4, 1991-1992
(2 folders)

Cigarettes Through the Advertising Ages; The Tides of Tobacco Advertising

Box 39
Working Papers Binder 5, 1993

93.1: Printers Ink and Tobacco Tar 1950-1954; 93.2: Printers Ink and Tobacco Tar 1955-1959; 93.3: Cigarette Advertising and LIFE 1937-1947; 93.4: Printers Ink and Tobacco Tar 1960-1963; 93.5: Getting Good and Being Super Bad: Chapters in the Promotion of Cigarettes to Blacks

Box 39
Working Papers Binder 6, 1994

94.1: Sifting the Ashes: An Intellectual History of Cigarette Advertising Research 1987-1993; 94.2: Consumer Reports on Cigarettes 1936-1993; 94.3: Advertising Issues in the Tobacco Journals 1950-1954; 94.4: As Anyone Can Plainly See: Brand Imagery in Cigarette Packaging and Promotion; 94.5: Stop and Think! Consider this before you develop retail cigarette warnings; 94.6: Kids, Baseball and the Marlboro Man; 94.7: Printers Ink and Tobacco Tar 1964-1970; 94.8: Advertising Issues in the Tobacco Journals 1955-1959

Box 39
Working Papers Binder 7, 1994

94.10: Advertising and Selling the Tobacco Industry 1948-1953; 94.11: Advertising and Selling the Tobacco Industry 1954-1958; 94.12: Printers Ink and Tobacco Tar 1933-1949; 94.13: Advertisng Issues in the Tobacco Journals 1960-1962; 94.14: Advertisng Issues in the Tobacco Journals 1963-1965

Box 39
Working Papers Binder 8, 1995
(2 folders)

95.1: Reader's Digest's Ingestion of Tobacco 1924-1994; 95.2: Transnational Firms vs. State Monopolies: Lessons in Competitiveness from Marlboro Country; 95.3: The Empire Strikes Back: Responses of the Global Tobacco Industry to the Decline of Traditional Markets; 95.4: Promotion of Cigarettes Overseas: An Annotated Bibliography; 95.5: You've Come the Wrong Way, Baby! Chapters in the Continuing Saga of Cigarette Advertising Targeting Women; 95.6: Chronological Notes re: Kent Cigarettes 1952-1959

Box 39
Working Papers Binder 9, 1996

96.1: Be Un-Happy, Go Luckies: Notes on Lucky Strike Advertising with special emphasis on 1950-1965; 96.2: Even More Chronological Notes on Cigarette Advertising (pre-1950); 96.3: Even More Chronological Notes on Cigarette Advertising (1950s); 96.4: Even More Chronological Notes on Cigarette Advertising (1960s)

Box 40
Working Papers Binder 10, 1996

96.5: Even More Chronological Notes on Cigarette Advertising (1970s); 96.6: Even More Chronological Notes on Cigarette Advertising (1980s); 96.7: Even More Chronological Notes on Cigarette Advertising (1990-1995); 96.8: Bibliography for Even More Chronological Notes on Cigarette Advertising

Box 40
Working Papers Binder 11, 1996
(2 folders)

96.9: Cigarette Promotion and Media Decisions 1966-1979; 96.10: Cigarette Promotion and Media Decisions 1980-1993; 96.11: Chronological Notes re L&M Advertising; 96.12: Sponsoring Cigarette Sales 1950-1969; 96.13: Consumer Advertising and Cigarettes 1964-1967; 96.14: Notes re Salem Advertising 1955-1975; 96.15: Advertising and Selling the Tobacco Industry 1935-1947; 96.16: Healthy Promotions for and by U.S. Cigarette Marketers

Box 40
Working Papers Binder 12, 1996
(2 folders)

96.16: Healthy Promotions for and by U.S. Cigarette Marketers

Box 40
Working Papers Binder 13, 1997

97.1: Advertising and Selling the Tobacco Industry 1929-1935; 97.2: Advertising/Marketing of Low Yield Cigarettes; 97.3: Campaign Consistency in Cigarette Advertising Across Time, Product Forms and Brands; 97.4: Many More Notes on Cigarette Advertising, thru 1996; 97.5: Current Events on the Canadian Cigarette Advertising Front

Box 40
Working Papers Binder 14, 1997

97.6: Who Are They Kidding? Cigarette Marketing Targeting Canadian Youth; 97.7: Public Relations in the Private Interest--More Tricks of the Tobacco Trade; 97.8: Dressed to Kill in Suits and Lies; 97.9: The Truth Seems a Little Twisted--Advocacy Advertising by the Cigarette Industry 1954-1997; 97.10: One Hundred Illustrations of 20th Century Tobacco Promotion; 97.11: Magazine Coverage of Cigarettes--Friendly Editorial Environments (and occasional irony) as see on matched magazine covers; 97.12: Bah, Humbug! On "The Ghost of Cigarette Advertising Past"

Box 41
Working Papers Binder 15, 1997
(2 folders)

97.10: One Hundred Illustrations of 20th Century Tobacco Promotion (with slides)

Box 41
Working Papers Binder 16, 1997

97.11: Magazine Coverage of Cigarettes--Friendly Editorial Environments (and occasional irony) as see on matched magazine covers (with slides)

Box 41
Working Papers Binder 17, 1998

98.1: Is Outdoor Advertising FAIR to Children?; 98.2: Publicly Visible Cigarette Advertising; 98.3: Protecting Children as Consumers; 98.4: Exhibited and Exposed; 98.5: The Unscientific Perspective of the Tobacco Industry Research Committee 1954; 98.6: How Cigarette Advertising Works--Rich Imagery and Poor Information

Box 41
Working Papers Binder 18, 1999
(2 folders)

99.1: Marlboro Brand Imagery--Advertising Examples from the Tobacco Industry Promotion Series, History of Advertising Archives

Box 41
Working Papers Binder 19, 1999
(2 folders)

99.1: Marlboro Brand Imagery--Advertising Examples from the Tobacco Industry Promotion Series, History of Advertising Archives; 99.2: Quotes and Notes re Marketing of Light Cigarettes; 99.3: Myth Conceptions and the Stark Reality about Cigarette Advertising and Promotion; 99.4: Successful Images and Failed Fact--The Dark Side of Marketing Seemingly Light Cigarettes

Box 41
Working Papers Binder 20, 2000

99.4.1: Successful Images and Failed Fact--The Dark Side of Marketing Seemingly Light Cigarettes; 2000.1: Tobacco Sponsorship Appealing to Male Youths in Canada--Positioning Cigarettes as Symbols of Masculinity, Independence, Rebelliousness, Excitement and Adventure; 2000.2: The Commercial Experiment--A Demontrative on the Roles of Various Types of Promotional Spending; 2000.3: 1963 Television Schedules of Cigarette Sponsorships

