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Inventory of the J. Walter Thompson Company. International Advertisements Collection, 1900-2004 and undated, bulk 1965-1990

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Descriptive Summary

Repository
Rare Book, Manuscript, and Special Collections Library, Duke University
Creator
J. Walter Thompson Company
Title
J. Walter Thompson Company. International Advertisements Collection, 1900-2004 and undated, bulk 1965-1990
Language of Material
Material in English, Dutch, French, German, Italian, Spanish, Chinese, Hindi, Japanese, Thai
Extent
40 Linear Feet

18,000 Items
Abstract
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the world. It opened its first international office in London in 1899, and by 1930 the agency had established offices in some 30 countries. At present, JWT manages offices or partnership arrangements in approximately 90 countries.
The J. Walter Thompson Company (JWT) International Advertisements Collection spans the years 1900-2004 and consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Clients include a variety of local, national and multinational commercial firms, as well as government institutions and public service organizations. The holdings of the collection are uneven, with the bulk of the advertisements dating from the mid-1960s up to about 1990. There are limited early advertisements from Chesebrough-Pond's, General Motors, and other clients dating from the late 1920s and early 1930s in print and on microfilm from the various offices established during those years. There are almost no international advertisements from roughly 1933 to the middle of the 1950s. The United Kingdom, the British Commonwealth countries, and Latin America account for most of the advertisements from the mid-1950s to the late 1970s. While the holdings since about 1980 are much larger than earlier holdings, they are by no means complete, and vary substantially from office to office. Key multinational clients represented in the collection include Chesebrough-Pond's, Eastman Kodak, Ford, General Motors, Kraft, IBM, Pepsi, R.J. Reynolds, and Unilever. English translations of foreign-language advertisements are often provided by JWT's Asian and Pacific Offices. European and Latin American Offices provided translations far less frequently. Advertisements for members of the British Commonwealth are generally available in English only or in both English and the local language. Spanish-language advertisements produced by JWT offices in the United States, intended for the domestic Spanish-speaking population as well as for Latin America, may be found in the J. Walter Thompson Company Domestic Advertisements Collection.
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Administrative Information

Access Restrictions
Collection is open for research.
However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. International Advertisements Collection, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The J. Walter Thompson Company. International Advertisements Collection were received by the Rare Book, Manuscript, and Special Collections Library as a transfer in 1994, with additions in subsequent years.
Processing Information
Processed by Richard Collier, Elizabeth Frederick, Katherine Rose, April 1997. Additional processing by Richard Collier in 2007.
Encoded by Richard Collier, Elizabeth Frederick, Katherine Rose
Completed October 2007
Accessions 97-097, 98-535, 99-244, 02-236 were merged into one collection, described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.
            

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Historical Note: Dates JWT International Offices Opened

AFRICA
  • Egypt: Alexandria, 1927
  • South Africa: Cape Town, 1930
  • South Africa: Johannesburg/Sandton, 1932
  • South Africa: Port Elizabeth, 1928
ASIA/PACIFIC
  • Australia: Brisbane, 1984
  • Australia: Melbourne, 1929-1934, 1937
  • Australia: Perth, 1984
  • Australia: Sydney, 1929
  • Hong Kong, 1977
  • India: Bangalore, 1958-1959, 1979
  • India: Bombay, 1929
  • India: Calcutta, 1934
  • India: Madras, 1955
  • India: New Delhi, 1944
  • Indonesia: Jakarta, 1930, 1982
  • Japan: Osaka, 1931, 1957
  • Japan: Tokyo, 1956
  • Malaysia: Kuala Lumpur, 1975
  • New Zealand: Aukland, 1976
  • New Zealand: Wellington, 1930, 1974
  • Philippines: Manila, 1956
  • Singapore, 1978
  • Sri Lanka: Colombo, 1956, 1981
  • Taiwan: Taipei, 1983
  • Thailand: Bangkok, 1983
CANADA
  • Montreal, 1929
  • Toronto, 1911-1916, 1930
  • Vancouver, 1958
EUROPE
  • Austria: Vienna, 1930, 1960
  • Belgium: Antwerp, 1927
  • Belgium: Brussels, 1930, 1958
  • Denmark: Copenhagen, 1927, 1967
  • Finland: Helsinki, 1985
  • France: Paris, 1927-1940, 1949
  • Germany: Berlin, 1927
  • Germany: Düsseldorf, 1983
  • Germany: Frankfurt, 1952
  • Germany: Hamburg, 1983
  • Greece: Athens, 1974
  • Italy: Milan, 1951
  • Italy: Rome, 1962
  • Netherlands: Amsterdam, 1957
  • Netherlands: The Hague, 1928
  • Norway: Oslo, 1985
  • Poland: Warsaw, 1929
  • Portugal: Lisbon, 1929, 1967, 1973, 1981
  • Romania: Bucharest, 1929
  • Slovenia: 1993
  • Spain: Barcelona, 1932, 1966
  • Spain: Madrid, 1927, 1966
  • Sweden: Stockholm, 1927, 1969
  • Switzerland: Zug, 1964
  • Switzerland: Zurich, 1965
  • Turkey: Istanbul, 1930, 1985
  • United Kingdom: London, 1899-1916, 1919
  • United Kingdom: Manchester, 1980
LATIN AMERICA
  • Argentina: Buenos Aires, 1929
  • Bolivia: La Paz, 1978
  • Brazil: Rio de Janeiro, 1931
  • Brazil: São Paulo, 1929
  • Chile: Santiago, 1929, 1944
  • Colombia: Bogotá, 1944
  • Ecuador: Guayaquil, 1982
  • Ecuador: Quito, 1982
  • Mexico: Mexico City, 1943
  • Panama: Panama City, 1955
  • Puerto Rico: San Juan, 1955-1978
  • Uruguay: Montevideo, 1929
  • Venezuela: Caracas, 1955, 1964

Since the J. Walter Thompson Company opened its first international office in London in 1899, the agency has grown into a multinational company with offices in dozens of countries on every inhabited continent. To the general public, the most visible form of the agency’s presence around the globe has been the advertisements themselves. In some cases, advertisements for the products of multinational corporations such as Eastman-Kodak, IBM, Kraft, Pepsico, R.J. Reynolds, and Unilever reflect the spread of American commercial culture and economic influence across the globe. Other advertisements promote local products, organizations, or public service campaigns. Whatever the subject matter, the advertisements usually reflect the synthesis of American and international advertising with local culture and fashions.

