New J. Walter Thompson Digital Database
Adam Matthew Digital has just released their latest digital database, J.Walter Thompson: Advertising America. Drawn from hundreds of documents from the J. Walter Thompson Archive, the database includes print advertisements, market research and reports, writings and speeches, company newsletters, meeting minutes, brand and company profiles, and much more. The database is free to Duke students, faculty and staff here. To request a trial or to purchase go to the Adam Matthew Digital website here.
CHARM Call for Papers
The Conference on Historical Analysis & Research in Marketing (CHARM) has issued a call for papers for its May 2019 conference in Ottawa, Canada. Hartman Center collections are ripe for CHARM-ing research projects!