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Guide to the David B. McCall Papers, 1939-1999 and undated, bulk 1980-1994

Abstract

David B. McCall was an advertising executive and humanitarian. He was the originator of the idea for the children's educational television series Schoolhouse Rock.

The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the Unsell protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
McCall, David B.
Title
David B. McCall papers, 1939-1999 and undated, bulk 1980-1994
Language of Material
English
Extent
21.8 Linear Feet, 12,600 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the "Unsell" protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The collection is organized into 12 series that broadly outline the sequence of McCall's business and humanitarian activities: the Biographical and Personal Materials Series, the Ogilvy & Mather Series, the McCaffrey & McCall Series, the Radio Stations Series, the Sawyer Miller Group Series, the Hunter Fan Company Series, the Shepardson, Stern & Kaminsky Series, the Refugees International Series, the Speeches Series, the Writings Series, and the Portfolio Series. In addition, non-print materials have been removed to the Audiovisual Materials Series. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials locations; these items have been cross-referenced to the points in the body of the collection from which they were removed.

The Biographical and Personal Materials Series contains materials relating to McCall's childhood and family life, and includes correspondence, photographs, biographical sketches, resumes and obituary notices. The Ogilvy & Mather Series includes correspondence and articles pertaining to the agency, along with profiles and tributes to agency founder David Ogilvy and correspondence between Ogilvy and McCall. The McCaffrey & McCall Series includes correspondence, corporate publications and client files. Legal documents that detail McCall's initial investment and employment in the C.J. Laroche & Co. agency, which was eventually renamed McCaffrey & McCall, are included. Major clients include Mercedes-Benz of North America, the New York Zoological Society, and Save the Children. The agency was also involved in the political campaign of New York Mayor John Lindsay. The Radio Stations Series includes correspondence, periodic reports and profit-and-loss statements for the 790 Communications Corporation and the 1340 Broadcasting Corporation, radio broadcasting corporations in which McCaffrey & McCall had invested, and in which McCall remained involved after retiring from the agency. The Sawyer Miller Group Series contains administrative records, correspondence and client files. Sawyer Miller was instrumental in helping the telecommunications industry after the breakup of the Bell system into regional operating companies. Other clients included the National Football League and the Puerto Rico Telephone Company, along with a number of political candidates.

The Hunter Fan Company Series consists primarily of reports pertaining to periodic meetings of the Board of Directors in addition to some information on marketing strategies and advertising campaigns. The Shepardson, Stern & Kaminsky Series contains administrative files and correspondence relating to internal operations and political advertising, as well as files documenting McCall's advocacy work on a tobacco-free initiative aimed at children. The Refugees International Series documents McCall's involvement in a number of humanitarian efforts undertaken by Refugees International, including relief for refugee children and land mine eradication. The series includes correspondence, travel itineraries and trip journals kept by McCall, as well as printed materials from Refugees International and other humanitarian organizations. The Speeches Series includes texts of speeches, talks, and commencement addresses given by McCall, along with a small collection of speeches given by others. There is also a set of "speech files" that contain clippings, writing fragments, and other materials used to compose or plan speeches. In a few cases, speeches are accompanied by supporting materials and relevant correspondence. The Writings Series includes letters to the editors of various publications, journal articles, poetry and other writings by McCall, along with a small collection of writings by others. The Portfolio Series contains clippings, copies of advertisements and scrapbook contents relating primarily to McCall's early career. The Audiovisual Materials Series includes documentary and promotional films, commercials and radio spot announcements, especially concerning the Roe v. Wade court case and demining efforts supported by Refugees International. Oversize materials have been moved to the Oversize Materials Series.

Other materials relating to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection; the J. Walter Thompson Company Archives: Corporation Vertical Files, the J. Walter Thompson Company Archives: Advertising Vertical Files, and the Arthur Einstein Papers. Materials relating particularly to Ogilvy & Mather may also be found in the John E. Brennan Papers, the Kensinger Jones Papers, the Robert S. Smith Papers, and the Edgar Hatcher Papers. Additionally, materials relating to Save the Children may be found in the collection African-Americans in Film: Collection of Press Books, Campaign Books, Advertising Manuals, Etc., the Africa News Service (Durham, N.C.) Leroy T. Walker Africa News Service Archives, the J.B. Matthews Papers, the Amber Arthun Warburton Papers, and the North Carolina Council of Churches Records.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

Original audiovisual materials are closed to patron use. Some use copies are available in the collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Contains materials relating to McCall's childhood and family life, and includes correspondence, photographs, biographical sketches, resumes and obituary notices. Arranged alphabetically.

Biographical sketches, undated
Box 1
Birthday greeting, To David at 70, 1998
Box 1
Charitable donations, 1980-1986
Box 1
Childhood, The Scop (sic), Indian Mountain School (Lakeville, Conn.) publication, 1940-1941

As a student, McCall sat on the editorial board of this school publication.

Box 1
Group for the South Fork,, 1989
Box 1
Bradley, Bill, Sen. (D-N.J.), 1988, 1993
Box 1
McCall, Susan, condolence letters, 1978-1979

Susan McCall, David's wife, also worked in advertising.

Box 1
Stilwell, Gen. Joseph W., correspondence on a film project, 1989-1990
Box 1
Genealogy inquiries, ca. 1980
Box 1
Obituary notices, 1999
Box 1
Personal horoscope, undated
Box 1
Photographs, undated
Box 1
Resumes; and Curriculum Vitae, 1988 and undated
Box 1
Ecuador, 1990
Box 1
Trip itineraries, 1990-1991
Box 1

Contains correspondence and articles pertaining to McCall's tenure at the agency, 1951-1953 and 1955-1962, including profiles and tributes to agency founder David Ogilvy and correspondence between Ogilvy and McCall. Other materials pertaining to McCall's work at Ogilvy, Benson & Mather may be found in the Portfolio Series and Oversize Materials. Arranged alphabetically.

Further Confessions of an Adman, by Eleanor Berman, Success, 1984 Feb.
Box 1
God, He Was Fun to Work For, by David McCall, ca. 1989
Box 1
It Pays to Advertise, by Keith Whitley, Telegraph Magazine, 1992
Box 1
Ogilvy & Mather's Design for Multinational Marketing, Marketing/Communications, 1970 Sept.
Box 1
General, 1960-1980 (See also Oversize Materials, Oversize Box OV3.)
(2 folders)
Box 1
Letters of congratulations, 1958
Box 1
To and from David Ogilvy, 1961-1986
Box 1
Dinner in tribute to David Ogilvy, 1989
Box 1
Memoir of David McCall's tenure at Ogilvy & Mather, undated
Box 1
Printed material, Viewpoint, 1990 Mar.-Apr.
Box 1
35th Annual Staff Meeting, 1983
Box 1
An Investigation into the Effects of Comparative Print Advertising that Names Competitive Brands, by O&M Research, ca. 1974
Box 1
The Unpublished David Ogilvy, 1986
Box 1

Includes correspondence, corporate publications and client files. Legal documents that detail McCall's initial investment and employment in the C.J. Laroche & Co. agency, which was eventually renamed McCaffrey & McCall, are included. Major clients include Mercedes-Benz of North America, the New York Zoological Society and Save the Children. McCall also worked on the mayoral (New York, N.Y.) campaign of John Lindsay. The series is arranged into four subseries--Administrative Files, Clients, Correspondence and Memoranda, and Printed Materials--and alphabetically therein.