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Collection Overview

The J. Walter Thompson Company (JWT) International Advertisements Collection spans the years 1900-2004 and consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Clients include a variety of local, national and multinational commercial firms, as well as government institutions and public service organizations. The holdings of the collection are uneven, with the bulk of the advertisements dating from the mid-1960s up to about 1990. There are limited early advertisements from Chesebrough-Pond's, General Motors, and other clients dating from the late 1920s and early 1930s in print and on microfilm from the various offices established during those years. A larger selection of early advertisements may be found on Microfilm Reel #41 (35 mm). Contact Reference Staff for access.
There are almost no international advertisements from roughly 1933 to the middle of the 1950s. The United Kingdom, the British Commonwealth countries, and Latin America account for most of the advertisements from the mid-1950s to the late 1970s. While the holdings since about 1980 are much larger than earlier holdings, they are by no means complete, and vary substantially from office to office. Key multinational clients represented in the collection include Chesebrough-Pond's, Eastman Kodak, Ford, General Motors, Kraft, IBM, Pepsi, R.J. Reynolds, and Unilever.
English translations of foreign-language advertisements are often provided by JWT's Asian and Pacific Offices. European and Latin American Offices provided translations far less frequently. Advertisements for members of the British Commonwealth are generally available in English only or in both English and the local language. Spanish-language advertisements produced by JWT offices in the United States, intended for the domestic Spanish-speaking population as well as for Latin America, may be found in the Domestic Advertisements Collection.
The collection is organized into the following geographical series: Africa, Asia/Pacific, Canada, Europe, and Latin America. The multinational series are arranged alphabetically by country. For countries with multiple offices, the folders are arranged alphabetically by the office of origin. When it has been determined that more than one office within a country has been responsible for a client, the advertisements for that client are housed at the beginning of the country’s collection in a "Multiple Office" group, listed alphabetically by product and the office involved as applicable (for exception, see below).
Advertisements are arranged according to the parent company of the product being marketed (i.e. Miracle Whip, Philadelphia cream cheese, Miracoli pasta and tomato sauce, and various salad dressings are all filed together under Kraft, within a given country). Because of corporate buyouts and name changes, it may be useful to search for a product under an older or more recent parent company (for example, Standard Brands and Nabisco, or Unilever and Brooke Bond Oxo). In some cases, the parent company may not be as well known as the brand name (such as Reckitt and Colman, parent company of Gerber Baby Foods), or could not be determined, so some flexibility in searching for products and companies is recommended.
The collection of advertisements from the Montreal Office is an exception to some of the notes and guidelines above. With 28 boxes of advertisements in French and English spanning 1921 to the 1990s, the Montreal Office Subseries is almost as large as the remainder of the entire collection. To maintain the integrity of these holdings, all advertisements from JWT/Montreal are housed together in the Montreal Office Subseries, even when Toronto and/or Vancouver also produced advertisements for the same client (for example, Labatts).
In addition, a small collection of international advertisements, mounted on foamboard for display purposes, is itemized at the end of this finding aid under the heading Mounted Advertisements.
Large-format materials have been removed to Oversize Materials. A dummy folder indicated by text in brackets has been inserted at the logical location of the removed material.
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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
  • J. Walter Thompson Company.
  • Advertisements.
  • Advertising--Africa.
  • Advertising--Asia.
  • Advertising--Australia.
  • Advertising--Canada.
  • Advertising--Europe.
  • Advertising--European Union Countries.
  • Advertising--Great Britain.
  • Advertising--Brand name products.
  • Advertising--History.
  • Advertising--India.
  • Advertising--Latin America.
  • Advertising, Public service.
  • Chesebrough-Pond's.
  • Advertising campaigns.
  • Brand name products--Marketing.
  • International business enterprises.
  • Eastman Kodak Company.
  • Ford Motor Company.
  • General Motors Corporation.
  • International Business Machines Corporation.
  • Kraft Foods Company.
  • Pepsico, inc.
  • R.J. Reynolds Industries.
  • Unilever (Firm).
  • Microfilm. [AAT]
  • Transparencies. [AAT]
  • John W. Hartman Center for Sales, Advertising & Marketing History.
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Related Material

Additional materials relating to this collection may be found in other Hartman Center collections. Advertisements from German and European advertising campaigns may be found in the J. Walter Thompson Company. Frankfurt Office. Advertisements Collection. Advertisements produced in the United States for use in international campaigns may be found in the J. Walter Thompson Company. Domestic Advertisements Collection.
List of Series in Collection
Africa Series, 1920s-1990 and undated
Asia/Pacific Series, 1920-2003 and undated
Canada Series, 1921-1997 and undated
Europe Series, 1900-2002 and undated
Latin America, 1928-2004 and undated
Oversize Materials
Oversize Folders
Mounted Advertisements Series, circa 1919-1998 and undated
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Detailed Description of Collection


Africa Series, 1920s-1990 and undated
Arranged alphabetically by country, then office name and product.
Large-format materials have been removed to Oversize Materials. A dummy folder indicated by text in brackets has been inserted at the logical location of the removed material.

Egypt (Alexandria Office)
Box AF1
General Motors, circa 1920s (from microfilm)

Nigeria (Lagos Office)
Box AF1 (continued)
Eastman Kodak, consumer advertisements, 1965

South Africa

Capetown Office
Box AF1 (continued)
Campari, 1981, 1984, 1987
Costantia carpets, 1982
Gants canned fruit, 1985
Martell (V.O. brandy), 1984
Petz (Pamper) cat food, 1982, 1987
Safren
Safcover computer back-up services, 1985
Safmarine shipping, 1985, 1987
Stellenbosch Farmers (See also Oversize Box OV1 and Oversize Folder OF1)  (2 folders)
Autumn Harvest wine, 1985
Cresta Blanca wine, undated
Esprit fruit wine, 1987
La Vie wine, 1984
Lanzerac wine, 1984-1985
Mainstay cane spirits, 1974, 1981-1982
Tasheimer wines, 1974
Three Ships whiskey, 1978, 1984
Truman's apple ale, 1984
Wisla vodka, 1987
Zonnebloem wine, 1984, 1985

Johannesburg Office
Box AF1 (continued)
Barclays, 1974, 1980-1981 (See also Oversize Box OV1)
Beecham/Dermacult, Ltd.
Grand-Pa Honey and Menthol hot medication, circa 1980
Med-Lemon hot medication, 1977
Sally Hansen nail polish, 1982
Slim Shake, 1982
Eastman Kodak
Developing services, 1982
Ektachrome/Kodachrome film, 1985, 1987
Ektalite 10 camera, circa 1980
Kodak Poly-Contrast paper, 1987
VR 35 camera, 1987
Ford (Sierra), 1988 (See also Oversize Box OV1)
Grapetiser grape juice, 1987
ICL computers, with documentation, 1984-1985 (See also Oversize Box OV1)
James Buchanan and Company (Black & White scotch whiskey), 1980-1982
Kellogg Company S.A.
Rice Krispies, 1963
Various bran cereals, 1980, 1990
Kraft (See also Oversize Box OV1)
Margarine, 1990
Miracle Whip, with documentation, 1985
Salad dressings, with documentation, 1985
MacDonald Green (Old Parr scotch whiskey), 1984
Marley flooring, 1982
Philips
Kitchen Helper, 1980
Televisions, 1982
VHS video recorders, 1984
Roundtree Mackintosh (NUX) chocolate bars, 1963
Royal Beech Nut
Bubble-Yum chewing gum, 1980
Super C candy, 1982
St. Christopher alcohol-free beer, 1984
Seiko, 1982 (See also Oversize Box OV1)
Sylvachen (Sylvascen) sun protection pills, circa 1980, 1982
Tiger Oats National Milling Company (Star Foods), 1985
Unilever (See also Oversize Box OV1)  (3 folders)
Harmony, 1982-1983
Lipton SA
Fray Bentos beefy spread, 1990
Pit Company tea, 1974, 1982, 1990
Lux soap, 1980, 1982, 1985
Mentadent, with documentation, 1985
Pears moisturizer, 1985
Riche hair conditioner, 1982
Second Debut lotion, undated
Warner-Lambert (Trident chewing gum), 1990
Witatersrand Agricultural Society ( The Rand Show), 1982

