The unusual figure appearing on the cover of this periodical published by the Italian Touring Club association is an advertisement for a Martini and Rossi vermouth. The popular periodicals in the Mazzoni Collection make interesting resources for researchers interested in European advertising design. They also often contain important early pieces of short fiction and poetry by writers who will later become internationally-known authors: these include names such as Grazia Deledda and Arturo Pirandello.