EAA, John W. Hartman Center for Sales, Advertising, and Marketing History, Rare Book, Manuscript, and Special Collections Library, Duke University

Advertising Bibliography

This highly selective list includes several general histories of American advertising, as well as titles that focus on subjects included in The Emergence of Advertising in America: 1850 - 1920. The emphasis is on titles that relate to the content of this project; it is not intended to be a comprehensive source list on advertising history. Most of the books (as well as other information sources) will be available in larger public libraries or in college/university collections. Many of the books listed here contain bibliographies that will help readers to locate additional resources.

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Allen, Alistair and Joan Hoverstadt. The History of Printed Scraps. London: New Cavendish Books, 1983.

Alter, Stewart. Truth Well Told: McCann-Erickson and the pioneering of global advertising. McCann-Erickson Worldwide, 1995.

Atwan, Robert. Edsels, Luckies, and Frigidaires: advertising the American way. New York: Dell Publishing Co., 1979.

Cohn, David L. The Good Old Days: a history of American morals and manners as seen through the Sears, Roebuck Catalogs 1905 to the present. New York: Simon and Schuster, 1940.

Evans, George Heberton, Jr. Business Incorporations in the United States, 1800-1943. New York: National Bureau of Economic Research, Inc., 1948.

Fox, Stephen. The Mirror Makers: a history of American advertising and its creators. New York: Vintage Books, 1984.

Fraser, James H. The American Billboard: 100 Years. New York, Harry N. Abrams, 1991.

Goodrum, Charles and Helen Dalrymple. Advertising in America: the first 200 years. New York: Harry M. Abrams, 1990.

Holme, Bryan. Advertising: reflections of a century. New York: Viking Press, 1982.

How It Was in Advertising, 1776-1976: compiled by the editors of Advertising Age. Chicago: Crain Books, 1976.

"J. Walter Thompson Company." Fortune, November 1947, pp. 95-101ff.

Jay, Robert. The Trade Card in Nineteenth-Century America. Columbia: University of Missouri Press, 1987.

Johnson, J. Stewart. The Modern American Poster. Kyoto, Japan: The National Museum of Modern Art, 1983.

Jones, Edgar R. Those Were the Good Old Days: a happy look at American advertising, 1880-1930. New York: Simon and Schuster, 1959.

Laird, Pamela Walker. Advertising progress: American business and the rise of consumer marketing. Baltimore: Johns Hopkins University Press, 1998.

Lamoreaux, Naomi R. The Great Merger Movement in American Business, 1895-1904. Cambridge: Cambridge University Press, 1985.

Lears, T. J. Jackson. Fables of abundance: a cultural history of advertising in America. [New York]: Basic Books, c1994.

Marchand, Roland. Advertising the American dream: making way for modernity, 1920-1940. Berkeley: University of California Press, 1985.

Margolin, Victor. The Promise and the Product. New York: Macmillan, 1979.

Norris, James D. Advertising and the Transformation of American Society, 1865-1920. New York: Greenwood Press, 1990.

Peiss, Kathy Lee. Hope in a jar: The making of America's beauty culture. New York: Metropolitan Books, 1998.

Petrone, Gerard S. M.D. Tobacco Advertising: the great seduction. Atglen, Pennsylvania: Schiffer Publishing Ltd. 1996.

Pollay, Richard W. Information Sources in Advertising History. Westport, Conn.: Greenwood Press, 1979.

Porter, Glenn. The Rise of Big Business, 1860-1920, Second Edition. Wheeling, Illinois: Harlan Davidson, Inc., 1992.

Porter, Patrick G. "Advertising in the Early Cigarette Industry: W. Duke, Sons & Company in Durham," The North Carolina Historical Review v. 47, no 1 (January 1971).

R. J. Reynolds Tobacco Company. Golden Leaves: R.J. Reynolds Tobacco Company and the art of advertising R. J. Reynolds Company, 1986.

Sivulka, Juliann. Soap, sex, and cigarettes: a cultural history of American advertising. Belmont, California: Wadsworth, c1998.

Shapiro, Laura. Perfection Salad: women and cooking at the turn of the century. New York: Farrar, Straus, and Giroux, 1986.

Vinikas, Vincent. Soft soap, hard sell: American hygiene in an age of advertisement. Ames: Iowa State University Press, 1992.

West, Nancy M. Kodak and the Lens of Nostalgia. Charlottesville: University of Virginia Press, 2000.

Wood, James Playsted. The story of advertising. New York: Roland Press Co., [1958].

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