Port Elizabeth Office
Box AF1 (continued)
Standard Brands (Royal baking powder), 1931-1932
[See also Nabisco Brands in other countries]

Multiple Offices
Box AF1 (continued)
Booth's Gin (Capetown and Johannesburg Offices), 1981-1982
Reckitt-Coleman
Dettol antiseptic, 1987 (Johannesburg Office)
Dispirin analgesic, 1987 (Johannesburg Office)
Gerber/Purity Junior juice (Capetown Office), 1987

Undetermined Office
Box AF1 (continued)
AMCHAM (American Chamber of Commerce in South Africa), 1986 (See also Oversize Box OV1)
Chesebrough-Pond's, 1962
Citrus Exchange (Citrus Seal), 1982
Eastman Kodak, 1962, 1965-1967
Kraft (Miracle Whip), 1998
Schafft beer, circa 1980
Yardley of London cosmetics, 1974
[United Airlines: See Oversize Box OV1]

Asia/Pacific Series, 1920-2003 and undated

Arranged alphabetically by country, then office name and product. Contains advertisements, and documentation and negatives where noted. For geographic and thematic reasons, Australia and New Zealand are arranged at the end of the series.
Large-format materials have been removed to Oversize Materials. A dummy folder indicated by text in brackets has been inserted at the logical location of the removed material.

Multinational Campaigns, Undetermined Office
Box AP1
Chevron, 1996
Eastman Kodak, 1965-1969
Nike, 1997 and undated

[Australia: See Box AP10]

Hawai'i (pre-statehood)
Box AP1
Chesebrough-Pond's (in Japanese), 1931

China

Hong Kong Office
[Agnes Long Wooten: See Oversize Box OV2]
Box AP1
Alfa Romeo (Milan Motors/Finaziaria Meccanica), 1989 (See also Oversize Box OV2)
Arctic Video/Video 7, 1989
British Railways Board (Mass Transit Railway Corp.), 1987, 1989-1990 (See also Oversize Box OV2)
China Light and Power Company and Ltd., 1989
Citicorp (See also Oversize Box OV2)   (2 folders)
Citibank Services, 1981, 1989
Diner's Club, 1989, 1990
Club Med, 1984
Eastman Kodak (See also Oversize Box OV2)
Consumer advertisements, 1961, 1964-1967
Kodacolor Gold film, 1987
Kodak paper, 1987, 1989
VR 35 camera, 1987, 1989
[Ford Motor Company: See Oversize Box OV2]
Government Information Services (Water pollution campaign), 1990
GTE (Yellow Pages), 1990
Hyatt Hotels, 1984-1985, 1988
Hong Kong Carpet Manufacturers (Tai Ping), 1984
Hong Kong Telecom (Integrated Business Systems), 1988
Hong Kong Telephone fax/minilink services, 1990
Hong Kong Yuen real estate, 1987
Box AP2
IBM, 1984-1985, 1987-1990 (See also Oversize Box OV2, Oversize Folder OF1)  (9 folders)
International Herald Tribune, 1988-1989
International Wool Secretariat (China Division), 1985
Box AP3
Jade Animation Production, 1988
James Lang Wooton International Real Estate, 1989
J. Walter Thompson Company, 1988-1989
Kraft, 1997
Lazare Diamonds, 1988
Lufthansa
German National Tourism Office, 1987
Lufthansa Passenger and Cargo Services, 1982, 1985, 1987
[Motorola: See Oversize Box OV2]
Nestlé (Nescafé), 1989 (See also Oversize Box OV2)
Pacific Link Communications Ltd. mobile phones, 1989
Pearl and Dean Advertising Agency, 1988-1989 (See also Oversize Box OV2)
[PepsiCo: See Oversize Box OV2]
Philips
Microwave oven, 1989
Philishave, 1987
Space heater, 1988
Purolator Courier, 1985 (See also Oversize Box OV2)
Red Cross, 1987
Reebok (Robert Stevens Holdings), 1984
Reuters Software, 1990
R.J. Reynolds (Salem), 1985, 1987-1989 (See also Oversize Box OV2)
Royal Dutch Petroleum (Shell), 1989  (2 folders)
[Scott Paper Company: See Oversize Folder OF2]
Shangri-La Hotels (China World Trade Center Hotels, Beijing), 1990
Spanish Trade Commission, 1988
Standard Chartered Banks, 1987-1989 (See also Oversize Box OV2)  (3 folders)
The Swank Shop, 1990
Warner-Lambert
Chiclets gum, 1990
Clorets breath mints, 1988

Shanghai Office
Box AP3
De Beers, 1997
San Miguel beer, 1997
Valor beer, 1997
Ying Xiong, 1997

India

Bangalore Office
Box AP4
Bharat Electronics, 1990
Designer Pavings and Tile Pvt. Ltd., cobblestones, 1990
Ganjam Nagappa and Son Pvt. Ltd., jewelry, 1989
Hindustan Aeronautics Ltd., 1984
ITC Ltd. (Crystal groundnut oil), 1990
Smithkline Beecham (Eskamer, Eskayef Ltd.), 1990
Unilever/Brooke Bond India, Ltd. (Taj Mahal tea), 1985, 1990
Western Indian Vegetable Products (WIVPRO - WIPRO Products Ltd.), 1982, 1989

Bombay (Mumbai) Office
Box AP4 (continued)
Air India, 1982, 1984-1985, 1989-1990
Cadbury-Schweppes (Dollops ice cream), 1990
Citicorp, 1989
Colour Chemicals, dyes and pigments, 1984-1985
Eastman Kodak/India Photographic Company Ltd., 1985
F. Hoffman Laroche and Company (Roche vitamins), 1984
Godrej and Boyce Manufacturing Company Pvt. Ltd., refrigerators, 1989
Hindustan Petroleum Corporation Ltd. (Flint spray insecticide), 1990
Hindustan Thompson Associates, 60th anniversary campaign, with documentation, 1989-1990
Inacco Ltd. (Carara) flooring, with documentation, 1990
ITC Ltd. (Indian Heritage) agricultural exports, undated
Kemco Chemicals (Borphis) antiseptic cream, with documentation, 1985
[Ministry of Health, Family Planning and Urban Development: See Oversize Box OV2]
Nestlé (Sunrise) instant coffee, 1984
Philips, light bulbs and lamps, 1982, 1985
Seiko (Allwyn Quartz), 1982
Tomco (501) soap, 1920
Unilever (Lux) soap, 1982, 1984, 1990 (with documentation)
W.H. Deeth Private Ltd. (Shayam Ahuja) textiles, 1982, 1984-1985 (with documentation)
Wiltech India Ltd. (Wilman II and Wilzor razors), 1982
World War II posters, 1942
[Includes explanatory essay by S.D. Khadlikar, an artist with JWT Bombay during the war years]

Calcutta Office
Box AP4 (continued)
ALCAN Aluminum (Indian Aluminum Company Ltd.), 1982
Bata India
Canvas Shoe, 1990
North Star, 1985
British and American Tobacco
Golf tournament, 1990
Olympic campaign, 1984
Willis cigarettes, 1984
C.K. Son and Company
Basant Molati skin lotion, 1982
Jabakusum hair Oil, 1982
Dunlop Tires, 1982
G.D. Pharmaceuticals (Boroline) antiseptic, 1982, 1984
Gramophone Company of India, 1984
IEL Ltd./ICI Chemicals (Dulux Paints), 1989-1990
Kwality ice creams, 1990
Phipson and Company (Royal Preserve whiskey), 1985
Tata Iron and Steel Company Ltd., 1989

