Maxwell Did It!

Photographing the Atlantic City Boardwalk, 1920s-1950s


January 11, 2006March 26, 2006

Location: Special Collections Hallway Gallery

Sponsor: Rare Book, Manuscript, and Special Collections Library

Artist: R.C. Maxwell Company

Black and white photographs in this exhibit were selected from thousands of images in the R.C. Maxwell Company Collection, part of the John W. Hartman Center for Sales, Advertising, and Marketing History. The R. C. Maxwell Company produced electric "spectacular" signs and billboards and used the photographs to document construction and placement of those advertising signs on the boardwalk.