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Guide to the J. Walter Thompson Company. Review Board Records, 1947-1976

Collection Overview

The Review Board Records, J. Walter Thompson Company's New York Office's primary mechanism for controlling the quality of its services, span the years 1947 and 1953-1976 (bulk 1956-1974). Senior-level creative, account, and management personnel composed the Review Board. It provided guidance to account teams, which were assigned to manage advertising for particular clients, and ensured that client campaigns reflected the cumulative wisdom of the Company's most experienced employees. Frequent changes in the Review Board system make a brief description of its operations impossible, but generally, five to eight creative, account, and management personnel comprised a Review Board for each advertising account. Clients' different brands might have a separate Review Board for each product. Individual Review Board members usually had responsibility for a dozen or more accounts. The procedures called for meetings at least once a year and every time account representatives considered a major campaign. The records consist of meeting minutes, correspondence, memoranda, and reports. Clients represented include Lever Brothers, Liggett and Myers, Scott Paper Company, Warner-Lambert, Standard Brands, Ford Motor Company, Chesebrough-Ponds, Eastman Kodak and a number of others.

The Procedures Series documents the organization and format of the Review Board over time. Also reflected is a widely held perception that the Review Board system was itself in need of some quality control. Confusion over time about the Board's scope and purpose led to numerous attempts at explaining and refining its procedures. The series is organized into the following subseries: Reports, Domestic Correspondence, International Correspondence, and Chronologies and Lists.

The Meetings Series documents the activities of the Review Board, focusing on advertising campaign strategies for JWT's clients. It forms the bulk of the collection.

Descriptive Summary

Collection Number
RL.00745
Title
J. Walter Thompson Company. Review Board records
Date
1947-1976
Creator
J. Walter Thompson Company
Extent
13.6 Linear Feet, circa 10,000 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
English.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted: Photocopying from the Review Board Records is prohibited.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in the J. Walter Thompson Company Review Board Records have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1. Procedures Series, 1954-1975.

The Procedures Series contains reports, correspondence, and file lists relating to the Review Board's format, staff assignments, and meeting dates. It also contains correspondence, file lists, and a report relating to the semi-annual Account Summaries that account teams prepared for Review Board members.

Reports Subseries, 1954-1975.

Reports include documents that outline proper Review Board procedures and others that recommend changes in existing guidelines. This subseries also contains a 1967 report on format revisions for the semi-annual Account Summaries.

Arranged chronologically.

Reports, 1954, 1956-1962, 1964-1975
(8 folders)
Box 1

Domestic Correspondence Subseries, 1956-1974.

The Domestic Correspondence files contain correspondence and memoranda about procedural problems, member assignment notices, meeting schedules, and specifications for a remodeled meeting room. Also included are memoranda to account supervisors regarding overdue Account Summaries.

Arranged chronologically with some overlapping dates.

Domestic Correspondence, 1956-1958, 1960-1961
(4 folders)
Box 1
Domestic Correspondence, 1961-1974
(11 folders)
Box 2
Domestic Correspondence, 1968-1972
(5 folders)
Box 3

International Correspondence Subseries, 1964-1969.

International Correspondence includes information about the implementation of Review Board meetings in some of JWT's international offices, particularly those in Great Britain, Japan, and Brazil.

Arranged chronologically.

International Correspondence, 1964-1969
Box 3

Chronologies and Lists Subseries, 1964-1976.

The Chronologies and Lists files contain two kinds of information. First, a chronological list records the dates of all Review Board meetings, the names of persons present, and brief, two or three word descriptions of the topic(s) discussed. This chronological record may be a useful resource for determining which client accounts were attracting the greatest attention from senior level personnel. Second, this subseries contains an annual list of the Account Summaries on file with the Review Board Secretary.

Arranged chronologically within each category.

Chronologies and Lists, 1964-1976
(5 folders)
Box 3

2. Meetings Series, 1950-1974.

Arranged alphabetically by client.

