John W. Hartman Center for Sales, Advertising & Marketing History
Adviews: A digital archive of thousands of vintage television commercials dating from the 1950s through the 1980s created or collected by the D'Arcy Masius Benton & Bowles advertising agency.
Ad*Access: An image database of over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
ROAD 2.0 (Resource of Outdoor Advertising Descriptions): A portal to more than 30,000 images of outdoor advertisements from five different source collections.
Browse our guide for collections related to radio and television advertising.
About
The Hartman Center for Sales, Advertising & Marketing History in the David M. Rubenstein Library acquires and preserves printed material and collections of textual and multimedia resources and makes them available to researchers around the world. Through these collections and related programming, the Center promotes understanding of the social, cultural, and historical impact of advertising, marketing, and sales.
Announcements
CHARM Call for Papers
The Conference on Historical Analysis and Research in Marketing (CHARM) invites business, marketing, social science, and humanities scholars from all backgrounds to submit individual paper or panel proposals for their annual conference to be held at Duke University June 1-4, 2023. The deadline for submission is 26 November 2022. Read more about the conference theme and proposal process here.
Teaching Modules Available!
Business History Conference workshop participants utilized our digital collections to create flexible teaching modules that include primary source litera objectives and lesson plans. All modules are availaible online here to instructors of all levels interested in teaching with primary sources.
Hartman Center Acquires Consumer Reports Archives!
Read more about our new collection, which chronicles 83 years of the nonprofit’s work.