Madras Office
Box AP5
Bombay Dyeing and Manufacturing Company saris, 1985
Chandamama Publications ( The Heritage magazine), 1984
Dynavision (Dyanora TV), 1982
EID Parry (Parrywave) bathrooms, 1985 (with documentation)
General Time Corporation (Westclox), 1982
New Way chemicals and Polishes (Flush Kleen), 1984
TT Industries and Textiles (Tantex underwear), 1989
United India Insurance Company, 1982, 1985

New Dehli Office
Box AP5 (continued)
Beecham Group (Horlicks nutritional beverage), 1982
DCM (Datal 220/Data Logger), 1982
Escorts Ltd., industrial and commercial machines and equipment, 1984
Government of India
Department of Tourism, "Keep India Beautiful" campaign, circa 1989
Ministry of Welfare, Anti-drug abuse campaign, circa 1980s
Honda Motor Company (Hero Honda motorcycles), 1989-1990  (2 folders)
India Today, 1982
IX Asian Games, 1982
Maruti Udyog (Maruti 1000 Automobile), 1989-1990 (with documentation)
Modern Bakeries Ltd. (Tingler soft drink), 1984
National Cancer Foundation, 1989-1990
[Nestlé: See Oversize Box OV2]
Pepsi (Lehar 7-Up), 1990
Petroleum Conservation Research Association, 1984

Multiple Offices
Box AP5 (continued)
Chesebrough-Pond's,
Cold cream/vanishing cream (Bombay Office), 1934
Pond's talc (Madras Office), 1984
Welcomegroup (Bombay and New Dehli Offices)
Sea Rock Hotel, 1984, 1988
Welcomegroup Executive Group, 1989

Undetermined Office
Box AP5 (continued)
Chesebrough-Pond's, 1962

Indonesia (Jakarta Office)
Box AP5 (continued)
Astra Credit Company, 1990
Bank Umum National, 1984
Chiki
Chitato Snacks, 1989
Jetz Snacks, 1990
Citicorp (Citibank Visa), 1989-1990
[Eastman Kodak: See Oversize Box OV2]
Condensfabrick (Sumprima powdered milk), 1988-1989
Frasier and Neave (F&N sodas), 1984
IBM, 1988-1990
Jakarta Post, 1989-1990
Pasaraya department store, 1989-1990
Sandoz vitamin C tablets, 1990
Seiko, 1984
Sheraton Inn, 1990
Unilever
Pepsodent toothpaste, 1988-1989
Sunsilk shampoo, 1988-1990

Japan (Tokyo Office)
Box AP6
American Drug Corporation, 1988-1989 (See also Oversize Box OV2, Oversize Folder OF3)
Asahi beer, 1984 (See also Oversize Folder OF3)
Bell Atlantic, 1989
[Burroughs: See Oversize Folder OF3]
[Chiyoda Ear, Nose and Throat Clinic: See Oversize Folder OF3]
Christian Dior perfume, 1982
Citizen Sjoji, 1989
Converse sneakers, 1988
Daniel Diamond Legziel, 1982
DeBeers Consolidated Mines, 1966, 1982, 1984-1985, 1989-1990 (See also Oversize Box OV2)  (2 folders)
Eastman Kodak
Consumer Advertisements, 1971
Ektachrome, Ektar, 1989-1990
Kodachrome, 1987-1988
Kodacolor II, undated
[Ford Motor Company: See Oversize Box OV2]
Hi Liki, beverages, 1984
Hyatt International Corporation, 1984
IBM
General services, 1985-1986
JX Computer, 1985
International Wool Secretariat, 1964, 1971, 1980 (See also Oversize Box OV2)
[Jaguar: See Oversize Box OV2]
Kuipo, 1989
[Marubeni Corporation: See Oversize Box OV2]
Parker Pen Company, circa 1969
PepsiCo: (See also Oversize Folder OF3
R.J. Reynolds (See also Oversize Box OV2)
Salem, 1988-1989
Vantage, 1989
Winston, 1988
Yves Saint Laurent, cigarettes, 1988-1989
Rolex, 1968, 1986 (See also Oversize Box OV2)
[Rowntree Mackintosh: See Oversize Box OV2]
[Rustenberg Platinum Mines: See Oversize Box OV2]
Suchiro Shuzu, 1989 (See also Oversize Box OV2, Oversize Folder OF3)
Trafalgar, 1989
Unilever (Nippon-Lever; Timotei hair care products), 1987
[Unkai Shuzo: moved to Oversize Materials, Box OV2]
Warner-Lambert (See also Oversize Box OV2)
Ena candy, 1988-1989
Jordan toothbrushes, 1987-1988
Listerine, 1988-1989
Winds chewing gum, 1988-1989
Wedgewood china, circa 1984-1985

Korea (Seoul Office)
[Ford Motor Company: See Oversize Box OV2]

Lebanon (Beirut Office)
Box AP7
Eastman Kodak - trade, 1966

Malaysia (Kuala Lumpur Office)
Box AP7 (continued)
Findus, lemon cream pie, 1980s
Funland, cream crackers, 1980s
IBM, 1985-1987 (See also Oversize Box OV2)
25th Anniversary campaign
Personal computer
Planet Earth (television series)
Kellogg's Cornflakes, 1980s
Kraft (Cheese products, Tang) circa 1980s-1998
Lux (advertisement in Mandarin), circa 1980s
Malaysian Airline System, 1976, 1984
Malaysian Banking Berhad
Banking services, 1981
Visa Card, 1982
Malaysian National Insurance, 1984
Metrojaya department store, 1984, 1988, 1990
Nestlé
Maggi noodles, 1980s
Maval malted drink, 1983
Various chocolates, 1980s
R.J. Reynolds (See also Oversize Box OV2, Oversize Folder OF4)
Salem, 1982, 1984
Winston, 1984-1985
Tourist and Development Corporation, 1981
Unilever
Breece detergent, 1981
Close-Up toothpaste, 1973
Lux soap, 1985

[New Zealand: See Box AP10]

Philippines (Manila Office)
Box AP7 (continued)
Araneta Center, circa 1980s (See also Oversize Box OV3)
Carlsberg, 1984
Central Bank of the Philippines, 1984
Chesebrough-Pond's, 1938, 1962-1963  (2 folders)
[Citibank: See Oversize Box OV3]
CPC International (Knorr chicken cubes), 1987
Eastman Kodak (See also Oversize Box OV3)
Consumer advertisements, 1971
Developing services, 1987-1988
Eastman color-intermediate film, 1988
S-Series camera, 1990
SEA Games (Jakarta 1987), 1985
Ford Motor Company (Granada), 1981
IBM Personal Computer, 1985 (See also Oversize Box OV3)
Jourdan et Cie, fashions, 1981, 1984, 1987 (See also Oversize Box OV3)
Kraft (Dart and Kraft; Cheese Whiz), 1987-2003 (See also Oversize Folder OF4)
[Land Bank of the Philippines: See Oversize Box OV3]
National Panasonic (Matsushita) batteries, 1988 (See also Oversize Box OV3)
[PepsiCo: See Oversize Box OV3]
[Philips: See Oversize Box OV3]
Publishers Association of the Philippines reading campaign, 1981
[Pure Foods: See Oversize Box OV3]
[Royal Dutch Petroleum: See Oversize Box OV3]
Rubberworld Inc. (Mighty Kid) footwear, 1987 (See also Oversize Box OV3)
S.C. Johnson and Son (See also Oversize Box OV3)
Off! mosquito repellant, 1988
Pledge, furniture wax, 1985
Raid, insecticide spray, 1987
Virex, disinfectants, 1987-1988
Scott Paper Company
Scottissue toilet paper, 1981, 1987
Soft 'n' Pretty tissues, 1981
[Unilever: See Oversize Box OV3]
[Warner-Lambert: See Oversize Box OV3]

