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Guide to the Ralph Rydholm papers, 1936-2014 and undated

Summary

Advertising executive who worked in a number of agencies in Chicago and New York. Collection spans 1936-2014 and includes correspondence, proofs and tear sheets, sketches and cartoons, copy scripts, research reports and other printed materials, photographs and slides, audiovisual materials in multiple formats (audio and video cassettes, 16mm and 35mm film and audio reels, dvds and phono discs) and other materials that document Rydholm's career in advertising agencies in Chicago and New York including BBDO, E.H. Weiss, EURO RSCG, J. Walter Thompson (JWT), Post Keyes Gardner, Tatham-Laird, Ted Bates, and Young & Rubicam. Collection also documents Rydholm's military service with the U.S. Air Force and participation in some War Production Board youth activities during World War II, as well as his tenure as President of the American Association of Advertising Agencies (AAAA). Companies represented include Alberto-Culver, American Bar Association, Chicago Museum of Sports, Chicago Public Education Fund, Executive Service Corps, Hoover vacuum cleaners, and Northwestern University. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11279
Title
Ralph Rydholm papers
Date
1936-2014 and undated
Extent
36.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection spans 1936-2014 and includes correspondence, proofs and tear sheets, sketches and cartoons, copy scripts, research reports and other printed materials, photographs and slides, audiovisual materials in multiple formats (audio and video cassettes, 16mm and 35mm film and audio reels, dvds and phono discs) and other materials that document Rydholm's career in advertising agencies in Chicago and New York including BBDO, E.H. Weiss, EURO RSCG, J. Walter Thompson (JWT), Post Keyes Gardner, Tatham-Laird, Ted Bates, and Young & Rubicam. Collection also documents Rydholm's military service with the U.S. Air Force and participation in some War Production Board youth activities during World War II, as well as his tenure as President of the American Association of Advertising Agencies (AAAA). Companies represented include Alberto-Culver, American Bar Association, Chicago Museum of Sports, Chicago Public Education Fund, Executive Service Corps, Hoover vacuum cleaners, and Northwestern University. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: Personal and Professional Files; Print Materials; Artifacts and Memorabilia; and Audiovisual Materials.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

However, original audiovisual materials remain closed to researchers until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Ralph Rydholm papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Awards, certificates, 1956-2003
Box 1
Awards, certificates, 1969-1990
Box OV1
Awards, certificates, 1975-2014
Box OV8
Awards--Executive Service Corps plaque, 2010
Box OV7
Awards--Cannes Silver Lion, 1973
Box OV6
Awards--New York Times, McCall's Best Man in Advertising, 1992
Box OV6
Awards--Outdoor Advertising Workshop plaque, 1969
Box 23
Awards--Wall Street Journal plaque, 1994
Box OV8
Biographical, CVs, etc., undated
Box 1
"Building inspiration" quote, 1991
Box 1
Change of command ceremony, USS John F. Kennedy, CV-67 (includes correspondence with Rear Admiral Gary Wheatley, USN), 1983-1986
Box 1
Childhood, 1945-1954
(3 folders)
Box 1
Childhood--Drawing to Auntie Helen, undated
Box OV6
Childhood--War Production Board Paper Trooper Award, 1945
Box 1
Correspondence, 1999-2001
Box 1
Doyle Spell 60th birthday, 1993
Box 1
Fred Stenger (film director), clippings and obituary, 1987-1989
Box 1
Harvard Advanced Management Program, 1982-1993
(2 folders)
Box 1
Humorous posters, undated
Box OV5
Interview release, 1985
Box 2
Leo Burnett--Allstate model release, 1965
Box 2
Military service (U.S. Air Force), 1959
(2 folders)
Box 2
Miscellaneous copy, undated
Box 2
NARC (National Advertising Review Council), 1999
Box 2
Northwestern University, 1958-2003
(2 folders)
Box 2
Poems and other writings, undated
Box 2
R2 Consulting stationery, undated
Box 2
Rydholm memorials and obituary, 2014
Box 2
Rydholm tributes, 1996-2002
Box OV5
Sketches and caricatures, undated
Box 2
Sketches and caricatures, undated
Box OV1
Sketches and caricatures, undated

