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Guide to the Barry Silverstein Collection of Direct Marketing Materials, 1871-1967 and undated

Summary

Direct marketing executive who worked at Xerox and Epsilon before founding Directech I eMerge in 1983.

Collection Details

Collection Number
RL.11273
Title
Barry Silverstein Collection of Direct Marketing Materials
Date
1871-1965 and undated
Extent
6.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Consists primarily of clippings, brochures and print advertisements relating to companies selling directly to consumers. Periodicals include American Magazine, Harper's Monthly, Hearth and Home, Liberty, McCall's and Youth's Companion. Companies represented include Aetna, Alexander Hamilton Institute, Bristol-Myers, Brunswick, Burroughs, Corn Products Sales (Karo), Gold Medal, Jergens and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Organized into two series: Clippings File; and Mounted Advertisements.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Barry Silverstein Collection of Direct Marketing Materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

American Magazine, 1917-1938
(10 folders)
Box 1
Century Illustrated Monthly Magazine, 1887
Box 1
Chautauquan, 1909
Box 1
Country Gentleman, 1953
Box 1
Demorest's Family Magazine, 1893-1897
(3 folders)
Box 1
Everybody's Magazine, 1900
Box 1
Family Circle, 1950, 1964
(2 folders)
Box 1
Good Housekeeping Sandwich Manual, 1951
Box 1
Harper's Magazine, 1871-1903
(7 folders)
Box 1
Household, 1952-1955
(3 folders)
Box 1
Independent, 1917-1918
(3 folders)
Box 1
Independent, 1927
Box 2
Ladies' World, 1900
Box 2
Liberty, 1936-1946
(5 folders)
Box 2
Literary Digest, 1919, 1925
(2 folders)
Box 2
Mayflower, 1891
Box 2
Mother and Babe, 1893
Box 2
Newsweek, 1933, 1936
(2 folders)
Box 2
Pall Mall, 1895
Box 2
Secrets, 1949
Box 2
Time, 1927-1929
(2 folders)
Box 2
Unknown, 1936-1965
(5 folders)
Box 2
Yankee, 1958, 1966
(2 folders)
Box 2
A. Burdette Smith, 1880s
Box 3
Collier's, 1938
Box 3
Country Gentleman, 1917
Box 3
Esquire, 1936
Box 3
Farmer's Wife, 1915
Box 3
Hearth and Home, 1919-1930
(11 folders)
Box 3
Life, 1965
Box 4
Look, 1939
Box 4
McCall's, 1927-1958
(6 folders)
Box 4
Needlecraft, 1923
Box 4
New York Woman, 1936-1937
(2 folders)
Box 4
People's Home Journal, 1900-1920
(3 folders)
Box 4
Pictorial Review, 1928
Box 4
Priscilla, 1913
Box 4
Unknown, 1952-1965
(3 folders)
Box 4
Woman's Home Companion, 1944
Box 4
Woman's World, 1920
Box 4
Youth's Companion, 1891-1901
(4 folders)
Box 4
A.C. Gilbert (Erector Set), 1925
Box 5
Aetna Life Insurance, 1917
Box 5
Alexander Hamilton Institute, 1917-1921
Box 5
American Crayon Company, 1929
Box 5
American Institute of Business Psychology, 1918
Box 5
Book League of America, undated
Box 5
Brunswick-Balke-Collender (Billiard tables), 1914
Box 5
Buescher Band Instruments, 1928
Box 5
Burroughs Adding Machine, undated
Box 5
Californians Inc., undated
Box 5
Federal Schools (Art instruction), 1928
Box 5
G.P. Putnam's Sons (Book of Opportunity), undated
Box 6
Georgia Hughes (Kotex), 1950
Box 6
Gold Medal Foods (Babe Ruth's Autographed Moviebook), 1933
Box 6
Hanovia Chemical (Alpine sun lamp), 1929
Box 6
International Correspondence Schools, circa 1923
Box 6