Summaries, 1961-1974
Box 3
Minutes, 1971-1972
Box 3
Summaries, 1961-1966
Box 4
Minutes, 1956-1962, 1964
Box 4
Summaries, 1967-1974
Box 4
Minutes, 1971-1973
(5 folders)
Box 4
Summaries (Whitehall Labs), 1965-1967
Box 5
Minutes, 1965
Box 5
Summaries, 1963-1970
Box 5
Minutes, 1961-1963, 1965
Box 5
Summaries, 1970
Box 5
Minutes, 1970
Box 5
Summaries, 1969-1974
Box 5
Minutes, 1969
Box 5
Summaries, 1961-1962
Box 5
Minutes
Eno Antacid, 1959-1962
Box 5
Scotts Emulsion, 1956-1961
Box 5
Summaries
Associated Hospital Service of New York, 1962-1974
Box 5
Blue Cross National Account, 1973-1974
Box 5
Group Hospitalization and Medical Service of Washington DC, 1966-1974
Box 5
North Carolina BC/BS Inc., 1965-1974
Box 5
United Medical Service of New York, 1961-1972
Box 5
Minutes, 1956-1963, 1972, 1974
(3 folders)
Box 6
Summaries
Brillons, 1966
Box 6
Dobie, 1963-1967
Box 6
Industrial/Institutional products, 1966-1967
Box 6
Paddy soap pads, 1966
Box 6
Purex, Brillo soap pads, 1961-1967
Box 6
Minutes, 1953-1964
(4 folders)
Box 6
Summaries, 1966-1968
Box 6
Minutes, 1964
Box 6
Summaries
Angel Skin Hand Lotion, 1969-1970
Box 7
Creams, 1961-1970
Box 7
Cutex Lipstick, 1965-1966
Box 7
Cutex Nail Polish, 1963-1966
Box 7
Dreamflower Talc, 1965-1970
Box 7
Fresh Start, 1965-1970
Box 7
Make-ups, 1961-1966
Box 7
Pond's Beauty Wash, 1968
Box 7
Prince Matchabelli, 1961-1967
Box 7
Minutes
1947, 1953-1965
(5 folders)
Box 7
Angel Face, 1961-1963
Box 7
Dreamflower Talc, 1963
Box 7
Minutes
Perfume, 1960-1963
Box 8
Polyderm, 1961-1963
Box 8
Prince Matchabelli, 1959-1963
Box 8
Teen-Age Gel, 1962
Box 8
John Monsarrat, 1960-1962
Box 8
Summaries, 1962-1967
Box 8
Minutes, 1961-1963
Box 8
Summaries, 1973-1974
Box 8
Minutes, 1971, 1973
(2 folders)
Box 8
Summaries, 1962-1974
Box 8
Minutes, 1961-1964, 1966-1967, 1970, 1974
(4 folders)
Box 8
Minutes
1955-1963
(2 folders)
Box 9
John Monsarrat, 1965-1966
Box 9
Summaries, 1961-1963
Box 9
Minutes, 1954-1962
Box 9
Summaries, 1961-1965
Business Systems, 1964-1974
Box 9
Chemicals, 1974
Box 9
Consumer Markets, 1964-1974
Box 9
Corporate, 1969-1970
Box 9
Customer Equipment, 1972-1974
Box 9
Infrared and College Recruitment, 1964-1967
Box 9
International Photographic Division, 1964-1974
Box 9
Kodel Fiberfill, 1972-1974
Box 9
Kodel for Carpeting, 1974
Box 9
Kodel Polyester, 1971-1973
Box 9
Kodel Staple/Filament, 1971-1974
Box 9
Summaries
Motion Picture and Audio Visual Markets Division, 1964-1974
Box 10
Plastics, 1964-1974
Box 10
Premium Products, 1964-1965
Box 10
Professional and Finishing, 1966-1974
Box 10
Radiography, 1964-1974
Box 10
Minutes, 1954-1964, 1966, 1969-1970, 1972
(10 folders)
Box 10
Minutes
1973
Box 11
Motion Picture and Audio Visual, 1973
Box 11
Radiography, 1973
Box 11
John Monsarrat, 1965
Box 11
Summaries, 1970-1974
Box 11
Minutes, 1972
Box 11
Summaries, 1961-1970
Box 11
Minutes, 1956, 1964
Box 11
Summaries
Diversified Products, 1970-1971
Box 11
Farm and Truck Tires, 1969-1971
Box 11
Passenger Tires, 1969-1971
Box 11
Minutes, 1969, 1971
(2 folders)
Box 11
Summaries
Charge Service, 1967-1971
Box 11
Investment Management, 1967-1971
