Carl Spielvogel, 1928-2021
Hartman Center for Sales, Advertising & Marketing History
Ad*Access: An image database of over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
Browse our guide for collections related to radio and television advertising.
Adviews: A digital archive of thousands of vintage television commercials dating from the 1950s through the 1980s created or collected by the D'Arcy Masius Benton & Bowles advertising agency.
ROAD 2.0 (Resource of Outdoor Advertising Descriptions): A portal to more than 30,000 images of outdoor advertisements from five different source collections.
About
The Hartman Center for Sales, Advertising & Marketing History in the David M. Rubenstein Library acquires and preserves printed material and collections of textual and multimedia resources and makes them available to researchers around the world. Through these collections and related programming, the Center promotes understanding of the social, cultural, and historical impact of advertising, marketing, and sales.
Announcements
Teaching Modules Available!
Business History Conference workshop participants utilized our digital collections to create flexible teaching modules that include primary source literacy objectives and lesson plans. These modules are availaible online to instructors of all levels interested in teaching with primary sources:
- Visualizing the Feminine Mystique: A Mini-Exhibit
- American Airline Companies and South America: Good Neighbor to Cold War
- Gender, Culture and the Economy in the Post-War United States
- Women as Marketing Moving Targets
Reading Room Status
In accordance with Duke University Libraries policies, the Rubenstein Library reading room is currently open to Duke affiliates by appointment only. However, Hartman Center staff are still available to respond to reference queries regarding our collections. Contact us here with any questions!
Hartman Center Acquires Consumer Reports Archives!
Read more about our new collection, which chronicles 83 years of the nonprofit’s work.
