Menu

Guide to the Time inc. Cigarette Sample Mailing to Colleges, 1951

Summary

News magazine first published in 1923 in New York, N.Y. Mailing sent to college representatives promoting Time magazine. Includes sample package of Lucky Strike cigarettes (American Tobacco Company) as an example of student preferences; text of letter cites readership statistics for the magazine. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11581
Title
Time inc. Cigarette Sample Mailing to Colleges
Extent
0.1 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Mailing sent to college representatives promoting Time magazine. Includes sample package of Lucky Strike cigarettes (American Tobacco Company) as an example of student preferences; text of letter cites readership statistics for the magazine. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Time inc. Cigarette Sample Mailing to Colleges, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Sample mailing, 1951
Box Sec. A Box 175
 

Historical Note

News magazine first published in 1923 in New York, N.Y.

Related Material

Related materials may be found in the following Hartman Center collections:

Arlie R. Slabaugh Collection of Direct Mail Literature;

Barry Silverstein Collection of Direct Marketing Materials;

Bates Worldwide, Inc. records;

Gary P. and Sandra G. Collection of Print Advertisements;

Garrett Orr papers;

Henry Haberman papers;

Roy Lightner Collection of Antique Advertisements;

Strobridge Lithographing Company Advertisements;

T.S. Ferree, Jr. papers;

Wunderman Archives


Click to find related materials at Duke University Libraries.

Provenance

The Time inc. Cigarette Sample Mailing to Colleges was received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2015.

Processing Information

Processed by Richard Collier, Jan. 2018