Box 11
Travelers Checks, 1966-1971
Box 11
Summaries, Ford Dealers (FDA)
Buffalo, 1973-1974
Box 11
New England, 1973-1974
Box 11
Philadelphia, 1973-1974
Box 11
Pittsburgh, 1973-1974
Box 11
Washington D.C., 1973-1974
Box 11
Minutes, 1963
Box 11
Minutes
1970-1972
Box 12
Body Quality, 1959-1961
Box 12
Ford of Canada, 1959, 1961
Box 12
Cars, 1954-1962
(6 folders)
Box 12
Dealers (FDA), 1957-1963
(2 folders)
Box 12
English and German Lines, 1957-1958
Box 12
Falcon, 1959-1960
Box 12
International, 1955-1961
(3 folders)
Box 12
Minutes
International, 1962-1964, 1966
Box 13
Parts and Service, 1960-1962
Box 13
Redwing, 1962
Box 13
Research, 1961
Box 13
Thunderbird, 1957-1960
(2 folders)
Box 13
Trucks, 1953-1964
(5 folders)
Box 13
Used Cars, 1959
Box 13
Miscellaneous, 1953-1956, 1959-1960
(3 folders)
Box 13
Minutes
Miscellaneous, 1961-1962
Box 14
John Monsarrat, 1964-1965
Box 14
Summaries, 1961-1962
Box 14
Minutes, 1955-1956, 1958-1962
(3 folders)
Box 14
Summaries
Bel-Air Croutons, 1973-1974
Box 14
Cattlemen's Barbeque Sauce, 1961, 1966
Box 14
Dry Sauce and Gravy Mixes, 1962-1974
Box 14
Forman's Piccalilli and Pickles, 1961-1964
Box 14
Justrite Fire Starters, 1963-1964
Box 14
Military Markets, 1963-1966
Box 14
Mustards, 1961-1974
Box 14
Pet Bird Food, 1963-1964
Box 14
Potato Products, 1961-1974
Box 14
Spices and Extracts, 1962-1964
Box 14
Worcestershire Sauce, 1961-1974
Box 14
Minutes, 1954, 1956-1959
(2 folders)
Box 14
Minutes, 1959-1964, 1966, 1973
(4 folders)
Forman's Piccalilli, 1961
Box 15
Spices and Extracts, 1961
Box 15
Worcestershire Sauce, 1961-1962
Box 15
John Monsarrat, 1964
Box 15
Summaries
Cricket Disposable Lighter, 1972
Box 15
Gillette Lady Sure Touch, 1972
Box 15
Platinum-Plus Injector Blades, 1970-1971
Box 15
Platinum-Plus Razor Blades, 1969-1972
Box 15
Minutes, 1969-1971
(3 folders)
Box 15
Summaries, 1972-1974
Box 16
Minutes, 1974
Box 16
Summaries, 1964-1967
Box 16
Minutes, 1964
Box 16
Summaries
1966-1970
Box 16
Red-L Hors d'oeuvres, 1969-1970
Box 16
Minutes, 1966, 1969
Box 16
Summaries, 1972-1974
Box 16
Minutes, 1974
Box 16
Summaries, 1961-1974
Box 16
Minutes, 1953-1963, 1965, 1973
(5 folders)
Box 16
Summaries, 1963-1974
Box 16
Minutes, 1963, 1970, 1972
(3 folders)
Box 16
Summaries, 1961-1974
Box 16
Minutes, 1961-1963, 1969, 1971( 3 folders)
Box 16
Summaries, 1962
Box 17
Minutes, 1958-1961
Box 17
Summaries
Close-Up Dentifrice, 1972-1974
Box 17
Dinner-Ready Products, 1962
Box 17
Drive Detergent, 1968-1974
Box 17
Handy Andy, 1961-1965
Box 17
Lever V Crystal Wax, 1963-1964
Box 17
Lux Bright Wash, 1965-1966
Box 17
Lux Liquid, 1961-1972
Box 17
Lux Toilet Soap, 1961-1972
Box 17
Mrs. Butterworth Syrup, 1961-1963
Box 17
Reward and Shield Deodorant Soap, 1969-1972
Box 17
Reward Liquid Cleaner, 1961
Box 17
Rinso, 1961-1972
Box 17
Shield Deodorants, 1961-1966
Box 17
Spry Shortening, 1961-1966
Box 17
Stripe Toothpaste, 1961-1966
Box 17
New Products, 1971-1974
Box 17
Minutes
1960, 1964-1965, 1969, 1972
(4 folders)
Box 17
Canada, 1954-1958
(2 folders)
Box 17
Minutes
Close-Up, 1973
Box 18
Crystal Wax, 1963
Box 18