"Fresh Eggs"; "Flying Lessons"; Happy Birthday Ralph

Oversize-folder 1
Sketches and caricatures, undated
Box OV5
Sketches and caricatures--"Nobody Does It Like You" art by Sonny Veneracion, 1998
Box OV6
Sketches and caricatures--Painting "That Madcap Duo Is At It Again", 1984
Box OV9
Sketches and caricatures--Sawgrass Tournament Players Club: Ralph "100 and Counting" Rydholm, 1995
Box OV6
Advertising Agency of the Future, 1989
Box 2
Articles and clippings, 1990-1997
(3 folders)
Box 2
Beijing conference, 2000
Box 2
Charlotte Beers address, 1987
Box 2
John O'Toole address, 1989
Box 2
John O'Toole--Road to Commoditization, 1989
Box 2
Leonard Matthews, 1988
Box 2
Miscellaneous,, 1996-1997
Box 2
Presentations, 1987-1989
Box 2
What the AAAA Does, undated
Box 2
Henninger Beer, undated
Box OV3
Miscellaneous,, 1965-1987
Box 3
Newsletters, 1965-1966
Box 3
37th Outdoor Advertising Competition (Rydholm was judge), 1969
Box 3
ABA Commission on the American Jury, 2004-2005
(7 folders)
Box 3
Advertising and Ethics Forum, 1999
Box 3
Agency Management Group, 1999
Box 4
American Scandinavian Council, 1994-1999
(4 folders)
Box 4
Chicago Bears, 2001
Box 4
Chicago Museum of Sports, 1999-2001
(2 folders)
Box 4
Chicago Museum of Sports, 1999
Box OV3
Chicago Public Education Fund, 1999-2001
(2 folders)
Box 4
City of Chicago "Principal for a Day", 1998
Box 4
CSSR (Consortium on Chicago School Research), 2000-2001
Box 5
Executive Service Corps, 2003-2012
(2 folders)
Box 5
Executive Service Corps--Actors' Gymnasium, 2008
Box 5
Executive Service Corps--Pegasus Players, 2006-2007
Box 5
Fingerweights, 2000
Box 5
Foulds, 1999
Box 5
Hayden-Stone copy, undated
Box 5
Hedlund for Alderman, undated
Box OV6
Home Team, 2000
Box 5
Horizon Cash Management (English and Italian), 2006-2010
(4 folders)
Box 5
Horizon Cash Management (English and Italian), 2007-2010
Box OV3
MAX (Managing Advertising Expenditures) Conference, 1998
Box 5
Newberry Library, 1992, 2007
Box 5
Northwestern University brand initiative, 2000
Box 5
Northwestern University brand initiative
Box 6
Photonails (Steve Durchslag)
Box 6
American National Bank script, 1964
Box 6
Awrey baked goods, Corina cigars, General American Transportation, Kings Men, 1964-1965
Box OV3
Carling Red Cap, undated
Box 6
General American Transportation Corporation (GATX), 1964-1965
Box 6
King's Men, 1964
Box 6
Mac Churchill, undated
Box 6
Miscellaneous creative [Awrey Bakeries, Brown & Williamson (Biltmore, Carina Lark cigars), General American Transportation, King's Men, Inland Steel, Orange Crush, Serta], 1964 and undated
(2 folders)
Box OV4
120th anniversary print of Mr. Thompson, 1984
Box 6
Alberto-Culver, 1966
Box OV3
Alberto-Culver, 1966
Box OV4
Analysis if AdTrieval and 333, 2000
Box 6
Atlanta Office, 1980
Box 6
Chicago Tribune, Sears creative, 1968-1972
Box OV4
Children's Hour presentation, undated
Box 6
Clients, Client Relations and Client Service (Denis Lanigan), 1978
Box 6
Clippings, 1967-1999
(2 folders)
Box 6
Correspondence and memoranda, 1969-1992 and undated
(4 folders)
Box 6
Correspondence and memoranda, 1969-1992 and undated
(4 folders)
Box 7
Cynthia Swank (JWT Archivist)--Some Basic Roots of the J. Walter Thompson Company, 1985
Box 7
Ford Taurus spots, 1985
Box 7
FTC meetings on cable television advertising, 1980
Box 7
Gillette, Holiday Spas, 1973-1975
Box OV3
Guide to Written Communications, 1983
Box 7
Henry M. Goodman Furniture Stores, 1972
Box 7
Holiday Spas, KenL Ration, Simoniz newsprint, 1967-1975
Box OV3
J. Walter Ralph house ad, Knoblauch feature, Sears, 1971 and undated
Box OV6
KenL Ration, Pan Am, 1967-1969
Box OV3
Hoover, 1999
Box 7
Hoover--Brandscape results, 1999
Box 7
Hoover--Maytag annual report, 1998
Box 7
Hoover--Presentation, 1999
Box 7
Is There a Crisis in Branding in the United States? (Joel Baumwoll), 1978
Box 7
JWT: Reputation and Reality (Arnold Grisman), 1978
Box 7
Leadership at JWT, undated
Box 7
London Office--Crisis in Branding, 1978
Box 7
London Office--How People Use Advertising and How to Understand It (Judie Lannon), 1983
Box 7
London Office--T-Plan, 1964
Box 7
Managing a JWT Office for Performance and Profit: 2. Profit (E.G.A. Bathon), 1978
Box 8
Managing a JWT Office for Performance and Profit: 4. Product and Profit--You Can't Have One Without the Other (William E. Ross), 1978
Box 8
Mary Kuhnahblow "Enterprise" marketing plan, 1971
Box 8
Memo (was framed), Operating Committee, 1978
Box 8
New Business Review, 1978
Box 8
"New" Medium: Television in the 1980s (Marie Luisi), 1978
Box 8
Newsletter article on Simoniz "Submarine" commercial, 1967
Box 8
Parker Pen script, 1967
Box 8
Print advertisements (Sears, Uncle Ben's), 1970-1973
Box 8
Reshaping JWT for Future Needs and Opportunities (Denis Lanigan), 1978
Box 8
Ronco, 1976
Box 8
Schlitz--Fortune Magazine feature, 1978
Box 8
Sears (includes Allstate), 1968-1973
Box OV3
Sears radio copy, 1968
Box 8
Troutbeck--Management effectiveness, 1983
Box 8
True Serv, 1998-1999
Box 8
Uncle Ben's, undated
Box OV3
U.S. Playing Card Company, undated
Box 8
U.S. Professionals Conference, 1979
Box 8
What JWT Stands For, undated
Box 8
Breeze, Raleigh notes, undated
Box 8
Burgermeister Beer, Italian Balm, 1963
Box OV3
San Francisco campaign creative rationale (Burgermeister Beer?), 1964
Box 8
Agency history, 1996
Box 8
Agency information (binder), 1992-1993
Box 8
Agency philosophy notes, undated
Box 9
Amati, 1991
Box 9
Ameritech presentation and second-line campaign, 1994
Box 9
Articles and clippings, 1987-1995
(6 folders)
Box 9
Articles and clippings, 1987-1995
(2 folders)
Box 10
Audi, 1993
Box 10
Awards recaps, 1989-1991
Box 10
CEBA (Creative Excellence in Business Advertising) Awards, 1997
Box 10
Charlotte Beers, 1992-1993
Box 10
Charlotte Beers review of Chicago advertising, 1990
Box 10
Client lists, 1994
Box 10
Clio Awards, 1993
Box 10
Commercials lists, 1993-1996
Box 10
Correspondence and memoranda, 1987-1992
(4 folders)
Box 10
Correspondence and memoranda, 1993-1999
(4 folders)
Box 11
Correspondence (Binders), 1992-1993
(5 folders)
Box 11
Correspondence (Binders), 1993-1994
(3 folders)
Box 12
C.R. Standen memo on Tatham philosophy, 1979
Box 12
Dean Foods, undated
Box OV4
Gallo, 1988
Box 12
Hardee's, 1993
(2 folders)
Box 12
Illinois Bell "We're All Connected," undated
Box 12
Illinois State Lottery, 1991
Box 12
Job descriptions, 1976-1977
Box 12
John Deere, 1989
Box 12
Life at Tatham, anniversary issue, 1996
Box 12
Lightbulb--Tilting Brand Preference, undated
Box 12
Miscellaneous creative [Brown & Williamson (Capri, Misty), Coors Cutter, Everen Securities, Head & Shoulders, Hoover, Huffy, Kemper, Mr. Clean, Old Spice, One A Day, Vidal Sassoon[, 1994-1996
Box OV3
New business, 1992
Box 13
Nissan, 1987
Box 13
Peoplebook, 1999
Box 13
Print advertisements [Brown & Williamson (Capri, Misty), Hoover, Huffy, Kemper, Metamucil, Miles (One a Day, Flintstones vitamins)], 1994-1996
Box 13
Ralph's going away party, 1998
Box 13
Tatham Topics, 1995-1997
Box 13
We're All Connected--Case study for speeches, undated
Box 13
What Is a Brand, undated
Box 13
William Claggett (Ralston Purina) presentation on new business, 1982
Box 13
Wolverine Worldwide, 1993-1996
Box 13
About Ted Bates, 1985
Box 13
Bates and Saatchi: A Global Family (Larry Light), 1986
Box 13
Clippings, 1985-1987
(2 folders)
Box 13
Competitive marketing strategy, 1985
Box 13
Correspondence and memoranda, 1986-1987
(2 folders)
Box 13
Five Principles of Mars, 1983
Box 13
Heineken storyboard, 1986
Box 13
Miscellaneous, 1987
Box 14
Primetime network schedule, 1985
Box 14
Saatchi--Preparing the Advertising Brief, 1986
Box 14
The Bates Book, 1982
Box 14
The USP Agency, 1985
Box 14
Allied creative, 1962
Box 14
American Bakeries (Taystee), 1961-1962
(2 folders)
Box 14
American Bakeries (Taystee), 1962
Box OV6
Armour, 1962-1963
Box 14
Baseball memos (humor), 1962
Box 14
Borden, 1962-1963
Box 14
Foulds, 1963
Box 14
Function of a Junior Merchandising Man, or (The Rise and _____ of RW Rydholm), circa 1960
Box 14
Hammond Organ, 1964
Box 14
Hammond Organ, 1962
Box OV3
Merchandising, 1960
(2 folders)
Box 14
Miscellaneous, 1960 and undated
Box 14
Miscellaneous creative [Allied, American Bakeries (Taystee, Cook Book), Aurora bathroom tissue], 1962
Box OV3
Miscellaneous creative [Allied, American Bakeries (Taystee, D'Agostino), 1962
(2 folders)
Box OV4
Old Milwaukee, 1962
Box 14
Austin High School, 1950-1954
Box 15
Northwestern University, 1956, 1958
Box 16
Scrapbooks--Blue, 1945-1973
Box 17
Scrapbooks--Ralph!, 1973-1998
Box 17
Scrapbooks--Red, 1963-1975
Box 17
Scrapbooks--White, 1960-1988
Box 17
AAAA client panel, 1997
Box 18
Adweek creative seminar, 1993
Box 18
AEF Ambassador speech, 1984
Box 18
Ameritech presentation, 1992
Box 18
Atlanta Broadcasting Executives Club (includes Robert Edens, "The Generation Gap is Money in the Bank"), 1970
Box 18
Bank Marketing Association, 1985
Box 18
Beef Council, 1981
Box 18
Canton Forum, 1997
Box 18
CASE (Council for Advancement and Support of Education), 1990
Box 18
Chicago Advertising in the 1980s, undated
Box 18
Denver Advertising Federation, 1992
Box 18
Development of an Idea, 1969
Box 18
Difference Between British and American Advertising, undated
Box 18
Donald Thompson--Advertising Trends in the 80s, 1983
Box 18
Donald Zuchert, undated
Box 18
Eulogy for Allin Proudfoot, 1994
Box 18
Future of Advertising, 1994
Box 18
Houston outdoor speech, undated
Box 18
Huffy Corporation presentation, 1993
Box 18
If I Were a Chief Institutional Officer..., undated
Box 18
Indianapolis talk, circa 2003
Box 18
Jacques Seguela--Tomorrow Has a Future, 1996
Box 18
John Ferrell--Advertising in the Year 2000, 1989
Box 18
Life Among the Mad Men, undated
Box 18
Management and Leadership in Times of Encroachment, undated
Box 18
Marrakesh talk, 1992
(2 folders)
Box 18
Martin Sorrell--Beans and Pearls, 1996
Box 19
MPA Kelly Awards, 1993
Box 19
New Business: Issues and Answers, 1979
Box 19
Out of Thin Air, 1999
Box 19
Pokagon, undated
Box 19
Presentation for Easy Spirit Shoes, 1992
Box 19
RAMA (Retail Advertising and Marketing Association) meeting, 1994
Box 19
Ray College of Design, undated
Box 19
Speech about education, undated
Box 19
Uncle Ben's presentation, 1981
Box 19
VCMA annual meeting, 1997
Box 19
Wearing 24 Sheets in Chicago, undated
Box 19
Why I Go to Cannes Every Year, undated
Box 19
Young Executives Club, 1993
Box 19
AAAA, undated
Box 19
Air Force, 1958-1959
Box 19
Cannes, 1997
Box 19
Chicago Advertising Federation Awards, 1997
Box 19
Chicago Public Education Fund, 2006-2007
Box OV2
Childhood/Youth, 1940s-1950s
Box 19
Denver Advertising Federation, 1992
Box 19
EURO RSCG France, undated
Box 19
EURO RSCG Tatham, 1997
Box OV2
Executive Service Corps, undated
Box 19
Ford--Pink Submarine Shoot, undated
Box 19
Golf, 1993-1994 and undated
Box 19
Group photos and others, undated
(4 folders)
Box OV2
Group photos and others, undated
Box 19
