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Guide to the L.T. Wallace letter to W.W. Heitler, 1934 June 11

Summary

Advertising executive with Aubrey, Moore & Wallace agency in Chicago, Ill. Letter to W.W. (William Wolff?) Heitler solicits and discusses plays for Campana Company's "First Nighter" radio broadcast series. Radio play criteria (length, structure, content and appropriate social values presented) are discussed. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11308
Title
L.T. Wallace letter to W.W. Heitler
Extent
1 items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Letter to W.W. (William Wolff?) Heitler solicits and discusses plays for Campana Company's "First Nighter" radio broadcast series. Radio play criteria (length, structure, content and appropriate social values presented) are discussed. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Using These Materials

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warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

L.T. Wallace letter to W.W. Heitler, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Letter, 1934 June 11
Box Sec. A Box 175
 

Historical Note

L.T. Wallace was an advertising executive with Aubrey, Moore & Wallace agency in Chicago, Ill. He also worked at Seelye & Brown, Campbell-Ewald (Detroit), Martin V. Kelly (Toledo) and H.K. McCann (Cleveland) agencies; later President of Wallace Ferry Hanley agency.

Campana Company founded 1927; acquired by Purex 1962 and the brand shut down 1982.

Related Material

Ralated materials may be found in the following Hartman Center collections:

D'Arcy Masius Benton & Bowles archives;

J. Walter Thompson Company. 16mm As-Broadcast Radio Scripts;

J. Walter Thompson Company. Jack Hilton papers;

J. Walter Thompson Company. Radio/Television Department records


Click to find related materials at Duke University Libraries.

Provenance

The L.T. Wallace letter to W.W. Heitler were received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2016.

Processing Information

Processed by Richard Collier, Jan. 2018