Corporate identity proposals and notes, undated
Box 2
Direct marketing, 1981-1985
Box 2
Entertainment Division, 1987
Box 2
Executive biographies, undated
Box 2
Expenses, 1973-1988
Box 2
Financial matters, 1984-1988
Box 2
How the McCaffrey & McCall Fee Works, undated
Box 2
Legal matters, 1971-1989
Box 2
Loan agreement between McCall and C.J. LaRoche & Co., 1962
Box 2
Manning, Michael J. (Jim), 1978-1987

Manning was an executive at McCaffrey & McCall.

Box 2
McCaffrey (Jim) retirement announcement, 1973
Box 2
McCall's employment contract with C.J. LaRoche & Co., 1962
Box 2
Mission statement, 1986-1987
Box 2
Newall & Yohe, Inc., 1978

Consultants on Schoolhouse Rock!

Box 2
News releases, 1980-1987
Box 2
Office procedures, 1986
Box 2
Payroll summaries, 1987-1988
Box 2
Personnel recommendations, 1981-1989
(2 folders)
Box 2
Photographs of staff, undated
(4 folders)
Box 2
Plan for the Agency, 1973
Box 2
Public relations, 1979-1986 (See also Oversize Materials, Oversize Box OV3.)
Box 2
Reorganization, 1987
Box 2
Solicitations, 1974-1987
(2 folders)
Box 2
Status of present accounts, 1987 Feb. 23
Box 3
Stockholders agreement between McCaffrey, McCall, and C.J. LaRoche & Co., 1962
Box 3
U.S. Open tennis tournament (corporate tickets), 1986-1988
Box 3
Wall Street Journal conference, group photograph, 1987
Box 3
List of recently produced commercials, 1983
Box 3
Advertising copy, 1979-1981
(2 folders)
Box 3
Bruce McCall files, 1979-1987

No relation to David McCall. Bruce worked as Creative Director of the Mercedes account.

Box 3
Business plan, 1982
Box 3
Clippings, 1982 and undated
Box 3
General, 1981-1988
Box 3
Letters of congratulations, 1979

Concerns McCaffrey & McCall winning the Mercedes account.

Box 3
Meetings, 1979-1980
Box 3
Mercedes-Benz staffing and organizational charts, 1979-1982
Box 3
Publication, Mercedes, 1982-1983
Box 3
Radio advertising, 1986
Box 3
Report, An Evaluation of Mercedes-Benz Advertising, undated
Box 3
Reports and presentations, 1979-1984
Box 3
Research, 1982-1985
Box 3
Sporting events sponsorship, 1982-1987
Box 3
Inge Bausch to New York, 1987
Box 4
To Germany, 1979
Box 4
To Germany - photographs, 1987
Box 4
National Geographic, Proofs, 1982
Box 4
Trips: The Travel Advantage, slide presentation, undated

Trips was a travel planning company.

Box 4
Video Visions Associates, 1985
(2 folders)
Box 4
Version A, 1981-1982
Box 4
Version B, 1981-1982
Box 4
Version C, 1981-1982
Box 4
Print brochure, 1981
Box 4
Correspondence, 1979-1981
Box 4
Hard Part is Making It Simple, undated
Box 4
Jim Manning retirement, 1978 (See also Oversize Materials, Oversize Box OV3.)
Box 4
J.C. Penney, congratulatory letters, 1983-1984 (See also Oversize Materials, Oversize Box OV3.)

Concerning "Thank You" house advertisement McCall ran after losing the Penney's account.

Box 4
About McCaffrey & McCall, ca. 1974
Box 4
Agency mission/philosophy, 1986
Box 4
Background on McCaffrey & McCall for prospective clients, ca. 1973
Box 4
Bahamas Ministry of Tourism, 1977
Box 4
CBS, Inc., 1987
Box 4
Citibank presentation, undated
Box 4
Apparel, 1976-1981
Box 4
Automotive, 1976-1983
Box 4
Banking and finance, 1976-1983
Box 4
Camera equipment, 1980-1981
Box 4
Food and beverage, 1971-1981
Box 4
General, 1974-1982
Box 4
Institutional, 1977-1982
Box 4
Manufacturing, 1975-1983
Box 4
Personal products, 1976-1981
Box 4
Publishing, 1976-1981
Box 4
Utilities, 1977-1982
Box 4
Epstein (drug store catalogue), 1988
Box 4
Exxon Company, USA, 1985
Box 4
Fiat Motors of North America, Inc., 1978
Box 5
Fortune Systems Corporation, 1982
Box 5
IBM (Sam Hartwell), 1988
Box 5
Introduction forms, 1985
Box 5
J.C. Penney Company, 1987-1988
Box 5
Lists of businesses in New York, N.Y., located near McCaffrey & McCall offices, undated
Box 5
Mego Corporation, 1976
Box 5
New England Consulting Service, 1983
Box 5
North American Philips Lighting Corporation (NAPLC), 1982-1983
Box 5
Pennzoil Company, 1985-1987
Box 5
Philips International, 1985
Box 5
RCA, 1987
Box 5
Reports, 1981-1983
Box 5
Snowbird (B. Johnson), 1987
Box 5

Mayor of New York, N.Y., 1966-1973.