Box 42
Working Papers Binder 21, 2001-2002
(2 folders)

Chronological listing of Pollay research work products on cigarette advertising and related topics as of March 2001; Export "A" Ads are Extremely Expert, Eh?; 01.1: Sourcing, Processing, Dating and Authenticating Broadcast Cigarette Advertisements, an Affidavit; 01.3: "Light" and "Mild" Cigarette Advertising, Canadian Examples; How Cigarette Advertising Works: Rich Imagery and Poor Information (2002)

Box 42
Working Papers Binder 22, 2002

02.1 Cigarette Ads of the 1990s

Box 42
Working Papers Binder 23, 2002

02.1 Cigarette Ads of the 1990s

Box 42
Working Papers Binder 24, 2002

Countering the Advertising of Addiction: Legislating Restrictions to Cigarette Advertising in Canada; 02.1 Cigarette Ads of the 1990s

Box 42
Working Papers Binder 25, 2003-2004

History of Advertising Archives Working Paper Series as of April 2004; 03.1: A Premier (tm) Example of Cigarette New Product Development and Unfulfilled Promises--Bullshit and Ruses; 03.2: How Cigarette Advertising Works (French version); 03.3: The Kool Content from Advertising and Tobacco Trade Sources and Sundry Chronological Notes; 03.4: On the Marketing of "Light" and Mild Cigarettes; 04.1 20th Century Cigarette Advertising Notes (read me; CD-R moved to Audiovisual Materials: RL11612-OP-015)

Box 42
Working Papers Binder 26, 2004-2006

04.2: Witness Statement of Richard Warren Pollay re Point of Sale Advertising; 04.3: A Summary of Opinions and Conclusions re Tobacco Marketing; 04.4: A Summary of Opinions and Conclusions re Tobacco Marketing(revices to include POS); 05.1: The advertising of so-called "light" and "mild" cigarettes; 06.1: The Essentials of Advertising and Marketing--A Compilation of Workshops on the Marketing of Cigarettes

Box 42
Working Papers Binder 27, 2004
(3 folders)

04.3: A Summary of Opinions and Conclusions re Tobacco Marketing

Box 43
Contents of binder 1, 1985-1994
(2 folders)
Box 43
Contents of binder 2, 1994-1996
(2 folders)
Box 43
Contents of binder 3, 1989-1998
Box 44
Contents of binder 4, 1997-1999
Box 44
Contents of binder 5, 1989-2003
Box 44
Pre-World War II, 1922-1971
Box OV-3
1940s-1960s, 1952-1989
(2 folders)
Box 44
1940s-1960s, undated
Box OV3
1970s, 1974-1978
Box 44
1980-1987, 1980-1987
Box 44
1988, 1988
(2 folders)
Box 45
1989, 1989
Box 45
1990, 1990
Box 45
2005, 2005
Box 45
Bar promotions, 2001
Box 45
Contaminated filters/Philip Morris, 2001
Box 45
Defective filters, 2001
(2 folders)
Box 45
Editorial (Mr. Butts), 2001
Box 46
Failed promises, 2001
Box 46
Flaws and Fallacies, 1997-1998
Box 46
International smoking, 1975-2002
(5 folders)
Box 46
International smoking, 1975-2002
Box 47
Last straw, 1972-1995
(2 folders)
Box 47
Miscellaneous, 1970-1995
(2 folders)
Box 47
Movies/Hollywood, 1983-2001
Box 47
O'Keefe/State ASSIST program, undated
Box 47
Packaging, 2001
Box 48
Pandemic, 1922-1992
(4 folders)
Box 48
Taxes and pricing, 1991-2001
Box 48
Tobacco Control (journal), 2000-2002
Box 48
Tobacco Institute lobbying, 2001
Box 49
Youth, 2001
Box 49
Youth and Camel, 2001
Box 49
General, 1996-1997
Box 49
Claude Martin, 1971-2002
Box 49
Joel Dubow, 1993-1995
Box 49
John Calfee/Debra Jones Ringold, 1988-1994
Box 49
John Luik, 1995-2004
Box 49
Lucy Henke, 1997
Box 49
Richard Mizerski, 1985-1996 and undated
Box 49
Richard Semenik, 1980-1998
Box 49
Timothy Meyer, 1991
Box 49
Contents of binder, 1991-1992
(2 folders)
Box 50
Contents of binder, 1935-1992
(2 folders)
Box 50
Contents of binder 13a, 1928-1935
(2 folders)
Box 50
Contents of binder 13b, 1935-1947
(2 folders)
Box 50
Contents of binder 13c, 1948-1953
(2 folders)
Box 50
Contents of binder 13d, 1954-1958
(2 folders)
Box 50
Contents of binder 1, 1966-1976
Box 50
Contents of binder 2, 1977-1979
Box 50
Contents of binder 3, 1980-1982
(2 folders)
Box 50
Contents of binder 4, 1983-1989
Box 50
Contents of binder 5, 1990-1993
Box 50
Contents of binder, 1993-1997
(2 folders)
Box 50
Contents of binder, 1964-1996
Box 50
Even More Chronological Notes on Cigarette Advertising 1900-1995 (Working Papers 96.2-96.8), 1996
(2 folders)
Box 50
Historical notes on cigarettes and smoking (alphabetical by author)--A, 1936-1993
Box 51
Historical notes on cigarettes and smoking--B, 1926-1995
Box 51
Historical notes on cigarettes and smoking--C, 1968-1993
(2 folders)
Box 51
Historical notes on cigarettes and smoking--D-E, 1951-1994
Box 51
Historical notes on cigarettes and smoking--F, 1931-1995
(2 folders)
Box 51
Historical notes on cigarettes and smoking--G, 1940-1994
Box 51
Historical notes on cigarettes and smoking--H-J, 1941-1995
Box 51
Historical notes on cigarettes and smoking--K, 1959-1994
Box 51
Historical notes on cigarettes and smoking--L, 1950-1994
Box 51
Historical notes on cigarettes and smoking--M-Mc, 1948-1994
(2 folders)
Box 51
Historical notes on cigarettes and smoking--N-Q, 1954-1994
Box 51
Historical notes on cigarettes and smoking--R, 1939-1995
Box 51
Historical notes on cigarettes and smoking--S, 1959-1995
(2 folders)
Box 51
Historical notes on cigarettes and smoking--T-Z, 1936-1995
Box 51
Many More Notes 1997--Sources A-B, 1990-1996
Box 51
Many More Notes 1997--Sources C-D, 1947-1996
(2 folders)
Box 51
Many More Notes 1997--Sources E-G, 1974-1996
Box 51
Many More Notes 1997--Sources H-J, 1990-1996
Box 51
Many More Notes 1997--Sources K-L, 1952-1996
(2 folders)
Box 51
Many More Notes 1997--Sources M, 1990-1996
Box 51
Many More Notes 1997--Sources N-R, 1971-1996
(2 folders)
Box 52
Many More Notes 1997--Sources S, 1990-1996
Box 52
Many More Notes 1997--Sources T-W, 1990-1996
Box 52
Many More Notes 1997--Sources W-Z, 1963-1996
Box 52
Other's Tobacco Research, full listing, 2001
Box 52
Other's Tobacco Research (binders, alphabetical by author)--A book 1, 1990-1999
Box 52
Other's Tobacco Research--A book 2, 1998-2001
Box 52
Other's Tobacco Research--B book 1, 1991-2003
Box 52
Other's Tobacco Research--B book 2, 1954-2000
(2 folders)
Box 52
Other's Tobacco Research--C book 1, 1982-2002
(2 folders)
Box 52
Other's Tobacco Research--C book 2, 1990-2000
(2 folders)
Box 52
Other's Tobacco Research--D, 1988-2001
(2 folders)
Box 52
Other's Tobacco Research-- E, 1988-2000
Box 52
Other's Tobacco Research--F, 1936-2000
(2 folders)
Box 52
Other's Tobacco Research--G, 1993-2002
(2 folders)
Box 52
Other's Tobacco Research--H book 1, 1986-2000
Box 52
Other's Tobacco Research--H book 2, 1984-1999
Box 52
Other's Tobacco Research--I-J, 1985-2001
(2 folders)
Box 53
Other's Tobacco Research--K book 1, 1939-2001
Box 53
Other's Tobacco Research--K book 2, 1980-2000
Box 53
Other's Tobacco Research--L, 1989-2002
(2 folders)
Box 53
Other's Tobacco Research--M book 1, 1985-2003
(2 folders)
Box 53
Other's Tobacco Research--M book 2, 1989-2001
Box 53
Other's Tobacco Research--N-O, 1988-1999
Box 53
Other's Tobacco Research--P, 1985-2002
(2 folders)
Box 53
Other's Tobacco Research--P-Q, 1984-1999
Box 53
Other's Tobacco Research--R, 1981-2004
(2 folders)
Box 53
Other's Tobacco Research--S book 1, 1984-2002
Box 53
Other's Tobacco Research--S book 2, 1998-1999
Box 53
Other's Tobacco Research--S book 3, 1978-2001
Box 53
Other's Tobacco Research--S book 4, 1991-2002
Box 53
Other's Tobacco Research--S book 5, 1988-1999
Box 53
Other's Tobacco Research--T, 1941-1999
Box 53
Other's Tobacco Research--U-W, 1974-2003
(2 folders)
Box 53
Other's Tobacco Research--X-Z, 1991-2000
Box 54
Other's Tobacco Research--Holdings, 2002
Box 54
Other's Tobacco Research--Trust Us, We're the Tobacco Industry, undated