Singapore Office
Box AP7 (continued)
[ABN Bank: See Oversize Box OV3]
BTW Car Rentals, 1981
[Citicorp: See Oversize Box OV3]
Eastman Kodak developing services, 1987
[Fraser & Neave: See Oversize Box OV3, Oversize Folder OF5]
Holiday Inn, 1990 (See also Oversize Box OV3)
Hyatt International Corporation, 1987
[IBM: See Oversize Box OV3]
Kellogg Sunglow, orange drink, 1980
[Metro Group: See Oversize Box OV3]
Ministry of Defense (Singapore Armed Forces), 1984
Nestlé
After Eight chocolate mints, 1991
Kit Kat, 1997
Polo peppermints, 1990
Richard Ellis Property Consultants, 1984
S.C. Johnson and Son, 1984
Off! insect repellant
Toilet Duck cleanser
Times Publishing ( Singapore Business), 1987-1990 (See also Oversize Box OV3)
Tokyu Group (Claymore Condominiums), 1985 (See also Oversize Box OV3)
Toyota (Carina), 1981
Wearne Brothers Jaguar (Malayan Motors), undated

Sri Lanka (Colombo Office)
Box AP7 (continued)
Mackwoods and Winthrop (Panadol), 1985
Nestlé (Nestomalt nutritional beverage), 1985
[Unilever: See Oversize Box OV3]

Taiwan

Taipei Office
Box AP8
E-57, 1989
[Citicorp: See Oversize Folder OF6]
Eastman Kodak (Kodacolor film), 1989
Ford (Festiva and Telstar), 1989
IBM, 1988-1989
J. Walter Thompson Company, 1990
National Investment Trust Company, 1989
R.J. Reynolds (Yves Saint Laurent cigarettes), 1988

Undetermined Office
Box AP8 (continued)
Citicorp (Citibank Visa and Diner's Club credit cards), 1989  (3 folders)
Nike, 1996

Thailand (Bangkok Office)
Box AP9
Camus International, cognac, 1989
Diethelm (Ocean Pacific clothes), 1990
Eastman Kodak (Kodacolor film), 1989 (See also Oversize Box OV3)
Holiday Inn, 1990
Hyatt Hotels, 1985
IBM, 1987, 1990 (See also Oversize Box OV3)
Kraft cheese products, 1989-2003  (2 folders)
Mac Company Ltd. (McJean), 1989
Mitsubishi Corporation home electronics, 1990 (See also Oversize Box OV3)
Motorola, pagers, 1997
Nike, 1997
Post Publishing ( The Bangkok Post), 1989 (See also Oversize Box OV3)
President Park, 1989 (See also Oversize Box OV3)
Regal International Hotels, 1987
Royal Dutch Petroleum Company (Molla motor oil), 1990
S.C. Johnson and Son (Glade air freshener), 1989-1990 (See also Oversize Box OV3)
Scott Paper Company (Lady Scott) paper products, 1990
Siam Cement Group, 1987
[Singer Company: See Oversize Box OV3]
Standard Enterprise feminine hygiene products
Pub Pak, 1989
Sanita, 1987
Thai Farmers Bank, banking and credit card services, 1987, 1989-1990
Thai Theparog (Golden Mountain soy sauce), 1990
T.N. Engineering (NEC) telephones and fax machines, 1985
Unifab Equipment Company (Uni-Aire air conditioners), 1989 (See also Oversize Box OV3)
[Warner-Lambert (Listerine): See Oversize Folder OF7]

United Arab Emirates (Dubai Office)
[J. Walter Thompson Company: See Oversize Folder OF8]

Australia

Melbourne Office
Box AP10
Coats Patons
Bonds women's and childrens underwear, 1982, 1984, 1989-1990
Dri-Glo towels, circa 1984
Patons fashions, 1984
Sirdar knits, 1988
Sunioafa towels, 1984
Taeger menswear, 1984
Dynomax, 1997
Eastman Kodak (Kodacolor VR film and paper), 1984
Electrolux (Flymo XE 38 lawnmower), 1984
Ford Motor Company
Fairlane, 1984
Falcon, 1984
Festiva, circa 1996
Spectron, 1984
Herald Sun, 1995
Interwest Hotels, 1988
Kraft
Cheestik, 1996
Coon cheese, 1985
Cracker Barrel cheese spread, 1984
Dip 'n' Spread, 1984
Light 'n' Lively, 1982-1985
Miracle Whip, 1978, 1980
Philadelphia cream cheese, 1983-1984
Salad dressing, 1985
Shredded cheese, 1984
Singles, 1984
Various cheese products, 1984
Weight Watchers cheese, 1984
National Australia Bank, 1982-1984 (See also Oversize Box OV3)
Nylex
Contact brand contact paper, 1984
Micromagic microwave cookware, 1984
Scott Paper Company (See also Oversize Box OV3)
Libra panty liners, 1984
Libra Fleur tampons, 1988
Stolichnaya vodka, circa 2000

Sydney Office
[Australian Writers and Directors Association: See Oversize Box OV3]
Box AP10 (continued)
British and American Tobacco (Benson & Hedges), 1982, 1987-1988
Chesebrough-Pond's cold and vanishing cream, 1931
DeBeers, circa 1980, 1989
Douwe Egberts (Drum tobacco), 1984
Dunlop Holidays Ltd.
Dunlop golf balls, 1981
Slazenger sports equipment, 1982
ICL computers, 1982-1983
Jantzen swimsuits, 1933
J. Walter Thompson Company, Christmas-related materials, 1988 (See also Oversize Box OV3)
Kellogg Company
Health campaign, 1988
Nutri-Grain, 1988
Rice Bubbles, 1960, 1984
Unidentifiable advertisement, 1982
Kelvinator appliances, undated
Nestlé (Papa Giuseppi frozen foods), 1982
Reckitt and Colman Ltd. (Orlando wines), 1982, 1984
Schroder Darling and Company investment banking, 1984
The Smith Family (charity), 1988
Unilever
Harmony hair color, 1984
Lan Choo tea (Bushell's), undated
Lux soap, 1985
Sunsilk hair care products, 1984
Timotei shampoo, circa 1980s
Union Carbide (Eveready batteries), 1982
Wittingdon Investments (Weston's biscuits), 1988 (See also Oversize Box OV3)

Undetermined Office
Box AP10 (continued)
Chesebrough-Pond's, 1962
Kraft (Jacobs, Philadelphia cream cheese), 1998
Volta vacuum cleaners, 1984

New Zealand

Auckland Office
Box AP10 (continued)
Eastman Kodak
Corporate advertisement, 1990
Ektar film, 1990
EXR motion picture film, 1990
[New Zealand Cooperative Pig Market Association: See Oversize Box OV3]

Wellington Office
Box AP10 (continued)
ANZ Banking Group (See also Oversize Folder OF9)
Banking services, circa 1988
Master Card, 1984
Brooklyn Bakeries (Sunshine bread), 1984 (See also Oversize Box OV3)
IBM, 1988 (See also Oversize Box OV3)
ICI New Zealand (Subsidiary of ICI Australia) suncare products, 1984, 1988
[Inland Revenue Department: See Oversize Box OV3]
Municipal Electricity Department, 1988
Nabisco Brands (Griffin & Son) candy, 1987
New Zealand Water Safety Council, 1984
Rhone-Poulene S.A. (May & Baker N.Z. Ltd.) Treflan brand agrochemicals, 1984, 1987
Unilever
Lux liquid dish soap, 1984
Omo laundry detergent, 1988

Undetermined Office
[Breadmill: See Oversize Box OV3]
Club Med, 1984
[Produced with JWT Hong Kong]

Canada Series, 1921-1997 and undated

Arranged alphabetically by office name and product.
Large-format materials have been removed to Oversize Materials. A dummy folder indicated by text in brackets has been inserted at the logical location of the removed material.

