Inventory of the J. Walter Thompson Company. Review Board Records, 1947-1976
The Review Board Records, J. Walter Thompson Company's New York
Office's primary mechanism for controlling the quality of its services, span
the years
1947 and
1953-1976 (bulk
1956-1974). Senior-level
creative, account, and management personnel composed the Review Board. It
provided guidance to account teams, which were assigned to manage advertising
for particular clients, and ensured that client campaigns reflected the
cumulative wisdom of the Company's most experienced employees. Frequent changes
in the Review Board system make a brief description of its operations
impossible, but generally, five to eight creative, account, and management
personnel comprised a Review Board for each advertising account. Clients'
different brands might have a separate Review Board for each product.
Individual Review Board members usually had responsibility for a dozen or more
accounts. The procedures called for meetings at least once a year and every
time account representatives considered a major campaign. The records consist
of meeting minutes, correspondence, memoranda, and reports. Clients represented
include Lever Brothers, Liggett and Myers, Scott Paper Company, Warner-Lambert,
Standard Brands, Ford Motor Company, Chesebrough-Ponds, Eastman Kodak and a
number of others.
The Procedures Series documents the organization and format of the
Review Board over time. Also reflected is a widely held perception that the
Review Board system was itself in need of some quality control. Confusion over
time about the Board's scope and purpose led to numerous attempts at explaining
and refining its procedures. The series is organized into the following
subseries: Reports, Domestic Correspondence, International Correspondence, and
Chronologies and Lists.
The Meetings Series documents the activities of the Review Board,
focusing on advertising campaign strategies for JWT's clients. It forms the
bulk of the collection.
- Title
- J. Walter Thompson Company. Review Board Records, 1947-1976
- Creator
-
J. Walter Thompson Company.
- Extent
- 13.6 Linear Feet, ca.
10,000 Items
- Repository
- John W. Hartman Center for Sales, Advertising & Marketing History, Duke University. David M. Rubenstein Rare Book & Manuscript Library
- Location
- For current information on the location of
these materials, please consult the Library's online catalog.
- Language
- English.
Access Restrictions
Collection is restricted: Photocopying from the Review Board Records
is prohibited.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in the J. Walter Thompson Company Review
Board Records have not been transferred to Duke University. For further
information, see the section on copyright in the Regulations and Procedures of
the David M. Rubenstein Rare Book & Manuscript Library.
The Procedures Series contains reports, correspondence, and file
lists relating to the Review Board's format, staff assignments, and meeting
dates. It also contains correspondence, file lists, and a report relating to
the semi-annual Account Summaries that account teams prepared for Review Board
members.
Reports include documents that outline proper Review Board
procedures and others that recommend changes in existing guidelines. This
subseries also contains a
1967 report on format
revisions for the semi-annual Account Summaries.
Arranged chronologically.
Reports, 1954, 1956-1962, 1964-1975
(8 folders)
Box 1
The Domestic Correspondence files contain correspondence and
memoranda about procedural problems, member assignment notices, meeting
schedules, and specifications for a remodeled meeting room. Also included are
memoranda to account supervisors regarding overdue Account Summaries.
Arranged chronologically with some overlapping dates.
Domestic Correspondence, 1956-1958, 1960-1961
(4 folders)
Box 1
Domestic Correspondence, 1961-1974
(11 folders)
Box 2
Domestic Correspondence, 1968-1972
(5 folders)
Box 3
International Correspondence includes information about the
implementation of Review Board meetings in some of JWT's international offices,
particularly those in Great Britain, Japan, and Brazil.
Arranged chronologically.
International Correspondence, 1964-1969
Box 3
The Chronologies and Lists files contain two kinds of
information. First, a chronological list records the dates of all Review Board
meetings, the names of persons present, and brief, two or three word
descriptions of the topic(s) discussed. This chronological record may be a
useful resource for determining which client accounts were attracting the
greatest attention from senior level personnel. Second, this subseries contains
an annual list of the Account Summaries on file with the Review Board
Secretary.
Arranged chronologically within each category.