Correspondence, 1964-1967
Box 5
Re-election campaign, 1968-1969
(2 folders)
Box 5
American Association of Retired Persons (AARP), ca. 1988 (See also Oversize Materials, Oversize Box OV1.)
Box 5
Campfire Club of America, 1969
Box 5
Committee for the Support of Roe v. Wade, 1991 (See also Oversize Materials, Oversize Box OV3.)
Box 5
New York Urban League, undated (See also Oversize Materials, Oversize Box OV3)
Box 5
Annual Reports, 1978, 1982-1983, 1985-1986
Box 5
Brochures and member passes, 1978, 1980 and undated
Box 5
Correspondence and memoranda, 1981-1984
Box 5
Donor lists, 1977-1978 and undated
Box 5
Meetings, 1978-1984
Box 5
Solicitations, 1978-1980
Box 5
Correspondence, 1985-1986
Box 5
Information package, Africa Emergency Fund, ca. 1986
Box 5
Pamphlet, Your Sponsored Child, ca. 1979
Box 5
Press package, 1985
Box 6
Public Information Division clippings collection, 1985
Box 6
Publication, Africa, Seeds of Hope, ca. 1986
Box 6
Publications, 1983-1985
Box 6
Reports, 1985
Box 6
Excerpts from legislative testimony, undated
Box 6
Final report, Tobacco Use in America Conference, 1989
Box 6
House Subcommittee on Health and the Environment, 1986
Box 6
H.R. 1250, 1989 July 25
Box 6
Slides, undated
Box 6
Supporting materials, 1987-1989
Box 6
Conference report, 1971
Box 6
Correspondence, 1971, 1992
Box 6
Various charity work, 1967-1987
Box 6
Benefits, 1973-1974
Box 7
Correspondence, 1960-1963, 1969-1987
(5 folders)
Box 7
Council on Children, Media and Merchandising, 1971
Box 7
General, 1988-1989
Box 7
Relating to Charles Saatchi Museum, 1987
Box 7
Annual Report, 1969, 1972
Box 7
Appointment book with corporate logo, 1989
Box 7
Artwork and sketches, undated
Box 7
Business cards and notepad with corporate logo, undated
Box 7
Clippings and reprints, 1958-1990
(3 folders)
Box 7
Creativity in Advertising brochures, 1978
Box 7
Directory, 1983
Box 7
House Organ, 1972-1975
Box 7
McCalendar, 1981-1990
(3 folders)
Box 8
McNews, 1978
Box 8
Menu, dinner event, 1978
Box 8
Newsletters, 1989
Box 8
Royal Bruce's Wall Wisdom, undated
Box 8
Saatchi Collection, 1987
Box 8

Includes correspondence, periodic reports and profit-and-loss statements for the 790 Communications Corporation and the 1340 Broadcasting Corporation, two radio broadcasting corporations in which McCaffrey & McCall had invested. McCall retained an interest in the corporations after his retirement from McCaffrey & McCall in 1987. Arranged alphabetically.

Board meetings, 1988-1989
Box 8
Financial reports, 1988-1989
Box 8
Insurance, 1988
Box 8
Legal matters, 1983-1987
Box 8
Memoranda, 1981-1988
Box 8
Printed materials, 1988
Box 8
Profit and loss statements, 1989-1990
(2 folders)
Box 8
Proposed acquisitions, 1987-1991 (See also Oversize Materials, Oversize Box OV3.)
Box 8
Stock shareholder materials, 1985-1988
Box 8

Contains administrative records, correspondence and client files. Sawyer Miller, where McCall served as a partner from 1989 to 1993, was instrumental in helping the telecommunications industry after the breakup of the Bell system into regional operating companies. Other clients included the National Football League and the Puerto Rico Telephone Company, along with a number of political candidates such as Harvey Gannt of North Carolina and George Keverian of Massachusetts, and international leaders including Ramón Mitra (presidential candidate, Philippines) and Mario Vargas Llosa (presidential candidate, Peru). The series is organized into three subseries--Administrative Files, Clients, and Correspondence and Memoranda--and alphabetically therein.

Advertising and the Future, undated
Box 9
Agents of Change, SMG mission statement, 1990
Box 9
Bozell benefits briefing materials, 1992-1993
Box 9
Clippings, 1990
Box 9
Corporate brochure, undated
Box 9
Corporate credo, undated
Box 9
Correspondence and general, 1991-1992
Box 9
Freelance writers, samples and correspondence, 1990-1992
Box 9
Start-Work authorization forms, 1991
Box 9
Department of Justice forms, 1992

Memo and Form CRM-156, to register as the representative of a foreign national. SMG performed public relations work for several foreign government agencies and companies.

Box 9
Expenses, 1991-1992
Box 9
Notes on divisional luncheon, 1991 Oct. 7
Box 9
Itineraries, 1990
Box 9
Records, 1990-1991
Box 9
General, 1992
Box 9
Project process statement, 1990
Box 9
List of possible foundation names, undated
Box 9
List of possible new TV channel names, ca. 1991
Box 9
Managing Directors meeting, 1991 Jun. 3
Box 9
Business plan, 1990
Box 9
Financial statements, 1990
Box 9
Memoranda, 1990-1992
Box 9
Operating results, 1990
Box 9
Merger with Robinson, Lake, Lerrer & Montgomery (RLLM), 1993
Box 9
New York City restaurants, 1991

Includes clippings, guides and recommendations.

Box 9
Partner biographies, undated
Box 10
Personnel assignments and memoranda, 1990-1991 and undated
Box 10
Phone listings, 1990-1991
Box 10
Plan for the 1990s, undated
Box 10
Projects status reports, 1991
Box 10
Random Thoughts about Sawyer Miller at a Critical Juncture, undated
Box 10
Resignation letters, 1992-1993
Box 10
Resumes, 1990-1991
Box 10
Thoughts of a CEO, undated
Box 10
Timesheet and expense report information, 1993
Box 10
20th Century Fund, 1991
Box 10
American Airlines, 1992-1993
(2 folders)
Box 10
American Express, 1991
Box 10
Bahamas hospitality industry, memoranda and campaign strategy, 1990
Box 10
Barnes & Noble, 1991
Box 10
Bessemer Capital Partners, 1991
Box 10
Champion Mills, 1992
Box 10
Charter Medical, 1993
Box 10
CIT Group, 1991
Box 10
Dubow, Arthur, undated

Business plan for a proposed periodical entitled Mercury.

Box 10
Ecuador Tourist Promotion Office, 1990-1991
Box 10
Farmers Insurance Group, 1989
Box 10
Hertz, 1990
Box 11
Merck & Co., 1991
Box 11
Morgan Stanley, 1991
Box 11
National Football League, 1991
Box 11
New England Telephone, 1989-1991
(2 folders)
Box 11
Nissan Motor Corporation in the U.S., 1991
Box 11
Pirelli-Armstrong Tire Corporation, 1990-1991
Box 11
Pharmaceutical Manufacturers' Association (PMA), 1993
Box 11
Pizza Hut, 1991
Box 11
Progressive Insurance Company, 1988-1990
Box 11
Puerto Rico Telephone Company (PRTC), 1990 (See also Oversize Materials, Oversize Box OV3.)
(2 folders)
Box 11
Advertising and media presentation, 1992 Dec. 21
Box 11
Advertising campaign, 1990
Box 12
Advertising strategy, 1990-1991 (See also Oversize Materials, Oversize Box OV3.)
(4 folders)
Box 12
Articles, 1990
Box 12
Bell Operating Companies, 1991
Box 12
Communications strategy report, 1992 June 11
Box 12
Creative campaign, 1993
Box 12
Focus groups, 1993
Box 13
Memoranda, 1990-1992
(4 folders)
Box 13
New England Electric, 1992
Box 13
Research, 1990
Box 13
Television, 1992
Box 13
Sony Corporation of America, 1990
Box 13
Steel industry, 1992
Box 13
Annaldo, Andrew, undated

One-time candidate for Mayor of Providence, R.I.

