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Guide to the Sears Consumer Information Services filmstrip series, circa 1969-1970

Summary

American retailer founded 1886 in Chicago, Ill. Consumer Information Services produced a series of instructional filmstrips and booklets on a range of home improvement projects. Consists of two boxed filmstrip series: Let's Decorate the Bathroom; and Your Space Age Kitchen. 35mm filmstrips are accompanied by reading scripts and handout booklets intended to instruct homeowners on tips and techniques for designing, planning, repairing and remodeling kitchens and bathrooms, with suggestions for electrical appliances and furnishings. Series was produced by the Sears Consumer Information Services Division. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11294
Title
Sears Consumer Information Services filmstrip series
Date
circa 1969-1970
Extent
1.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Consists of two boxed filmstrip series: Let's Decorate the Bathroom; and Your Space Age Kitchen. 35mm filmstrips are accompanied by reading scripts and handout booklets intended to instruct homeowners on tips and techniques for designing, planning, repairing and remodeling kitchens and bathrooms, with suggestions for electrical appliances and furnishings. Series was produced by the Sears Consumer Information Services Division. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Arranged alphabetically.

Using These Materials

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Collection is open for research.

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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Sears Consumer Information Services filmstrip series, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Let's Decorate the Bathroom, circa 1969-1970
Box 1
Your Space Age Kitchen, circa 1969-1970
Box 2
 

Historical Note

Sears, Roebuck founded 1886, Chicago, Ill. Originally a mail order firm; opened retail outlets 1925. Acquired by KMart 2005.

Related Material

Related materials may be found in the following Hartman Center collections: John Stevenson papers; J. Walter Thompson Company Account Files; J. Walter Thompson Company Domestic Advertisements; Sears Catalog collection.


Click to find related materials at Duke University Libraries.

Provenance

The Sears Consumer Information Services filmstrip series[collection title] were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2014.

Processing Information

Processed by Richard Collier, September 2016