Chronologies and Lists, 1964-1976
(5 folders)
Box 3
The Meetings Series contains minutes, Account Summaries, and
memoranda pertaining to Review Board meetings. Meeting minutes and related
materials (such as background memoranda and reports) comprise the bulk of the
records. The minutes were recorded by the Review Board Secretary (or in some
cases a Review Board member), and they generally include a list of Review Board
members, a statement of the meeting's purpose, up-to-date marketing
information, analysis of the advertising "proposition" (a capsule statement of
what consumers should hope to gain from purchasing client's product), and final
conclusions and recommendations. In some cases the writer records discussions
verbatim, providing further insight into the personalities and groups processes
involved (see files for Pan-American Airlines,
1959-1960;
Chesebrough-Ponds,
1957-1959). There are no
Review Board meetings minutes for
1966-1968.
Arranged alphabetically by client.
Alberto-Culver, Minutes, 1964
Box 3
Aluminum Limited, Minutes, 1953-1964, 1966
(3 folders)
Box 4
American Bankers Association, Minutes, 1956
Box 4
American Film Theatre, Summaries, 1973-1974
Box 4
Minutes, 1971-1973
(5 folders)
Box 4
American Gas Association, Minutes, 1974
Box 5
Summaries (Whitehall Labs), 1965-1967
Box 5
American Hospital Association, Summaries, 1974
Box 5
American Machine Foundry Co., Summaries, 1967-1968
Box 5
American Red Cross, Minutes, 1958-1963
Box 5
Aquascutum, Ltd., Minutes, 1956
Box 5
Aspen Systems Corp., Summaries, 1969-1970
Box 5
Association of Playing Card Manufacturers, Minutes, 1953-1954, 1956-1960
(2 folders)
Box 5
Scotts Emulsion, 1956-1961
Box 5
Associated Hospital Service of New York, 1962-1974
Box 5
Blue Cross National Account, 1973-1974
Box 5
Group Hospitalization and Medical Service of Washington DC, 1966-1974
Box 5
North Carolina BC/BS Inc., 1965-1974
Box 5
United Medical Service of New York, 1961-1972
Box 5
Minutes, 1956-1963, 1972, 1974
(3 folders)
Box 6
Boyle-Midway, Minutes, 1957-1959
Box 6
Industrial/Institutional products, 1966-1967
Box 6
Purex, Brillo soap pads, 1961-1967
Box 6
Minutes, 1953-1964
(4 folders)
Box 6
Buitoni, Minutes, 1955-1956
Box 6
Burlington Industries, Minutes, 1956-1957
Box 6
Burroughs International, Minutes, 1957-1959
Box 6
Champion Spark Plug Co., Summaries, 1962-1974
(3 folders)
Box 6
Champion Spark Plug Co., Minutes, 1956-1963, 1973
(4 folders)
Box 7
Angel Skin Hand Lotion, 1969-1970
Box 7
Cutex Lipstick, 1965-1966
Box 7
Cutex Nail Polish, 1963-1966
Box 7
Dreamflower Talc, 1965-1970
Box 7
Prince Matchabelli, 1961-1967
Box 7
1947, 1953-1965
(5 folders)
Box 7
Prince Matchabelli, 1959-1963
Box 8
John Monsarrat, 1960-1962
Box 8
Church and Dwight, Minutes, 1958-1959
Box 8
Ciba Pharmaceuticals, Minutes, 1957
Box 8
Citizens and Southern National Bank, Summaries, 1970-1972
Box 8
Minutes, 1971, 1973
(2 folders)
Box 8
Minutes, 1961-1964, 1966-1967, 1970, 1974
(4 folders)