Box 13
Carlin, John, 1990

Candidate for Governor, Kan.

(2 folders)
Box 13
Clinton (William Jefferson) Presidential campaign, 1992-1993
Box 13
Colombian government, national image campaign, 1991
Box 13
Gannt, Harvey, 1990

Candidate for U.S. Senate, N.C.

Box 14
Henry, Sherrye, 1990

Candidate for State Senate, N.Y.

Box 14
Keverian, George, 1990

Former state Speaker of House; candidate for Commonwealth Treasurer, Mass.

(3 folders)
Box 14
Mitra, Ramón V., 1991

Candidate for Presidency, Philippines.

Box 14
Murphy, Evelyn, 1990

Candidate for Governor, Kan.

Box 14
Social Democratic Party (SDP), Nigeria 1991

Article on Chairman Baba Gana Kingibe.

Box 14
Solomon, Anthony, undated

Candidate for General Treasurer, R.I.

Box 14
Theodore, Nick, 1990

Candidate for Lt. Governor, S.C.

Box 14
Vargas Llosa, Mario, 1990

Candidate for Presidency, Peru.

Box 14
Better World Society, 1990
Box 14
Chicago Zoo, 1990-1991
(2 folders)
Box 14
Coalition Against Double Taxation, 1990
Box 14
Coalition for Free Television, undated
Box 14
Energy Foundation, undated
Box 14
Financial Services Council, 1991
Box 15
Humana Hospital (Louisville, Ky.), 1991
Box 15
National Resources Defense Council (NRDC), 1989
(3 folders)
Box 15
Office of Economic Development, New York, N.Y., 1991
Box 15
President's Drug Advisory Council, 1990 and undated
Box 15
United Nations High Commission on Refugees (UNHCR), 1991
Box 15
Advertising-related, 1991
Box 15
John Lindsay Reunion Committee, 1990
Box 15
Letters of Congratulations to David McCall on Joining SMG, 1990
Box 15
General, 1991-1992
(4 folders)
Box 15
Martin Sorrell (WPP) to David McCall, 1990 Mar. 12
Box 16
Relating to Sawyer family trip to Disneyland, 1991
Box 16
To Partners, 1992
Box 16
To Robert Teeter, on State of the Union, 1991
Box 16
To Tom Wicker (New York Times), 1990 Jun. 25
Box 16

Consists primarily of reports pertaining to periodic meetings of the Board of Directors, of which McCall was a member. In addition there is information on marketing strategies and advertising campaigns. Arranged into four categories--Advertising, Board of Directors, Finance, and Memoranda--and alphabetically therein.

Advertising campaign planning, 1994
(2 folders)
Box 16
Focus groups, 1994
(2 folders)
Box 16
Materials supporting advertising initiative, 1992
(2 folders)
Box 16
Correspondence, 1992-1994
Box 16
Directors' compensation, 1992-1993
Box 16
Expense reports relating to McCall's activities as Director, 1992
Box 16
Meeting, 1992 Aug.
Box 16
Reports to the Board of Directors, 1992 Jan.-Feb.
(2 folders)
Box 16
Reports to the Board of Directors, 1992 Mar.-Dec.; 1993 Jan.
(11 folders)
Box 17
Reports to the Board of Directors, 1993 Apr.-1994 Mar.
(12 folders)
Box 18
Reports to the Board of Directors, 1994 Apr.-July
(3 folders)
Box 19
Actuarial Report, tax year ending 10/29/93, 1993 May
Box 19
Audited financial statements for fiscal 1993, 1994 Jan. 28
Box 19
CCM Capital report, 1992
Box 19
Financial statements, 1990-1991
Box 19
FY-1992 financial plan and forecast, undated
Box 19
FY-1993 budget, 1992 Oct. 23
Box 19
FY-1994 preliminary budget review, 1993 Sept. 1
Box 19
Memoranda, 1992-1994
Box 19
Notes from a meeting with Bob Beaseley and Ken Garvey, 1992 Feb. 4
Box 19
Printed materials, 1991, 1993
Box 19

Includes materials related to David McCall's work as Chairman of SSK, a public relations firm, from 1993-1999. The series primarily documents administrative and financial operations along with limited correspondence and internal office memoranda. Included are David McCall's 1995 letters to Michael Eisner and Senator Chris Dodd (then-Chairman of the Democratic National Committee), along with correspondence related to his pro-bono work with the "Initiative on Tobacco Marketing to Kids," an advocacy group for "Tobacco-Free Kids." The series is arranged into three categories--Administrative Files, Correspondence, and Financial Papers--and alphabetically therein.

Hawthorn Group, undated
Box 20
Southern Company, 1996
Box 20
Corporate Code of Ethics policy, 1997
Box 20
International operations, 1998 and undated
Box 20
Partners meetings, 1994-1996
Box 20
Personnel/Staffing, 1995-1999
Box 20
Planning and strategy, 1993-1996
Box 20
Branding Revisited, undated
Box 20
Competitive Insights, Miriam Wohabe, 1999 Jan.
Box 20
Core Capability, undated
Box 20
To Senator Chris Dodd, 1995 Dec.
Box 20
To Michael Eisner, 1995 Aug.
Box 20
To the New York Times, 1995 Jan. 5
Box 20
Budget adjustments memoranda, 1995-1999
Box 20
General memoranda, 1994-1999
Box 20
Tobacco-Free Kids: initiative on tobacco marketing to kids, 1993-1996
Box 20
Balance sheets, 1993-1998
(3 folders)
Box 20
Budget projections, 1993-1999
Box 20
Client profitability reports, 1996 and undated
Box 20
Financial statements, 1993 Dec.
Box 20
Tax projections, 1994-1995
Box 20

Documents McCall's involvement with Refugees International, an independent non-governmental organization dedicated to international refugee aid work and advocacy, including his activities as both a Board member and an international aid worker. The bulk of the material relates to McCall's refugee aid and demining work in Africa, Cambodia and Thailand, and Yugoslavia/Bosnia, including several folders of travel itineraries and journals which describe his trips to these countries. The series is arranged in two subseries--Activities and Administrative--and alphabetically therein.

Bulk of the material relates to landmines and international demining campaigns, specifically in Africa and Cambodia. Included are two "Superman" comic books (DC Comics) that confront the dangers of landmines and advocate demining, and two letters addressed to ABC News anchors (Peter Jennings, Lynn Sherr) on child prostitution in Cambodia. Arranged alphabetically.

