Preliminary Guide to the Rockett, Burkhead & Winslow (RBW) Archives, 1985-2009


Rockett, Burkhead & Winslow (RBW) was a Raleigh-based advertising agency that operated from 1985-2009. Accession (2009-0133) includes CDs, videotapes, DVDs, samples of print advertisements, awards, and USB drives with documents from RBW. Clients include Glaxo, Cort, Dollar Tree, Volvo, and Reed's.

Collection Details

Collection Number
Rockett, Burkhead & Winslow (RBW) Archives
Rockett, Burkhead & Winslow (RBW)
7.5 Linear Feet, 600 Items
David M. Rubenstein Rare Book & Manuscript Library
Material in English

Collection Overview

The collection was acquired as Rockett, Burkhead & Winslow (RBW) was closing in Spring of 2009. It consists of posterboards with sample advertisements; videotapes and DVDs of commercials; CDs with advertisements and other client-related materials; USB flash drives with RBW documents (these have been copied to Duke's Electronic Records server); and awards and trophies from various organizations for excellence in advertising.

More Biographical / Historical Info


This collection is unprocessed; it has been reboxed in the condition that it arrived. CDs were labelled according to date or client, but they have not been sorted or arranged further. There has been no attempt to verify the accuracy of labels.

Using These Materials

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warning Access to the Collection

Collection is restricted for 5 years on unpublished materials.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Rockett, Burkhead & Winslow (RBW) Archives, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Contents of the Collection

Unlabelled binder
Box 1
Box 1
Distributor and Designer Program Guide, 2005
Box 1
Box 1
Box 1
Box 1
Box 1
2006 Triangle Addys (awards)
Silver: CenturyTel TV Campaign
Box 1
Gold: Advertising Industry Self-Promotion: 2006 Triangle Addy Campaign
Box 1
RBL&W Medley: Glaxo Wellcome, CORT, Duke Medical Center; May 14 1998
Box 1
RBWU: Dynamic Branding, Session One; July 7, 1999
Box 1
Dollar Tree: Believe It!
Box 1
RBW: Demo Reel
Box 1
RBW: Agency Reel, Job 1278, Glaxo; Aug. 22, 2002
Box 1
RBW: Agency Reel, version 2, Job 1258; July 17, 2002
Box 1
North Carolina Community College System: It's Working; Apr. 12, 2002
Box 1
The Best in Medical Advertising and Graphics
Box 1
The Best in Exhibition Stand Design: 2
Box 1
Box 1
Annual of Ad Productions in Japan, 1983-1984
Box 1
The Show, 1990
Box 1
Mobius awards
Box 2
Even the Peas, Shooting at Yankees, Forget Bull Run Campaign, 1993. Recreation: Sporting Events
Box 2
You Searched the Country for the Perfect Shot, 1993. Services: Professional Services
Box 2
Womb, Paint in the Garage, Won't Stand Campaign, 1992. Public Service Announcements
Box 2
All he needs is a little TLC and a gram and a half a week, 1992. Public Service Announcements [plaque is dislodged from marble]
Box 3
In a place where even the peas have black eyes, 1993. Recreation: Sporting Events [plaque is dislodged from marble]
Box 3
Telly Award: Marvel-Superheroes, 1992
Box 3
Volvo samples
Box 3
Sample advertisements
Box 4
Box 4
Box 4
Box 4
CDs, with dates
Box 5
CDs and DVDs, with clients
Box 6-8
Oversize advertisements
Oversize-folder 1

Historical Note

Rockett, Burkhead & Winslow (RBW) was an integrated marketing communications agency that was based in Raleigh, North Carolina, and had clients including BB&T, CORT, Glaxo, Volvo, Dollar Tree, and Reed's. It opened in 1985 and by 1997 had over 120 employees, but declined in size and operations over the next decade. RBW suffered serious financial losses due to clients' trimmed advertising budgets, finally closing permanently in February 2009.

Click to find related materials at Duke University Libraries.


The Rockett, Burkhead & Winslow (RBW) Archives were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.

Processing Information

Accessioned by Meghan Lyon, May 2009

Encoded by Meghan Lyon, May 2009

Materials may not have been ordered and described beyond their original condition.