Group photos and others, undated
(2 folders)
Box 20
Harvard Advanced Management Program, 1982
Box OV5
JWT--Cancun seminar, undated
Box 20
JWT celebration/Park West (Rydholm as Boy George), undated
Box 20
JWT miscellaneous, 1970s-1980s
Box 20
JWT--Schlitz shoot, undated
Box 20
JWT--Schlitz shoot, undated
Box OV2
JWT--Solo photos, undated
Box OV2
Michael de Anda as Pancho Villa, undated
Box 20
Northwestern University, Phi Delta Theta, 1956-1961
Box OV2
One Magnificent Mile (Chicago), 2000
Box OV2
Rydholm solo photos, undated
Box 20
Rydholm with Hillary Clinton, undated
Box 20
Tatham, undated
Box 20
Young & Rubicam, 1961-1962
Box OV5
Ameritech, undated
Box 20
Boy George, 1983-1984
Box 20
Chicago Sun Times, 1996
Box 20
Chicago Tribune, 1996
Box 20
Compacter, 1969
Box 20
Disney, 1975
Box 20
Eddie George and Elna, Uncle Ben's, Rice Follies, 1968
Box 20
EURO RSCG France, undated
Box 20
European Naturals (Nowhere, Sub Ladies, Rain Barrel, Sandbox), 1970
Box 20
European Naturals (Nowhere), 1970
Box 21
Football commercial, undated
Box 21
For Brunettes Only, 1970
(2 folders)
Box 21
Fountain of Youth, 1985
Box 21
Fred Clark commercials, 1968
(4 folders)
Box 21
Harvard Advanced Management Program, 1982
(3 folders)
Box 21
JWT, 1970
Box 21
JWT Bermuda Creative Seminar, undated
Box 21
JWT Cap Ferrat, 1980
Box 21
JWT--For Brunettes Only, 1970
Box 21
Kentucky Fried Chicken, 1968
Box 21
Kentucky Fried Chicken, 1968
Box 22
Kristin, Brund, Elvis, Art Fair Detroit, 1972
Box 22
Look of Nature shoot, 1972
(2 folders)
Box 22
Messner, undated
Box 22
Mighty Morsels, 1968
Box 22
Miscellaneous, undated
Box 22
Schlitz, 1978
Box 22
Schlitz Jerry Reed shoot, 1978
Box 22
Schlitz, Mighty Morsels, 1968-1979
Box 22
Sears May Sale, Utah trip, 1969
Box 22
Sears, Texas, Detroit, Art Fair, 1969
Box 22
St. Croix V.I. submarine shoot, 1967
Box 22
Submarine, 1967
Box 22
USA Today, 1996
Box 22
Tatham Euro RSCG rum reel, undated
Box 22
Tropic Freezer, undated
Box 22
Wall Street Journal, 1996
Box 22
Miscellaneous unsorted slides, undated
Box 23
22nd Annual Andy Awards, 1986
Box 24
37th Outdoor Advertising Competition, 1969
Box 24
AAAA--Agency vol. 8 no. 2, 1998
Box 24
AAAA--Impact of Advertising on Stock Performance, 1997
Box 24
AAAA In the News, 1997
Box 24
AAAA Roster and Organization 1999-2000, 1999
Box 24
AAAA--Why Advertise?, 1996
Box 24
AAAA--Your Brand Is Your Future, 1996
Box 24
ABA Annual Meeting, 2003
Box 24
ABA--Law and the Courts Vol. III: Juries, 2001
Box 24
Ad Age Creativity Special, 1996
Box 24
Adcrafter--Meeting of Minds, 1994
Box 24
American TV Commercials Festival, 1966
Box 24
Annabel's Member of the Year: Sir Darryl Hartley Leonard Esq., undated
Box 24
BBDO Chicago Office profile, 1964
Box OV10
Bob Pile--Crisis Every 15 Minutes, 1988
Box 24
Bruce MacDonald--The Bridge (chapter by Rydholm), 2008
Box 24
Cannes Festival, 1988-1989
Box 25
CEBA (Creative Excellence in Business Advertising) Awards, 1997
Box OV10
Charlie Larson--Internal Branding Seminar, 2001
Box 25
Chicago '76 Awards, 1976
Box 25
Chicago '79 Awards, 1979
Box 25
Chicago! Special Advertising Section, 1990
Box 25
Chicago Area Boy Scouts Dinner for William L. Weiss, 1994
Box 25
Chicago High School for the Arts Board Handbook, 2009
Box 25
Chicago High School for the Arts ChiArts Inaugural, 2009
Box 25
Chicago High School for the Arts Graduation, 2014
Box 25
Chicago Museum of Sports, 2001
Box 25
Chicago Public Education Fund--Annual Report, 2000
Box OV10
Chicago Public Education Fund--Better Schools Are Everybody's Business, circa 2002
Box 25
The Chicago Show, 1994, 1996
(2 folders)
Box 25
Clio '86, 1986
Box 25
Copy Development Process, 1994
Box 26
David Olson (Leo Burnett)--Creative Management of the Creative Product, circa 1994
Box 26
ECS--Effective Presentation Skills, 1980
Box 26
Famous Music Corporation--Famous Favorites A Select List of Songs, 1961-1963
Box 26
First Take Magazine, 1981-1985
Box 26
Flash vol. 7 no. 1 (Rydholm interview), 1989
Box 26
Gallagher Report, 1988
Box 26
GATX Survey of Your Company's Distribution Facilities, circa 1965
Box OV10
Herbert Moser--Auch Morgen Ist Wieder Ein Heute [Tomorrow Another Day Will Come. In German], 1986
Box 26
Indiana University Marketing Club Advertising Seminar, 1986
Box 26
Institute of Practitioners of Advertising--Review of Current Practice Brand Evaluation (David Haigh), 1996
Box 26
International Broadcasting Awards, 1970-1987
(2 folders)
Box 26
IOA Outdoor Newsletter vol. 4 no. 7, 1969
Box 26
Island Melee, 1998
Box 26
Jacques Seguela--Demain Il Sera Trop Star, 1989
Box 27
James Webb Young--A Technique for Producing Ideas [In Japanese; note to Rydholm from Don Johnston], undated
Box 27
John D.C. Little--Models and Managers: The Concept of a Decision Calculus, 1970
Box 27
John Robert Rieben (U. Wisconsin-Madison)--The Rise and Fall (and maybe rise again) of American Advertising, 1995
Box 27
Judicial Council of California--Task Force on Jury System Improvements Final Report, 2004
Box 27
Judie Lannon and Peter Cooper--Humanistic Advertising, 1983
Box 27
JWT--Ad Age centennial tribute, 1964
Box OV10
JWT newsletters and publications, 1971-1986
(2 folders)
Box 27
JWT Worldwide Creative Forum, 1983
Box 27
Leo Burnett--The Marlboro Story, 1958
Box 27
Lowenbrau point of sale, undated
Box 27
Lowenbrau--This World Calls for...Lowenbrau, 1985
Box 27
Lowenbrau World, 1985
Box 27
Madison Avenue--Salute to Michigan Avenue, 1986
Box OV10
Marketing Science Institute--Market-Based Assets and Shareholder Value (Srivastava et al.), 1997
Box 27
Martin Mayer--Madison Avenue USA, 1958
Box 28
Mary Wells Lawrence--A Big Life, 2002
Box 28
Miscellaneous clippings and newsprint, 1980-1997
Box OV11
MPA--American Magazine Conference, 1990
Box 28
MPA Kelly Awards, 1992
Box 28
Nationwide--Pro Football Hall of Fame Enshrinees Civic Dinner, 1993
Box 28
Northwestern Magazine (Rydholm obituary), 2014
Box 28
Og Mandino--The Greatest Salesman in the World, 1968
Box 28
Ogilvy & Mather--Viewpoint, 1984
Box 28
Post Keyes Gardner--Post Scripts, 1963
Box 28
Radio Hall of Fame, 1994
Box 28
Roux Seguela Cayzac & Goudard: 20 ans, toujours 20 ans (RSCG 20th anniversary), 1990
Box OV10
SAM (Serving Advertising in the Midwest), 1970-1972
Box 28
Screen, 1984-1985
Box 28
Sounds of Nostalgia, 1973
Box 28
Sterling (Red) Quinlan--Quinlan's Key, 1984
Box 29
Tatham's Half Century--Ad Age tribute feature, 1996
Box OV10
The Tavern Club--The Barfly vol. ix no. 4, 1991
Box 29
Tim Galfas party invitation, undated
Box 29
Traffic Audit Bureau--Conference Speeches, 1969
Box 29
V for Victory--Hoover Remembers World War II exhibit brochure, 1991
Box 29
Wall Street Journal Creative Leaders, 1993
Box OV10
WFYR Top 2000 Oldies, undated
Box 29
Who's Who in America Vol. 2 1980-1981 (Rydholm has entry), 1980
Box 29
Will Howard--Creative Targeting, 1997
Box 29
Young Executives Club News vol. 5 no. 3, 1978
Box 29
Charles Goodrum and Helen Dalrymple--Advertising in America the First 200 Years, 1990
Box 30
Off the Street Club--Where Happy Endings Begin, 1998-1999
Box 30
Pub Award Annual, 1983
Box 30
The Struggle to Get Ahead--The International Andy Awards, 1996
Box 30
Tatham--Poster portfolio, undated [Includes Oak Street Council, Sheer Indulgence, Naturalizer)
Box 30
Allan J. Cox--Confessions of a Corporate Headhunter, 1973
Box 30a
Allan Cox--Straight Talk for Monday Morning, 1990
Box 30a
Peter Georgescu--The Source of Success, 2005
Box 30a
Sterling (Red) Quinlan--Quinlan's Key, 1984
Box 30a
Boggle Manual Digital Calculator, 1976
Box 31
Camel cigarette advertisement, 1936
Box OV1
Childhood--Pins, badges, etc., circa 1945-1954
Box 31
Clapboard--Chicago Film Council, 1981
Box OV12
Fingerweight--Speed Weights, 2000
Box 31
Hoover Windtunnel replica/tape measure, undated
Box 31
JWT 1980 Spring Olympics medal, 1980
Box 31
Military service (U.S. Air Force)--Insignia, etc., 1958-1959
Box 31
Miscellaneous pins, badges, medals, etc., undated
Box 31
Schlitz--Rubik's Cube, undated
Box 31
AAAA--Atlanta Council, 1997
Box 32
Ad Age Creative Workshop, 1970
Box 32
Ad Week, 1992
Box 32
BBDO--Calm Deodorant, Maillol drawing on tile, undated
Box 32
Cannes Silver Lion, 1973
Box 32
Chicago Public Education Fund, undated
Box 32
Clio, undated
Box 32
IOA Award, Juror Appreciation, 1969
Box 32
JWT owl relief in clay: JWT '85 Awards Metro Museum, 1985
Box 32
Wall Street Journal Creative Leaders, 1996
Box 32
Young Executives Club, 1993
Box 32
Apron--Super Bowl XX, 1985
Box 33
Austin Times "A" jacket letter, circa 1954
Box 33
Bandana--Hoover New Horizons, 1990
Box 33
Bandana--J. Walter Reindeer Roundup, undated
Box 33
Bandana--WLS-TV Circle 7 Roundup, undated
Box 33
Bomber Jacket--JWT Chicago, undated
Box 33
Hat--JWT Kazoo Band, undated
Box 33
Schlitz knitted item, undated
Box 33
Sweatshirt--Oscar Mayer Meatpackers, undated
Box 33
T-Shirt--EURO RSCG (two versions), undated
Box 33
T-Shirt--Finger Weights
Box 33
T-Shirt--FM98 AM 1000 Loop Athletic Club, undated
Box 33
T-Shirt--Lions '96, 1996
Box 33
T-Shirt--We Make a Mean Lean Cuisine, undated
Box 33
American Association of Advertising Agencies. Address by Joseph P. Nacchio. 93AAAA-090, 1993 April 21-24., 1993
Box AV1
Audio-cassette RL11279-CS-001
American Association of Advertising Agencies. Advertising's Role in Building Brand Equity. 93AAAA-030. 1993 April 21-24., 1993
Box AV1
Audio-cassette RL11279-CS-002
American Association of Advertising Agencies. Advertising's Role in Building Brand Equity. 93AAAA-030. 1993 April 21-24. Larry Light., 1993
Box AV1
Audio-cassette RL11279-CS-003
American Association of Advertising Agencies. Client Panel: If Only Agencies Would. 4A's Management Conference/Annual Meeting, April 9-11. 97AAAA-210., 1997
Box AV1
Audio-cassette RL11279-CS-004
American Association of Advertising Agencies. When the Inmates Run the Asylum. 4A's April 21-24 1993. 93AAAA-020., 1993
Box AV1
Audio-cassette RL11279-CS-005
Amy Landecker. Was It Something I Said?, Undated
Box AV1
Audio-cassette RL11279-CS-006
Amy Landecker. Was It Something I Said?, Undated
Box AV1
Audio-cassette RL11279-CS-007
Arthur Laffer. Growth vs. Redistribution: Which Course for the 80s?, Undated
Box AV1
Audio-cassette RL11279-CS-008
Bank Marketing Association Creative Overview Keynote Address., Undated
Box AV1
Audio-cassette RL11279-CS-009
Chicken & Biscuits 3 (We're Really Cooking). :30. Tatham/RSCG Att. Karen Wallisky., Undated
Box AV1
Audio-cassette RL11279-CS-010
Cumberland River Gang #1, Undated
Box AV1
Audio-cassette RL11279-CS-011
Dan Williams Music 1995 presentation tape. Corona Light; Bud "Boxing Gandhi's"; Busch Beer; Long John Silver's; Dodge Blues Medley "Levon Helm; Buddy Guy and Junior Wells;"; Bud "Rock Solid"; FTD; Miller "Lee Roy Parnell"; Harvey's Bristol Cream; Bud "Joe Diffie"; Toyota; Ponderosa; Clorox "Mama's Got the Magic"; Red Lobster theme., 1995
Box AV1
Audio-cassette RL11279-CS-012
Dan Williams Music 1995 presentation tape., 1995