Box 8
Crocker-Citizens Bank, Minutes, 1963
Box 8
Crompton-Richmond, Minutes, 1956-1957
Box 8
Custom Farms, Inc., Minutes, 1961
Box 8
Dean Witter, Minutes, 1964
Box 8
Devoe and Reynolds, Minutes, 1957
Box 8
Douglas Aircraft Co., Summaries, 1961-1966
Box 8
John Monsarrat, 1965-1966
Box 9
Eastman Chemical Products, Minutes, 1972-1973
(2 folders)
Box 9
Business Systems, 1964-1974
Box 9
Consumer Markets, 1964-1974
Box 9
Customer Equipment, 1972-1974
Box 9
Infrared and College Recruitment, 1964-1967
Box 9
International Photographic Division, 1964-1974
Box 9
Kodel Fiberfill, 1972-1974
Box 9
Kodel for Carpeting, 1974
Box 9
Kodel Polyester, 1971-1973
Box 9
Kodel Staple/Filament, 1971-1974
Box 9
Motion Picture and Audio Visual Markets Division, 1964-1974
Box 10
Premium Products, 1964-1965
Box 10
Professional and Finishing, 1966-1974
Box 10
Minutes, 1954-1964, 1966, 1969-1970, 1972
(10 folders)
Box 10
Motion Picture and Audio Visual, 1973
Box 11
Eaton, Yale and Towne, Minutes, 1970
Box 11
Farrell Lines, Minutes, 1956-1957
Box 11
Fieldcrest Mills, Minutes, 1956-1957
Box 11
Diversified Products, 1970-1971
Box 11
Farm and Truck Tires, 1969-1971
Box 11
Passenger Tires, 1969-1971
Box 11
Minutes, 1969, 1971
(2 folders)
Box 11
Charge Service, 1967-1971
Box 11
Investment Management, 1967-1971
Box 11
Travelers Checks, 1966-1971
Box 11
Washington D.C., 1973-1974
Box 11
Ford of Canada, 1959, 1961
Box 12
Cars, 1954-1962
(6 folders)
Box 12
Dealers (FDA), 1957-1963
(2 folders)
Box 12
English and German Lines, 1957-1958
Box 12
International, 1955-1961
(3 folders)
Box 12
International, 1962-1964, 1966
Box 13
Parts and Service, 1960-1962
Box 13
Thunderbird, 1957-1960
(2 folders)
Box 13
Trucks, 1953-1964
(5 folders)
Box 13
Miscellaneous, 1953-1956, 1959-1960
(3 folders)
Box 13
John Monsarrat, 1964-1965
Box 14
Minutes, 1955-1956, 1958-1962
(3 folders)
Box 14
Franklin State Bank, Summaries, 1973-1974
Box 14
Bel-Air Croutons, 1973-1974
Box 14
Cattlemen's Barbeque Sauce, 1961, 1966
Box 14
Dry Sauce and Gravy Mixes, 1962-1974
Box 14
Forman's Piccalilli and Pickles, 1961-1964
Box 14
Justrite Fire Starters, 1963-1964
Box 14
Military Markets, 1963-1966
Box 14
Potato Products, 1961-1974
Box 14
Spices and Extracts, 1962-1964
Box 14
Worcestershire Sauce, 1961-1974
Box 14
Minutes, 1954, 1956-1959
(2 folders)
Box 14
Forman's Piccalilli, 1961
Box 15
Spices and Extracts, 1961
Box 15
Worcestershire Sauce, 1961-1962
Box 15
General Wine and Spirits, Minutes, 1970
Box 15
Gift America, Summaries, 1972-1974
Box 15
Cricket Disposable Lighter, 1972
Box 15
Gillette Lady Sure Touch, 1972
Box 15
Platinum-Plus Injector Blades, 1970-1971
Box 15
Platinum-Plus Razor Blades, 1969-1972
Box 15
Minutes, 1969-1971
(3 folders)
Box 15
Glamorence Products Corp., Summaries, 1970
Box 15
Red-L Hors d'oeuvres, 1969-1970
Box 16
Harrison Executive Conference Centers, Summaries, 1974
Box 16
Helio Aircraft Corp., Summaries, 1967
Box 16
Minutes, 1953-1963, 1965, 1973