Project of Campaign for Tobacco-Free Kids (USA) and Action on Smoking and Health (ASH, UK)

Box 54
Other's Tobacco Research--Additions 2002, 2002-2003
Box 54
Other's Tobacco Research--More additions, 1981-2006
(5 folders)
Box 54
Other's Tobacco Research--Full listing, May, 2001
Box 54
Other's Tobacco Research--Listing, June, 2001
Box 54
Contents of binder 1, 1988-1993
(2 folders)
Box 54
Contents of binder 2, 1994-1995
(2 folders)
Box 54
Contents of binder 3, 1996-1997
Box 54
Contents of binder, 1951-1991
(2 folders)
Box 54
Contents of binder, 1937-1995
(2 folders)
Box 54
Contents of binder 1, 1923-1969
(2 folders)
Box 54
Contents of binder 2, 1970-1993
(2 folders)
Box 54
Contents of binder 1, 1933-1949
(2 folders)
Box 54
Contents of binder 2, 1950-1953
Box 54
Contents of binder 3, 1958
Box 54
Contents of binder 4, 1959-1960
(2 folders)
Box 55
Contents of binder 5, 1961-1962
Box 55
Contents of binder 6, 1963-1964
Box 55
Contents of binder 7, 1965-1970
Box 55
Notes for Printer's Ink and Tobacco Tar 1933-1970, 1994
Box 55
Contents of binder 1, 1950-1959
Box 55
Contents of binder 2, 1960-1967
Box 55
Contents of binder 1, 1950-1954
Box 55
Contents of binder 2, 1955-1959
(2 folders)
Box 55
Contents of binder 3, 1960-1962
(2 folders)
Box 55
Contents of binder 4, 1963-1966
(2 folders)
Box 55
Contents of binder 1, 1994-1995
(2 folders)
Box 55
Contents of binder 2, 1995
Box 55
Contents of binder 1996.1, 1996
Box 55
Contents of binder 1996.2, 1996
Box 55
Contents of binder 1996.3, 1996
Box 55
Contents of binder 1996.4, 1996
Box 55
Contents of binder 1996.5, 1996
Box 55
Contents of binder 1996.6, 1996
Box 55
Contents of binder 1996.7, 1996
Box 56
Contents of binder 1996.8, 1996
Box 56
Contents of binder 1997.1, 1997
Box 56
Contents of binder 1997.2, 1997
Box 56
Contents of binder 1997.3, 1997
Box 56
Contents of binder 1997.4, 1997
Box 56
Contents of binder 1997.5, 1997
Box 56
Contents of binder 1997.6, 1997
Box 56
Contents of binder 1997.7, 1997
Box 56
Contents of binder 1997.8, 1997
Box 56
Contents of binder 1998.1, 1998
(2 folders)
Box 56
Contents of binder 1998.2, 1998
(2 folders)
Box 56
Contents of binder 1998.3, 1998
(2 folders)
Box 56
Contents of binder 1998.4, 1998
Box 56
Contents of binder 1998.5, 1998
(2 folders)
Box 56
Contents of binder 1999.1, 1999
(2 folders)
Box 56
Contents of binder 1999.2, 1999
(2 folders)
Box 56
Contents of binder 1999.3, 1999
(2 folders)
Box 56
Contents of binder 1999.4, 1999
(2 folders)
Box 57
Master Settlement, 1998
Box 57
Settlement process binders 1, 1997-1998
Box 57
Settlement process binders 2, 1997-1998
Box 57
Settlement process binders 3, 1997-1998
(2 folders)
Box 57
Settlement process binders 4, 1997-1998
Box 57
Settlement process binders 5, 1997-1998
(2 folders)
Box 57
Settlement process binders 6, 1997-1998
Box 57
Settlement process binders 7, 1997-1998
Box 57
Settlement process binders 8, 1997-1998
Box 57
Settlement process binders 9, 1997-1998
Box 57
Settlement process binders 10, 1997-1998
(2 folders)
Box 57
Settlement process binders 11, 1997-1998
(2 folders)
Box 57
Settlement process binders 12, 1997-1998
Box 57
Settlement process binders 13, 1997-1998
Box 57
Settlement process binders 14, 1997-1998
Box 57
Contents of binder 1997.1, 1996-1997
(2 folders)
Box 57
Contents of binder 1997.2, 1997
Box 57
Contents of binder 1997.3, 1997
Box 58
Contents of binder 1997.4, 1997
Box 58
Contents of binder 1997.5, 1997
Box 58
Contents of binder 1997.6, 1997
Box 58
Contents of binder 1998.1, 1998
Box 58
Contents of binder 1998.2, 1998
Box 58
Contents of binder 1998.3, 1998
Box 58
Contents of binder 1998.4, 1998
Box 58
Contents of binder 1999.1, 1999
(2 folders)
Box 58
Contents of binder 1999.2, 1999
Box 58
Documents, 1964-1995 and undated
(12 folders)
Box 58
Documents, 1969-2002 and undated
(10 folders)
Box 59
KBM Group document list, 1999
Box OV3
Expert report of Marvin E. Goldberg, PhD (Prototype), undated
Box 59
Brown & Williamson report, 1979
Box 59
Comments on FDA proposal to regulate tobacco advertising--American Heart Associatin, 1996
Box 59
Comments on FDA proposal to regulate tobacco advertising--American Psychological Association, 1996
Box 59
Comments on FDA proposal to regulate tobacco advertising--American Society of Addiction Medicine, 1995
Box 59
Comments on FDA proposal to regulate tobacco advertising--Commercial Speech Digest, 1997
Box 59
Comments on FDA proposal to regulate tobacco advertising--Freedom to Advertise Coalition, 1995
Box 59
Comments on FDA proposal to regulate tobacco advertising--Leo Burnett, 1995
Box 59
Comments on FDA proposal to regulate tobacco advertising--Richard Pollay, 1995
Box 59
