Guide to the WPP Group records, 1986-2015 and undated
Founded in 1971 as a manufacturer of shopping baskets; converted into a holdling company in 1985 and grew to become one of the largest advertising and communications conglomerates in the world.
- Collection Number
- WPP Group records
- 1986-2015 and undated
- 3.0 Linear Feet
- David M. Rubenstein Rare Book & Manuscript Library
- Materials in English
Spans 1986-2015 and includes annual reports, financial statements, correspondence, artifacts, newsletters and other publications and printed materials. Includes materials pertaining to the acquisition of the Ogilvy Group (formerly Ogilvy & Mather). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Access to the Collection
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use & Permissions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
How to Cite
[Identification of item], WPP Group records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
WPP plc (Wire and Plastic Products) founded 1971 as a manufacturer of wire shopping baskets and carts. Martin Sorrell acquired a controlling interest in 1985 and renamed it WPP Group. Sorrell became CEO. Major acquisitions of advertising agencies: J. Walter Thompson 1987; Ogilvy Group 1989; Young & Rubicam 2000; Grey Group 2005.
Related materials may be found in the following Hartman Center collections:
J. Walter Thompson Company Don Johnston papers; J. Walter Thompson Company Publications; Kenneth Roman papers; Wunderman Archives.
Click to find related materials at Duke University Libraries.
- J. Walter Thompson Company
- John W. Hartman Center for Sales, Advertising & Marketing History
- WPP Group plc
The WPP Group records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1998-2015.
Processed by Richard Collier, March 2016.
Accessions described in this collection guide: 1998-0321, 0998-0322, 1999-0383, 2015-0001