January 10, 2020 – June 20, 2020
Location: Mary Duke Biddle Room
Tobaccoland will explore the history of advertising and marketing of cigarettes and other tobacco products in the United States. A linear timeline of events spotlight marketing strategies adopted by both tobacco companies (pro-tobacco) and government/non-profit agencies (tending to be anti-tobacco). The materials draw attention to the back-and-forth that frequently resulted from the introduction of different products and their marketing to different populations (particularly targeting women, African Americans, and youth). Collections on display include: Tobacco Collection, Lois Stifel Collection of Tobacco Ephemera, Paula Green Papers, Pollay Collection, Terence Mitchell Tobacco Ephemera, JWT Competitive Ads, AAAA Records, and other print items that are individually cataloged.