(5 folders)
Box 16
Minutes, 1963, 1970, 1972
(3 folders)
Box 16
Minutes, 1961-1963, 1969, 1971( 3 folders)
Box 16
Irving Trust Co., Minutes, 1974
Box 17
Johns-Manville Corp., Minutes, 1956-1958
Box 17
Keep New York City Clean, Minutes, 1959-1960
Box 17
Kraft Corp., Summaries, 1969-1970
Box 17
Labatt's Beer, Minutes, 1963
Box 17
Close-Up Dentifrice, 1972-1974
Box 17
Dinner-Ready Products, 1962
Box 17
Drive Detergent, 1968-1974
Box 17
Lever V Crystal Wax, 1963-1964
Box 17
Lux Bright Wash, 1965-1966
Box 17
Lux Toilet Soap, 1961-1972
Box 17
Mrs. Butterworth Syrup, 1961-1963
Box 17
Reward and Shield Deodorant Soap, 1969-1972
Box 17
Reward Liquid Cleaner, 1961
Box 17
Shield Deodorants, 1961-1966
Box 17
Spry Shortening, 1961-1966
Box 17
Stripe Toothpaste, 1961-1966
Box 17
1960, 1964-1965, 1969, 1972
(4 folders)
Box 17
Canada, 1954-1958
(2 folders)
Box 17
Lux Flakes and Liquid, 1955-1957, 1959-1963
(2 folders)
Box 18
Lux Toilet Soap, 1955-1959, 1961-1964
(2 folders)
Box 18
Rinso Blue, 1955-1963
(2 folders)
Box 18
Shield Deodorant, 1960-1963
Box 18
Spry Shortening, 1961-1963
Box 18
Stripe Toothpaste, 1956-1958, 1961-1963
(2 folders)
Box 18
Lever Brothers, Minutes, Syrup, 1960-1963
(2 folders)
Box 19
Minutes, Rheingold Beer, 1962-1963
Box 19
International, All Brands, 1967-1969
Box 19
Masterpiece Pipe Tobacco, 1963-1966
Box 19
Red Man Chewing Tobacco, 1963-1973
Box 19
Velvet and Granger Pipe Tobaccos, 1962-1966
Box 19
Minutes, 1961-1962
(5 folders)
Box 19
Liggett and Myers, Minutes, 1962-1964, 1969, 1972
(6 folders)
Box 20
Eli Lilly and Co., Summaries, 1968-1969
Box 20
McGraw-Edison, Minutes, 1955-1963
(2 folders)
Box 20
Minutes, 1954-1963
(2 folders)
Box 20
Dry Anti-Perspirant, 1969-1970
Box 20
Pushbutton Deodorant, 1967-1969
Box 20
Sof' Stroke Shaving Cream, 1967-1970
Box 20
Spray Deodorant, 1967-1968
Box 20
Deep Heating Rub, 1961-1971
Box 20
Mentholatum M.P.O., 1962-1967
Box 20
Mentholatum Co., Minutes, 1958-1965
(3 folders)
Box 21
Bugs Bunny Chewable Vitamins, 1971-1972
Box 21
Clocks Chewable Vitamins, 1969-1972
Box 21
Flintstones Chewable Vitamins, 1970-1972
Box 21
One-A-Day Vitamins, 1968-1974
Box 21
Minutes, 1969-1970, 1972-1973
(4 folders)
Box 21
Mobil International, Minutes, 1962
Box 21
Monroe Auto Equipment, Minutes, 1974
Box 21
Minutes, 1970, 1972
(2 folders)
Box 21
National Association of Investment Companies, Minutes, 1956-1957
Box 21
National Education Association (NEA), Summaries, 1972-1974
Box 21
Minutes, 1956-1958, 1961-1963, 1965-1974
(5 folders)
Box 22
New York Central, Minutes, 1956-1958
Box 22
Oneida, Minutes, 1956-1957
Box 22
Container/Institutional, 1956, 1957-1960
Box 22
Picture Tube Replacement, 1953-1956, 1958-1959
(2 folders)
Box 22
Minutes, John Monsarrat, 1964
Box 22
Passenger and Cargo, 1961-1974
Box 22
1955-1964, 1966, 1969-1970
(7 folders)
Box 23
Overseas Division, 1960-1961
Box 23
Pharmacraft, Minutes, 1959
Box 23
Phillips Petroleum Co., Summaries, 1963-1966
(4 folders)