Executive summary, FDA regulations on tobacco advertising, 1996
Box 59
FDA "For a Reason" advertising and retail compliance campaign, 1999
Box 59
FDA proposed regulation of tobacco advertising, 1995
Box 59
FDA v. Joe Camel (Michael Whatley), 1996
Box 59
Final Rule binder, 1996
(2 folders)
Box 59
Final Rule binder, 1996
Box 60
Final Rule part 1, 1996
Box 60
Final Rule part 2, 1996
Box 60
Final Rule part 3, 1996
Box 60
Final Rule part 4, 1996
Box 60
Final Rule part 5, 1996
Box 60
Final Rule part 6, 1996
Box 60
Litigation--Coyne Beahm v. FDA, American Advertising Federation v. Kessler, US Tobacco v. FDA, 1995
Box 60
President's remarks on FDA rule on children and tobacco, 1996
Box 60
Proposed tobacco settlement issues from a Federal perspective, 1998
Box 60
Regulations Restricting the Sale and Distribution of Cigarettes and Smokeless Tobacco to Protect Children and Adolescents, 21 CFR 801 et al, 1996
Box 60
Special Report: FDA regulation of tobacco products (New England Journal of Medicine), 1996
Box 60
Comments of the Tobacco Institute on the FTC Staff Report on the Cigarette Advertising Investigation, 1983
Box 60
Complaint against Lorillard, 1972
Box 60
Consent Judgment, U.S. v. Brown & Williamson, 1981
Box 60
Exploratory print focus groups (test of cigarette health warnings), 1980
Box 60
FTC policy statement on deception, 1983
Box 60
FTC policy statement regarding advertising substantiation, circa 1983
Box 60
Health warning statement concept evaluation, circa 1980
Box 60
Memo to B.F. Few, Liggett & Myers, 1954
Box 60
Press release regarding FTC staff guidelines on evaluating cigarette advertising, 1955
Box 60
Report on Cigarette Advertising and Output, 1964
Box 60
Report to Congress pursuant to the Public Health Cigarette Smoking Act, 1967-2003
(8 folders)
Box 60
Report to Congress pursuant to the Public Health Cigarette Smoking Act, 1984-1990
Box OV3
Staff report on the cigarette advertising investigation, 1981
Box 60
Statement to accompany staff report and recommendations concerning past and future compliance with the six consent cease and desist orders, 1972
Box 60
Survey of adolescent and adult attitudes, values, behavior, intentions and knowledge related to cigarette smoking, 1980
Box 60
Trade Regulation Rule for the Prevention of Unfair or Deceptive Advertising and Labeling of Cigarettes, 1964
Box OV3
Working Paper 134: Cigarette Advertising, Health Information and Regulation Before 1970 (John Calfee), 1985
Box 60
Advertising of tobacco products, 1986
Box 61
Cigarette advertising and labeling, 1969
Box 61
Cigarette advertising, testing and liability, 1988
(2 folders)
Box 61
Cigarette labeling and advertising, 1965
Box 61
Comprehensive Smoking Prevention Education Act of 1981, 1982
(4 folders)
Box 61
False and misleading advertising (Filter-tip cigarettes), 1957-1958
Box 61
Health Protection Act of 1987, 1987
Box 61
Tobacco advertising, 1987
(2 folders)
Box 61
Tobacco advertising and promotion--Expert witness testimony, 1986
Box 61
Tobacco control and marketing, 1990
(3 folders)
Box 61
Tobacco issues, part 1 and 2, 1989-1990
Box 61
Introduction to Program Evaluation for Comprehensive Tobacco Control Programs, 2001
Box 62
Legal Resources for Tobacco Control, 2001
Box 62
Media Campaign Resource Book, v. 1 and 2, 1995-1998
(5 folders)
Box 62
National Cancer Policy Board tobacco control strategy, 1998
Box 62
State Laws on Tobacco Control, 1995
Box 62
State Tobacco Control Highlights, 1996
Box 62
Tobacco Control Country Profiles, 2000
Box 62
California Dept. of Health Services Tobacco Education Campaign, 1997
Box 62
Catalog of Tobacco Education Materials, 1996
Box 62
Community Coalition Teen Tobacco Awareness Project (TTAP), 1995
Box 62
Tobacco control in California, 2000
Box 62
Tobacco Industry Is Coming to Town, and It Wants Your Children!, 1994
Box 62
Tobacco Use in California: An Evaluation of the Tobacco Control Program 1989-1993, 1994
Box 62
Youth Smoking Trends in California, 1996
Box 62
Alerte au tabagisme/Tobacco: Sounding the Alarm (in French and English), 1996
Box 62
B.C. [British Columbia]: Leading the Pack on Tobacco, 1994
Box 62
Canadian Tobacco Control Research Summit, 2002
Box 62
Comparison of Smoking Bylaw Surveys, 1995
Box 62
Directions: The Directional Paper of the National Strategy to Reduce Tobacco Use, 1993
Box 62
Guide: A Guide for Tracking Progress on the Objectives of the National Strategy to Reduce Tobacco Use in Canada, circa 1994
Box 62
La lutte contre le tabagisme/Tobacco Control (in French and English), 1995
Box 62
La science, le tabac et vous!/Science, Tobacco, and You (in English and French versions); booklets and flash cards, 2003

