January 11, 2006 – March 26, 2006
Location: Special Collections Hallway Gallery
Sponsor: Rare Book, Manuscript, and Special Collections Library
Artist: R.C. Maxwell Company
Black and white photographs in this exhibit were selected from thousands of images in the R.C. Maxwell Company Collection, part of the John W. Hartman Center for Sales, Advertising, and Marketing History. The R. C. Maxwell Company produced electric "spectacular" signs and billboards and used the photographs to document construction and placement of those advertising signs on the boardwalk.