|Searches from this screen will cover all advertisements in the five subject categories: Beauty and Hygiene, Radio, Television, Transportation, and World War II.|
Simple Search Help
Keyword: allows you to locate words in advertising headlines or to locate ads by company, product, publication name, etc. (see pull down menu under In: ). After entering the words you would like to search for, you can limit your search to a particular subject area by selecting it from the pull down menu, or search for the term in the entire database by accepting the default: "All fields".
Illustration & Special Features: pre-set searches are available that will help you to find ads containing specific types of illustration (including minorities, children, sports, etc.) or specialized advertising devices, such as coupons, that may be of particular interest. Just select the topic and click "Search".
See the Example Searches provided below.
With the Simple Search, the two areas (Keyword and Illustrations) can not be combined. To limit the search to one of the five product advertisement categories or to conduct a combination search, please go to the Complex Search page. For information on the items in the pull-down menus, see the Database Terms and Descriptions page.
To find: Enter: Advertisements with the word 'mother' in the headline mother
and set pull-down menu to "Headline"
Advertisements from the Yardley company Yardley
and set pull-down menu to "Company"
Advertisements from The New York Times New York Times
and set pull-down menu to "Publication Name"
Radio or Television Programs in the advertisements the program name, ex. Stop the Music
and set pull-down menu to "Radio Programs" or "Television Programs
Advertisements for shampoo shampoo
and set pull-down menu to "Product"
Advertisements with Bob Hope Bob Hope
and set pull-down menu to "All Fields"
Advertisements with comics in the illustration Use the Illustration/Special Features search
and set pull-down menu to "Comics in Illustration"
Advertisements with African-Americans in the illustration Use the Illustration/Special Features search
and set pull-down menu to "African American in Illustration"
Advertisements which include contests Use the Illustration/Special Features search
and set pull-down menu to "Contests"