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Guide to the Leonard Sirowitz papers, 1947-2008 and undated

Summary

Art Director and advertising executive at Doyle Dane Bernbach and partner in several independent agencies. Includes clippings, proofs of print advertisements, video cassettes of television commercials, photographs and slidIncludes clippings, proofs of print advertisements, video cassettes of television commercials, photographs and slides, writings, texts of speeches; award certificates, ces, writings, texts of speeches; award certificates, correspondence and other printed materials relating to Sirowitz's career at Doyle Dane Bernbach and independent agencies co-founded with Ron Rosenfeld and Marion Harper. Companies represented include Bain de Soleil, Better Vision Institute, Champion International, El Al Airlines, Mobil, Sony, Volkswagen and Yugo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11262
Title
Leonard Sirowitz papers
Date
1947-2008 and undated
Extent
9.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Includes clippings, proofs of print advertisements, video cassettes of television commercials, photographs and slides, writings, texts of speeches, award certificates, correspondence and other printed materials relating to Sirowitz's career at Doyle Dane Bernbach and independent agencies co-founded with Ron Rosenfeld and Marion Harper. Companies represented include Bain de Soleil, Better Vision Institute, Champion International, El Al Airlines, Mobil, Sony, Volkswagen and Yugo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into four series: Professional Files; Print Advertisements; Writings and Speeches; and Audiovisual Materials.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

However, original audiovisual materials are closed to researchers until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Leonard Sirowitz papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Awards, 1961-1984 and undated
(2 folders)
Box 1
Awards, 1961-1982
Box 10
Awards--Ad Daily, 1967-1972
Box 1
Awards--Advertising Club of New York (Andy Award), 1964-1979
(2 folders)
Box 1
Awards--Advertising Club of New York, 1964-1966
Box 10
Awards--Advertising Writers Association of New York, 1965-1966
Box 1
Awards--AIGA (American Institute of Graphic Arts), 1960-1965
Box 1
Awards--AIGA (American Institute of Graphic Arts), 1959-1969
Box 10
Awards--Art Directors Club of New York, 1959-1967
Box 1
Awards--Art Directors Club of New York, 1959-1984
Box 10
Awards--Art Directors Hall of Fame, 1985-1991
Box 1
Awards--CA Magazine, 1961-1967
Box 1
Awards--CLIO, 1982-1987
Box 10
Awards--Newspaper Advertising Bureau, 1983
Box 1
Awards--Pratt Institute (honorary doctorate), 1983
Box 1
Awards--Type Directors Club of New York, 1962-1963
Box 10
Biographical sketches, undated
Box 1
Cards, stationery, etc., undated
Box 1
Clippings, 1964-2008
(3 folders)
Box 1
Clippings, 1947-1995
(4 folders)
Box 10
Clippings--Yedioth Ahronoth (article on making of a Hero detergent commercial in Israel, in Hebrew), 1968
Box 10
Correspondence, 1970-1990
Box 1
Correspondence--Doyle Dane Bernbach years, 1964-1969
Box 1
Doyle Dane Bernbach, 1965-1984
Box 1
Doyle Dane Bernbach--Clippings, 1965-1969
Box 1
Doyle Dane Bernbach--Clippings, 1964-1980
(2 folders)
Box 2
Doyle Dane Bernbach--Memoranda, 1964-1969
Box 2
Doyle Dane Bernbach--Newsletters, 1964-1979
Box 2
Harper Rosenfeld Sirowitz--Clippings, 1970
Box 2
Harper Rosenfeld Sirowitz (Marion Harper)--Clippings, 1970
Box 10
Photographs, undated
(3 folders)
Box 2
Photographs, undated
Box 3
Photographs, undated
Box 5
Photographs, undated
Box 11
Photographs--Negatives, undated
Box 3
Photographs--With Oscar Robertson, 1977
Box 3
Photographs--With Jerry Lewis, 1976
Box 3
Photographs--Slides, undated
(2 folders)
Box 3
Pratt Institute newsletters and clippings, 1979-1992
Box 10
Print advertisements--Crimestoppers, Royal Caribbean, Sharp, 1984-1991
Box 3
Print advertisements--Pratt Institute, undated
Box 3
Print material--Chateau Vintage Vehicles, undated
Box 3
Print material--Sara Lee Kitchen Talk, 1968
Box 3
Print material--Tribute to William Golden, circa 1964
Box 3
Ron Rosenfeld (includes memorials), 1969-1997
Box 10
Rosenfeld Sirowitz Lawson--Clippings, 1969-1986
(3 folders)
Box 3
Rosenfeld Sirowitz Humphrey Strauss--Clippings, 1986-1994
(3 folders)
Box 3
Sketch of automobile for Mobil advocacy campaign, undated
Box 3
A Beautiful Picture of Something is Better Than a Beautiful Picture of Nothing, 1969
Box 4
Ad Age Workshop--Bill Bernbach Day, circa 1975
Box 4
ADC presentation (English and Japanese), 1987
Box 4
Advice to a Young Man or Woman Who Is Thinking of Becoming an Art Director, undated
Box 4
Art Directors Hall of Fame (Herschel Levit), 1989
Box 4
Better Vision Institute Selling Propositions, undated
Box 4
Collier Seminar, 1978
Box 4
Creativity in the 70s, 1969
Box 4
Don't Just Take Up Space (My Advertising Philosophy), undated
Box 4
George Lois/Hershel Levit Award, undated
Box 4
Hall of Fame talks, 1987-1990
Box 4
Herschel Levit tribute, undated
Box 4
Japan Update, 1990
Box 4
Laundry for a Million Pounds, undated
Box 4
Lever speech, undated
Box 4
Mainichi Broadcasting System/Comparative Advertising, undated
Box 4
Miscellaneous, undated
Box 4
Mogen David sales meeting, 1977
Box 4
One Club, undated
Box 4
One Show speech, 1982
Box 4
Open Message to the Best Ex-Creative People in Our Business, undated
Box 4
Pratt Institute exhibit, Let's Put Design in Its Place, undated
Box 4
Pratt Institute speech, 1996
Box 4
Presentation for the Training Group, undated
Box 4
RS
Box 4
San Diego speech, undated
Box 4
Talk on Creative Function, undated
Box 4
Ten Tips on Improving Your Writing and Eight Ways to Give Better Presentations, undated
Box 4
Zurich speech (in German), reprinted in Die Idee, 1967
Box 4
Zurich talk (English and German), 1967
Box 4
Zurich talk (Don Trevor), 1968
Box 4
Bain de Soleil, 1988-1994
(2 folders)
Box 9
Better Vision Institute, undated
Box 6
Better Vision Institute, undated
Box 7
Champion International, 1981-1984
Box 9
Coalition for a Democratic Alternative (Eugene McCarthy for President), circa 1968
Box 12
Coalition for National Priorities, undated
Box 12
El Al Airlines, undated
Box 12
El Al, NTA International, Ohrbach's, Rosenfeld Sirowitz, 1960-1968 and undated
Box 9
MacNaughton Canadian Whiskey, 1982
Box 9
Mobil traffic safety, undated
Box 8
Mobil traffic safety, undated
Box 12
Mobil traffic safety (DDB; Len and Bob Levenson), 1966
Box 14
Rainier Beer, undated
Box 12
Redbook Magazine, 1983-1991
(2 folders)
Box 9
Rosenfeld Sirowitz Humphrey, 1986
Box 13
Rosenfeld Sirowitz Lawson
Box 8
Rosenfeld Sirowitz Lawson, 1979-1985
Box 13
Rosenfeld Sirowitz Humphrey Strauss portfolio, 1982-1986 and undated