Iroquois Electric Refrigeration Company, undated
Box 6
J&P Coats (Spool Cotton Co.), undated
Box 6
Karo Syrup (Corn Products Sales Company), 1956 and undated
Box 6
LaSalle Extension University, undated
Box 6
Liberty Mutual, 1936
Box 6
Martins-David (Minicam camera), undated
Box 6
Ovaltine, 1928
Box 6
P.F. Collier & Son (Dr. Eliot's Five Foot Shelf of Books), undated
Box 6
P.F. Collier & Son (Dr. Eliot's Five Foot Shelf of Books), 1928
Box 7
Paragon Institute Home Study Department, 1917
Box 7
Perfect Photo Club, undated
Box 7
Physical Culture Hotel, undated
Box 7
Pullman Company contest, 1939
Box 7
Royal Baking Powder, undated
Box 7
Sears, Roebuck and Co. (Book of 100 Wonders), undated
Box 7
Sears, Roebuck and Co. (catalog), undated
Box 7
Simon and Schuster (The Secrets of Keeping Fit), 1936
Box 7
Typewriter Emporium (Underwood), undated
Box 7
United Mutual Fire Insurance, 1936
Box 7
University Research (Lockerbie edition works of James Whitcomb Riley), circa 1919
Box 7
Walter J. Black (Complete Short Stories of Maupassant), 1928
Box 7
Wm. H. Wise (The Story of the Bible), 1939
Box 7
Acousticon (hearing aids), undated
Box 8
Americana Encyclopedia, 1956
Box 8
Andrew Jergens (Woodbury), 1927
Box 8
Auto Knitter Hosiery, 1920
Box 8
B.F. Goodrich (Zippers), 1927
Box 8
Big 4 Grocery (Teaspoon offer), undated
Box 8
Book of the Month Club, 1939
Box 8
Bristol-Myers (Ipana), 1927
Box 8
Brooks Appliance (Rupture appliance), undated
Box 8
Buffalo Specialty (Liquid Veneer), 1916
Box 8
California Fruit Growers Exchange (Sunkist), 1926
Box 8
Canadian Government Travel Bureau, circa 1956
Box 8
Doubleday One Dollar Book Club, undated
Box 8
E. Frederick's (Tru-Curl Permanent), undated
Box 8
Edison Storage Battery, undated
Box 8
Encyclopedia Britannica, undated
Box 9
Great Books of the Western World, undated
Box 9
Hartman Furniture and Carpet, 1920
Box 9
Hawaiian Pineapple Company, 1927
Box 9
Hoosier Manufacturing (kitchen cabinets), undated
Box 9
Jell-O, 1927
Box 9
Kalamazoo Stove, 1920
Box 9
Karo Syrup (Corn Products Sales Company), 1919
Box 9
L. Fish Furniture Company, circa 1918
Box 9
Longines Symphonette Recording Society, 1965
Box 9
Loose-Wiles Biscuit Company (Sunshine brand), undated
Box 9
McKeeson Robbins (Calox tooth powder), 1937
Box 9
Miscellaneous (Mentholatum, Haverford Bicycle, Allen's Foot-Ease, Mead Cycle, Green Meadow Club), 1920
Box 9
Montgomery Ward, 1923
Box 9
Montgomery Ward, 1924
Box 10
MONY (Mutual of New York), 1964
Box 10
New Idea Spreader (farm machinery), undated
Box 10
Pepsodent, 1920
Box 10
Phillies Cheroot (cigars), 1965
Box 10
Rexall, 1965
Box 10
Sonotone (hearing aid), undated
Box 10
Time-Life Books, circa 1960s
Box 10
U.S. Playing Card Company, 1928
Box 10
 

Related Material

Related materials may be found in the following Hartman Center collections: Lester Wunderman papers; Wunderman Archives; Arlie Slabaugh Collection of Direct Marketing Materials.


Click to find related materials at Duke University Libraries.

Provenance

The Barry Silverstein Collection of Direct Marketing Materials were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2016.

Processing Information

Processed by Richard Collier, August 2016

Accessions described in this collection guide: 2016-0232