Montreal Office
Box CA1
Abbott Laboratories
Consumer magazine, 1972-1979
Consumer newspaper, 1971-1972
Trade magazine, 1971-1979
ALCAN Aluminum Limited (See also Oversize Box OV4)
Consumer magazine, 1960-1963, 1989-1990
Consumer newspaper, 1958
Trade newspaper, 1962-1966
Allegheny Airlines
Consumer newspaper, 1977-1978
Trade magazine, 1976-1977
Allied Chemical (See also Oversize Box OV4)
Consumer magazine, 1963-1965
Consumer magazine (Barrett Products), 1940-1963  (1-7 of 12 folders)
Box CA2
Consumer newspaper (Barrett Products), 1940-1963 (continued)  (8-12 of 12 folders)
Trade magazine, 1959-1965  (6 folders)
Trade magazine (Barrett Products), 1940-1961  (1-7 of 17 folders)
Box CA3
Trade magazine (Barrett Products), 1940-1961 (continued)  (8-17 of 17 folders)
Trade newspaper, 1960-1965
Trade newspaper (Barrett Products), 1943-1947, 1951  (2 folders)
Box CA4
Aquascatum of London (See also Oversize Box OV4)
Consumer magazine, 1956-1968  (4 folders)
Consumer newspaper, 1955-1968  (4 folders)
Atlific Inns, consumer newspaper, 1974-1975
AVCO, consumer magazine, 1969-1970
Avis Rent-a-Car
Consumer magazine, 1959-1963  (2 folders)
Consumer newspaper, 1957-1963
Blue Water Seafoods
Consumer newspaper, 1956-1962
Trade magazine, 1956-1960
Trade newspaper, 1957-1958
Brillo Manufacturing Company
Consumer magazine, 1956-1957
Consumer newspaper, 1956-1959
Trade magazine, 1958
Box CA5
Brooke Bond foods
Consumer magazine, 1970-1980  (2 folders)
Consumer newspaper, 1970-1979
Trade magazine, 1970-1978
Burroughs Wellcome and Company
Trade magazine, 1972
Trade newspaper, 1972
Calvert
Consumer magazine, 1968-1971
Consumer newspaper, 1968-1971  (3 folders)
Trade magazine, 1969-1970
Canada Advertising Advisory Board, 1978
Canada Mink Breeders
Consumer magazine, 1960-1964, 1984-1985  (2 folders)
Consumer newspaper, 1960-1964
Trade magazine, 1960-1963
Trade newspaper, 1960-1964
Canadair (See also Oversize Box OV4)
Consumer magazine, 1989-1990
Trade magazine, 1989
Canadelle, consumer newspaper, 1979
Canadian Distilleries
Consumer magazine, 1972
Consumer newspaper, 1972
Canadian Salt Company
Consumer magazine, 1943-1964  (3 folders)
Box CA6
Consumer newspaper, 1943-1957
Trade magazine, 1940-1960  (4 folders)
Trade newspaper, 1940-1961
Trade poster designs, 1954-1957
Ciba, consumer newspaper, 1957
Concordia Estates
Trade magazine, 1964-1965
Trade newspaper, 1964-1965
Congoleum, trade magazine, 1976
Consumers Distributing, consumer newspaper, 1971-1972
Cordon Bleu
Consumer magazine, 1977-1979
Consumer newspaper, 1977-1979
Dominion Dairies
Consumer magazine, 1977-1979
Consumer newspaper, 1977-1979
Dominion Glass Company
Consumer magazine 1951-1952
Consumer newspaper, 1949-1954
Trade magazine, 1953-1965
Eastman Chemical Inter-American
Consumer magazine, 1972
Consumer newspaper, 1969-1971
Box CA7
Edith Serai, consumer newspaper, 1970
Enterprise Advertising Associates, trade magazine, 1984
Federal Express, consumer magazine, 1990
Fisher Brothers Incorporated, consumer newspaper, 1970
Fisheries Council of Canada, trade magazine, 1956-1961
Ford Motor Company
Consumer magazine, 1958
Consumer newspaper, 1958
Forest Engineering Research Institute of Canada, consumer newspaper, 1979
Frank W. Horner, consumer newspaper, 1961
[Grand Themes: See Oversize Box OV4]
[Greb Industries: See Oversize Folder OF10]
Hattori Trading Company, consumer newspaper, 1964
Hoffman-LaRoche, trade magazine, 1958
Hygrade Food products, consumer newspaper, 1958-1959
Irving Oil Company, consumer newspaper, 1966
J. Walter Thompson (See also Oversize Box OV4)
Consumer magazine, 1957-1964
Consumer newspaper, 1957-1975
Jantzen, consumer magazine, 1968-1973
Johnson & Johnson, trade magazine, 1975
Kawasaki, consumer magazine, 1977
Box CA8
Kraft (See also Oversize Box OV4)
Individual products
Canadian Slices, 1949-1985  (7 folders)
Miracle Whip, 1940-1990  (8 folders)
Velveeta, 1941-1985  (6 folders)
Box CA9
Miscellaneous and multiple products
Consumer magazine, 1940-1975  (18 folders)
Box CA10
Consumer magazine, 1976-1990  (9 folders)
Consumer newspaper, 1943-1962  (9 folders)
Box CA11
Consumer newspaper, 1963-1979  (5 folders)
Trade magazine, 1943-1979  (10 folders)
Box CA12
Labatt (See also Oversize Folder OF11)
Consumer magazine, 1958-1979  (4 folders)
Consumer newspaper, 1958-1979  (14 folders)
Trade magazine, 1958-1967  (2 folders)
Box CA13
Loyola of Montreal, consumer newspaper, 1967
LTV Ling Altec, trade magazine, 1971
Mars, trade magazine, 1970
McDonnell Douglas
Consumer magazine, 1959-1978
Consumer newspaper, 1958-1979  (2 folders)
Trade magazine, 1957-1979  (5 folders)
Trade newspaper, 1968-1979
McGuinness liqueur, consumer magazine, 1978
Merrill Lynch, Pierce, Fenner, and Smith
Consumer magazine, 1962-1965
Consumer newspaper, 1962-1965
Metcalfe House, consumer newspaper, 1975
Midas, consumer newspaper, 1978
Montreal Trust Company
Consumer magazine, 1973-1979
Consumer newspaper, 1973-1979  (5 folders)
Trade magazine, 1973-1979
Box CA14
Montreal Urban Community
Consumer magazine, 1974-1976
Consumer newspaper, 1974-1976
Nordair
Consumer magazine, 1975-1976
Consumer newspaper, 1975-1976
Northeast Airlines, consumer newspaper, 1961-1962
Northern Telecom (See also Oversize Box OV4)
Consumer magazine, 1973-1984
Consumer newspaper, 1973-1974, 1976-1979  (4 folders)
Trade magazine, 1974-1977
Trade newspaper, 1974-1977
Ocean Maid foods
Consumer magazine, 1974-1978
Consumer newspaper, 1974-1978
Trade magazine, 1976
Pantene Vitamin hair tonic
Consumer magazine, 1957-1960
Consumer newspaper, 1957-1958
Parke-Davis, trade magazine, 1973-1978
Box CA15
Peerless carpets
Consumer magazine, 1988-1990
Consumer newspaper, 1988
PepsiCo (See also Oversize Box OV4)
Consumer magazine, 1967-1978  (2 folders)
Consumer newspaper, 1966-1978  (5 folders)
Trade magazine, 1967-1970
Petrofina Canada, consumer newspaper, 1971-1979  (3 folders)
Quebec Government
Trade magazine, 1973-1979
Trade newspaper, 1973-1979
Box CA16
RCA Victor (See also Oversize Box OV4)
Consumer magazine, 1960-1976  (2 folders)
Consumer newspaper, 1960-1976  (13 folders)
Trade magazine, 1960-1972  (3 folders)
Trade newspaper, 1960-1964
Box CA17
Readers Digest (See also Oversize Box OV4)
Consumer magazine, 1946-1966
Consumer newspaper, 1946-1979  (10 folders)
Box CA18
Trade magazine, 1946-1970  (5 folders)
Trade newspaper, 1947-1970  (2 folders)
Reckitt and Coleman, consumer newspaper, 1949-1956
Remy Martin, consumer magazine, 1978-1979, 1982  (2 folders)
R.J. Reynolds foods
Consumer newspaper, 1969-1970
Trade magazine, 1969-1970
Robin Hood, multiple foods (See also Oversize Box OV4)
Consumer magazine, 1970-1975
Consumer newspaper, 1970-1974
Trade magazine 1974-1976
Trade newspaper, 1973
Schenley Canada Gibsons Finest, consumer magazine, 1990
Scott Paper (See also Oversize Box OV4)
Consumer magazine, 1964-1977  (3 folders)
Consumer newspaper, 1964-1979  (3 folders)
Signal Companies
Consumer magazine, 1961-1975
Consumer newspaper, 1968-1971
Box CA19
Singer (See also Oversize Box OV4)
Consumer magazine, 1964-1973
Consumer newspaper, 1963-1965, 1969-1973  (6 folders)
Trade magazine, 1969
Smith and Nephew, consumer magazine, 1977-1979, 1982  (2 folders)
Box CA20
Standard Brands (See also Oversize Box OV4)
Chase and Sanborn (instant coffee), 1950-1970  (12 folders)
Chase and Sanborn (regular grind)
Consumer magazine, 1942-1970  (3 folders)
Consumer newspaper, 1940-1949  (6 folders)
Box CA21
Consumer newspaper, 1950-1963  (7 folders)
Trade magazine, 1940-1969  (3 folders)
Corporate and multiple products, 1944-1970  (11 folders)
Box CA22
Fleischmann corporate and multiple products, 1940-1966  (10 folders)
Fleischmann's Arkady, 1949-1955
Fleischmann's baking powder, 1950-1960
Fleischmann's Best yeast, 1956-1967
Fleischmann's Panomalt syrup, 1949-1961
Fleischmann's Tastex, 1960
Box CA23
Fleischmann's yeast
Consumer magazine, 1940-1970  (17 folders)
Box CA24
Consumer newspaper, 1940-1970  (21 folders)
Box CA25
Trade magazine, 1940-1969  (7 folders)
Magic baking powder
Consumer magazine, 1940-1966  (15 folders)
Box CA26
Consumer newspaper, 1940-1967  (9 folders)
Trade magazine, 1940-1959
Magic baking soda, 1946
Siesta coffee, 1958  (2 folders)
Box CA27
SWAKARA Furs
Consumer magazine, 1966
Consumer newspaper, 1965-1966
Trade magazine, 1965-1966
Terasses, Les, consumer newspaper, 1976 (See also Oversize Box OV4)
Toyo Spinning Company
Consumer magazine, 1957-1959
Consumer newspaper, 1957-1959
Trade magazine, 1957-1959
Uncle Ben's Foods
Consumer newspaper, 1969
Trade magazine, 1970
W.F. Young
Consumer magazine, 1940-1978  (5 folders)
Consumer newspaper, 1941-1979  (3 folders)
Trade magazine, 1948-1949
Westmount Realties, consumer newspaper, 1959-1960