Includes Ad Council for Food Stamps, Smith Corona, Automobile Magazine, Delta Faucet, Yugo, Sea Ray Boats; some with Marty Wolf, Art Director

Box 14
Royal Caribbean Cruise Lines, 1991-1992
(2 folders)
Box 11
SANE (National Committee for an Sane Nuclear Policy), undated
Box 13
SANE, Rainier Beer newsprint, undated
Box 14
Schenley SA Gin, undated
Box 13
Sharp, 1977 and undated
Box 9
Sony
Box 8
Sony TV, undated
Box 13
Vietnam Moratorium Committee, undated
Box 13
Volkswagen (DDB), 1960s
Box 14
Volkswagen, NTA (National Telefilm Associates), Rainier Beer, undated
Box 14
WABC-TV, undated
Box 13
Yugo, 1985
Box 11
4-A's historical reel, 1992

Bowmar "Brain"; Geritol "My Wife"; John Hancock "Boats"; WABC-TV "X-Mas"; McDonald's "Big Mac Big"; Colibri "Butterfly"; Smith Corona "Dr. Ruth"; Delta "Water Ballet"; America West "Air Superiority"; Royal Caribbean "Image". TRT: 10:00.

Box AV1
Video-cassette RL11262-3/4-001
Hall of Fame reel, 1985

Mobil "Ten Story Building" "I'm Going Driving"; Laura Scudders "Pledge"; VW "Plow"; Champion "Broadway"; Yugo "Model T"; plus print ads. TRT: 10:00.