The Great Lakes Partnership idea, undated
Box 20
Kenyan office summary, 1998
Box 20
London/Africa trip and itinerary, 1992 Apr.-May
Box 20
Research and reports, 1992
Box 20
South Africa: Raphaely (Pauline Beatrice) will/bequest, 1998

Ms. Raphaely was a South African humanitarian activist who bequeathed money to RI for refugee assistance projects in South Africa.

Box 20
Book project: Book of Refugees, 1993
Box 20
Cambodian reports and recommendations, 1992
Box 20
Cambodia trips: notes and correspondence, 1992-1993
Box 21
General, 1995 Aug.
Box 21
Letter to Peter Jennings/ ABC News, 1995 Sept.
Box 21
Letter to Lynn Sherr/ ABC News, 1995 Aug.
Box 21
Thailand/Cambodia trip: travel and itineraries, 1992 Jan., Nov.
(2 folders)
Box 21
American Embassy in Maputo, Mozambique, 1997 Feb.
Box 21
Mozambique: The Development of Indigenous Mine Action Capacities, 1997 Feb.
Box 21
CARE, 1997-1998 and undated
(2 folders)
Box 21
Demining Superman comics, 1996, 1998
Box 21
Halo Trust: Clearance of Anti-Personnel Minefields. . . 1998 Feb.
Box 21
HUDISA: Advantages of Clearing Minefields. . . in Mozambique, 1998 Apr.
Box 21
Equipment catalog: Taming the Demon, 1997
Box 21
Washington conference, 1998 May
Box 21
Independent Demining Assessment Center (IDAC): concept paper, 1998 June 5, and undated
(2 folders)
Box 21
Marshall Legacy Institute, 1998
Box 21
Africa trip, 1998 Apr.
Box 21
Landmine clearance inspection tour, 1998 Apr.-May
(2 folders)
Box 21
Mozambique mine information presentation, 1998 Apr.
Box 21
UNDP Accelerated Demining Programme, 1997 Apr.
Box 21
Bosnia, 1993
Box 21
Bosnia and Soros Fund, 1993
Box 21
Don't Let Sarajevo Die advertisement, 1993 Mar.
Box 21
Letter to New York Times: Bosnia/Neville Chamberlain, 1995 Nov.
Box 21
UNICEF and Bosnia Image and Message Evaluation, 1993
Box 21

Includes materials related to the administrative and fund-raising operations of Refugees International, grant proposals, mailings and solicitations addressed to individual and corporate contributors, and several trip journals. The latter provide a detailed personal account of David McCall's aid work in Cambodia, Thailand, and Africa from 1992-1998. The subseries includes both handwritten drafts and printed/bound versions of these journals. Arranged alphabetically.

D.C. office: staff list, 1992 May
Box 22
General correspondence, 1991-1993 (See also Oversize Materials, Oversize Box OV3.)
Box 22
Ford Foundation
Box 22
J.P. Morgan
Box 22
Board members, 1992
Box 22
Contributions, 1992-1993
Box 22
General, 1991-1992
Box 22
Help the People Who Help the Kurds advertisement, 1991
Box 22
Leonard Mayhew, 1992-1993

Mayhew was president of Mayhew Communications, who performed fundraising for RI.

Box 22
Refugees International brochure, undated
Box 22
RI Bulletin (Iraq and South Asia), 1991-1992
Box 22
Meetings (Executive Committee/Board of Directors), 1992-1993
(5 folders)
Box 22
Congressional statements and articles, 1991-1993
Box 22
Rosenblatt/McCall correspondence, 1991
Box 22
African drought, 1992
Box 22
Africa land mine mission, 1998, Apr.-May
Box 22
Return to Cambodia, 1992 Nov.
Box 22
Thailand/Cambodia, 1992 Jan.-1995 June
(4 folders)
Box 22

Includes texts of speeches, talks, and commencement addresses given by McCall, along with a small collection of speeches given by others. There is also a set of "speech files" that contain clippings, writing fragments, and other materials used to compose or plan speeches. In a few cases, speeches are accompanied by supporting materials and relevant correspondence. The series is arranged into two subseries--Speeches by McCall and Speeches by Others. Speeches by McCall are organized into a number of topical categories--advertising, commencement addresses, social-political issues, testimonials, and speech file materials--and alphabetically therein. Speeches by Others are arranged alphabetically by author.

12th Annual EFFIE Awards, 1981
Box 23
Dentsu Awards, 1975
Box 23
Givers and Receivers of Awards..., ca. 1968
Box 23
The Great Award Caper, or The Lunatics Have Taken Over the Asylum, ca. 1969
Box 23
And What Do You Do For a Living? 1965
Box 23
Boys' Club of New York, 1967
Box 23
Department of Journalism, University of Nevada, 1975
Box 23
Pace University's Breakfast with the Chief series, 1976
Box 23
What Can You Do for Advertising? 1962
Box 23
Copy of speech
Box 23
Correspondence
Box 23
Supporting slides
Box 23
How to Be a Great Client, 1967
Box 23
Advertising and Society: A New Creative Challenge, 1973
Box 23
The Grasshopper Myth, ca. 1970
Box 23
I vs. We: A Creative Dilemma, 1964
Box 23
Copies of speech (See also Oversize Materials, Oversize Box OV3.)
(2 folders)
Box 23
Correspondence and miscellaneous, 1988-1989 (See also Oversize Materials, Oversize Box OV3.)
Box 23
The Joy of Retailing, 1978
Box 23
Magic, 1977
Box 23
Management's Hunt for Young Creative Talent, 1963
Box 23
Copies of speech (See also Oversize Materials, Oversize Box OV3.)
Box 23
Slides
(2 folders)
Box 23
Supporting Materials (See also Oversize Materials, Oversize Box OV3.)
Box 23
Schizophrenia: When the Pebble of Creativity Hits the Pond of Business, 1977
Box 23
The Soul of a Product, 1958
Box 23
AAAA (American Association of Advertising Agencies) annual meeting, 1975
Box 23
Account Management and Great Advertising, 1978
Box 23
Corporate Communication, 1974
Box 23
David McCall-Edward Ney (Young & Rubicam) debate, 1981
Box 23
Dayton Advertising Club, 1979
Box 23
Effective message strategy, 1971
Box 23
Full-service advertising agencies, ca. 1971
Box 23
Is Print Advertising Dead? 1982
Box 23
Is the Advertising Trade Press Undermining The Industry It Serves? 1970
Box 23
The Last 25 Years in Advertising: Has Anything Changed? 1975
Box 23
New Management Needed, 1982
(2 folders)
Box 23
Proprietary Association, 1968
Box 23
Retail Advertising: Gigantic and Growing, 1974
Box 23
Treasurers I Have Known, 1985
Box 23
What I believe About Advertising in Today's Market Environment, 1976
Box 23
What One Copy Writer Expects of a Product, 1963
Box 23
Who Should Run the Modern Advertising Agency? 1976
Box 24
About McCaffrey & McCall, ca. 1974
Box 24
Agency Staff Breakfast, 1976
Box 24
End-of-year speech to agency staff, 1971
Box 24
Taking McCaffrey & McCall private, undated
Box 24
Western States Advertising Association, 1975
Box 24
American Research Foundation, comments on Dr. Leavitt's speech, 1961
Box 24
The One-Percent Solution, 1984
Box 24
Wall Street Journal conference, 1981
Box 24
What an Advertising Agency's Management Wants from Marketing Research, 1973
Box 24
Basic advertising course, AAAA, 1970
Box 24
Hotchkiss School, 1969
Box 24
Rumson County Day School, ca. 1973
Box 24
AAAA (American Association of Advertising Agencies) annual meeting, 1972
Box 24
Advertising and Social Responsibility, 1972
Box 24
Advertising in a Period of Transition and Uncertainty, 1974
Box 24
Comments on a talk by Bill Claggett on advertising in the 1970s, undated
Box 24
FTC speech-responses and background, 1982 (See also Oversize Materials, Oversize Box OV3.)
(2 folders)
Box 24
McGovern speech, 1972
Box 24
Political Advertising: The Product of Saints or Sinners? 1977
Box 24
Sex, Religion, Politics, Positioning and Other 1973 Breakthroughs, 1973
Box 24
Copies of speech
(2 folders)
Box 24
Supporting Materials
Box 24
What Agencies Are--And Aren't--Doing, 1968
Box 24
What Does Advertising Owe Society? 1966
Box 24
Young Republicans, 1967
Box 24
Jim Manning, in verse, 1978
Box 24
On the retirement of Jim McCaffrey, ca. 1973
Box 24
The New Yorker and Me: A 40-Year-Old Love Affair, 1980
Box 24
Wallace Clayton, in verse, undated