Corona Light; Bud "Boxing Gandhi's"; Busch Beer; Long John Silver's; Dodge Blues Medley "Levon Helm; Buddy Guy and Junior Wells;"; Bud "Rock Solid"; FTD; Miller "Lee Roy Parnell"; Harvey's Bristol Cream; Bud "Joe Diffie"; Toyota; Ponderosa; Clorox "Mama's Got the Magic"; Red Lobster theme.

Box AV1
Audio-cassette RL11279-CS-013
Dole Pineapple, Ted Bates 3-9-87, 1987
Box AV1
Audio-cassette RL11279-CS-014
Dr. J. Clayton Lafferty--Management Style, Undated
Box AV1
Audio-cassette RL11279-CS-015
Dr. Julian Jaynes--The Origins of Human Creativity, Undated
Box AV1
Audio-cassette RL11279-CS-016
Hardee's spots 10/25/93. Klaff/Weinstein., 1993
Box AV1
Audio-cassette RL11279-CS-017
Hardee's P1, Undated
Box AV1
Audio-cassette RL11279-CS-018
Tatham RSCG. Hardee's; 93/10/28 SV3280 audiocassette dub., 1993

Big Campaign. :60 Full Music; :30 Full Music; Big Difference :60 Radio; Big Secret :60 Radio; Big Promo #1 :60 Radio; Big Promo #2 :60 Radio

Box AV1
Audio-cassette RL11279-CS-019
Jeremy Bullmore, JWT London; Goodbye Mr. Chips, Undated
Box AV1
Audio-cassette RL11279-CS-020
Labatt's Crystal. Summer Nights; The Same; New Wave., Undated
Box AV1
Audio-cassette RL11279-CS-021
Lady Luck comp :30, Undated
Box AV1
Audio-cassette RL11279-CS-022
Letting Go., Undated
Box AV1
Audio-cassette RL11279-CS-023
Lisa Barnett. Prisoner of Your Own Heart, 1989

Prisoner of Your Own Heart; A Place Between; Just Give Me Some Time; Love Stories; Why Must I Chase Dreams of You? Old Kentucky Friends; Do You Ever Dream of Me? If I'm So Easy to Love (Why Am I So Easy to Leave?); Love Lullaby for Two.

Box AV1
Audio-cassette RL11279-CS-024
Lotto. Sorry 60; Routine 60, Undated
Box AV1
Audio-cassette RL11279-CS-025
Lowenbrau audio, 1985
Box AV1
Audio-cassette RL11279-CS-026
Macrose Music presentation reel., 1992

Northwest Air "Some People"; Bell Atlantic "Take Six"; Fox TV "Roc's Title Theme"; Seagram's "Cooler World"; Bell Atlantic "Sundays"/"Joe Hendricks"/"The Spinners"; Clarion "It's Hip"; Kodak "Azul"/'Mike Tyson"; Ultress "Blair Brown"

Box AV1
Audio-cassette RL11279-CS-027
Mary Pat Hutton (JWT Chicago) 35th Anniversary., Undated
Box AV1
Audio-cassette RL11279-CS-028
Mary Pat Hutton (JWT Chicago) 35th Anniversary., Undated
Box AV1
Audio-cassette RL11279-CS-029
Momma's. Klaff/Weinstein., Undated
Box AV1
Audio-cassette RL11279-CS-030
Momma's. Klaff/Weinstein., Undated
Box AV1
Audio-cassette RL11279-CS-031
Momma's. All vox 12/13/93. Klaff/Weinstein., 1993
Box AV1
Audio-cassette RL11279-CS-032
Momma's. No lead vox 12/13/93. Klaff/Weinstein., 1993
Box AV1
Audio-cassette RL11279-CS-033
Momma's. No vox 12/13/93. Klaff/Weinstein., 1993
Box AV1
Audio-cassette RL11279-CS-034
Newberry Library. Shopping Alternative :30 Radio 11/10/92 Mix., 1992
Box AV1
Audio-cassette RL11279-CS-035
Northwestern 17, Notre Dame 15. September 2 1995, 1995
Box AV1
Audio-cassette RL11279-CS-036
Old Spice 3 TV DRMES. Klaff/Weinstein, Undated
Box AV1
Audio-cassette RL11279-CS-037
Orson Welles session script, Undated
Box AV1
Audio-cassette RL11279-CS-038
Prudential "Like a Rock", Undated
Box AV1
Audio-cassette RL11279-CS-039
Ralph Rydholm speech. Advertising Club of the Virgin Islands March 17th and march 18th 1998, 1998
Box AV1
Audio-cassette RL11279-CS-040
Reel 1 1:50-3:50 10-7-85 JTB, 1985
Box AV1
Audio-cassette RL11279-CS-041
Ron Chancey Productions Demonstration Reel., Undated

Chevy, Bob Seger; Geo instrumental; Ford, Tabatha Fare; Pepsi, Jessica Boucher; Marlboro instrumental; Chevy, Billy Yates; McDonald's, Joy White; 7-Up, Dana McVicker; Ford, T. Graham Brown; McDonald's, Jennifer Warnes.

Box AV1
Audio-cassette RL11279-CS-042
Schlitz., Undated
Box AV1
Audio-cassette RL11279-CS-043
1982 Schlitz presentation JWT., 1982

Gusto is Here; The Gusto Makes It Work; Shake Hands with Gusto; The Night is for Gusto; Schlitz Right Now; Gusto Means Schlitz; Hot Times, Cold Schlitz; Schlitz Beer Mug; What a Head, What a Body; Schlitz Goes On and On

Box AV1
Audio-cassette RL11279-CS-044
Southern Writers Group. Gary Version--Flash; JWT Song--Dylan, Undated
Box AV1
Audio-cassette RL11279-CS-045
Starburst "Start Up the Juice" w/announcer, Undated
Box AV1
Audio-cassette RL11279-CS-046
Time, Undated
Box AV1
Audio-cassette RL11279-CS-047
Untitled, Undated
Box AV1
Audio-cassette RL11279-CS-048
Untitled, Undated
Box AV1
Audio-cassette RL11279-CS-049
Wally's "5109", Undated
Box AV1
Audio-cassette RL11279-CS-050
Lowenbrau: This World Calls for Lowenbrau radio campaign demo only, 1985

Contemporary; Contemporary with Donut; Rhythm and Blues; Rock/Young Adult; Platform/Contemporary long copy; International Hispanic; Alemannia Hispanic; USA Hispanic. 8:30

Box AV1
Audio-cassette RL11279-CS-051
J. Walter Thompson Creative Reel 9/1/99. Chicago Office., 1999

Miracle Whip Flavors "Garlic"; Nabisco Air Crisps "Hey"; Polly-O "Pizza Agent Man"; Butterfinger "Two of a Kind"; Blockbuster "War Wounds"; Miracle Whip "Knife"; Partnership for a Drug-Free America "Not an Addict"; Triscuit "You're a Man"; Kraft "Sitting Down"; Blockbuster "Lunch/Scooper"; Miracle Whip "Tweety"; Nabisco Air Crisps "500 Easy Pieces"

Box AV2
Video-cassette RL11279-Umatic-001
J. Walter Thompson "You Don't Have to Yell to Sell" Retail Realities: Our thoughts on acquiring and retaining retail clients, Undated
Box AV2
Video-cassette RL11279-Umatic-002
Leading the Way: The Saga of a Viking Ship. Euro RSCG Tatham. American Scandinavian Council/Viking World Museum. Master (script included) 4/23/97. 5:50, 1997
Box AV2
Video-cassette RL11279-Umatic-003
Marrakech. 3/4" NBC. Gable & Greenstreet "Hucksters"; "Crazy People" Volvo and Metamucil ads;, Undated
Box AV2
Video-cassette RL11279-Umatic-004
NARC, Undated
Box AV2
Video-cassette RL11279-Umatic-005
Ralph Rydholm Four A's Presentation. Film clip montage; Heilbronner; People; Film quotes; Moscow on the Hudson, Undated
Box AV2
Video-cassette RL11279-Umatic-006
Ralph Rydholm Four A's Presentation., Undated

Film clip montage; Heilbronner; People; Film quotes; Moscow on the Hudson

Box AV2
Video-cassette RL11279-Umatic-007
Ted Bates Advertising presentation reel 14 spots. Dub May 15, 1986. TSN, 1986

Warner-Lambert Dentyne "Telephone Booth" Certs "Breathless"; Colgate CDC "Generation"; Effem Foods M&M "Chocolate and Peanut" Uncle Ben's "Man and Woman"; Nissan "Eyes" "Son of Stanza"; Liver Foundation "Classroom"

Box AV2
Video-cassette RL11279-Umatic-008
Untitled "Cougar"?, Undated
Box AV2
Video-cassette RL11279-Umatic-009
Pan American Air. "Swing" :60 Client Master #2. 2/28/74, 1974
Box AV2
Video-reel RL11279-VID2-001
Hancock. JWT edit Chicago 12489, Undated
Box AV2
Film-reel RL11279-F35-001
Untitled, Undated
Box AV11
Film-reel RL11279-F35-002
Carlos Donato Trio Live, Undated
Box AV3
Audio-reel RL11279-RR-001
Carlos Donato Trio; Look for Tomorrow. Mono dub of stereo 8-track cartridge. TRT 38:09., 1979
Box AV3
Audio-reel RL11279-RR-002
Dorado tracks. 23 pack (old); 100 mm (new), Undated
Box AV3
Audio-reel RL11279-RR-003
Hamm's Beer, J. Walter Thompson. Mono masters. Be What You Want to Be :60, 1976
Box AV3
Audio-reel RL11279-RR-004
Hamm's presentation master tape., Undated

Hamm's and Coors; One Whole Lot of Beer; Then Came Hamm's; Ingredient Presenter; Hamm's Lets You Have It; Ingredient Land.

