Guide to the Irving Sonn Papers, 1963-1977 and undated
Irving Sonn was a copy writer for several advertising agencies including: Ted Bates & Co.; Ogilvy & Mather; Compton Advertising, Inc.; and Needham, Harper & Steers. The Irving Sonn Papers span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include: Burger King; Kodak; Kentucky Fried Chicken; and Toyota. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Collection Number
- Irving Sonn papers
- 1963-1977 and undated
- Sonn, Irving
- 3.25 Linear Feet, 2000 Items
- David M. Rubenstein Rare Book & Manuscript Library
- Material in English
The Irving Sonn Papers Span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include Burger King; Kodak; Kentucky Fried Chicken; and Toyota.
The collection is organized into four series: General Files, Slides, Audiovisual Materials and Plaques and Trophies. The General Files series contains correspondence, presentation scripts, clippings, awards ceremony programs and photographs primarily related to Sonn's employment at Ted Bates & Co. The Slides series contains slides used in print advertising campaigns of Ted Bates clients. Also includes slides for speeches and general market presentations, such as toiletries, household products, and food. The Audiovisual Materials series contains audio and videotapes of advertising spots, out takes, songs and jingles related to Ted Bates & Co. clients. The Plaques and Trophies series contains award plaques and trophies won by the Needham, Harper & Steers agency.
Access to the Collection
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use & Permissions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
How to Cite
[Identification of item], Irving Sonn Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Series contains correspondence, presentation scripts, clippings and photographs primarily related to Sonn's employment at Ted Bates & Co. Also includes awards won by Sonn.
Series contains slides used in print advertising campaigns of various Ted Bates clients. Also includes slides for speeches and general market presentations, such as toiletries, household and drugs. Clients represented include Amtrak, Chevy, Burger King, Colgate, Datsun, Hertz, Hills Bros., J.C. Penney, Kentucky Fried Chicken, Kodak, Kool, Listerine, Maybelline, McDonald's, Ortho, Panasonic, Pizza Hut, Prudential, Sheraton, Singer, Toyota, and the U.S. Navy, among others. Many of the times came organized in “wonder books” of slides devoted to particular clients or topics.
[Includes Flair, Ital Line, Jordan, Bufferin, Calgon, Chase Manhattan, Crazy Canadian, Davies County, Facelle, Manhattan Shirts, Matsushita Electric, Mars Corp., Industrial National Bank, Nair, NY Clearing House, Ocean Spray, RCA, Roses Lime Juice, Schmidts, Schweppes, Upjohn, Warner Lambert, Expeed, Xerox, and Yardley.]
Contains audio and moving image resources, including dvertising spots, out takes, songs and jingles related to Ted Bates & Co. clients. Formats include open reel audio tapes, audiocassettes, videocassettes, and 16mm film.
Analog audiovisual materials require digitization prior to playback. Please contact Research Services for further information.
1. Mean Joe Green; 2. Wilma Rudolf; 3. Naomi Simi; 4. Earl Monroe; 5. Donut - Male Singer; 6. Donut - Female Singer
1. First Day; 2. Shiek; 3. Hillbilly; 4. Tablecloth; 5. Report Card; 6. School Bus; 7. Simon Sez
1. Too Fast; 2. Steak - Wise Guy; 3. Bob Jones; 4. Freshness
Edit reel. Label is crossed out, but contains the following: Everything's a Whopper; Now You Know Better; Freshness; I Got This Thing; White Radio; Black Radio; Kids Campaign #1 Super Heros T.V.; Radio; Kids Campaign #2 Games; Characters; Jingle
1. Get it right; 2. Make us feel like driving; 3. How would we ever get through; 4. Family; 5. Playboy; 6. Exit music
Fun food you'll feel better about: 1. 60-second vocal; 2. 30-second vocal; 3. Moving Day; 4. Suzy; 5. Pushover; 6. Personnel; Make every meal a picnic: 1. 60-second vocal; 2. 60-second donut; 3. 30-second version I; 4. 30-second version II; 5. Personnel; 6. Radio 60-second; 7. Radio 30-second.
Friday's Child: 1. Man; 2. Duet; 3. Folk Rock; 4. Woman; 5. Duet; 6. Woman; Maybelline: 1. Kaleidoscope Eyes; 2. Saturday Night
"Dividend": 1. "Raining (F10)," 2. "Piggy Bank (810)," 3. "Li'l Hustler (King Cab)," 4. "Drive-in Bank"; "Get It Right": 1. "B210," 2. "280Z," 3. "King Cab," 4. "810," 5. "Honey Bee"; "What Would I Do?": 1. "Skiers (B210)," 2. "Family (810)," 3. "Playboy (280Z)," 4. "King Cab," 5. "Honey Bee"; "We Make You Feel": 1. "Receptionist (Honeybee)," 2. "Romantic (810)," 3. "Ballet (B210)," 4. "Carpenter (King Cab)," 5. "Opera (280Z)"; Reprise
Datsun - Dali Wagon; Virgin Islands - Black Spokesman; Desk Top Lamps - Dancing Lamps; Isabel Rose - Pearls of the Douro; Rheingold - Syrian; Listerine - Longshoreman; Kellog's - Wake-Up; Schick - Barbarian Spokesman; Tuf Work Boots - Fashion Parade; Visine - Vignettes; Xerox - Can Puncture Demo; General Electric - Bull in the Lexan Shop; Playtex - Pearl Bailey; Camay - Princess Pignatelli; Trident - Whitey; Diet Pepsi - Zipper; American Motors - Shell; Vicks Vaporub - Breathing Jar; Egg Beaters - Limit; Gillette - Wet Head; Ultra Brite - How's Your Love Life; Buttertop Bread - Corn; Workclothes Burst - Mine; Johnson's Baby Shampoo - Brook; Coca-Cola - Country Sunshine; Wonder Bread - Farmer's Market
Contains award plaques and trophies won by the Needham, Harper & Steers agency. Items arranged by format and listed alphabetically.
Graduated from New York University; worked as news clerk at the New York Times
Began employment at Cortez F. Enloe, a company specializing in ethical drug advertising
Joined Ted Bates & Co.
Copy Chief and Vice President, Compton Advertising, Inc. Worked on the Proctor & Gamble; Brown & Williamson; Pertussin; and Sterling Drug accounts
Vice President, Associate Creative Director and Copy Group Head, Ogilvy, Benson & Mather
Named the first New York Creative Director at Needham, Harper & Steers
Rejoined Ted Bates & Co.
Left Ted Bates & Co. Founded his own advertising boutique, Irv Sonn Advertising, Inc.
Executive Creative Director, McCann-Erickson, San Francisco
Died, Monterey, Calif.
Materials related to this collection may be found in the following Hartman Center collections:
Materials related to Compton Advertising may be found in:
Materials related to Ogilvy Benson & Mather may be found in:
Materials related to other advertising Creative Directors may be found in:
Click to find related materials at Duke University Libraries.
- Burger King Corporation
- Eastman Kodak Company
- John W. Hartman Center for Sales, Advertising & Marketing History
- Kentucky Fried Chicken (Firm)
- Needham, Harper, and Steers Advertising
- Sonn, Irving, 1926-1992
- Ted Bates Advertising
- Toyota Jid?sha K?gy? Kabushiki Kaisha
- Advertising -- United States -- History -- 20th century
- Advertising -- United States -- History
- Advertising executives -- United States
- Advertising executives
The Irving Sonn Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2004.
Processed by Ashley Urquhart, February 2009
Encoded by Jessica Wood, March 2009
Accession 2004-0143 is described in this finding aid.