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Guide to the Joel Raphaelson papers, 1950-2019 and undated

Summary

Joel Raphaelson was an advertising executive with Ogilvy & Mather in New York and Chicago. The Joel Raphaelson papers include correspondence, speeches and presentations, writing drafts and other printed materials as well as audiovisual materials in multiple formats (videocassettes, optical disks, audio reels). Topics include agency and account management, management philosophy and strategic direction, and theories of writing for business and advertising copy. A significant portion of the collection is devoted to correspondence with David Ogilvy, Ogilvy's memos and other writings. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.01070
Title
Joel Raphaelson papers
Date
1950-2019 and undated
Creator
Raphaelson, Joel
Extent
4.8 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

The Joel Raphaelson papers include correspondence, speeches and presentations, writing drafts and other printed materials as well as audiovisual materials in multiple formats (videocassettes, optical disks, audio reels). Topics include agency and account management, management philosophy and strategic direction, and theories of writing for business and advertising copy. A significant portion of the collection is devoted to correspondence with David Ogilvy, Ogilvy's memos and other writings. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: General Files; Printed Materials; Speeches, Writings, Presentations; Audiovisual Materials.

Using These Materials

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Access restricted.

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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Joel Raphaelson Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Biographical information, 1991-2019
Box 1
Biographical information (clippings), 1977-1986
Box 10
Chronological files, 1950-1984
(8 folders)

Includes correspondence with David Ogilvy and others; print advertisements, attachments and other materials

Box 1
Chronological files, 1957-1992
(5 folders)
Box 10
Chronological files, 1979-1992
(2 folders)
Box 11
Chronological files (English, French, German), 1979-1991
(2 folders)
Box 12
Chronological files, 1985-1987
(7 folders)
Box 2
Chronological files, 1989-1991
(6 folders)
Box 3
Chronological files, 1991-1999
(6 folders)
Box 4
Correspondence--David Ogilvy, Magic Lanterns, 1976-1982
Box 4
Correspondence--David Ogilvy, Magic Lanterns, 1976-1982
Box 5
Correspondence--European assignment, 1975-1976
Box 5
Correspondence--How to Be a Good Creative Director, 1980-1985
Box 5
Correspondence--Jock Elliott, 1967-1990
Box 5
Correspondence--Miscellaneous, 1965-1991 and undated
(2 folders)
Box 5
Correspondence--University of Texas, Austin, 1989-1991
Box 5
Annual reports, 1967, 1972
Box 5
Chicago--Keyline newsletter, 1981
Box 5
Chicago--Report on the first five years, 1981
Box 10
Directory of Services and Sources, 1986
Box 5
Dove print advertisements, 1955
Oversize-folder 1
Flagbearer, 1960-1989
Box 5
How to Run an Ogilvy & Mather Agency (Andrew Kershaw, Paul Biklen), 1977
Box 6
How to Write Better (Ken Roman, Joel Raphaelson), 1978
Box 6
International Bulletin, 1975
Box 6
Making Red Redder (credentials book), 1994
Box 11
Networking newsletter, undated
Box 6
Off the Wall (sayings collected for William Phillips retirement), 1989
Box 6
Principles of Account Management (William Phillips), undated
Box 6
Speeches and Suits (William Phillips), 1988
Box 6
Staff meeting reports, 1966-1973
Box 6
The Idea, undated
Box 10
The People Book, 1985
Box 6
There Is Nothing New About Change (Norman Berry), 1988
Box 6
Viewpoint, 1994 Dec.
Box 6
Who We Are--And Where We're Not Going (Ken Roman), 1988
Box 6
Young, Ambitious Men Can Move Fast and Far at Ogilvy & Mather, 1968
Box 6
American Institute of Men's and Boys' Wear--Dress Right campaign booklet, 1957
Box 6
Bart Cummings--The Benelovent Dictators (segment on David Ogilvy), 1982
Box 6
Batten, Barton, Durstine & Osborn (BBDO)--Print advertisements, 1953-1958
(2 folders)

Copy by Joel Raphaelson; includes DuPont, New York Times, American Institute of Men's and Boys' Wear

Box 12
Batten, Barton, Durstine & Osborn (BBDO)--Print advertisements (DuPont), 1956