Box 23
Summaries, 1967-1973
(7 folders)
Box 24
Minutes, 1963, 1965, 1969-1971
(5 folders)
Box 24
Phillips Petroleum, Minutes, 1972
Box 25
Pro-jet Stream, 1967-1968
Box 25
Kulov Imported Vodka, 1974
Box 25
Electronics systems, 1970-1971
Box 25
Computer systems, 1970-1971
Box 25
Consumer electronics, 1971-1974
Box 25
Government and commercial systems, 1972-1974
Box 25
Sales corporation, 1966-1971
Box 25
Domestic promotion (space sales), 1961-1974
Box 25
Summaries, Retail circulation, 1961-1974
Box 26
Minutes, 1957-1963, 1969
(3 folders)
Box 26
Religion in American Life, Minutes, 1962-1963
Box 26
Summaries, Reynolds Wrap, 1972-1974
Box 26
Chun King canned line, 1968-1972
Box 26
Chun King frozen line, 1968-1972
Box 26
My-T-Fine dessert line, 1971-1972
Box 26
Rolex Watches USA, Inc., Summaries, 1968-1974
Box 26
Rowntree and Co., Minutes, 1960-1961
(2 folders)
Box 26
Scandinavian Mink Association, Summaries, 1973-1974
Box 27
Scientific American, Minutes, 1974
Box 27
Confidets sanitary napkin, 1962-1968
Box 27
Cut-Rite Aluminum Foil, 1963-1964
Box 27
Cut-Rite Plastic Bags, 1964-1968
Box 27
Cut-Rite Plastic Wrap, 1963-1968
Box 27
Cut-Rite Wax Paper and Bags, 1961-1969
Box 27
Facial and Bathroom Tissues, 1964-1974
Box 27
Family Napkins, 1961-1970
Box 27
Job Squad Disposable Towels, 1973-1974
Box 27
Scott Placemats, 1962-1969
Box 27
Scott Umbrella (signature brands), 1971
Box 27
Scotties Facial Tissue, 1961-1974
Box 27
Soft-Weve Toilet Tissue, 1961-1974
Box 27
Windblossoms facial tissue, 1974
Box 28
Confidets sanitary napkin, 1962-1963, 1966
Box 28
Cut-Rite, 1956-1957, 1961-1963
(2 folders)
Box 28
Family Napkins and Scotkins, 1955-1958, 1960-1963
(2 folders)
Box 28
Great Scot! Men's Handkerchief, 1957
Box 28
Scott Tissue, 1956-1958, 1960-1961
(2 folders)
Box 28
Scotties Facial Tissue, 1956, 1958, 1961
Box 28
ScotTowels, 1957, 1961-1962, 1964
Box 28
Soft-Weve Toilet Tissue, 1957-1958, 1961-1963
Box 29
Three-Day Dish Towels, 1957
Box 29
Various Products, 1956, 1958-1959, 1961-1964
Box 29
John Monsarrat, 1964-1965
(3 folders)
Box 29
Scripto International, Minutes, 1957-1958
Box 29
100 Pipers Scotch Whiskey, 1968-1970
Box 29
Antique Bourbon, 1967-1974
Box 29
Barton and Guestier Wines, 1970
Box 29
Four Roses Distillers Co., 1971
Box 29
Henry McKenna Bourbon, 1968-1970
Box 29
Mattingly and Moore Bourbon, 1968-1974
Box 29
Nectarose Vin Rose D'anjou, 1970
Box 29
Paul Jones Whiskey, 1968-1974
Box 29
Rarc Antique Bourbon, 1970-1974
Box 29
Wolfschmidt Vodka, 1970-1973
Box 29
Minutes, 1969, 1973
(2 folders)
Box 29
Shell Oil Co., Minutes, 1956-1959
Box 30
Beech-Nut Baby Foods, 1968-1971
Box 30
Broxodent Electric Toothbrush, 1970-1971
Box 30
Spiegal Industries Corp., Summaries, 1974
Box 30
Chase and Sanborn Coffee, 1961-1974
Box 30
Fleischmann's Yeast, 1961-1974
Box 30
Instant Chase and Sanborn, 1961-1971
Box 30
Instant Tender Leaf Tea, 1961-1963
Box 30
Planters Peanut Butter, 1962-1969
Box 30
Putnam's Inn Coffee, 1968-1971