Box AV3
Audio-reel RL11279-RR-005
Hamm's Radio :60 lengths. Movie Hits; Parade; Heritage Road. Master., Undated
Box AV3
Audio-reel RL11279-RR-006
Happy Birthday Ralph from Kelso Herston, 1985
Box AV3
Audio-reel RL11279-RR-007
Jack Clement Recording Studios. Florence Warner. "One Last Love Song"; "Soul Deep"; Old-Fashioned Love."
Box AV3
Audio-reel RL11279-RR-008
Johnny Western and the Sons of the Pioneers. Mono dub of stereo 8-track cartridge. TRT 33:13., 1979
Box AV3
Audio-reel RL11279-RR-009
Marcene Harris, jazz vocalist., Undated
Box AV3
Audio-reel RL11279-RR-010
Neil Diamond. Love at the Greek. Off TV., 1977
Box AV3
Audio-reel RL11279-RR-011
Radio Spots., Undated

Old Milwaukee; Allied Van; Enden; Orange Crush; Schlitz Malt Liquor; Taystee Brand; Borden's; Wrigley.

Box AV3
Audio-reel RL11279-RR-012
Radio Spots., Undated

Allied Van; Taystee; Armour; Borden's.

Box AV3
Audio-reel RL11279-RR-013
Singers Unlimited Christmas, Undated
Box AV3
Audio-reel RL11279-RR-014
Speech, Undated
Box AV3
Audio-reel RL11279-RR-015
Untitled, Undated
Box AV3
Audio-reel RL11279-RR-016
Untitled, Undated
Box AV3
Audio-reel RL11279-RR-017
Untitled, Undated
Box AV3
Audio-reel RL11279-RR-018
Untitled, Undated
Box AV3
Audio-reel RL11279-RR-019
Untitled, Undated
Box AV3
Audio-reel RL11279-RR-020
Wash Sq. Enden. Ralph and Rube., Undated
Box AV3
Audio-reel RL11279-RR-021
Introducing Air Corps :30, Undated
Box AV3
Audio-reel RL11279-RR-022
Flo's single, Undated
Box AV3
Audio-reel RL11279-RR-023
Florence Warner mono copy. Set 1 Atlanta stuff, Undated
Box AV3
Audio-reel RL11279-RR-024
Gillette, Undated

Handler. Hamilton Comp. Stud Look; Bird's Nest; Bed. :60 and :30.

Box AV3
Audio-reel RL11279-RR-025
Goin' Down to Nashville master tails, Undated
Box AV3
Audio-reel RL11279-RR-026
Hamm's Beer, J. Walter Thompson. Honest Beer :60 and :30, 1971
Box AV3
Audio-reel RL11279-RR-027
Hamm's Beer. The Thing to Be Is What You Are., Undated
Box AV3
Audio-reel RL11279-RR-028
Helene Curtis Enden. "Two Shampoos"., Undated

Rigoletto; Better Half; Washington Square; Everybody; Movie Trailer; Stout Hearted Men. Produced by Edward H. Weiss & Co.

Box AV3
Audio-reel RL11279-RR-029
J. Walter Thompson radio reel., Undated

Hamm's Beer; Wild Drums; Wild Bass Drum; Swinging Body; Kraft. Mono

Box AV3
Audio-reel RL11279-RR-030
Kelso Herston Super Brunette music dub, Undated
Box AV3
Audio-reel RL11279-RR-031
Nowhere, Undated
Box AV3
Audio-reel RL11279-RR-032
Old Milwaukee; "I Like Beer" track 29. Safety tape; produced by Post-Keyes-Gardner., Undated
Box AV3
Audio-reel RL11279-RR-033
Orange Crush (old)., 1964

Abandoned Jungle; Party; Struck Twister; Phone Booth; Enden. Produced by Edward H. Weiss. AR-1384-2-24-64.

Box AV3
Audio-reel RL11279-RR-034
Orange Crush Clark Lonely. Thirst Crusher radio spot, Undated
Box AV3
Audio-reel RL11279-RR-035
Pan Am Kelso Herston Productions., Undated

Experimental music; Folk; Country rock.

Box AV3
Audio-reel RL11279-RR-036
Pan Am Kelso Herston Productions., 1973

Experimental music; Folk; Country rock. J. Walter Thompson Company. 10/2/73.

Box AV3
Audio-reel RL11279-RR-037
Ralph Rydholm speech to Houston, Undated
Box AV3
Audio-reel RL11279-RR-038
Schlitz. Project M composite :60 TV trk.12. U-18998. Produced by Post-Keyes-Gardner., Undated
Box AV3
Audio-reel RL11279-RR-039
Steve Goodman., Undated
Box AV3
Audio-reel RL11279-RR-040
Taystee Bread "Flavor First"; Allied Van "Give a Call" "When You Move", Undated
Box AV4
Audio-reel RL11279-RR-041
Tex Ritter., Undated
Box AV4
Audio-reel RL11279-RR-042
Tom Hall's Going Away Party, Undated
Box AV4
Audio-reel RL11279-RR-043
Tribute--Ralph Rydholm, Undated
Box AV4
Audio-reel RL11279-RR-044
Wrigley experimental, Undated
Box AV4
Audio-reel RL11279-RR-045
Right Time #1872. U-50537, J. Walter Thompson Company, 1971

Apple Stripteaser; Apple Picking Time; Tropical Suit; Tropical Dorothy. May 1971.

Box AV4
Audio-reel RL11279-RR-046
Right Time #1872. U-50537, J. Walter Thompson Company., 1971

Apple Stripteaser; Apple Picking Time; Tropical Suit; Tropical Dorothy. May 1971.

Box AV4
Audio-reel RL11279-RR-047
Ralph Rydholm tribute. Written, created, directed and voiced by Alan Keys, Undated
Box AV4
Audio-reel RL11279-RR-048
Right Time. Any Time; Middle of the Road; Bothwell, Undated
Box AV4
Audio-reel RL11279-RR-049
Simonize radio., 1967