Copy by Joel Raphaelson

Oversize-folder 1
David Ogilvy--Growth with Present Clients Is the Healthiest Form of Growth, undated
Box 6
David Ogilvy--Principles of Management, 1968-1970
Box 6
Dorothy Sarnoff--Speech Dynamics, 1992
Box 6
Founding Fathers of Advertising Research (interviews with Rena Bartos, Arthur Pearson), 1977
Box 6
General Baking/Bond Bread--Business to business advertisement, 1956
Box 6
How to Create More Effective Radio Advertising--Joel Raphaelson talk announcement, 1979
Box 6
Ken Roman, Joel Raphaelson--Writing that Works, 2000
Box 6
Mather & Crowther--The Creative Concept (Stanhope Shelton), 1964
Box 6
Miscellaneous print advertisements by others, 1940s-1984

Includes: American Airlines, American Tobacco (BBDO), European Health Spas, Life Savers, Lucky Strike (BBDO), Riteway

Box 12
Rums of Puerto Rico--Print advertisement with letter to the advertiser, undated
Box 10
The Unpublished Davig Ogilvy (uncorrected edition), 2012 (1986)
Box 6
15 Bees in My Bonnet, 1993
Box 7
Annual Advertising Awards, 1954
Box 7
Creative Council/Touffou circulars index, 1978-1981
Box 7
Creative Council memos, 1976-1980
Box 7
David Ogilvy project transcripts, 1987
(3 folders)
Box 7
Does Advertising Deserve Its Reputation? (Open Mind panel), 1962
Box 7
How to Lead a Creative Organization, undated
Box 7
How to Raise the Creative Standards of Ogilvy & Mather, 1990
Box 7
New Business Policies of OBM, undated
Box 7
Research on Advertising Techniques that Work--And Don't Work (with Joel Raphaelson), 1982
Box 7
Speech to Direct Mail Advertising Association (DMAA), 1963
Box 7
Speech to life insurance agency management (on direct mail), 1965
Box 7
The Leo Burnett I Knew, 1991
Box 7
Touffou memos, 1980-1983
Box 7
View from Touffou, undated
Box 7
Views on various subjects (index), undated
Box 7
We Sell--Or Else!, 1991
Box 7
Advanced Management Program, 1979
Box 8
Advertising Hall of Fame acceptance, 1984
Box 8
American Jewish Committee, 1978
Box 8
American Marketing Association, 1980
Box 8
Analysts meeting, 1979
Box 8
Bob Keim roast, undated
Box 8
Clio Awards, 1981
Box 8
Denver Advertising Federation, 1987
Box 8
Flag Day, 1988
Box 8
How Far Can You Stretch Your Coffee Break?, 1972
Box 8
How to Be Successful and Happy in the Advertising Business, 1994
Box 8
In Memory of Andrew Kershaw, 1978
Box 8
Joint talk (with Elly Elliott) to International House, 1987
Box 8
Magazine Publishers Association, 1974
Box 8
New Year's Pome, 1992
Box 8
Outlook for Advertising in a Restrictive Economy, 1974
Box 8
Parking Problem, undated
Box 8
Presentation to the financial community of New York, 1978
Box 8
Presentation to the New York Society of Security Analysts, 1969
Box 8
Progress report on O&M affirmative action program, 1968
Box 8
Pros and Cons of the Fee System, 1964
Box 8
Public Service Advertising, 1986
Box 8
Public Service Advertising in the United States, 1985
Box 8
Re-Skilling Britain, 1987
Box 8
Reader's Digest, 1986
Box 8
Shareholders' meeting, 1979
Box 8
Some Do's and Don't's About Public Service Advertising, 1988
Box 8
Staff meeting, 1981
Box 8
Talk to Delhi staff, 1978
Box 8
Talk to London staff, 1978
Box 8
Talk to OBM staff, 1965
Box 8
United Jewish Appeal, 1981
Box 8
Western Region, American Advertising Federation (AAF), 1987
Box 8
What (Gloomy) Gus Says and What I Say Back, 1975
Box 8
Why Don't You Speak for Yourself, John?, 1981
Box 8
Wouldn't It Be Better If--?, 1974
Box 8
Big Ideas, 1981
Box 8
How Do You Know?, 1999
Box 8
How to Evaluate Radio Commercials, undated
Box 8
Interview with David Ogilvy, 1986-1987
Box 8
Lesson One from David Ogilvy, 1983
Box 9
Little Differences that Make a Big Difference on TV, 1988
Box 9
Rescue that Campaign!, 1975-1976
Box 9
Secret About Copywriters, undated
Box 9
Suggestions for Making Better Radio Commercials, 1976
Box 9
What Do They Want? What Will They Pay For?, 1993
Box 9
Writing for Results, 1990
Box 9
Andrew Byrne--The Purpose of Advertising Is Increased Sales, 1980
Box 9
Andrew Ehrenberg--Repetitive Advertising and the Consumer, 1974
Box 10
Graham Phillips--The View from the Bridge on Client Services, 1991
Box 9
Henry Bernhard--A Look Before We Leap into the 1980s, 1979
Box 9
Unattributed--Why O&M Should Advertise, and How, undated
Box 9
Joel Raphaelson's 30th O&M Anniversary, 1988

