David M. Rubenstein
Rare Book & Manuscript Library
New J. Walter Thompson Co. Digital Database
Hartman Center for Sales, Advertising & Marketing History
Ad*Access: An image database of over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
Browse our guide for collections related to radio and television advertising.
Adviews: A digital archive of thousands of vintage television commercials dating from the 1950s through the 1980s created or collected by the D'Arcy Masius Benton & Bowles advertising agency.
ROAD 2.0 (Resource of Outdoor Advertising Descriptions): A portal to more than 30,000 images of outdoor advertisements from five different source collections.
About
The Hartman Center for Sales, Advertising & Marketing History in the David M. Rubenstein Library acquires and preserves printed material and collections of textual and multimedia resources and makes them available to researchers around the world. Through these collections and related programming, the Center promotes understanding of the social, cultural, and historical impact of advertising, marketing, and sales.
Announcements
New J. Walter Thompson Digital Database
Adam Matthew Digital has just released their latest digital database, J.Walter Thompson: Advertising America. Drawn from hundreds of documents from the J. Walter Thompson Archive, the database includes print advertisements, market research and reports, writings and speeches, company newsletters, meeting minutes, brand and company profiles, and much more. The database is free to Duke students, faculty and staff here. To request a trial or to purchase go to the Adam Matthew Digital website here.
CHARM Call for Papers
The Conference on Historical Analysis & Research in Marketing (CHARM) has issued a call for papers for its May 2019 conference in Ottawa, Canada. Hartman Center collections are ripe for CHARM-ing research projects!