Clayton was an executive at McCaffrey & McCall, and formerly of the J. Walter Thompson Company.

Box 24
Wallace Quimby, undated
Box 24

Notes, communication, clippings collected for use in speech-writing.

Clippings, 1953-1990 (See also Oversize Materials, Oversize Box OV3.)
Box 24
Correspondence, 1967-1984 (See also Oversize Materials, Oversize Box OV3.)
(2 folders)
Box 24
Notes and research for a speech on advertising awards, ca. 1974
Box 25
Bailey, Patricia: testimony before the Senate Subcommittee on the Consumer, 1982
Box 25
Bell, Howard: State of the Federation address, American Advertising Federation, 1982
Box 25
Blair, Bill: Incidentally, 1958
Box 25
Booth, William: Opening remarks, Advertising and Broadcasting Industries Hearing (New York, N.Y.), 1968
Box 25
Elliott, John: Acceptance speech, Maj. Gen. John W. Russell Leadership Award, 1989

John Elliott was Chairman Emeritus at Ogilvy & Mather.

Box 25
Hernandez Colon, Rafael: speech made during a visit to Harvard University, 1990

Rafael Hernandez Colon was Governor of Puerto Rico.

Box 25
Jaffe, Daniel: Report from Washington, 1982
Box 25
Ross, Warren: We Have Met the Censor and He Is Us, 1973
Box 25

Includes letters to the editors of various publications, journal articles, poetry and other writings by McCall, along with a small collection of writings by others. The series is organized into two subseries--Writings by McCall and Writings by Others. Writings by McCall are arranged into five categories--advertising-related, autobiographical writings, letters to the editor, poetry and literature, and social-political--and alphabetically therein. Writings by Others are arranged alphabetically by author.

Advertising copy and radio spot texts, drafts, undated
Box 25
For Talent, Three Virtually Untapped Areas, The Copywriter, 1963 Nov. 29
Box 25
Good Product, or A Copywriter's Best Friend, Madison Avenue, 1963 Aug.
Box 25
How to Become a copywriter from Some Other Job in Y&R, undated
Box 25
Monster Trout in the Media Pool, 1979

Submitted to Magazine Age.

Box 25
Research and the Copy Writer, 1961
Box 25
Telecommunications spots, drafts, 1991
Box 25
Thoughts of a CEO, undated
Box 25
What's the Big Deal? 1987
Box 25
Autobiographical writings, undated
Box 25
Advertising Age, 1973-1974
(2 folders)
Box 25
International Herald Tribune, Land Mine Ban is Just a First Step, (Op Ed piece) , 1997 Nov. 13
Box 25
New York Magazine, 1970 Oct. 15
Box 25
New York Times, 1970, 1995
(2 folders)
Box 25
Book project, My Daddy's in the Advertising Business, ca. 1987
Box 25
Bore, 1987
Box 25
I'd Rather Be Right, undated
Box 25
Rent a Cop, undated
Box 25
Poetry project, 1978
(2 folders)
Box 25
Book project, Voices from the Future, undated

Planned as profiles of refugee children.

Box 25
Easter Manifesto, 1991
Box 25
If It Ain't Broke, Don't Fix It, undated
Box 25
Memorandum on the Role of the Vice-President, 1972
Box 25
My Turn: Rich Family Values, ca. 1989

On the first Bush administration and affluent neoconservatives.

Box 25
Profit: Spur for Solving Social Ills, 1973
Box 25
United States and the New World Disorder, 1992
Box 25
Wingate's Raiders: A Proposal, ca. 1969
Box 25
Brown, Mark Malloch, untitled article on Mario Vargas Llosa, 1990

Draft submitted to McCall for review. Vargas Llosa, the Peruvian novelist, was a onetime candidate for the presidency of Peru and a client of the Sawyer Miller Group. For other material in this collection relating to Vargas Llosa, see Box 14.

Box 25
Cullum, Paul, Forward Lateral, 1987

Film script submitted to McCall for review.

Box 25
Gramm, Eugene: We Must Love One Another Or Die, 1982

Eugene Gramm was Creative Supervisor at the Marsteller, Inc. advertising agency.

Box 25
Multiple authors, collection of scientific reprints relating to carbonated beverages, 1939-1952 and undated
Box 25
Yang, Charles: The Place of Games in Advertising Education, 1971

Includes memo from Wilson Siebert of J. Walter Thompson to David McCall.

Box 25

Contains materials relating primarily to McCall's early career, first at Young & Rubicam, then at Ogilvy & Mather and David J. Mahoney, Inc. Materials were originally placed in scrapbooks, but over the course of time had loosened into individual items. Clients represented include Life Magazine, the American Can Company, Lever Brothers and the Zippo Manufacturing Company. The series is organized by alphabetically by advertising agency and client name.

McCall worked as copy writer for the Mahoney agency from 1953-1955.