DVD (RL11612-OP-016) removed to Audiovisual Materials

Box 62
National Conference on Tobacco or Health, 2002
Box 62
National Non-Smoking Week resource kit, 1996
Box 62
Recommendations for a British Columbia Tobacco Control Strategy, 1994
(2 folders)
Box 62
Regulating the Marketing of Tobacco Products and Controlling Smoking in Canada (Robert G. Wyckham), undated
Box 62
Regulatory Proposal to Include Warnings in Tobacco Advertisements/Projet de réglementation sur l'insertion de mises en garde dans la publicité sur le tabac (in English and French), 2004
Box 62
School Smoking Prevention Programs: A National Survey, 1994
Box 62
Smoking Behaviour of Canadians 1996-1997, 1999
Box 62
Tobacco control binder 1, 1994-2002

Includes Canadian Tobacco Control Research Summit; Minutes pursuant to Standing Order 108(2) a study on plain packaging of tobacco products; Proceedings of examination of Bill C-71, regulating the manufacture, sale, labeling and promotion of tobacco products

Box 62
Tobacco control binder 2, 1999-2002

Includes New Directions for Tobacco Control in Canada; memo concerning tobacco related museum items; Progress Report on Tobacco Control; Tobacco Control Research Summit Challenge

Box 62
Tobacco Control Program: Building on Success/Vers une autre réussite (English and French), 2004
Box 62
Tobacco Control Program: Regulatory Proposal for Reducing Fire Risks from Cigarettes/Proposition réglementaire pour réduire les risques d'incendie posés par la cigarette (English and French), 2002
Box 62
Vers un programme de recherche coordonné visant à atténuer les problèmes liés au tabagisme/Towards a Coordinated Research Agenda to Reduce Tobacco-Related Problems in Canada (English and French), 2002
Box 62
We're Making Smoking History/Faisons du tabac une chose du passé (English and French), 1996
Box 62
Youth Smoking Survey, 1994
Box 62
Breaking Free: The Fight for Swedish Independence from Tobacco, 1994
Box 62
Building a Tobacco Blockade (Des Wilson, United Kingdom), 1992
Box 62
Framework Convention on Tobacco Control (World Health Organization), 1998
Box 62
Hong Kong Council on Smoking and Health annual report 1992-1993 (English and Chinese), 1993
Box 63
Labelling of Tobacco Products in the European Union/L'Equitage de produits du tabac (english and French), 1993
Box 63
Mortality from Smoking in Developed Countries 1950-2000, 1994
Box 63
Nicoteen magazine (U.S.), 1992
Box 63
Panoscope--Tobacco costs the earth, 1994
Box 63
Quit Strategic Plan 1992/92 to 1998/99 (Anti-Cancer Council of Victoria, Australia), 1993
Box 63
Smokebuster Special: Gasp! The Crazy World of Tobacco (United Kingdom), 1993
Box 63
Taxes on Tobacco Products/La taxation des produits du tabac/Besteuerung der tabakwaren (BASP: European Bureau for Action on Smoking Prevention; in English, French, German), 1992
Box 63
Tobacco and Health in the European Union, An Overview (BASP, 1994
Box 63
World Conference on Tobacco and Health (English and French), 1994
Box 63
World Tobacco Day sample materials, 1995
Box 63
World Smoking and Health--Herstories, 1994
Box 63
World Smoking and Health--Tobacco in Court, 1992
Box 63
Correspondence and miscellaneous, 1990-2000
Box 63
Printed materials, 2001
(2 folders)
Box 63
The Seduction of Harm Reduction conference, 2004

CD-R of Pollay paper "Bullshit and Ruses" (RL11612-OP-017) removed to Audiovisual Materialss

Box 63
RJR-Macdonald smuggling case (Canada), 1999
Box 63
Printed materials, 2000-2004
Box 63
Printed materials, 2004
Box 63
Advocacy statements, 1984-1986 and undated
Box 63
American Advertising Federation--Freedom to Advertise Coalition, 1995
Box 63
American Smokers Alliance, 1991-1992
Box 63
Connecticut Smoker (Philip Morris), 1988-1989
Box 63
Smoker's Advocate (Philip Morris), 1990-1991
Box 63
Smoker's Caucus (Philip Morris), 1989-1990
(2 folders)
Box 63
Tobacco Advisory Council (U.K.), 1991
Box 63
Tobacco Institute (U.S.), 1984-1991
Box 63
John W. Hill Papers (photocopies), 1953-1972
(4 folders)
Box 63
Miscellaneous, 1988-1993
Box 63
Pollay paper, 1990
Box 63
Registers, collection inventories, biographical sketches (State Historical Society of Wisconsin), 1966-2001
Box 63
Action Alerts binder 1, 1988-1990
Box 64
Action Alerts binder 2, 1991-1993
Box 64
Action Alerts binder 3, 1994-1995
Box 64
Action Alerts binder 4, 1996
Box 64
Action Alerts binder 5, 1997-1998
Box 64
Action Alerts binder 6, 1999-2000
Box 64
Media Strategies for Smoking Control, 1988
Box 64
Money is Coming! The Money is Going!, 1998
Box 64
Movement Rising: A Strategic Analysis of U.S. Tobacco Control Advocacy, 1999
Box 64
Policy papers, 1998
Box 64
Smoke Signals (American Cancer Society), 1987
Box 64
Tobacco industry strategies and tactics, 1996-1997
Box 64
Printed materials, 1991-1998
Box 64
Printed materials, 1995-2001
(2 folders)
Box 64
Forty Fatal Years, 2002
Box 64
Tobacco Explained, 1998
(2 folders)
Box 64
Printed materials, 1994-2003
Box 64
Contents of binder 1, 1995-1998
(2 folders)
Box 64
Contents of binder 2, 2000-2005
(2 folders)
Box 64
Canada tobacco warnings program, 2000
Box 64
Influence of tobacco "power wall" advertising on children (point of sale displays), 2005