Toronto Office
Box CA27 (continued)
Bank of Montreal, 1982
Bank of Nova Scotia, 1963
Champion Spark Plug, 1963, 1986
Box CA28
Chesebrough-Pond's, 1921-1932  (9 folders)
Box CA29
Chesebrough-Pond's, 1933-1941, 1959-1963  (10 folders)
Box CA30
Crown Life, 1986
DeBeers, 1984, 1987
Discovery Channel, 1997
Ford Motor Company, 1977-1983 (See also Oversize Box OV5)  (2 folders)
Goodyear, 1982
[IBM: See Oversize Box OV5]
Kraft (Philadelphia cream cheese, Lunchables, Swiss water, peanut butter, Bull's Eye barbecue sauce), 1998-1999  (2 folders)
Labatt's, 1981-1983 (See also Oversize Box OV5, Oversize Folder OF11)
Levi-Strauss, Great West Garment Company, 1985
[Mattel: See Oversize Box OV5]
McGuiness Distillers Ltd. (Blue Nun, Silhouette Vodka), 1982
[See also Nabisco Brands and Allied Lyons PLC in other countries]
[Mead Johnson: See Oversize Box OV5]
Midas (I.C. Industries), 1982
Nabisco Brands, 1963
[See also Standard Brands in other countries]
Northern Telecom/Bell Canada, 1987-1990 (See also Oversize Box OV5)
PWA Inc. (Wardair), 1989
PepsiCo, 1982-1987 (See also Oversize Box OV5)
R.J. Reynolds (See also Oversize Box OV5)
Export "A" Ultra Light Regular, Export Light, 1988
Macdonald Select, 1982
Macdonald Special, 1987-1988
Tempo, 1985
Vantage, 1988
Ralston Purina (Puppy Chow and Tender Vittles), 1988
Royal Canadian Mist, 1985
Sperry Rand Corporation, 1979
Teledyne Water Pik, 1984, 1990 (See also Oversize Box OV5)  (2 folders)
Toronto Blue Jays, 1988
Toshiba, 1982, 1988 (See also Oversize Box OV5)
Unilever, Wisk (Sam Spade campaign), 1984
Warner-Lambert (See also Oversize Box OV5)
Parke-Davis
Benglin and Sinutab, 1988-1989
Glycerine suppositories, 1987
Warner-Lambert Canada
Listerine, 1933-1989  (4 folders)

Vancouver Office
Box CA30 (continued)
ALCAN Aluminum Ltd., 1981
B.C. Packers (Clover Leaf tuna), 1990
British Columbia Development Corporation, 1982
Computer Associates, 1990
Labatt's, 1984 (See also Oversize Box OV5, Oversize Folder OF11)
Scott Paper Company, 1984, 1990 (See also Oversize Box OV5, Oversize Folder OF11)  (2 folders)

Undetermined Office
Box CA30 (continued)
Lever Brothers, 1925-1927
United Way, 1988-1989? (Negatives)

Europe Series, 1900-2002 and undated

Arranged alphabetically by country, then office name and product.
Large-format materials have been removed to Oversize Materials. A dummy folder indicated by text in brackets has been inserted at the logical location of the removed material.