Dinner-Redy, 1962
Box 18
Drive, 1973
Box 18
Handy Andy, 1961-1962
Box 18
Lux Flakes and Liquid, 1955-1957, 1959-1963
(2 folders)
Box 18
Lux Liquid, 1963
Box 18
Lux Toilet Soap, 1955-1959, 1961-1964
(2 folders)
Box 18
Rinso Blue, 1955-1963
(2 folders)
Box 18
Shield Deodorant, 1960-1963
Box 18
Spry Shortening, 1961-1963
Box 18
Stripe Toothpaste, 1956-1958, 1961-1963
(2 folders)
Box 18
Summaries, 1962-1963
Box 19
Minutes, Rheingold Beer, 1962-1963
Box 19
Summaries
Adam, 1971-1973
Box 19
Chesterfield, 1962-1973
Box 19
Devon, 1964-1965
Box 19
Duke, 1963
Box 19
Eve, 1971-1973
Box 19
International, All Brands, 1967-1969
Box 19
Lark, 1963-1973
Box 19
L and M, 1962-1973
Box 19
Masterpiece Pipe Tobacco, 1963-1966
Box 19
Oasis, 1962
Box 19
Parkway, 1968
Box 19
Red Man Chewing Tobacco, 1963-1973
Box 19
Velvet and Granger Pipe Tobaccos, 1962-1966
Box 19
New Products, 1972
Box 19
Minutes, 1961-1962
(5 folders)
Box 19
Summaries, 1963-1967
Box 20
Minutes, 1954-1963
(2 folders)
Box 20
Summaries
Bath Talc, 1968
Box 20
Dry Anti-Perspirant, 1969-1970
Box 20
Pushbutton Deodorant, 1967-1969
Box 20
Skin Bracer, 1967-1970
Box 20
Sof' Stroke Shaving Cream, 1967-1970
Box 20
Spray Deodorant, 1967-1968
Box 20
Minutes, 1969
Box 20
Summaries
Deep Heating Rub, 1961-1971
Box 20
Mentholatum M.P.O., 1962-1967
Box 20
Nasal Mist, 1961-1963
Box 20
Ointment, 1961-1971
Box 20
Summaries
Alka-2, 1971-1974
Box 21
Bugs Bunny Chewable Vitamins, 1971-1972
Box 21
Clocks Chewable Vitamins, 1969-1972
Box 21
Flintstones Chewable Vitamins, 1970-1972
Box 21
One-A-Day Vitamins, 1968-1974
Box 21
Sungard, 1970-1971
Box 21
New products, 1973
Box 21
Minutes, 1969-1970, 1972-1973
(4 folders)
Box 21
Summaries, 1971-1974
Box 21
Minutes, 1970, 1972
(2 folders)
Box 21
Summaries, 1963
Box 21
Minutes, 1963
Box 21
Summaries, 1961-1974
Box 22
Minutes, 1956-1958, 1961-1963, 1965-1974
(5 folders)
Box 22
Summaries, 1961-1965
Box 22
Minutes, 1963
Box 22
Summaries, 1961-1962
Box 22
Minutes, 1957-1961
Box 22
Summaries, 1961
Box 22
Minutes
Container/Institutional, 1956, 1957-1960
Box 22
Libbey, 1954-1961
Box 22
Picture Tube Replacement, 1953-1956, 1958-1959
(2 folders)
Box 22
Summaries, 1961-1966
Box 22
Minutes, John Monsarrat, 1964
Box 22
Summaries
Box 22
Business Jets, 1964-1970
Box 22
Passenger and Cargo, 1961-1974
Box 22
Minutes
1955-1964, 1966, 1969-1970
(7 folders)
Box 23
Overseas Division, 1960-1961
Box 23
John Monsarrat, 1964
Box 23
Summaries, 1970-1971
Box 23
Minutes, 1971
Box 23
Summaries, 1967-1973
(7 folders)
Box 24
Minutes, 1963, 1965, 1969-1971
(5 folders)
Box 24
Summaries, 1962
Box 25
Minutes, 1961-1962
Box 25
Summaries
Perma-Grip, 1963
Box 25
Pro-jet Stream, 1967-1968
Box 25
Toothbrush, 1963-1968
Box 25
Minutes, 1963, 1966
Box 25
Summaries
Inver House Scotch, 1974
Box 25
Kulov Imported Vodka, 1974
Box 25
Summaries, 1962-1964
Box 25
Minutes, 1956-1962
Box 25
Summaries
Electronics systems, 1970-1971
Box 25
Computer systems, 1970-1971
Box 25
Consumer electronics, 1971-1974
Box 25
Corporate, 1970-1974
Box 25
General, 1961-1966
Box 25
Government and commercial systems, 1972-1974
Box 25
