Guide to the American Advertising Federation. Raleigh-Durham Records, 2003-2009
Advertising trade association local chapter.
Materials from the ADDY awards, organization bylaws and treasury reports, public service campaign materials, and other ephemera.
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- American Advertising Federation. Raleigh-Durham.
- American Advertising Federation. Raleigh-Durham records 1988-2009
- Language of Material
- 3.5 Linear Feet, 500 Items
- For current information on the location of these materials, please consult the Library's online catalog.
The activities of the AAF-RDU chapter are represented by two main series, with some inevitable overlap between each group. Administrative records, ADDY competition events and entries, annual reports, and general correspondence are included in the Administrative Materials series. This series includes Accession (2007-0183) and Accession (2008-0125). Accession (2007-0183) includes three binders that detail the activities of the AAF-RDU from 2006-2007. It contains the organization's 2007 annual report, as well as materials from the chapter's public service campaign for the Interfaith Food Shuttle. Accession (2008-0125) includes a broad range of materials from the chapter's ADDY competition, beginning with ADDY event and preparation materials from 2003 and ending with ADDY programs and pamphlets from 2009. Also included are treasurer reports, board meetings, and by-law revisions from 2008-2009. There are also entry forms for the chapter's public service and advertising education ADDY entries from 2008, and some miscellaneous Silver Medal materials, dating 2004-2009. This accession includes several audiovisual materials, including Betacam SPs and DVDs, covering ADDY and Silver Medal awards shows. Also contained in this accession are ephemera from various AAF-RDU events, including two miniature billboards, one oversized ADDY poster, Club Achievement Awards plaques (dating from 1988-1993), crystal awards, and two trophies.
The second series in this collection deals exclusively with the club's public service campaigns, an annual project sponsored by AAF-RDU that involves local advertising students in creating a PSA for a local organization or charity. The Public Service Campaigns series includes Accession (2010-0105), which has records dating from 2004-2008 detailing the application process for both the organizations and the students interested in participating; the development of the campaign; and the final deliverables for each year's project.
Collection is open for research.
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Accession (2007-0183) contains three binders that detail activities in 2006-2007 including the 2007 report and their public service campaign for the Inter-faith Food Shuttle.
Accession (2008-0125) (1.5 lin. ft.; 400 items; dated 2003-2009) includes materials from the ADDY awards, bylaws, budgets, and other ephemera including a poster, model billboards, trophies, plaques, and crystal awards.
Accession (2010-0105) includes binders and other materials from the AAF-RDU's annual public service campaign project. Materials detail the application process for both the nonprofit organizations and the students interested in participating in the advertising campaign; the development of the campaign; and the final deliverables for each year's project.
The American Advertising Federation's Raleigh-Durham chapter is a non-profit trade organization for the advertising industry in the Triangle area (Raleigh, Durham, Chapel Hill) of North Carolina. It is one of several clubs in the AAF's Third District, and participates at the AAF's national level. The AAF-RDU works to connect the local advertising community through its conferences, panels, scholarships, mentorship, and fundraisers. It also conducts local ADDY Awards, which honor excellence and creativity in advertising. Winners of the AAF-RDU ADDYs advance to national ADDYs.
[Identification of item], American Advertising Federation Raleigh-Durham Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The American Advertising Federation Raleigh-Durham Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2007, 2008, and 2010.
Processed by Meghan Lyon, December 2009
Encoded by Meghan Lyon, December 2009
Accession(s) described in this finding aid: 2007-0183, 2008-0125, 2010-0105
This collection is minimally processed: materials may not have been ordered and described beyond their original condition.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.