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Guide to the Who Needs Feminism Records, 2012-ongoing

Summary

Who Needs Feminism started as a class project for Women in the Public Sphere: History, Theory, and Practice in Spring 2012. The project began a campaign of posters and photographs on social media depicting people of varying gender and ethnicity holding white board signs with the text "I need feminism because ...". The Who Needs Feminism records include captures of the campaign's Tumblr and Facebook pages, print-outs of social media campaign activity, news articles on the campaign, and reflection essays written by the 16 students who originally created the campaign.

Collection Details

Record Group
UA.31.08.0009
Title
Who Needs Feminism Records
Date
2012-ongoing
Creator
Who Needs Feminism (Project)
Extent
0.25 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

The Who Needs Feminism records include website snapshots of the campaign Tumblr and Facebook pages, print-outs of social media campaign activity, news articles on the campaign, and reflection essays written by the 16 students who originally created the campaign. Website captures include daily snapshots of the Facebook and Tumblr pages from 2012-2016. Print-outs include posts and submissions on the campaign's Tumblr and Facebook pages, as well as posts on Twitter including the hashtag #whoneedsfeminism and articles written about the campaign at Duke and elsewhere. Also included are some limited statistics from Google Analytics on the Tumblr page in April and early May 2012.

Reflection essays written by the 16 students in Women in the Public Sphere include the students' thoughts on the origin and development of the campaign as well as reactions to what happened as the campaign gained worldwide attention. Several of these essays have not been released for access by their authors and may not be viewed.

More Biographical / Historical Info

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warning Access to the Collection

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warning Use & Permissions

Copyright for Official University records is held by Duke University; all other copyright is retained by the authors of items in these papers, or their descendants, as stipulated by United States copyright law.

More copyright and citation information

How to Cite

[Identification of item], Who Needs Feminism Records, Duke University Archives, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

1. Women in the Public Sphere Class Materials, April-May 2012

Materials in this series were gathered or created as part of the Women in the Public Sphere class project, Who Needs Feminism. Included are several folders of printed out content from the Tumblr and Facebook pages, Twitter posts using the #whoneedsfeminism hastag, and news articles both on campus and from the Internet in general. Also included are reflection essays written by the students in the class on the project and its impact.

Tumblr, April 2012
Box 1
Facebook, April 2012
Box 1
Twitter, April 2012
Box 1
Internet Articles, April 2012
Box 1
Campus Media, April 2012
Box 1
Analytics, April-May 2012
Box 1
Reflections on Who Needs Feminism, Women in the Public Sphere, April 2012

Permission has been granted for researcher access.

Box 1
Reflections on Who Needs Feminism, Women in the Public Sphere, April 2012

Permission has NOT been granted for researcher access.

Box 1

2. Web Archives, 2012-ongoing

Materials in this series included web captures of the Tumblr and Facebook pages of the project. As of 2016, only the Facebook page was still active.

Who Needs Feminism Tumblr page, 2012-2015
Who Needs Feminism Tumblr RSS feed, 2012-2015
Who Needs Feminism Facebook page, 2012-ongoing
 

Historical Note

Who Needs Feminism started as a class project for Women in the Public Sphere: History, Theory, and Practice in Spring 2012. The class, taught by Dr. Rachel Seidman and made up of sixteen women students, began a campaign with posters around campus and photographs on social media depicting people of varying gender and ethnicity holding white board signs with the text "I need feminism because ..." and describing different reasons for supporting feminism, with the text WHO NEEDS FEMINISM across the top. Posters were hung around campus and the students wrote an editorial for the Chronicle on April 12, 2012 (http://www.dukechronicle.com/article/2012/04/who-needs-feminism). The campaign also included pages on Facebook and Tumblr, which allowed members of the Duke community and the public to post their own pictures and comments.

The campaign was designed to draw attention to misconceptions about feminism and who is a feminist as well as to promote discussion about the importance of feminism in everyday life. The campaign's pages on Facebook and Tumblr quickly acquired thousands of views, likes, and posts; by May 9, 2012, whoneedsfeminism.tumblr.com had received more than 91,000 visits. As of November 2016, the Facebook page (www.facebook.com/WhoNeedsFeminism) had more than 39,000 likes, and the Tumblr account had more than 4,500 posts. The campaign also spread to other colleges and universities as well as groups and organizations around the world, and the Duke group created a start-up guide to support these efforts.

The campaign also generated negative reactions, including vandalizing or tearing down the original posters on campus and widespread backlash via social media comments and submissions. A campaign called Women Against Feminism used the original campaign's structure of individuals holding up signs stating "I don't need feminism ..."

Related Material

Women's initiative, Duke University Archives, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Women's Studies Program Records, Duke University Archives, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Campus Culture Initiative Records, Duke University Archives, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

"Who Needs Feminism?", The Chronicle, April 12, 2012.


Click to find related materials at Duke University Libraries.

Provenance

The Who Needs Feminism Records were received by the University Archives as a gift in 2012 and as regular web captures 2012-ongoing.

Processing Information

Processed by Tracy M. Jackson, November 2016

Accessions described in this collection guide: UA2012-0069