Videocassette (RL11612-VHS-326) and CD-R (RL11612-OP-019) removed to Audiovisual Materials

Box 64
Manipulation: The Story of Imperial Tobacco and Its Cigarettes (Neil Collishaw), 1999
Box 64
Tobacco industry denormalization, 2004
Box 64
Tobacco or Kids materials and miscellaneous, 1999-2005
Box 64
Investor's Tobacco Reporter, 1997-1998
Box 64
The Tobacco Industry, 1998
Box 64
American Council on Science and Health--Priorities magazine, 1993-1994
Box 65
American Council on Science and Health publications, 1984-1995
Box 65
Gilded Leaf (Patrick Reynolds and Tom Schachtman) press and reviews, 1988-1989
Box 65
Patrick Reynolds Foundation, 1990
Box 65
Patrick Reynolds press, 1990-1996
(2 folders)
Box 65
www.TobaccoFree.org mailers, 1999
Box 65
Changes in smoking knowledge, intention and behaviour in Victoria 1983-1993, 1994
Box 65
Children and Passive Smoking (Anne Charlton), circa 1986
Box 65
Printed materials, 1988-1995
Box 65
Quit Evaluation Studies no. 7, 1992-1993, 1995
Box 65
Quit press packet, undated
Box 65
Strategy on Youth Smoking, 1995
Box 65
VSHP Operational Plan 1995-1998, 1994
Box 65
VSHP Strategic Plan 1992/93 to 1998/99, 1994
Box 65
Printed materials, 1991
Box 65
Speaker's Guide and Slide Collection (Joe Tye), 1991
(3 folders)
Box 65
Supplement to Speaker's Guide: RJR's Joe Camel campaign, 1992
Box 65
Issues V.2 No.1 to V.8 No. 2 (incomplete run), 1987-1996
(7 folders)
Box OV1
Document packet 1, 1988
(2 folders)

Packet of incriminating cigarette industry documents

Box 65
Document packet 2, 1988-1989
(2 folders)

Packet includes: Additional incriminating documents; supplemental Cipollone documents; new incriminating cigarette industry documents from Palmer v. Liggett

Box 65
Document packet 3, 1988-1992
(2 folders)

Packet includes: Cipollone v. Liggett Group et al, opinion of Judge H. Lee Sarokin; Daynard and Morin, The Cipollone Documents: Following the Paper Trail to Tobacco Industry Liability; Pollay, A Scientific Smoke Screen: A Documentary History of Some Public Relations Efforts for and by the Tobacco Industry Research Council (TIRC) 1954-1958; Warner, Tobacco Industry Scientific Advisors: Serving Society or Selling Cigarettes?; Haines v. Liggett Group et al, opinion of Judge H. Lee Sarokin

Box 65
Nicotine Dependence and Cigarette Design: Implications for Research, Treatment, Policy and Litigation, 1996
Box 65
Stop Cigarette Sales to Kids: A 50 State Legal Manual, 1993
Box 65
Best Practices for Comprehensive Tobacco Control Programs, 1999
Box 65
Contents of binder or Surgeon General reports, 1967-1994
Box 65
The National Strategy: Moving Forward, The 2003 Progress Report on Tobacco Control, 2003
Box 65
News conference press packet, 1994
Box 65
Preventing Tobacco Use Among Young People, 1994
Box 65
Reducing Tobacco Use, 2000
(2 folders)
Box 66
Smoking and Health in the Americas, 1992
Box 66
Tobacco Use Among U.S. Racial/Ethnic Minority Groups, 1998
Box 66
Women and Smoking, 2001
(2 folders)
Box 66
American Medical Association--The War Against Tobacco press packet, 1996
Box 66
BMJ (British Medical Association) issue on tobacco, 2000
Box 66
Chronic Disease and Health Issues: Tobacco Topics, 1986-1993
Box 66
JAMA (Journal of the American Medical Association) issues on tobacco, 1995-1996
Box 66
Miscellaneous, 1935-1998
Box 66
Smoking Cessation Programs: An Inventory of Self-Help and Group Programs, 1994
Box 66
Tobacco Use: An American Crisis, 1993
Box 66
Trade and Health Issues: Dichotomy Between U.S. Tobacco Export Policy and Antismoking Initiatives, 1990
Box 66
Conference--Youth and Tobacco, 1996
Box 66
Current Abstracts on Tobacco V.1 to V.6, 1994-1999
Box 66
Current Abstracts on Tobacco V.7 to V.8, 2000-2001
Box 67
Current Abstracts--Index issues, 1994-2000
Box 67
Current Abstracts--Smoking Cessation and Adolescents (annotated bibliography), 1995
Box 67
Expanding Tobacco Control Research and Evaluation, 2006
Box 67
Health Effects of Tobacco Use/Les conséquences du tabagisme pour la santé (English and French), 1995
Box 67
Literature Review--Adolescent self-esteem and tobacco use, 1997
Box 67
Literature Review--Are tobacco and alcohol use related to Alzheimer's Disease?, 1995
Box 67
Literature Review--Cigarette advertising and ethnic groups, 1994
Box 67
Literature Review--Cigarette and tobacco advertising, 1994-1995
(4 folders)
Box 67
Literature Review--Environmental tobacco smoke in public places and workplaces, 1996
Box 67
Literature Review--Ethnicity and adolescent smoking, 1997
Box 67
Literature Review--Evaluating the effects of price on the demand for tobacco products, 1997
Box 67
Literature Review--Evaluation of the print and electronic resources of OTRU, 1996
Box 67
Literature Review--Gender differences in the predictors of the acquisition of smoking by adolescents, 1996
Box 67
Literature Review--Predictors of youth cessation, 1995
Box 67
Literature Review--Psychosocial factors in the initiation to smoking among adolescents, 1997
Box 67
Literature Review--Review of the methodologies and data sources for estimating the economic costs of substance abuse, 1997
Box 67
Literature Review--Self-quitters and those who continue to smoke, 1996
Box 67
Literature Review--Smoking among lesbians, gays and bisexuals, 2001
Box 67
Literature Review--Smoking cessation programs for adolescents, 1995
Box 67
Literature Review--Tobacco advertising and children/adolescents, 1994
Box 67
Literature Review--Today's medical students: knowledge, attitudes and behavior toward smoking and cessation, 1997
Box 67
Literature Review--Use of incentives to promote smoking cessation, 1995
Box 67
Research Unit directories, 1996-1999
(3 folders)
Box 67
Searching for Tobacco: A Review of Electronic Databases, 1995
Box 67
Special Report--Actions will speak louder than words: Getting serious about tobacco control in Ontario, 1999
Box 67
Special Report--Comprehensive tobacco control programs, 2001
Box 67
Special Report--Directory of public use data on tobacco use in Canada, 1997
Box 67
Special Report--Environmental tobacco smoke, 1995-2001
Box 67
Special Report--Evaluating the renewed Ontario tobacco strategy, 2000
Box 67
Special Report--Monitoring the Ontario tobacco strategy, 1996-2000
Box 67
Special Report--Searchable database of questionnaire items from population surveys of tobacco use in Canada, 1999
Box 67
Special Report--Tobacco and women's health, 1996-1999
Box 67
Study on youth smoking and preventing smoking, 1990-1995
Box 67
Tobacco Free Times/Tobacco Research News newsletters, 1995-2000
Box 67
Working Papers 1-62, 1994-2001
(11 folders)
Box 68
Informational binder, 1998
Box 68
Criminal Negligence of the Cigarette Industry and How Its Customers Have Paid With Their Lives, undated
Box 68
Medical/Legal Issues in Cigarette Liability (Norwood S. Wilner), 1995
Box 68
TPRL abstracts, 1986
Box 68
Printed materials, 1999-2004
Box 68
Printed materials, 1998-2000

