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Beauty and Hygiene (1911 - 1956)

This category includes products (such as cosmetics, soaps, and shaving supplies) that were targeted for personal hygiene and enhancing one's attractiveness.

Radio (1922 - 1956)

Advertisements for radios, radio parts, and radio programs are included in this category. Also included are a small number of miscellaneous electronic products, such as hearing aids, telephones, etc. originally included in the Radio category Pre-1955 Competitive Ads File.

Television (1939 - 1957)

Advertisements featuring television sets, as well as a few other miscellaneous electronics, are included in this category. An interesting feature of many of these ads is their promotion of individual television programs.

Transportation (1938 - 1957)

This category deals with the many modes of mass transportation available during the first half of the twentieth century - airlines, rental cars, buses, trains and ships.

World War II (1942 - 1945)

World War II advertisements are ads sponsored by the U.S. Government or ads paid for by businesses in support of Government-sponsored campaigns, such as V-mail, or bond drives. Ads from the World War II era may also be found in the other four categories; however, those advertisements are primarily targeted towards promoting a company's product rather than the war effort as reflected in this category.