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Preliminary Guide to the J. Walter Thompson Company. Maury Holland Papers, 1948-1959 and undated

Collection Overview

The J. Walter Thompson Company, Maury Holland papers are dated 1948 to 1959 and include scripts for and copies of outgoing memoranda regarding content and format of television programs and advertisements, as well as budget information for selected shows (1958-1959), all produced by the New York Office's Radio and Television Department. Programs include Bat Masterson, The Jackie Gleason Show, Kraft Television Theatre, Naked City, and The Price Is Right. Actors represented include Milton Berle and Jackie Gleason. Clients include Kraft, Quaker Oats, Rinso Blue, and the Advertising Council. Also includes copies of outgoing correspondence to script writers, NBC, and the JWT Chicago Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Title
J. Walter Thompson Company. Maury Holland papers 1948-1959 and undated
Creator
J. Walter Thompson Company.
Extent
1.2 Linear Feet, 750 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, all or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

[Attention: Contains pictorial materials]

Bat Masterson, 1958-1959
(2 folders)
Box 1
Gleason AB scripts, 1958 Oct.-Dec.
(5 folders)
Box 1
Milton Berle, probably 1958
Box 1
Mitch Miller, probably 1959
Box 1
Naked City, probably 1958-1959
(2 folders)
Box 1
The Price Is Right commercials, probably 1958
(2 folders)
Box 1
The Jackie Gleason Show, 1958-1959
(2 folders)
Box 1
The Price Is Right, probably 1958
(2 folders)
Box 1

[Technical Services staff may need to reformat newsprint, coated fax paper, or other brittle paper.]

[Attention: Contains pictorial materials]

Budberg correspondence, probably 1957-1958
Box 2
Budgets, 1958
Box 2
Chicago correspondence, 1958
Box 2
Chicago correspondence- Naked City, probably 1959
Box 2
Coldene, probably 1959
Box 2
East Coast production bills, 1958
Box 2
Folios, probably 1959
Box 2
Gleason tape bills, probably 1958
Box 2
J.P. MC Evoy, probably 1959
Box 2
Kraft, 1948-1955 and undated
Box 2
Kraft bills, probably 1958
Box 2
Kraft show, probably 1958
Box 2
Kraft summer budget, 1958
Box 2
Miscellaneous letters, 1958
Box 2
Miscellaneous memos, 1958
Box 2
Most Blessed Woman releases, probably 1958
(2 folders)
Box 2
NBC correspondence, 1958
Box 2
Quaker Oats commercials, probably 1959
Box 2
Radio clippings, 1949
Box 2
Returned scripts, 1958
Box 2
Rinso Blue, probably 1958
Box 2
Talent Associates, probably 1958

Includes scripts and memoranda regarding Kraft Mystery Theatre.

(2 folders)
Box 2
Talent Associates II, 1958 and undated

Includes scripts and memoranda regarding commericals for the Advertising Council.

Box 2
Teletypes, 1958
Box 2

Historical Note

The J. Walter Thompson Company (JWT) was founded in New York in 1864 and is one of the world's oldest and largest advertising firms.

Maury (C. Maurice) Holland was a vaudevillian and Broadway actor (1920s) who worked for Columbia in both silent films and talkie shorts (1930s) and then joined the JWT New York Office's Radio and Television Department in 1936 to direct radio shows for the agency. The Radio/TV Department was responsible for creating and working with radio and television programs to advertise JWT client products. Among other programs, Holland directed Kraft Television Theatre, a live anthology drama series on NBC, from 1948 to the show's cancellation in 1958. He died Nov. 14, 1974 in Greenwich, Conn.

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Maury Holland Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Maury Holland Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1987.

Processing Information

Processed by Andrea Franzius and Ruth E. Bryan

Completed Nov. 26, 2003

Encoded by Andrea Franzius, Lynn Eaton, and Ruth E. Bryan

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.