Graphic systems, 1970
Box 25
Sales corporation, 1966-1971
Box 25
Minutes, 1959-1964, 1967
Box 25
Summaries
Digest Music Inc., 1964
Box 25
Domestic promotion (space sales), 1961-1974
Box 25
Summaries, Retail circulation, 1961-1974
Box 26
Minutes, 1957-1963, 1969
(3 folders)
Box 26
Summaries, Reynolds Wrap, 1972-1974
Box 26
Minutes, 1973
Box 26
Summaries
Chun King canned line, 1968-1972
Box 26
Chun King frozen line, 1968-1972
Box 26
College Inn, 1969-1972
Box 26
My-T-Fine dessert line, 1971-1972
Box 26
Minutes, 1969
Box 26
Summaries
Furniture, 1971-1972
Box 27
Luggage, 1971-1974
Box 27
Toys, 1971-1972
Box 27
Minutes, 1974
Box 27
Summaries
Confidets sanitary napkin, 1962-1968
Box 27
Corporate, 1970
Box 27
Cut-Rite Aluminum Foil, 1963-1964
Box 27
Cut-Rite Plastic Bags, 1964-1968
Box 27
Cut-Rite Plastic Wrap, 1963-1968
Box 27
Cut-Rite Wax Paper and Bags, 1961-1969
Box 27
Facial and Bathroom Tissues, 1964-1974
Box 27
Family Napkins, 1961-1970
Box 27
Job Squad Disposable Towels, 1973-1974
Box 27
Scotkins, 1961-1970
Box 27
Scott Cups, 1964-1967
Box 27
Scott Placemats, 1962-1969
Box 27
Scott Tissues, 1961-1974
Box 27
Scott Umbrella (signature brands), 1971
Box 27
Scotties Facial Tissue, 1961-1974
Box 27
ScotTowels, 1961-1974
Box 27
Soft-Weve Toilet Tissue, 1961-1974
Box 27
Viva Napkins, 1966-1970
Box 27
Viva Towels, 1967-1970
Box 27
Summaries
Windblossoms facial tissue, 1974
Box 28
Wonder Wrap, 1961
Box 28
New Products, 1967-1968
Box 28
Minutes, 1969-1970
(2 folders)
Confidets sanitary napkin, 1962-1963, 1966
Box 28
Cut-Rite, 1956-1957, 1961-1963
(2 folders)
Box 28
Family Napkins and Scotkins, 1955-1958, 1960-1963
(2 folders)
Box 28
Great Scot! Men's Handkerchief, 1957
Box 28
Scott Tissue, 1956-1958, 1960-1961
(2 folders)
Box 28
Scotties Facial Tissue, 1956, 1958, 1961
Box 28
ScotTowels, 1957, 1961-1962, 1964
Box 28
Minutes
Soft-Weve Toilet Tissue, 1957-1958, 1961-1963
Box 29
Three-Day Dish Towels, 1957
Box 29
Various Products, 1956, 1958-1959, 1961-1964
Box 29
John Monsarrat, 1964-1965
(3 folders)
Box 29
Summaries
100 Pipers Scotch Whiskey, 1968-1970
Box 29
Antique Bourbon, 1967-1974
Box 29
Barton and Guestier Wines, 1970
Box 29
Four Roses Distillers Co., 1971
Box 29
Henry McKenna Bourbon, 1968-1970
Box 29
Mattingly and Moore Bourbon, 1968-1974
Box 29
Mumm's Champagne, 1970
Box 29
Nectarose Vin Rose D'anjou, 1970
Box 29
Paul Jones Whiskey, 1968-1974
Box 29
Rarc Antique Bourbon, 1970-1974
Box 29
Ronrico Rum, 1967-1974
Box 29
Wolfschmidt Vodka, 1970-1973
Box 29
Minutes, 1969, 1973
(2 folders)
Box 29
Summaries, 1974
Box 30
Minutes, 1973
Box 30
Summaries, 1964-1972
Box 30
Minutes, 1964-1965
Box 30
Summaries
Beech-Nut Baby Foods, 1968-1971
Box 30
Broxodent Electric Toothbrush, 1970-1971
Box 30
Sweeta, 1968-1969
Box 30
Minutes, 1970
Box 30
Summaries
Chase and Sanborn Coffee, 1961-1974
Box 30
Fleischmann's Yeast, 1961-1974
Box 30
Insta-Jel, 1968
Box 30
Instant Chase and Sanborn, 1961-1971
Box 30
Instant Tender Leaf Tea, 1961-1963
Box 30
Peanut Crisps, 1968
Box 30
Planters Nuts, 1962-1974
Box 30
Planters Oil, 1962-1974
Box 30