Includes Teen Tobacco Teen project, and Gasp

Box 68
Printed materials, 2000
(2 folders)

Includes Forum on Tobacco Industry Documents book

Box 68
Campaign binder, 1994-1999
(2 folders)
Box 68
Operation Storefront, 1998
Box 68
Legacy First Look Reports, 2000-2005
(4 folders)
Box 68
Nicotine and Tobacco Research V.1 supplement 2, 1999
Box 69
Cigar slides, undated
Box 69
Cigars: Health Effects and Trends, 1998
Box 69
National Conference on Tobacco and Health Disparities, 2002
(2 folders)
Box 69
Tobacco Research Implementation Plan, 1998
Box 69
Buying Influence, Selling Death: How Big Tobacco's Campaign Contributions Harm Public Health, 2001
Box 69
Coalition for Smoking OR Health press packet, 1996
Box 69
Grassroots campaigns, 1995-1998
Box 69
Printed materials, 1998
Box 69
Analysis of Options for Tobacco Product Promotional Activity Restrictions, undated
Box 69
Correspondence and miscellaneous, 2000-2001
Box 69
Findings of the International Expert Panel on Cigarette Descriptors, 2001
Box 69
Light and Mild Cigarette Advertising: Canadian Examples (Richard Pollay), 2001
Box 69
Light and Mild Cigarettes: Who Smokes Them? Are They Being Misled? (Mary Jane Ashley et al), circa 2001
Box 69
Misleading Cigarette Descriptors: Recommendations, 2001
Box 69
Paper 6: Bob Bexon (project proposals for slim cigarettes, the "ameliorated" cigarette), circa 1984
Box 69
Putting an End to Deception: Proceedings of the International Expert Panel on Cigarette Descriptors; Report to the Canadian Minister of Health, 2001-2002
Box 69
Smokers' Attitudes Toward "Light" and "Mild" Cigarettes, 1998
Box 69
Successful Images and Failed Fact: The Dark Side of Marketing Seemingly Light Cigarettes (Richard Pollay), 2000
Box 69
Controlling the Tobacco Epidemic: Selected Evidence in Support of Banning All Tobacco Advertising and Promotion, and Requiring Large, Picture-Based Health Warnings on Tobacco Packages, 2001
Box 69
Impact of Plain Packaging of Tobacco on Youth Perceptions and Behaviour, 1993
Box 69
Smoking Media Cessation Campaigns from Around the World, 2001
Box 69
More Smoke and Mirrors: Tobacco Industry-Sponsored Youth Prevention Programs in the Context of Comprehensive Tobacco Control Programs in Canada, 2002
Box 69
Binder of settlement proposals and analyses, 1997-1998
(3 folders)
Box 69
Deep Flaw binder 1, 1997
(2 folders)
Box 69
Deep Flaw binder 2, 1997
Box 69
British American Tobacco--Annual Reports, 1997-2001
Box 69
British American Tobacco--Celebrating Our First 100 Years, 2002
Box 69
British American Tobacco--Circulars to shareholders, 1999
Box 69
British American Tobacco--Proposed acquisition of a share in Imasco, 1999
Box 69
British American Tobacco--Quarterly and interim reports, 1998-2002
Box 69
British American Tobacco--Social Report, 2002
Box 69
Liggett Group--Annual Report, 1989
Box 70
Liggett Group--Brooke Group stockholders report, 1997-1999
Box 70
Liggett Group--Vector Group stockholders report, 2000-2001
Box 70
Loews Corporation--Annual reports, 1997-2001
(3 folders)
Box 70
Philip Morris--Annual reports, 1990-2001
(3 folders)
Box 70
Philip Morris--Profitable Merchandising in a Changing Marketplace, 1985
Box 70
R.J. Reynolds/RJR Nabisco--Annual reports, 1996-2001
(3 folders)
Box 70
R.J. Reynolds/RJR Nabisco--Messages to stockholders, 1998-1999
Box 70
Rothmans--Annual reports, 1998-2002
(2 folders)
Box 70
Rothmans--Notice of meetings, 1998-2002
Box 70
Altria name change, 2001
Box 70
Contents of binder "Philip Morris miscellany", 1961-1998
Box 70
Marlboro oral history and documentation project (Smithsonian), 1986
Box 70
Leo Burnett articles, 1961 and undated

Includes Communications of an Advertising Man; The Marlboro Story

Box 70
Marlboro story, 2004
Box 70
Philip Morris and the movies, 1998
Box 70
Project NewCo (Philip Morris repositioning case study), 1999
Box 70
Project Rainbow (relating to Tobacco Settlement), 2001
Box 70
Contents of binder--Boston Attack Plan (Micromarketing plan for Boston metropolitan area), 1990
Box 70
Contents of binder--Marlboro Analysis, 1989-2001
Box 70
Contents of binder--RJR Documents Premier, 1988-2002
Box 70
Contents of binder--RJR Miscellany, 1976-2002
Box 70
Review of the R.J. Reynolds' internal documents produced in Mangini v. R.J. Reynolds Tobacco Co., Civil No. 939359--The case that rid California and the American Landscape of "Joe Camel" (Patrick Coughlan and Frank Janacek), undated
Box 70
Contents of binder--Rosser Reeves Papers, 1959-1984
Box 70
Contents of binder--Jones, Day documents, 1998
(2 folders)
Box 71
Contents of binder--Cigarette advertising codes of ethics, 1960s-1990
Box 71
Contents of binder--A Scientific Smoke Screen, 1953-1958
(2 folders)
Box 71
Contents of binder--Smoke Screen Documents (Addenda), 1960-1999
Box 71
Contents of binder--Smoke Screen Documents (Addenda V16a), 1958-2000
(2 folders)
Box 71
Contents of binder--Smoke Screen Documents (Addenda V16b), 1953-1998

