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Guide to the Publicis Promotional Binder, approximately 1950

Summary

Advertising agency founded in 1926 in Paris, France. Binder of black-and-white photographs highlighting Publicis' work for its clients. Companies represented include Bouchara, Brunswick Furriers, Colgate-Palmolive, Craven cigarettes (brand of Benson & Hedges), Lordson, Timor insecticide (SOFACO), and Weill clothiers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11582
Title
Publicis Promotional Binder
Extent
1.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in French

Collection Overview

Binder of black-and-white photographs highlighting Publicis' work for its clients. Companies represented include Bouchara, Brunswick Furriers, Colgate-Palmolive, Craven cigarettes (brand of Benson & Hedges), Lordson, Timor insecticide (SOFACO), and Weill clothiers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Using These Materials

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warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Publicis Promotional Binder, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Binder, approximately 1950
Box 1
 

Historical Note

Advertising agency founded in 1926 in Paris, France by Marcel Bleustein-Blanchet. Acquisitions, mergers and alliances: Intermarco 1970s; Foote Cone Belding 1988 (ended 1995); Hal Riney 1998; Burrell Communications 1999; Saatchi & Saatchi 2001; Bcom3 (Leo Burnett, DMB&B) 2002; Dentsu 2003.

Related Material

Related materials may be found in the following Hartman Center collections:

D'Arcy Masius Benton & Bowles Archives;

J. Walter Thompson Company. Advertising Vertical Files;

J. Walter Thompson Company. Competitive Advertisements;

J. Walter Thompson Company. Corporation Vertical Files;

J. Walter Thompson Company. London Office; Knowledge Centre Subject Files


Click to find related materials at Duke University Libraries.

Provenance

The Publicis Promotional Binder were received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2018.

Processing Information

Processed by Richard Collier, Jan. 2018;

Accessions described in this collection guide: 2018-0003