Planters Peanut Butter, 1962-1969
Box 30
Putnam's Inn Coffee, 1968-1971
Box 30
Minutes, 1964-1966, 1973
(3 folders)
Box 30
Minutes
Chase and Sanborn Coffee, 1961-1963
(2 folders)
Box 31
Fleischmann's Yeast, 1956, 1961-1963
(2 folders)
Box 31
Instant Chase and Sanborn, 1960-1963
Box 31
Nut Division, 1955-1957
Box 31
Planters Peanuts (various products), 1961-1963
(2 folders)
Box 31
Tender Leaf Tea, 1956-1963
Box 31
Minutes
x1963
Box 32
John Monsarrat, member, JWT house ad campaign, 1964-1965
Box 32
Summaries, 1961-1965
Box 32
Minutes, 1956, 1960-1963
Box 32
Summaries, S.S. United States, 1962-1969
Box 32
Minutes
x 1953-1963
(3 folders)
Box 32
Freight/Corporate, 1968
Box 32
John Monsarrat, 1964-1965
Box 32
Summaries, 1964, 1973-1974
Box 32
Minutes, 1962-1964
Box 32
Summaries. 1961-1970
Box 33
Minutes, 1953-1963, 1965
(2 folders)
Box 33
Summaries
American Chicle Division
Breath Pleasers, 1973
Box 33
Chiclets, 1972-1974
Box 33
Clorets, 1970-1974
Box 33
New Products, 1973
Box 33
Formula S, 1962-1964
Box 33
Lasting Beauty, 1970
Box 33
Listerine Antibacterial Acne Scrub, 1973-1974
Box 33
Listerine Antiseptic, 1963-1974
Box 33
Listerine Antiseptic Throat Lozenges, 1966-1974
Box 33
Listerine Breath Fresheners, 1972-1973
Box 33
Listerine Breath Spray, 1970-1971
Box 33
Listerine Cold Tablets, 1969-1970
Box 33
Listerine Family Cough Medicine, 1963
Box 33
Listermint Mouthwash, 1973-1974
Box 33
Listerol Spray disinfectant, 1973-1974
Box 33
Product X, 1963
Box 33
Reef Mouthwash, 1966-1968
Box 33
Minutes
x 1962-1963
(2 folders)
Box 33
Listerine, 1974
Box 33
Minutes
Listerine Lozenges, 1974
Box 34
Listerol, 1974
Box 34
John Monsarrat, 1962-1964
(2 folders)
Box 34
Summaries, 1969-1971
Box 34
Minutes, 1969
Box 34
Summaries
Absorbine Arthritis Pain Lotion, 1967-1974
Box 34
Absorbine Jr., Absorbine Foot Powder, 1961-1974
Box 34
Absorbine veterinary liniment, 1963-1974
Box 34
Minutes, 1955-1963, 1970
(4 folders)
Box 34

Historical Note

The Review Board, an advisory system began informally in 1942 as the “Plans Board,” when James Webb Young and Walter O'Meara headed the Creative Department. In 1956 JWT instituted the Review Board as a trans-departmental entity with written procedures and a Review Board Secretary.

In the years 1964 to 1969, Review Board functions were divided into a Plans Board, which reviewed the account team's recommended strategy (i.e., the basic proposition the advertising should made to consumers), and a Creative Review Board, which evaluated proposals for the implementation and execution of the advertising strategy.

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Review Board Records, John W. Hartman Center for Sales, Advertising, and Marketing History, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

Review Board Records were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company (JWT) in 1987. Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.

Processing Information

Finding Aid Edited and Completed by: Katherine Rose, Completed March 1997

Processed by: David Dailey

Completed 1994

Encoded by Katherine Rose