Box AV1
Video-cassette RL11262-3/4-002
RS, 1985

Mobil, Laura Scudders, VW, Parker, Sara Lee. TRT: 15:10

Box AV1
Video-cassette RL11262-3/4-003
Golden Oldies Pratt Presentation TV/Print. TRT: 10:00., 2003
Box AV1
Video-cassette RL11262-3/4-004
Champion International spots, 1984

ET#680. Champion "Playground" "Broadway" "Judo" work print/work track. TRT: 2:00.

Box AV1
Video-cassette RL11262-3/4-005
RS, 1985

RS&L library copy: McDonald's "Big Mac Big"; Calibri "Butterfly"; Chase "I'm Sorry"; Smith Corona "Dr. Ruth"; Forever Krystle "The Perfume"; Delta "Water Ballet"; Jhirmack "Forget Everything"; Champion "Broadway"; Yugo "Model T".

Box AV1
Video-cassette RL11262-3/4-006
Golden Oldies demo reel, undated

Mobil "Bridge"; Laura Scudder "Playground"; VW "Paint". TRT: 3:00.

Box AV1
Video-cassette RL11262-3/4-007
Volkswagen spots, undated

Volkswagen "Snowplow" "Paint" "Animation" "Bus". TRT: 4:00.

Box AV1
Video-cassette RL11262-3/4-008
Smokenders spots, 1978

Smokenders version 3: "Afraid" "So Hard" "I'm Mad" "Isn't Sexy" "Companies" TRT: 2:30.

Box AV1
Video-cassette RL11262-3/4-009
Yugo spots, 1985

Yugo America "Model T" "Garage" "Assembly Line". TRT: 1:30

Box AV1
Video-cassette RL11262-3/4-010
Golden Oldies Pratt Presentation TV/Print. TRT: 10:00., 2003
Box AV1
Video-cassette RL11262-VHS-001
Golden Oldies Pratt Presentation TV/Print. TRT: 10:00., 2003
Box AV1
Video-cassette RL11262-VHS-002
Royal Caribbean presentation, undated
Box AV1
Video-cassette RL11262-VHS-003
Yugo spots, 1985

Yugo America "Model T" "Garage" "Assembly Line". TRT: 1:30

Box AV1
Video-cassette RL11262-VHS-004
Champion International spots, undated

Champion Paper Product "Broadway" "Retirement". TRT: 2:00

Box AV1
Video-cassette RL11262-VHS-005
Rosenfeld Sirowitz Humphrey Strauss agency reel, undated

Opium "Deny Yourself Nothing"; Smith Corona "Dr. Ruth"; Bain de Soleil "Delicate Matter"; Colibri "Butterfly"; Delta "Water Ballet" "Color of Delta"; Chase "I'm Sorry"; Champion "Involvement"; Ritz "Krystle/Carrington"; Food Stamps "Mealtimes/Toughtimes". TRT: 10:00

Box AV1
Video-cassette RL11262-VHS-006
Japanese commercials, 1988
Box AV1
Video-cassette RL11262-VHS-007
Len Sirowitz show reel, undated

Mobil "Ten Story Building" "Driving with My Baby"; Laura Scudder Potato Chips; VW "Snow Plow"; Sara Lee "Nobody Doesn't Like..."

Box AV1
Dvd RL11262-DVD-001
24 ads 1960s, undated
Box AV1
Dvd RL11262-DVD-002
 

Historical Note

Born 1932, Brooklyn, N.Y.; 1953 Pratt Institute (Advertising Design); 1953 L.W. Frohlich; 1953-1955 military service, U.S. Army; 1955 Grey Advertising; 1956 Columbia Broadcasting; 1957 Art Department, NTA Television Network; 1959 Art Director, Doyle Dane Bernbach; 1968, 1970 voted "Number One Art Director in America" in national Ad Daily polls; 1969 Senior Vice President, DDB; 1970 partner, Harper Rosenfeld Sirowitz (renamed Rosenfeld Sirowitz & Lawson the same year, became Rosenfeld Sirowitz Humphrey & Strauss in 1986); 1982-1983 President, One Club for Art and Copy; 1984 Honorary Doctorate of Fine Arts, Pratt Institute; 1985 Art Directors Hall of Fame.

Related Material

Related materials may be found in the following Hartman Center collections: Arthur Einstein papers; Gotham, Inc. records; Jacqueline End papers; Lore Parker papers; Margaret Fishback papers; Simon Kornblit papers; Thomas F. Garbett papers.


Click to find related materials at Duke University Libraries.

Provenance

The Leonard Sirowitz papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2016.

Processing Information

Processed by Richard Collier, August 2016

Accessions described in this collection guide: 2016-0194