Announcer Man; Spring is Here; Women Drivers; Wax the Smoke. 8/25/67

Box AV4
Audio-reel RL11279-RR-050
Untitled, Undated
Box AV4
Audio-reel RL11279-RR-051
Untitled, Undated
Box AV4
Film-reel RL11279-F16-001
Untitled, Undated
Box AV4
Film-reel RL11279-F16-002
Untitled, Undated
Box AV4
Film-reel RL11279-F16-003
Untitled, Undated
Box AV4
Film-reel RL11279-F16-004
Untitled, Undated
Box AV4
Film-reel RL11279-F16-005
Hair Color--Look of Natural, Undated
Box AV4
Film-reel RL11279-F16-006
Hancock edit JWT Chicago, Undated
Box AV4
Film-reel RL11279-F16-007
Nowhere/Look of Natural, Undated
Box AV4
Film-reel RL11279-F16-008
untitled, Undated
Box AV4
Film-reel RL11279-F16-009
Taystee Tender Twist ttt-60-317. 16mm comp b/w ans print. 4-5-63, 1963
Box AV4
Film-reel RL11279-F16-010
J. Walter Thompson commercials. Slow Motion; Alive #1; Alive #2., Undated
Box AV4
Film-reel RL11279-F16-011
ITT Thorp "Farmer", Undated
Box AV4
Film-reel RL11279-F16-012
KenL Ration "Shoes" KM-30-227, Undated
Box AV4
Film-reel RL11279-F16-013
Join the Swing. AVSB-1023. 30-sec., Undated
Box AV4
Film-reel RL11279-F16-014
Blondes, American Style; Blonde Country. 700069. K953., Undated
Box AV4
Film-reel RL11279-F16-015
Bug, Undated
Box AV4
Film-reel RL11279-F16-016
Compactor, Undated
Box AV4
Film-reel RL11279-F16-017
Compactor, Undated
Box AV4
Film-reel RL11279-F16-018
Crowd Stopper, Undated
Box AV4
Film-reel RL11279-F16-019
Earthborn 30-sec., Undated
Box AV4
Film-reel RL11279-F16-020
Enden "Two Shampoos" EN-EXP-23-30. 15", Undated
Box AV4
Film-reel RL11279-F16-021
Family of Problems, Undated
Box AV4
Film-reel RL11279-F16-022
Kodak "Engage Party" EKIC-7973. 04618--01., Undated
Box AV4
Film-reel RL11279-F16-023
KenL Ration "Newspaper" RM--30-225-30 sec., Undated
Box AV4
Film-reel RL11279-F16-024
KenL Ration "Shoes" KM-60-403-60 sec., Undated
Box AV4
Film-reel RL11279-F16-025
"People Don't" out, Undated
Box AV4
Film-reel RL11279-F16-026
Simonize "Submarine" :30 first trial (too dark), Undated
Box AV4
Film-reel RL11279-F16-027
Toothpaste, Undated
Box AV4
Film-reel RL11279-F16-028
Uncle Ben's Rice "Converted, Table Top" 1353-60, Undated
Box AV4
Film-reel RL11279-F16-029
Uncle Ben's Rice "Converted, Table Top" 1300-30, Undated
Box AV4
Film-reel RL11279-F16-030
Uncle Ben's Rice "Flavour'd Rice, Table Top" 1302-30 new, Undated
Box AV4
Film-reel RL11279-F16-031
Untitled, Undated
Box AV4
Film-reel RL11279-F16-032
Untitled, Undated
Box AV4
Film-reel RL11279-F16-033
Untitled, Undated
Box AV4
Film-reel RL11279-F16-034
Untitled, Undated
Box AV4
Film-reel RL11279-F16-035
Untitled, Undated
Box AV4
Film-reel RL11279-F16-036
Untitled, Undated
Box AV4
Film-reel RL11279-F16-037
Untitled, Undated
Box AV5
Film-reel RL11279-F16-038
Untitled. VOG-1-30, Undated
Box AV5
Film-reel RL11279-F16-039
Untitled. TP-113-30, Undated
Box AV5
Film-reel RL11279-F16-040
Untitled. 60 Quick Rev., Undated
Box AV5
Film-reel RL11279-F16-041
Untitled. Quick Revised 30, Undated
Box AV5
Film-reel RL11279-F16-042
Untitled. VO5-301-30, Undated
Box AV5
Film-reel RL11279-F16-043
Untitled. TP-113-30, Undated
Box AV5
Film-reel RL11279-F16-044
Adorn "Lifestyle" #1. GSTA0403. 16mm production print, Undated
Box AV5
Film-reel RL11279-F16-045
Adorn "Local Meeting" GSTA0523, Undated
Box AV5
Film-reel RL11279-F16-046
Adorn "Mrs. B" :30, Undated
Box AV5
Film-reel RL11279-F16-047
Alberto Culver BP-1-4RC-30 "Blonde", Undated
Box AV5
Film-reel RL11279-F16-048
Alberto Culver Calm Spray Powder "10 Times" PD-75-30 30 sec. prod. 5308, Undated
Box AV5
Film-reel RL11279-F16-049
Alberto Culver Mighty White 2 "Janet and Jerry" TP-114-30, Undated
Box AV5
Film-reel RL11279-F16-050
Alberto Culver "Man's Day" AVVO-1083 answer print, Undated
Box AV5
Film-reel RL11279-F16-051
Alberto Culver "Traveling Girl" AVAP-1053, Undated
Box AV5
Film-reel RL11279-F16-052
Alberto Culver Alberto Culver "Traveling Girl" Sets" AVCM-1013 contract, Undated
Box AV5
Film-reel RL11279-F16-053
Alberto Culver VO5 Deodorant "10 Times" AP1-2-30. 30 sec. prod. 5309, Undated
Box AV5
Film-reel RL11279-F16-054
Alberto Culver VO5 Hairdressing "Brushing" VO5-324-30 answer print, Undated
Box AV5
Film-reel RL11279-F16-055
Alberto Culver VO5 Hairdressing "The Weatherbeater" VO5-331C-30 JWT answer print, Undated
Box AV5
Film-reel RL11279-F16-056
Alberto Culver VO5 Hairspray with Miral "Scissors Slice" HS-349-30 30 sec. prod. 5267 answer print, Undated
Box AV5
Film-reel RL11279-F16-057
Alberto Culver VO5 Hairspray "Steam Bath" HS-352-30. 30 sec. prod. 5314 answer print, Undated
Box AV5
Film-reel RL11279-F16-058
Alberto Culver "Women's Lib" AVCO-0083, Undated
Box AV5
Film-reel RL11279-F16-059
Blondes American Style "Here Comes the Blondes" #8 :30 J.W. Thompson, Undated
Box AV5
Film-reel RL11279-F16-060
Enden "For People Who Don't Have Dandruff", Undated
Box AV5
Film-reel RL11279-F16-061
Enden EN-EXP-23 "MMM", Undated
Box AV5
Film-reel RL11279-F16-062
Enden "Stay in the Shower" EN-EXP-16, Undated
Box AV5
Film-reel RL11279-F16-063
Gillette "15 Year Old" GSRP3043 with logo, Undated
Box AV5
Film-reel RL11279-F16-064
Gillette "Boxing" Rev. 16mm release print. GSRP2203, Undated
Box AV5
Film-reel RL11279-F16-065
Gillette "Father and Son" 45" GSRP2154. Rev. release print, Undated
Box AV5
Film-reel RL11279-F16-066
Gillette "Father and Son" 45" GSRP2154. Rev. release print. Barb Minisee, Undated
Box AV5
Film-reel RL11279-F16-067
Gillette West Logo GSRP-3113, Undated
Box AV5
Film-reel RL11279-F16-068
ITT Thorp "Family" ITWI1232, Undated
Box AV5
Film-reel RL11279-F16-069
Ken-L-Ration "Baa" KB-30-211, Undated
Box AV5
Film-reel RL11279-F16-070
Ken L Ration "Family Dog" KP-60-224, Undated
Box AV5
Film-reel RL11279-F16-071
Ken L Ration Mighty Morsels "Newspaper" KM-60-410, Undated
Box AV5
Film-reel RL11279-F16-072
Ken L Ration Burger "Border" KB-30-235, Undated
Box AV5
Film-reel RL11279-F16-073
Ken L Ration Burger "Doghouse" reduction, 1968
Box AV5
Film-reel RL11279-F16-074
Ken L Ration Burger "Hotel" KB-33-30-247, 1968
Box AV5
Film-reel RL11279-F16-075
J. Walter Thompson "Life of Horseless Carriage" FPDV4053 :30, Undated
Box AV5
Film-reel RL11279-F16-076
J. Walter Thompson "Horseless Carriage" FPDV4056 :60, Undated
Box AV5
Film-reel RL11279-F16-077
Sears Merry Month of May Sale #2092. 60 sec. color reduction, Undated
Box AV5
Film-reel RL11279-F16-078
Sears Compactor "Thanksgiving" N2-1071-6530 30 sec. clr. 5400 kelvin, Undated
Box AV5
Film-reel RL11279-F16-079
Sears Dishwasher "Chef Louis" N6-1071-6530 JWT#2116. 30 sec. clr. 5400 kelvin, Undated
Box AV5
Film-reel RL11279-F16-080
Taystee "Slices" 60-312 60 sec., Undated
Box AV5
Film-reel RL11279-F16-081
Toni "Beach JWT. GSTN 0303. :30, Undated
Box AV5
Film-reel RL11279-F16-082
Toni "Beach JWT. GSTN 0303. :30, Undated
Box AV5
Film-reel RL11279-F16-083
Toni "Beach JWT. GSTN 0323. :30, Undated
Box AV5
Film-reel RL11279-F16-084
Mentholatum "Arizona Sun" :30, Undated
Box AV5
Film-reel RL11279-F16-085
Mentholatum "Little One" MVOT-2307 :30, Undated
Box AV5
Film-reel RL11279-F16-086
Mentholatum "Medicine Chest Skin" MVOT-5303 answer print, 1976
Box AV5
Film-reel RL11279-F16-087
Mentholatum "Mother and Son" MVRU-4305. Contractual from edit/chgo. 9/11/75, 1975
Box AV5
Film-reel RL11279-F16-088
Mentholatum "Philadelphia Story" MDHL-5301. Lotion/rev. :30, Undated
Box AV5
Film-reel RL11279-F16-089
Mentholatum "The Box" MVRU-2301. 30 sec. color JWT, Undated
Box AV5
Film-reel RL11279-F16-090
Platinum Plus "Jerry West D.E. Man" GSRP-3153 30 sec. color JWT, Undated
Box AV5
Film-reel RL11279-F16-091
Platinum Plus "Father and Son" GSRP-2093 30 sec. color. JWT, Undated
Box AV5
Film-reel RL11279-F16-092
Uncle Ben's Rice "Dining Room" MRMP-1366. TV print quick revised, Undated
Box AV5
Film-reel RL11279-F16-093
Uncle Ben's Rice "Dining Room" MRMP-1296 alternate :60, Undated
Box AV5
Film-reel RL11279-F16-094
Uncle Ben's Rice "Kitchen" MRMP-1346 :60 tv print quick revised, Undated
Box AV5
Film-reel RL11279-F16-095
Uncle Ben's Rice "Ed McMahon's Kitchen" MRCR-0016 :60, Undated
Box AV5
Film-reel RL11279-F16-096
Uncle Ben's Rice "Mrs. Johnson" MRMP-0086, Undated
Box AV5
Film-reel RL11279-F16-097
Uncle Ben's Rice Presentor 30-5287-R4 30 sec. color, Undated
Box AV5
Film-reel RL11279-F16-098
Uncle Ben's Rice Presentor 60-5286-R4 60 sec. color, Undated
Box AV5
Film-reel RL11279-F16-099
Uncle Ben's Rice "Quick" #993 :60, Undated
Box AV5
Film-reel RL11279-F16-100
Vic Tandy Health Club "Side By Side" :60, Undated
Box AV5
Film-reel RL11279-F16-101
2nd Quarter International excluding UK, 1989
Box AV6
Video-cassette RL11279-VHS-001
2nd Quarter UK, 1989
Box AV6
Video-cassette RL11279-VHS-002
3rd Quarter International excluding UK, 1989
Box AV6
Video-cassette RL11279-VHS-003
3rd Quarter UK, 1989
Box AV6
Video-cassette RL11279-VHS-004
4th Quarter UK, 1989
Box AV6
Video-cassette RL11279-VHS-005
IAC/JWT advertising targeted at children, Undated
Box AV6
Video-cassette RL11279-VHS-006
Advertising-related film clips for speeches, Undated
Box AV6
Video-cassette RL11279-VHS-007
AICP judges reel, 1995
Box AV6
Video-cassette RL11279-VHS-008
American Association of Advertising Agencies: Conversations on Agencies (Burt Manning with John Pepper and Herb Kelleher), Undated
Box AV6
Video-cassette RL11279-VHS-009
AMP 89, 1989
Box AV6
Video-cassette RL11279-VHS-010
Best of British, Undated
Box AV6
Video-cassette RL11279-VHS-011
Beyond the Beltway with Bruce DuMont. Guests: Ralph Rydholm, Lee Newcom, Doug Dobmeyer, 1996
Box AV6
Video-cassette RL11279-VHS-012
British TV Awards 1987-1988, 1988
Box AV6
Video-cassette RL11279-VHS-013
British Television Advertising Awards, 1989
Box AV6
Video-cassette RL11279-VHS-014
British Television Advertising Awards, 1991
Box AV6
Video-cassette RL11279-VHS-015
British Television Advertising Awards, 1991
Box AV6
Video-cassette RL11279-VHS-016
British Television Advertising Awards, Undated
Box AV6
Video-cassette RL11279-VHS-017
CAF Creative Panel Lunch. Ralph Rydholm, moderator., 1993
Box AV6
Video-cassette RL11279-VHS-018
Cannes, 1987
Box AV6
Video-cassette RL11279-VHS-019
Cannes, 1988
Box AV6
Video-cassette RL11279-VHS-020
Cannes part 1, 1991
Box AV6
Video-cassette RL11279-VHS-021
Cannes entries Eurocom part 1, 1991
Box AV6
Video-cassette RL11279-VHS-022
Cannes part 2, 1991
Box AV6
Video-cassette RL11279-VHS-023
Cannes parts 1 and 2, 1991
Box AV6
Video-cassette RL11279-VHS-024
Cannes part 2, 1995
Box AV6
Video-cassette RL11279-VHS-025
Cannes part 1, 1995
Box AV6
Video-cassette RL11279-VHS-026
Cannes, Undated
Box AV6
Video-cassette RL11279-VHS-027
Century 21 pitch, Undated
Box AV6
Video-cassette RL11279-VHS-028
Euro RSCG Cannes entries, Undated
Box AV6
Video-cassette RL11279-VHS-029
Dole Productions "Whatever It Takes" promotional video, Undated
Box AV6
Video-cassette RL11279-VHS-030
Euro RSCG Tatham. Hoover spots, 1996

