NOTE: This exhibition, originally opened in February of 2020 but was closed due to COVID. The display will be re-installed for the summer and fall of 2022.
Tobaccoland explores the history of advertising and marketing of cigarettes and other tobacco products in the United States. A visual history spotlights marketing strategies adopted by both tobacco companies (pro-tobacco) and government/non-profit agencies (tending to be anti-tobacco). The materials draw attention to the back-and-forth that frequently resulted from the introduction of different products and their marketing to different populations (particularly targeting women, African Americans, and youth). Collections on display include: Tobacco Collection, Lois Stifel Collection of Tobacco Ephemera, Paula Green Papers, Pollay Collection, Terence Mitchell Tobacco Ephemera, JWT Competitive Ads, AAAA Records, and other print items that are individually cataloged.
This exhibition was curated by Rubenstein Librarians Joshua Larkin Rowley and Meghan Lyon and Duke University Archivist Amy McDonald.
Date: Friday, February 7, 2020
Name: Book Talk with Sarah Milov
Location: Holsti-Anderson Family Assembly Room (Rubenstein Library 153)
Sarah Milov, Professor of History at University of Virginia, will give a talk on her recently published book The Cigarette: A Political History. The event is in conjunction with the opening of Tobaccoland an exhibit in the Mary Duke Biddle Room exploring the evolution of the cigarette and tobacco products in American culture through collections held by the Rubenstein Library. The exhibit will be installed in January 2020 (don’t know precisely when yet) and will remain up through June 2020.
This exhibition was sponsored in part by the E. Rhodes and Leona B. Carpenter Foundation.