Includes Karen Miller 1993 thesis: Amplifying the Voice of Business: Hill and Knowlton's Influence on Political, Public, and Media Discourse in Postwar America

Box 71
Contents of binder--Unscientific Perspective of the Tobacco Industry Research Committee, 1923-1998

Includes medical journal articles on tobacco and cancer-related issues

Box 71
Issues 1,2,5, 1999-2000
Box 71
The City Edition, 2001
Box OV1
Incomplete run of issues, 1996-2003
Box OV2
Incomplete run of issues, 1987-1992
(4 folders)
Box 71
PM Quarterly, 1991
Box 71
Contents of binder--Miscellany, 1991

Evidentiary documents from Minnesota litigation

Box 71
Incomplete run of issues, 1999
Box 71
Articles, 1978-1981

Includes Kent Anderson, Television Fraud: The History and Implications of Game Show Scandals; memo on age groups of smokers

Box 71
Smoking Issues: Claims and Responses, circa 1991-1992
Box 71
CBS, 60 Minutes, and the Unseen Interview (Lawrence Grossman), 1996
Box 71
Cigarette Papers (Jan Weiner), 1996
Box 71
Smoking Guns: ABC, Philip Morris and the Infamous Apology (Steve Weinberg), 1995
Box 71
Strategic Response of American Tobacco Companies to Regulatory and Environmental Concerns, circa 1990
Box 71
Tobacco Industry Statements in the Department of Justice Lawsuit, 2002
Box 71
Trust Us We're the Tobacco Industry, undated
Box 71
Attorney General documents V.1, 1978-1986
(3 folders)

AG-08: Export family brand positioning statement; AG-09: Vantage marketing/copy strategy recommendation; AG-10: Vantage "right attitude" advertising text; AG-11: Vantage advertising research

Box 71
Attorney General documents V.2, 1979-1980
(3 folders)

AG-12: Vantage brand positioning statement; AG-13: Export A lassie visits west coast; AG-14: Performance standards

Box 71
Attorney General documents V.3, 1984-1987
(3 folders)

AG-15: Export A brand long-term strategy; AG-16: Third family creative direction recommendation; AG-17: Tempo qualitative post-launch evaluation; AG-18: RJR-MacDonald advertising and promotion spending; AG-21a: Project Viking

Box 72
Attorney General documents V.4, 1986-1988 and undated
(3 folders)

AG-21b-c-d: Project Viking; AG-24: Medallion; AG-25: Du Maurier; AG-26: ITL-3 revised

Box 72
Attorney General documents V.5, 1978-1989
(3 folders)

AG-27: Projects Stereo/Phoenix final report; AG-28: Players Light creative development; AG-29: Players strategy; AG-30a: Imperial Tobacco domestic advertising expense; AG-30b: Matinee (Yellow); AG-31: Canada and cigarettes volume; AG-32: Imperial Tobacco media plans; AG-33: Players family working paper

Box 72
Attorney General documents V.6, 1980
(2 folders)

AG-34: 5-year cigarette forecast

Box 72
Attorney General documents V.7, 1979-1987
(2 folders)

AG-35: Players Filter '81 creative guidelines; AG-36: F'85 marketing plan; AG-38: Project Twiggy phase 2; AG-40: The LTN (low tar and nicotine) smoking experience; AG-41: Response of the market and of Imperial Tobacco to the smoking and health environment

Box 72
Attorney General documents V.8, 1982
(2 folders)

AG-35: Players Filter '81 creative guidelines; AG-36: F'85 marketing plan; AG-38: Project Twiggy phase 2; AG-40: The LTN (low tar and nicotine) smoking experience; AG-41: Response of the market and of Imperial Tobacco to the smoking and health environment

Box OV3
Attorney General documents V.9, 1977-1988
(3 folders)

AG-50; AG-51: The following philosophies have effectively governed ITL's marketing planning and activities; AG-52: Fiscal 1980 marketing objectives; AG-53: Memorandum of agreement between Imperial Tobacco and Royal Canadian Golf Association; AG-54: Exploratory concept research--Matinee print advertising; AG-55: Matinee print ad; AG-56: Medallion 1988; AG-61: Project Day exploratory phase in Edmonton; AG-62: Project Day exploratory phase in Toronto; AG-63: Project Day exploratory phase in Edmonton DA2; AG-216: Project 16 (English youth); AG-217: Project 16

Box 72
Attorney General documents V.10, 1982-1986
(2 folders)

AG-220: Project Stereo advertising evaluation; AG-222: Export family strategy document

Box 72
Catalog of corporate documents, undated
Box 72
Cigarette market strategy research (RJR-186), 1982
Box 72
Contents of binder--Articles and appeal documents, 1994-2002
(2 folders)

Includes: RJR-MacDonald Inc. v. Canada (A.G.)--Reflections from the perspective of health (Rob Cunningham); Supreme Court of Canada appeal documents; Expert reports "How Cigarette Advertising Works: Rich Imagery and Poor Information" and "The Role of Packaging seen through Industry Documents (Richard Pollay)

Box 72
Contents of binder--Expert opinions, 1989
(2 folders)

Testimony from J. Allen Best, Joel Cohen, John Jenkins, Katherine Covell, Leonard Reid, Michael Chandler, Michael Waterson, Richard Pollay, William Leiss

Box 72
Contents of binder--Expert opinions, 1989

Testimony from J. Allen Best, Joel Cohen, John Jenkins, Katherine Covell, Leonard Reid, Michael Chandler, Michael Waterson, Richard Pollay, William Leiss

Box 73
Contents of binder--Functions and Management of Cigarette Advertising (Richard Pollay), 1989
(2 folders)
Box 73
Contents of binder--Selected court documents, 1977-1988
(4 folders)

AG-21b: Project Viking v.2 an attitudinal model of smoking; AG-21c: Project Viking v.3 product issues; AG-21d: Project Viking wave 2; AG-216: Project 16 (English youth); AG-217: Project Plus/Minus (juvenile smoking); RJR-6: Youth 1987

Box 73
Contents of binder--Summary arguments/Memoire d'argumentation, 1990
(2 folders)
Box 73