Box 30
Minutes, 1964-1966, 1973
(3 folders)
Box 30
Chase and Sanborn Coffee, 1961-1963
(2 folders)
Box 31
Fleischmann's Yeast, 1956, 1961-1963
(2 folders)
Box 31
Instant Chase and Sanborn, 1960-1963
Box 31
Planters Peanuts (various products), 1961-1963
(2 folders)
Box 31
Tender Leaf Tea, 1956-1963
Box 31
Stouffer Corporation, Minutes, 1958-1959
Box 31
Sylvannia Electric Products, Inc., Minutes, 1956-1959
Box 31
Textron, Inc., Minutes, 1969
Box 31
Textron, Inc., Minutes, 1971-1972, 1974
(3 folders)
Box 32
John Monsarrat, member, JWT house ad campaign, 1964-1965
Box 32
Summaries, S.S. United States, 1962-1969
Box 32
John Monsarrat, 1964-1965
Box 32
Summaries, 1964, 1973-1974
Box 32
United States Marine Corps, Minutes, 1974
(2 folders)
Box 33
Minutes, 1953-1963, 1965
(2 folders)
Box 33
Ward Tip Top White Bread Baking Co., Minutes, 1958, 1959
Box 33
Listerine Antibacterial Acne Scrub, 1973-1974
Box 33
Listerine Antiseptic, 1963-1974
Box 33
Listerine Antiseptic Throat Lozenges, 1966-1974
Box 33
Listerine Breath Fresheners, 1972-1973
Box 33
Listerine Breath Spray, 1970-1971
Box 33
Listerine Cold Tablets, 1969-1970
Box 33
Listerine Family Cough Medicine, 1963
Box 33
Listermint Mouthwash, 1973-1974
Box 33
Listerol Spray disinfectant, 1973-1974
Box 33
Reef Mouthwash, 1966-1968
Box 33
John Monsarrat, 1962-1964
(2 folders)
Box 34
Wedgwood Inc., Summaries, 1974
Box 34
J.B. Williams, Minutes, 1955-1957
Box 34
Wool Bureau, Minutes, 1956-1960
Box 34
Absorbine Arthritis Pain Lotion, 1967-1974
Box 34
Absorbine Jr., Absorbine Foot Powder, 1961-1974
Box 34
Absorbine veterinary liniment, 1963-1974
Box 34
Minutes, 1955-1963, 1970
(4 folders)
Box 34
The Review Board, an advisory system began informally in 1942 as the
Plans Board, when James Webb Young and Walter
O'Meara headed the Creative Department. In 1956 JWT instituted the Review Board
as a trans-departmental entity with written procedures and a Review Board
Secretary.
In the years 1964 to 1969, Review Board functions were divided into a
Plans Board, which reviewed the account team's recommended strategy (i.e., the
basic proposition the advertising should made to consumers), and a Creative
Review Board, which evaluated proposals for the implementation and execution of
the advertising strategy.
[Identification of item], J. Walter Thompson Company. Review Board
Records, John W. Hartman Center for Sales, Advertising, and Marketing History,
David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Review Board Records were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company (JWT) in
1987. Processing of this collection was supported in part by gifts from the J.
Walter Thompson Company Fund and the John and Kelly Hartman Foundation.
Finding Aid Edited and Completed by: Katherine Rose, Completed March
1997
Processed by: David Dailey
Completed 1994
Encoded by Katherine Rose
This finding aid is NCEAD compliant.
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