Taking Flight: The Pan American World Airways Digital Collection and DPLA Portal
Hartman Center for Sales, Advertising & Marketing History
Ad*Access: An image database of over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
Browse our guide for collections related to radio and television advertising.
Adviews: A digital archive of thousands of vintage television commercials dating from the 1950s through the 1980s created or collected by the D'Arcy Masius Benton & Bowles advertising agency.
ROAD 2.0 (Resource of Outdoor Advertising Descriptions): A portal to more than 30,000 images of outdoor advertisements from five different source collections.
About
The Hartman Center for Sales, Advertising & Marketing History in the David M. Rubenstein Library acquires and preserves printed material and collections of textual and multimedia resources and makes them available to researchers around the world. Through these collections and related programming, the Center promotes understanding of the social, cultural, and historical impact of advertising, marketing, and sales.
Announcements
Pan Am Advertising Digital Collection and DPLA Aviation Portal
We announce the beta launch of Cleared for Take Off: Explore Commercial Aviation, the culmination of a CLIR Hidden Collections grant in partnership with University of Miami special collections, HistoryMiami Museum, and the Hartman Center. The project digitized institutional holdings related to the history of Pan American World Airways and aggregates all aviation-related material in DPLA. Our Center's contribution of advertisements is also available online as a digital collection hosted by Duke University Libraries.
Teaching Modules Available!
Business History Conference workshop participants utilized our digital collections to create flexible teaching modules that include primary source literacy objectives and lesson plans. All modules are availaible online here to instructors of all levels interested in teaching with primary sources.
Reading Room Status
The Rubenstein Library Reading Room has reopened to non-Duke researchers. Read more about current policies here.
Hartman Center Acquires Consumer Reports Archives!
Read more about our new collection, which chronicles 83 years of the nonprofit’s work.