Austria (Vienna Office)
Box EU1
Ford, 1981, 1987
ICL computers, 1987
Jacobs AG (Nacht und Tag) coffee, 1981
Kraft/Oscar Mayer, 1998

Belgium

Antwerp Office
Box EU1 (continued)
Unilever (Elidor) shampoo, 1960-1961

Brussels Office
Box EU1 (continued)
AES word processor, 1981
CGR cement, 1988
Charles Woeste Residence, 1985
Compagne Liebig bouillon cubes, 1969
Continental Foods NV (Kwatta) chocolate, 1981
David Campari SPA liqueur, 1983
DeBeers, 1984
Ford
Baby seats, 1984
Cargo trucks, 1985
Escort, 1981-1982
Fiesta, 1982, 1985-1986
Sierra, 1982, 1984
[Gillette: See Oversize Box OV6]
Hunter Douglas (Luxalon) office products, 1988
IBM, 1984-1985
ICL computers, 1984-1985 (See also Oversize Box OV6)
Ippa banking, 1988, 1990
J. Walter Thompson Company, 1985
Kellogg's
Coco Pops, undated
Corn Flakes, 1983-1984, 1987
Crunchy Nut Corn Flakes, 1983-1984
Frosties, 1988
Honey Pops, 1988
Pro-Grain, 1988-1989
Rice Krispies, 1984, 1988
Smacks, 1988
Kraft
Baika, 1984-1985
Doram, 1985
La Sante cottage cheese, 1981
Miracoli pasta, 1984-1985
Philadelphia cream cheese, 1984-1985
Santane low-fat foods, 1984-1985, 1989
Valoval, 1984-1985
Ziz, 1981
[Lever: See Oversize Folder OF12]
Monnaie Royale de Belgique, 1990
[More O'Ferrall: See Oversize Box OV6]
Pepsi Company, 1988
Philips home appliances, 1981-1982, 1985, 1987-1988 (See also Oversize Box OV6)
R.J. Reynolds (Winston) cigarettes, 1989
S.G.G.S.E.M.F. (Vichy) mineral water, 1988
Sloan Sport bandages, 1989
Societe Generale de Banque, undated
Teissire (Soifs Legeres) fruit cocktail syrup, 1989
Texaco, 1984-1985
Titex (Champion) sneakers, 1988
Toshiba, 1990
Toyota (See also Oversize Box OV6)
Celica, 1988-1989
Minivans, 1988
Pre-Delivery Organization, 1988
Starlet, 1988-1990
Unilever (Calve) desserts, 1988
Valle d'Aosta, 1989-1990
Visibility Billboard Advertising, 1989
Warner-Lambert
Benylin, 1989
Chiclets, 1989
Clarks gum, 1989
Clorets, 1988
Schick, 1989
Trident, 1988

Undetermined Office
Box EU1 (continued)
Chesebrough-Pond's, 1962

Czech Republic (Undetermined Office)
Kraft (Dadek, Jacobs coffee), 1998-1999

Denmark (Copenhagen Office)
Box EU2
American Brands cigarettes
Cecil, 1982, 1984
Cook, 1980, 1982, 1984-1985
Savoy, 1981-1982, 1984
Bacardi Corporation, 1988
Codan Livente, 1985 (See also Oversize Box OV6)
Commercial Leasing A/S, 1982
Commodore International computers, 1988 (See also Oversize Box OV6)
[Computerland: See Oversize Box OV6]
Dansk Kaffe, 1987
Denmark's Nature Preservation, 1988
Eastman Kodak Instamatic camera, 1972
Ford (Sierra), 1986 (See also Oversize Box OV6)
Foreningen af Yngre Loeger, 1984
International Spike, Inc. (Jobe's) fertilizer, 1985
J. Walter Thompson Company, 1979-1980
Kraft
Miracle Whip, 1980s
Miracoli, 1980, 1985-1986
Party dip, 1980s
Salad dressings, 1986, 1988
Mateus wine, 1982
Rambler cigarettes, 1984
Rolex, 1984, 1986
Tobaksgruppen or Tobaksindustrien, advertisements against tobacco regulation, 1981
Unilever
Andy liquid cleaner, 1982
Lux soap, 1982
Unknown client, Public service campaign, "We Can All Make the World a Little Better," 1987

Europe (Multiple Offices)
Box EU2 (continued)
Eastman Kodak consumer advertisements, 1962, 1965

Finland (Helsinki Office)
Box EU2 (continued)
Huhtamaki Oy
Jalostaja pre-prepared foods, 1985
Jalostaja-Kennel dog food, 1987
Polarcup/Marimekko paper products, 1987
Rolex, 1986 (See also Oversize Box OV6)
Tampella (Tend), 1986 (Not a JWT client)

France

Lyon Office
Box EU3
Black & Decker power tools, 1982
[Euro Advertising: See Oversize Folder OF12]
[Farmicredit: See Oversize Folder OF12]
Ilford film, 1982
Val Thorens Tourism, 1982

Paris Office
Box EU3 (continued)
Accor hotels and catering services, 1984 (See also Oversize Box OV6)
Agricole and Mutuel Bank (Eurocard, Mastercard), 1985-1991
Automobile Club National, 1991
[Banque Robeco: See Oversize Box OV6]
Bernard Loisirs lawnmowers, 1989
Brother office equipment, 1989 (See also Oversize Box OV6)
[Chesebrough-Pond's: See Oversize Box OV6]
Chronopost courier services, 1987-1989
Conté Velleda (with Kid Coleur), 1991
DeBeers, 1980-1991 (See also Oversize Box OV6)  (2 folders)
DEDAL, 1991
Dore Dore children's clothes, 1985-1987
Eastman Kodak, 1993
Ford (See also Oversize Box OV6)
Escort XR3, 1981
Fiesta, 1981, 1984
Probe, 1984
Sierra, 1984
Fusano ski wear, 1983
Gazelle cosmetics, 1986 (See also Oversize Box OV6)
Graff jewelry, 1982
Guerlain cosmetics and perfumes, 1987
Guiness beer, 1980
J. Walter Thompson Company, 1987 (See also Oversize Box OV6)
Jack Daniels, 1991
Kellogg Company
Corn Flakes, 1981
Frosti, 1981
Krispi, circa 1985
Smacks, 1982
Kilimager (Klim Bebes) baby clothing, 1986
Lamborghini tractors, undated
[Nadine Sampson: See Oversize Box OV6]
Nestlé (Findus Cuisine Legere) frozen dinners, 1985
Outboard Marine (Evinrude) motors, 1970
[Penchinal: See Oversize Box OV6]
Philips home appliances, 1982
[Point P: See Oversize Box OV6]
R.J. Reynolds cigarettes (See also Oversize Box OV6)
Salem, 1990
Winston, 1987-1991
Reader's Digest, 1