Steam Vac Jr.; Twist & Vac; Steam Vac Deluxe; Steam Vac Deluxe/Agitator kid open; Wet/Dry Vac Supreme. SFO406 rough cut and track dub. 5:00

Box AV7
Video-cassette RL11279-VHS-031
Euro RSCG Tatham. IL&M, Undated
Box AV7
Video-cassette RL11279-VHS-032
Euro RSCG Tatham. Off the Street Club 1999., 1999
Box AV7
Video-cassette RL11279-VHS-033
Euro RSCG Tatham. Pacific Data Images., Undated
Box AV7
Video-cassette RL11279-VHS-034
Euro RSCG Tatham. Ralph Rydholm My Lunch with George Lazarus. CAF Tribute Dinner., Undated
Box AV7
Video-cassette RL11279-VHS-035
Euro RSCG Tatham. Ralph Rydholm speech, VCMA annual meeting, 1997
Box AV7
Video-cassette RL11279-VHS-036
European food reel, Undated
Box AV7
Video-cassette RL11279-VHS-037
Food spots dub, Undated
Box AV7
Video-cassette RL11279-VHS-038
GGT reel, Undated
Box AV7
Video-cassette RL11279-VHS-039
Harvard AMP, Undated
Box AV7
Video-cassette RL11279-VHS-040
Harvard reunion AMP, 1989
Box AV7
Video-cassette RL11279-VHS-041
Euro RSCG Tatham. World View, Undated
Box AV7
Video-cassette RL11279-VHS-042
Hill & Knowlton. PXL 2000 the Revolution in Video Technology for Kids. 8:00 (Includes Julia), Undated
Box AV7
Video-cassette RL11279-VHS-043
J. Walter Thompson. AAA spots., 1995

Characters rev. ZJWA-5009; Lines rev. ZJWA-5008; Scenes rev. ZJWA-5010. 1:30

Box AV7
Video-cassette RL11279-VHS-044
J. Walter Thompson. Ralph's JWT reel, Undated
Box AV7
Video-cassette RL11279-VHS-045
J. Walter Thompson. Conclave, 1984
Box AV7
Video-cassette RL11279-VHS-046
J. Walter Thompson. Conclave, 1984
Box AV7
Video-cassette RL11279-VHS-047
J. Walter Thompson. Conclave, 1984
Box AV7
Video-cassette RL11279-VHS-048
J. Walter Thompson. Conclave, 1984
Box AV7
Video-cassette RL11279-VHS-049
J. Walter Thompson. Ed Maroney's 30th anniversary video, 1994
Box AV7
Video-cassette RL11279-VHS-050
J. Walter Thompson. Limits rough cut, Undated
Box AV7
Video-cassette RL11279-VHS-051
J. Walter Thompson. Miller/Lowenbrau rough cut, 1985
Box AV7
Video-cassette RL11279-VHS-052
J. Walter Thompson. Pepsi spots, 1985

12 o'clock; 6 o'clock; 8 o'clock; 10 o'clock. Director and Chicago cuts. Editors Choice, Inc. 6:00

Box AV7
Video-cassette RL11279-VHS-053
J. Walter Thompson. Ralph Rydholm television seminar, Undated
Box AV7
Video-cassette RL11279-VHS-054
J. Walter Thompson. Ralph's reel JWT Chicago, Undated
Box AV7
Video-cassette RL11279-VHS-055
J. Walter Thompson. USA video storyboard winners, 1982
Box AV7
Video-cassette RL11279-VHS-056
J. Walter Thompson. Worst of international, regional, U.S. ads, Undated
Box AV7
Video-cassette RL11279-VHS-057
Lindsay & Stone Advertising television demo., 1989

Point Beer "Party's Over"; UWHC "Heart Care"; Chancery "Shame on You"; Valley Bank "Frustrated"; :Point Beer "Just Be Yourself"; APT "Play in the Woods"; Chancery "A Little Sax"; UWHC "Pediatrics"; Valley Bank "Airplane"; Point Beer "Don't Forget"; UWHC "Feel at Home"; Valley Bank "Clown"; Chancery "Pig".

Box AV7
Video-cassette RL11279-VHS-058
M*A*S*H USO party at Hyatt Regency Maui. 28:00, 1982
Box AV7
Video-cassette RL11279-VHS-059
Moses Anshell agency demo reel, Undated
Box AV7
Video-cassette RL11279-VHS-060
Nabisco grocery reel, Undated
Box AV8
Video-cassette RL11279-VHS-061
NARC, Undated
Box AV8
Video-cassette RL11279-VHS-062
Needham Harper. Joel Hochberg on Callaway Show (shows Pepsi spots), 1985
Box AV8
Video-cassette RL11279-VHS-063
Ogilvy & Mather. Advertising Women of New York Lifetime Achievement Honoring Charlotte Beers, 1997
Box AV8
Video-cassette RL11279-VHS-064
Partnership for a Drug-Free America. Toward a Drug-Free America, 1988
Box AV8
Video-cassette RL11279-VHS-065
Pepsi spots, 1985

12, 6, 8, 10 O'clock spots. EC85-104 JWT. Editors Choice, Inc. 6:00

Box AV8
Video-cassette RL11279-VHS-066
Quarterly Review of UK Advertising, Undated
Box AV8
Video-cassette RL11279-VHS-067
Ralph's Harvard reunion, 1991
Box AV8
Video-cassette RL11279-VHS-068
RSCG 15 best commercials, 1989
Box AV8
Video-cassette RL11279-VHS-069
Rydholm brand personality reel, Undated
Box AV8
Video-cassette RL11279-VHS-070
S.A., S.P., U.K., Canada, Undated
Box AV8
Video-cassette RL11279-VHS-071
Spanish commercials, Undated
Box AV8
Video-cassette RL11279-VHS-072
Tatham Euro RSCG. Around the World Holiday Toast, 1992
Box AV8
Video-cassette RL11279-VHS-073
Tatham Euro RSCG. Around the World Holiday Toast, 1992
Box AV8
Video-cassette RL11279-VHS-074
Tatham Euro RSCG. Cannes, 1993
Box AV8
Video-cassette RL11279-VHS-075
Tatham Euro RSCG. Cannes, 1996
Box AV8
Video-cassette RL11279-VHS-076
Tatham Euro RSCG. Euro RSCG reel, Undated
Box AV8
Video-cassette RL11279-VHS-077
Tatham Euro RSCG. Hardee's Kids' Meal, 1996
Box AV8
Video-cassette RL11279-VHS-078
Tatham Euro RSCG. Hoover, 1997

Fetch; 3 Guys; Plexi 2; Brush Shot; Oh No. Avid rough cut and track

Box AV8
Video-cassette RL11279-VHS-079
Tatham Euro RSCG. Hoover, 1997

Harness the Wind; Adams/Stevens; Fetch. Avid rough cut and track. 2:45

Box AV8
Video-cassette RL11279-VHS-080
Tatham Euro RSCG. Hoover infomercial, 1996
Box AV8
Video-cassette RL11279-VHS-081
Tatham Euro RSCG. Hoover "Life of Brian G" 18:00, 1998
Box AV8
Video-cassette RL11279-VHS-082
Tatham Euro RSCG. Our First 50 Years 1946-1996, 1996
Box AV8
Video-cassette RL11279-VHS-083
Tatham Euro RSCG. P&G brand equity tape, Undated
Box AV8
Video-cassette RL11279-VHS-084
Tatham Euro RSCG. Procter & Gamble Metamucil spots, 1996

Gaffer; Guide. Several versions. Avid rough cut and track

Box AV8
Video-cassette RL11279-VHS-085
Tatham Euro RSCG. United Industries Corporation current creative UI and top competitors, 1995

Cutter, Off, Hot Shot, Raid, Spectracide, Ortho, Roundup, Peters, Miracle Gro, Scotts brands represented. 5:00

Box AV8
Video-cassette RL11279-VHS-086
Tatham Laird & Kudner. Illinois Bell spots, 1991

Adult; Teen. V-2557.