Includes: Bill Whitney; Who's Marikay?

Box AV1
Video-cassette RL01070-VHS-001
Ogilvy & Mather "Little Differences" reel 13:00, undated
Box AV1
Video-cassette RL01070-VHS-002
Ogilvy & Mather Magic Lanterns, David Ogilvy intro 12:00, 1986
Box AV1
Video-cassette RL01070-VHS-003
Ogilvy & Mather Direct, David Ogilvy presentation 7:00, 1988
Box AV1
Video-cassette RL01070-VHS-004
Reflections on David Ogilvy with Joel Raphaelson 42:00, undated
Box AV1
Video-cassette RL01070-VHS-005
Leo Burnett: When to Take My Name Off the Door, undated
Box AV1
Video-cassette RL01070-Umatic-001
Ogilvy & Mather commercial compilation, undated

Includes: Perking Pot; Horse and Wagon (apple turnover); Statues; William Miller; Rags to Riches

Box AV1
Video-cassette RL01070-Umatic-002
Ogilvy & Mather "Little Differences That Make a Big Difference" TV examples only, 1992

Includes: 2 AT&T spots; Biker; Mary Ryan; Sports Illustrated; Amex; Joe Sedelmeier; Pavarotti; Super Glue; Hallmark

Box AV1
Video-cassette RL01070-Umatic-003
Pesky rules speech, commercials reel, undated

Includes: Miller Lite; American Express, Landry; Rave, Six Years Old; Fed Ex, Fast Pace; Mistral; Diet Rite; Pavarotti; Rheems; Xerox

Box AV1
Video-cassette RL01070-Umatic-004
Ogilvy & Mather and Chicago, 2011
Box AV1
Video-disc RL01070-OP-001
Ogilvy & Mather: Joel's Remembrances of Hank Bernhard, 2011
Box AV1
Video-disc RL01070-OP-002
Ogilvy & Mather: Joel's Remembrances of Hank Bernhard, 2011
Box AV1
Video-disc RL01070-OP-003
Radio Freak, current reel, 1982
Box AV1
Audio-reel RL01070-RR-001
Radio Freak, original presentation, 17:00, undated
Box AV1
Audio-reel RL01070-RR-002
 

Historical Note

Biographical / Historical Note

Joel Raphaelson was an advertising executive with Ogilvy & Mather in New York and Chicago. Raphaelson was born in New York in 1928 and attended Harvard University (BA, 1949). He worked as a copywriter at BBDO (approximately 1953-1958) before joining Ogilvy & Mather as copywriter in 1958. Raphaelson became Executive Creative Director of the Ogilvy Chicago office when it opened in 1976 and from around 1982 edited and published various Ogilvy & Mather publications (Magic Lanterns, Viewpoint), and served as Senior Vice President for International Creative Services. He retired in 1995.

Related Material

Related materials may be found in the following Hartman Center collections:

David B. McCall papers;

J. Walter Thompson Company. Rena Bartos papers;

Jock Elliott papers;

John R. Blaney papers;

Kenneth Roman papers;

William R. Phillips papers


Click to find related materials at Duke University Libraries.

Provenance

The Joel Raphaelson papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2007 and 2019

Processing Information

Processed by Richard Collier, Dec. 2019;

Accession(s) described in this finding aid: 2007-0191, 2019-0088