Noxzema Shaving Creme
Box PF1
Reynolds & Co.
Box PF1
S.A. Schonbrunn & Co. (Medaglia d'Oro coffee)
Box PF1
S.B. Thomas, Inc. (Thomas's English Muffins)
Box PF1
Sparton Radio-Television
Box PF1
Sportsman Shaving Lotion, Inc.
Box PF1
Virginia Dare Wine
Box PF1
White Rock
Box PF1
Poster for Creative Advertising Challenge
Box PF1
C-L, 1951-1963

Includes Calvert Distillers, Chase National Bank, Christian Brothers, Cunard Lines, Goodenham & Wortz (G&W), Hathaway Shirts, Jaguar, KLM Airlines, Lord & Taylor.

Box PF1
Lever Brothers, Rinso, 1953 and undated
Box PF1
P-T, 1952-1961 and undated

Includes Pepperidge Farm, Philip Morris (Spud Cigarettes), Sears, Schweppes, Tetley Tea, True Confessions.

Box PF1
Thom McCann Shoes, 1955-1956
Box PF1
True Magazine, ca. 1952
Box PF1
Zippo Manufacturing Co., 1957-1959
Box PF1
Clippings, 1959
Box PF1
The Orwell Agency (also known as the Maxwell Arnold Agency), ca. 1970

Mission statement, print advertisement.

Box PF1
American Can Company (CANCO)
(2 folders)
Box PF2
Borden's Dog Food
Box PF2
Corning Glass Works
Box PF2
Dictaphone
Box PF2
General Electric
Box PF2
Life Magazine
(6 folders)
Box PF2
Statler Hotels
Box PF2
Artwork and layout, undated
Box PF1
Photograph, undated
Box PF1
Calendar, Segeln '92, 1992
Box PF1

Includes documentary and promotional short films, commercials and radio spot announcements, primarily for pro bono projects such as Refugees International and the Committee to Support Roe v. Wade. Originals are dated 1989-1998 and undated. Arranged into three catgories--Original Materials, Master Copies, and Use Copies--therein by format and then alphabetically.

OR1. Bank Street School, 16 mm reel, undated

Use Copy UC1 in Box AV6.

Box AV1
OR2. Care, My Opportunity, VHS, 1997-1998

Use Copy UC2 in Box AV6.

Box AV2
OR3. Care, PSA spots, VHS, undated

Use Copy UC2 in Box AV6.

Box AV2
OR4. Demining with Steel Wheels in Mozambique, VHS, 1997 Oct.-Nov.

Use Copy UC2 in Box AV6.

Box AV2
OR5. Georgia Power, Faces Behind the Image, VHS, 1997 Aug. 13

Use Copy UC4 in Box AV6.

Box AV2
OR6. Lincoln Unified School District, Imagine the Lincoln Plan, VHS, undated

Use Copy UC3 in Box AV6.

Box AV2
OR7. Paul Keye & Partners, VHS, 1996 May, 15

Use Copy UC3 in Box AV6.

Box AV2
OR8. Refugees International, Demining the Killing Fields, VHS, undated

Use Copy UC2 in Box AV6.

Box AV2
OR9. Roe v. Wade spot, evening edit, Umatic, 1989 Apr. 10

Use Copy UC5 in Box AV6.

Box AV2
OR10. Roe v. Wade spot, Live-a-matic edit, Umatic, undated

Use Copy UC5 in Box AV6.

Box AV2
OR11. Xerox do Brasil, Ltda., Community Development Projects, VHS, undated

Use Copy UC4 in Box AV6.

Box AV2
OR12. Western Placer Unified School District, Project Build, undated

Use Copy UC3 in Box AV6.

Box AV2
OR13. Demonstration record, 1955 Oct. 24

Use Copy UC6 in Box AV6.

Box AV3
OR14. Medaglia D'Oro, 1956 Jan. 6

Use Copy UC6 in Box AV6.

Box AV3
OR15. Virginia Dare Wine, 1955

Use Copy UC6 in Box AV6.

Box AV3
OR16. Multiplication Rock, original soundtrack recording, 12-inch phonograph, 1973

Use Copy UC7 in Box AV6.

Box AV3
OR17. RDRW 9861, 9862, 9863, 9864, 1989 Apr. 7

Use Copy UC6 in Box AV6.

Box AV4
OR18A. RDRW 9862, 1989 Apr. 12

Use Copy UC6 in Box AV6.

Box AV4
OR18B. RDRW 9862, 1989 Apr. 12

Use Copy UC6 in Box AV6.

Box AV4
OR19. RDRW 9868, 1989 Apr. 17

Use Copy UC6 in Box AV6.

Box AV4
OR20. Eventime, 1989 Apr. 13

Use Copy UC6 in Box AV6.

Box AV4

Format: BetacamSP. Source: OR1. Date created: 2005.

Bank Street School, undated
Box AV5

Format: BetacamSP. Source: OR2-OR4, OR8. Date created: 2005.

Care, My Opportunity, 1997-1998
Box AV5
Care, PSA spots, undated
Box AV5
Demining with Steel Wheels in Mozambique, 1997 Oct.-Nov.
Box AV5
Refugees International, Demining the Killing Fields, undated
Box AV5

Format: BetacamSp. Source: OR6-OR7, OR12. Date created: 2005.

Lincoln Unified School District, Imagine the Lincoln Plan, undated
Box AV5
Paul Keye & Partners, 1996 May, 15
Box AV5
Western Placer Unified School District, Project Build, undated
Box AV5

Format: BetacamSp. Source: OR5, OR11. Date created: 2005.

Georgia Power, Faces Behind the Image, 1997 Aug. 13
Box AV5
Xerox do Brasil, Ltda., Community Development Projects, undated
Box AV5

Format: BetacamSP. Source: OR9-OR10. Date created: 2005.

Roe v. Wade spot, evening edit, 1989 Apr. 10
Box AV5
Roe v. Wade spot, Live-a-matic edit, undated
Box AV5
OR13-20 Data Files

Format: DVD-RW. Source: OR13-OR20. Date created: 2006.

Box AV5

Format: DVD-RW. Source: OR13-OR15, OR17-OR20. Date created: 2006.

D.J. Mahoney demo recording, 1955
Box AV5
Medaglio d'Oro coffee spot, 1956
Box AV5
Virginia Dare pink wine spot, 1955
Box AV5
Committee to Support Roe v. Wade radio spots, 1989
Box AV5

Format: DVD-RW. Source: OR16. Date created: 2006.

Multiplication Rock, 1973
Box AV5

Format: DVD. Source: OR1. Date created: 2005.

Bank Street School, undated
Box AV6

Format: DVD. Source: OR2-OR4, OR8. Date created: 2005.

