EAA, John W. Hartman Center for Sales, Advertising, and Marketing History, Rare Book, Manuscript, and Special Collections Library, Duke University
Early Advertising Publications, 1870 - 1925
Database Info

A database provides keyword, date, and location access to the images in the Early Advertising Publications category of this web project. The database includes terms deemed most likely to be useful to a range of users of the EAA project.

Below is a list of the database fields, with a description of each term, that you will find in the pull-down menus on the Early Advertising Publications Search Page. For simple, narrow searches, just enter the keyword you are searching (e.g. J. Walter Thompson, Ayer, 1889, etc.) and choose the appropriate term in the pull-down menus on the Search Page. If there is a match with a book in this category, you will be able to view it; if not, the search engine will report "no hits." (Entering a keyword such as "Thompson" with the term "All" on the pull-down menu will ensure a search across all terms in the Early Advertising Publications Category.)

To search across all eleven categories in the EAA project (not just the Early Advertising Publications images), go to the EAA General Search page. On that page you will find guidance about using search terms for cross-category searching.

The first half of the list below reflects the Keyword or Field terms. Database fields representing Illustration and Special Features searches are grouped together in the second half.

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Early Advertising Publications Database Terms and Descriptions

(1) Keyword or Field Terms

    Ad (Database) Number:  A unique letter/number identifier assigned to each item.

    Book title:   name of the book as it is printed on the title page of the item. Subtitles are not included in this field. An alphabetical listing of the book titles is available, as well as a listing of authors in the Early Advertising Publications category.

    Year of Publication:  Year item was published; usually taken from the date written on the title page, or verso page.

    Company:  The name of the company(s) with advertisements or illustrations in the book. Companies in all illustrations, even those not scanned, are included for greater overall resource discovery. The name of each company is given as it appears in the advertisement.

    Author:  The name of the author of the book. A page is available which lists alphabetically the authors in this category.

    Publisher:  The name of the publisher of the book. The publisher is often the author as well.

    Famous People:  A person recognized by the student entering data and/or highlighted in the advertisement as someone who the contemporary audience would recognize or would be deemed as an authority.

    Notes:   This field was used to enter information specific to the book that could be useful to researchers. Examples would include notes about images that were unusual, or especially interesting. The call number for appropriate books are included in this field as well (i.e. E#14355, etc.). Searching on "All" fields from the Search page insures that key words in the Notes field will be included in search returns.

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(2) Illustration and Special Features

    Ads or Illustrations in an Item:  Noted when sample advertisements, or drawings illustrating the text are present in the book. Because there were often a large amount of illustrations with a wide variety of illustration types (B/W or color drawing, etc.) no descriptive terms were used. [The Poster Advertising book contains only full color reproductions of advertisements.]

    Cultures:  This site includes historical materials that may contain offensive language or negative stereotypes reflecting the attitudes toward a culture or language at a particular period or place in the past. These items are presented as part of the historical record.

    Middle East/Arabs
    Native Americans

    Children:   Noted when children are present in the advertisement in any significant way.

    Military:   Noted if the military (ships, weapons, people in uniform) is prominently displayed in the ad.

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