Box AV8
Video-cassette RL11279-VHS-087
Tatham Laird & Kudner. Illinois Bell spots, 1990

Montage; Lincoln Park; Not a Good Day; It's Me. ST90-2483. 18:00

Box AV8
Video-cassette RL11279-VHS-088
Tatham RSCG. Tatham Revival Hour with Rev. Ralph and the Tatham Singers, 1992
Box AV9
Video-cassette RL11279-VHS-089
Tim Croneweth demo reel, Undated
Box AV9
Video-cassette RL11279-VHS-090
Tatham RSCG. Hoover, 1992

Iain Calder; Piggyback. Video dub. 19:04

Box AV9
Video-cassette RL11279-VHS-091
Euro RSCG Tatham. Cannes Lions 1997: Grand Prix, Journalists Award, all Gold, Silver and Bronze Lions. Tape 2, 1997
Box AV9
Video-cassette RL11279-VHS-092
Euro RSCG Tatham. Cannes Lions 1997: Grand Prix, Journalists Award, all Gold, Silver and Bronze Lions. Tape 1, 1997
Box AV9
Video-cassette RL11279-VHS-093
Tatham Euro RSCG. Hoover 8 spots tied, 1997
Box AV9
Video-cassette RL11279-VHS-094
Euro RSCG Tatham. Hoover spots, 1999

Sleepover/Wind Tunnel Canister new. MYHV-5813, MYHV-5822. :45

Box AV9
Video-cassette RL11279-VHS-095
This Time Around, Pepsi, Undated
Box AV9
Video-cassette RL11279-VHS-096
This Time Around, Pepsi, Undated
Box AV9
Video-cassette RL11279-VHS-097
Television Advertising in Japan (Robin Restall). 29 spots., approximately 1982

Brands include Seiko Hybrid, Bigman, Daihatsu, National Panasonic, Suntory, Big John, Nissan, Valcam, Pepsi, Domestos, Honda, Etiquette Toothpaste, Albert Maxime Grassian, Tory's Puppy Dog, Vassarette, Walcoal, Parco Water, Onward Jane Moore. Celebrities include Paul Newman, Marcello Mastroani, Sammy Davis Jr.

Box AV9
Video-cassette RL11279-VHS-098
Tape from Will's office, Undated
Box AV9
Video-cassette RL11279-VHS-099
Wells Rich Green BDDP. United Industries spots, 1995

Hot Shot and Spectracide spots. Bug Security; Refrigerator; Stop Sign; Weed Warrior

Box AV9
Video-cassette RL11279-VHS-100
WLS-TV Chicago Advertising (Rydholm featured), 1988
Box AV9
Video-cassette RL11279-VHS-101
American Bakeries Company. Dan Sorkin speaking for Taystee Bread. Sound Studios Inc. 10", 1962
Box AV10
Audio-phonodisc RL11279-PD-001
Armour. My Fair Ladies, record #6. Webb Recording Co. 10", 1962
Box AV10
Audio-phonodisc RL11279-PD-002
BC (Buzz Cason) and the Dartz, An American Saturday Night. Track Records 1001, NR16086. 12", 1986
Box AV10
Audio-phonodisc RL11279-PD-003
Florence Warner, Another Hot Night. Mercury SRM-1-4019. 12", 1980
Box AV10
Audio-phonodisc RL11279-PD-004
J. Walter Thompson Manila. A Christmas Wish, Various Artists, etc. B/w Pasko, Pasko Na, Coy Sanchez. M. Villapando, comp. 7", 1985
Box AV10
Audio-phonodisc RL11279-PD-005
J. Walter Thompson/Oscar Mayer, Celebrating 20 Years of Harmony. 12", 1980

Side A: The Meatpacker Suite, Arr. Joe Godfrey. Side B: Der Fliegende Hollander Overture (The Flying Dutchman, Richard Wagner). University of Wisconsin Symphony Orchestra, Catherine Comet, conductor.

Box AV10
Audio-phonodisc RL11279-PD-006
Sandy Lankford, Sandy's Country. Total Eclipse TES-1000. 12", 1974
Box AV10
Audio-phonodisc RL11279-PD-007
Young & Rubicam/Allied Van Lines. When You Move, Move with Allied radio spots. Universal U-17193. 12", 1963
Box AV10
Audio-phonodisc RL11279-PD-008
Young & Rubicam/American Bakeries. Taystee Bread regular version. T-2002. 12", 1962

Tracks: 1. JAP; 2. Blumley Castle; 3. Straight Shooter; 4. Super Market; 5. Soap Opera.

Box AV10
Audio-phonodisc RL11279-PD-009
Alan O'Day. Somewhere She Is Sleeping, mono and stereo. Viva VIV-7679. 7", 1973
Box AV11
Audio-phonodisc RL11279-PD-010
Buzz Cason. Places, mono and stereo. Janus Records J258. 7", 1976
Box AV11
Audio-phonodisc RL11279-PD-011
Buzz Cason. Race Drivin' Man b/w Come Back. Caprice CA-1974. 7", 1974
Box AV11
Audio-phonodisc RL11279-PD-012
Ed Bruce. It's Not What She's Done (It's What You Didn't Do) b/w Mamas Don't Let Your Babies Grow Up to Be Cowboys. United Artists UA-XW732-Y. 7", 1975
Box AV11
Audio-phonodisc RL11279-PD-013
Ed Bruce.July You're a Woman, mono and stereo. United Artists UA-XW353-W. 7", 1973
Box AV11
Audio-phonodisc RL11279-PD-014
Eric Weissberg. Dueling Banjos b/w End of a Dream. Warner Bros. WB-7659. 7", 1972
Box AV11
Audio-phonodisc RL11279-PD-015
Florence Warner. Anyway I Love You, mono and stereo. Epic 8-50152. 7", 1975
Box AV11
Audio-phonodisc RL11279-PD-016
Styx. Lady b/w Children of the Land. Wooden Nickel WB-10102. 7", 1973
Box AV11
Audio-phonodisc RL11279-PD-017
Sugarloaf/Jerry Corbetta. Don't Call Us, We'll Call You b/w Texas Two-Lane. Claridge 402. 7", 1974
Box AV11
Audio-phonodisc RL11279-PD-018
Victy Silva. All Summer Long b/w I Got You. Bronze BRO-43. 7", 1977
Box AV11
Audio-phonodisc RL11279-PD-019
Some of the Best of Music Makers Vol. IV. MM-1206. 7", Undated

Side I: General Motors, Squirming Irma radio; Galey and Lord tv; Stella D'Oro tv; Thom McAn, Liverpool T's radio; Fanta soft drink radio; Silk 'n Satin tv; Olin Mathieson, pool tv. Side 2: Polaroid Swinger radio and tv; Alka Seltzer, Laboratory tv; Noblesse cigarettes radio and tv; L&M cigarettes, Folk radio and tv; Ballet Stockings tv; Braniff; Wing tv; Chevrolet, Dots and Dashes tv.

Box AV11
Audio-phonodisc RL11279-PD-020
Actors Gym Powerpoint, Undated
Box AV11
Video-disc RL11279-OP-001
American Bar Association. National Symposium on the American Jury System., 2006
Box AV11
Video-disc RL11279-OP-002
American Bar Association. ABA Commission on the American Jury Poster and Bookmarks, 2006
Box AV11
Video-disc RL11279-OP-003
El Valor. Imagine the Possibilities., 2006
Box AV11
Video-disc RL11279-OP-004
Executive Service Corps (ESC of Chicago) 30th Anniversary Video, 2008
Box AV11
Video-disc RL11279-OP-005
F.M. Neil, Undated
Box AV11
Video-disc RL11279-OP-006
F.M. Neil, 2004
Box AV11
Video-disc RL11279-OP-007
Gossage: The Disc of Gossage, Undated

Howard Gossage. Contents: Gossage gallery; correspondence; Earth Day; Family Album; Gossage at college; Guest speaker Gossage; Marget Larsen; Sweat shirt; Powerpoint; Additional resources.

Box AV11
Video-disc RL11279-OP-008
JWT Chicago: RIP JWT commercials, 2009

Contents: The reel; the Uncola story

Box AV11
Video-disc RL11279-OP-009
JWT Chicago: RIP JWT videos, 2009

Contents: 100 years; Hancock welcome; Old Blue Eyes; The warriors; Beat us.

Box AV11
Video-disc RL11279-OP-010
JWT Chicago: Reunion party photo album, 2009

Contents: Party posters; reunion pictures; Jeff York caricatures; historical snaps

Box AV11
Video-disc RL11279-OP-011
McNally: American Express commercial, Undated
Box AV11
Video-disc RL11279-OP-012
MATA video tag, Undated
Box AV11
Video-disc RL11279-OP-013
Mis Padres Mis Maestros/My Parents My Teachers (El Valor), Undated
Box AV11
Video-disc RL11279-OP-014
Neil's PDF's, Undated
Box AV11
Video-disc RL11279-OP-015
Radio-Mercury Awards: Radio's Best Advertising of 1995, 1996
Box AV11
Video-disc RL11279-OP-016
RSCG: Bon Anniversaire. Orchestre Symphonique d'Europe, 1989
Box AV11
Video-disc RL11279-OP-017
RSCG Invitation (20th anniversary), 1989
Box AV11
Video-disc RL11279-OP-018
The Year's Best Campaigns: '98 Effie Winners interactive yearbook, 1999
Box AV11
Video-disc RL11279-OP-019
 

Historical Note

Born 1937, Chicago, Ill.; BA Northwestern University 1958; U.S. Air Force 1958-1959; Air Force Reserve 1959-1965; Young & Rubicam 1960-1963; Post Keyes Gardner 1963; E.H. Weiss agency 1963-1965 (copywriter); BBDO 1965-1966 (Copy Supervisor); 1966-1985 JWT Chicago (Creative Supervisor 1966-1969, Vice President and Creative Director 1969-1980, Board of Directors 1980, resigned 1985); Harvard Advanced Management Program 1982; 1986 Ted Bates Advertising (Chief Creative Officer); 1987-1998 Tatham-Laird and Kudner--later Euro RSCG Tatham (Chief Creative Officer, CEO); 1991 Adweek Advertising Executive of the Year; 1999 JWT Chicago (consultant); 2014 died, Chicago.

Separated Material

Separated Materials

Materials separated from this collection and cataloged individually may be accessed by searching the Duke University Libraries website: here

Related Material

Related materials may be found in the following Hartman Center collections:

Bates Worldwide Inc. records; Garrett Orr papers; J. Walter Thompson Company Advertising Vertical Files; J. Walter Thompson Company Account Files; J. Walter Thompson Company Small Accessions; J. Walter Thompson Company World War II Advertising Collection; War Effort Mobilization Campaigns Poster Collection.


Click to find related materials at Duke University Libraries.

Provenance

The Ralph Rydholm papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2015.

Processing Information

Richard Collier, Sept. 2016

Accessions described in this collection guide: 2015-0021