Care, My Opportunity,, 1997-1998
Box AV6
Care, PSA spots, undated
Box AV6
Demining with Steel Wheels in Mozambique,, 1997 Oct.-Nov.
Box AV6
Refugees International, Demining the Killing Fields,, undated
Box AV6

Format: DVD. Source: OR6-OR7, OR12. Date created: 2005.

Lincoln Unified School District, Imagine the Lincoln Plan,, undated
Box AV6
Paul Keye & Partners, 1996 May, 15
Box AV6
Western Placer Unified School District, Project Build, undated
Box AV6

Format: DVD. Source: OR5, OR11. Date created: 2005.

Georgia Power, Faces Behind the Image,, 1997 Aug. 13
Box AV6
Xerox do Brasil, Ltda., Community Development Projects, undated
Box AV6

Format: DVD. Source: OR9-OR10. Date created: 2005.

Roe v. Wade spot, evening edit, 1989 Apr. 10
Box AV6
Roe v. Wade spot, Live-a-matic edit, undated
Box AV6

Format: DVD-RW. Source: OR13-OR15, OR17-OR20. Date created: 2006.

D.J. Mahoney demo recording, 1955
Box AV6
Medaglio d'Oro coffee spot, 1956
Box AV6
Virginia Dare pink wine spot, 1955
Box AV6
Committee to Support Roe v. Wade radio spots, 1989
Box AV6

Format: DVD-RW. Source: OR16. Date created: 2006.

Multiplication Rock, 1973
Box AV6
Artwork and storyboards, campaign for American Association of Retired Persons (AARP), ca. 1987 (See also box 5.)
Box OV1
Call for Action, flipbook, undated
Box OV2
North American Philips Corp., 25th anniversary bound scrapbook, 1979 (See also Box 5.)
Box OV2
Advertising, 1992 (See also Box 16.)
Box OV3
Artwork and storyboards, ca. 1993 (See also Box 16.)
Box OV3
Meeting, 1992 Mar. (See also Box 17.)

Includes Hunter Fan promotional poster.

Box OV3
Public Relations, The Publicist, 1982 May-June (See also Box 2.)
Box OV3
Allied Fiber, undated
Box OV3
Mercedes-Benz of North America, 1985, 1988 (See also Box 3.)
Box OV3
Numismatic Funding Corporation, undated
Box OV3
Sears (Corporate), 1981

Includes note from Joel Raphaelson.

Box OV3
Sears print advertisements, undated
Box OV3
Video Visions Associates, 1985 (See also Box 4.)
(2 folders)
Box OV3
Print of poster by David Mattingly for the Inglett-Watson Travel Poster Exhibition, 1977
Oversize Folder 1
Jim Manning retirement advertisement, 1978 (See also Box 4.)
Box OV3
Automotive study, 1984
Box OV3
Princeton Republicans for Johnson, 1964
Box OV3
Committee for the Support of Roe v. Wade, 1991 (See also Box 5.)
Box OV3
New York Urban League, 1964 (See also Box 5.)
Box OV3
Tobacco Advertising, Tobacco and Youth Report, 1989 Spring (See also Box 5.)
Box OV3
J.C. Penney and agency advertisements removed from correspondence, 1978, 1984 (See also Box 7.)
Box OV3
Advertising Age, 1983 June 27

Article on sale of McCaffrey & McCall to Saatchi & Saatchi.

Box OV3
Artwork, undated
Box OV3
Gerard Lambert, with Listerine Advertisement, 1962
Box OV3
Copies of Dundee Observer and Lake Country Drummer, 1988

Dundee, N.Y. local newspapers.

Box OV3
Regional Bells, advertising strategy, 1991 (See also Boxes 12-13.)
Box OV3
Puerto Rico Telephone Company (PRTC), 1990 (See also Box 11.)
Box OV3
Activities, Cambodia/Thailand, copies of Cambodian newspapers, 1992 (See also Box 20.)
Box OV3
Correspondence, Ethnic Wars Multiply, New York Times, 1993 Feb. 7 (See also Box 22.)
Box OV3
FTC speech, responses and background, 1982 (See also Box 24.)
Box OV3
Speech File, John Hollander, Inigo Jones, Tampa Tribune, 1984 (See also Boxes 24-25.)
Box OV3
The Joy of Advertising, correspondence, 1989 (See also Box 23.)
Box OV3
The Many Faces of Print, supporting materials, 1978 (See also Box 23.)
Box OV3

Historical Note

DateEvent(s)
1928 Mar. 13Born in New York City
1940-1941Attended Indian Mountain School (Lakeville Conn.); member of Editorial Board of the school publication, The Scop (sic)
1942-1945Attended The Hotchkiss School (Lakeville, Conn.)
1945-1946Attended The Collegiate School (New York, N.Y.)
1946-1947Stationed with the U.S. Army of Occupation, Japan. Attained rank of Private First Class
1948Entered Yale University. Dropped out after one year
1950Began work at Young & Rubicam advertising agency, first in the mail room and later as a copy writer
1951Joined Ogilvy, Benson & Mather (OBM) advertising agency. Advanced to become chief copy writer
1953Joined the David J. Mahoney, Inc. agency as chief copy writer
1955Rejoined Ogilvy, Benson & Mather
1960Became copy chief at Ogilvy, Benson & Mather
1960Promoted to Senior Vice President and Director at Ogilvy, Benson & Mather
1962Left Ogilvy, Benson & Mather, along with fellow OBM executive James McCaffrey, to take over the C.J. LaRoche & Co. agency. C.J. LaRoche renamed LaRoche, McCaffrey & McCall
1964Part-time speech writer for John Lindsay (then Mayor of New York)
1967Chester LaRoche retired from LaRoche, McCaffrey & McCall. The company continued to include him in its name until 1972.
1969LaRoche, McCaffrey & McCall became a publicly-traded company
1971Worked on a campaign to unsell the U.S. war in Vietnam
1972LaRoche, McCaffrey & McCall renamed McCaffrey & McCall
1973Developed the idea for Schoolhouse Rock!, an award-winning children's television series that used music to teach math and other skills
1973-1988Chairman, C.E.O. and Creative Director, McCaffrey & McCall, Inc.
1988Retired from McCaffrey & McCall; named Chairman Emeritus
1989-1993Partner, Sawyer Miller Group, a communications and public relations firm
1992Joined Refugees International as an aid worker and contributor
1993Left Sawyer Miller Group; named Chairman of public relations firm Shepardson Stern & Kaminsky
1999 Apr. 18Died in an automobile accident during an aid mission in Albania

Subject Headings

Preferred Citation

[Identification of item], David B. McCall Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The David B. McCall Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.

Processing Information

Processed by Richard Collier, Casey Jarrin, April 2006

Encoded by Richard Collier

Completed April 2006

Accession 03-244 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.