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The newsletter of the John W. Hartman Center for Sales, Advertising & Marketing History.

All files are Abobe PDF documents.

Contents:

  • 150th Anniversary of the J. Walter Thompson Company (JWT)
  • JWT Newsletters Digital Collections Launch
  • News & Notes
  • New Acquisitions and Guides
  • List of Spring Classes
  • "Hi, I'm Judy": Visualizing the Call Center of the 1980s
  • 2014 Travel Grant and Fellowship Winners
  • Looking Back: RCA's 1939 World's Fair Television Debut

Contents:

  • Achenbaum Endows Travel Grants
  • Foundation Issues Challenge Grant for Hartman Center
  • News & Notes
  • New Acquisitions and Guides
  • Mad Men Ads and Poetry
  • Looking Back: Repealing Prohibition
  • Salesmanship Literature

Contents:

  • FOARE Funds Outdoor Advertising Fellowship
  • 2013 Travel Awards
  • News & Notes
  • New Acquisitions: New Collections Enrich Center Holdings
  • Newly Available Finding Aids
  • The Spirit of Advertising: Seagram and Hiram Walker, 1950–1960
  • Lynn Eaton Leaving Center
  • Looking Back: Abe Lincoln — Car Salesman
  • Alvin Achenbaum Papers come to Duke

Contents:

  • Center Celebrates Two Decades
  • News & Notes
  • New Acquisitions: Portraits of an Itinerant Sign Painter
  • Recently Available Collection Guides
  • Case Studies in Green Marketing
  • Looking Back: Happy Birthday SPAM!
  • Travel Grants: 2012 Grant Recipients
  • Center Honors Friend and Former JWTer, John Furr

Contents:

  • OAAA Turns 120
  • Diary of an Ad Woman
  • News & Notes
  • New Acquisitions: New Collections Expand Center's Horizon
  • Newly Available Collection Guides
  • Establishing a JWT Office in Switzerland
  • Looking Back: Pan Am Flies Again! (on TV)
  • Travel Grants: Call for 2012 Grant Applications
  • Gift Names Rare Book & Manuscript Library

Contents:

  • Get on the ROAD! (2.0)
  • Traveling Exhibits Now Available
  • News & Notes
  • New Acquisitions: Center Acquires Henry Haberman Photographs
  • Newly Available Collection Guides
  • Party Like It's 1965
  • Looking Back: 50 Years of the Peace Corps
  • Travel Grants: 2011 Grant Recipients
  • New Exhibit Documents Marketing to Kids in the 20th Century

Contents:

  • Center Acquires Papers of Wunderman
  • Scrapbook Documents WWI Ad Campaign
  • News & Notes
  • New Acquisitions: Unique Printed Materials Enrich Collections
  • Newly Available Collection Guides
  • The Spirit of the Poster
  • Looking Back: Stay Marine, Stay Covered
  • Travel Grants: 2011 Application Process Begins

Contents:

  • Exhibits Offer Two views of Endorsement Advertising
  • News & Notes
  • New Acquisitions Illuminate Advertising History
  • Newly Available Collection Guides
  • The Roots of Commercial Radio
  • Looking Back: Of Moose and Spin Doctors
  • Adviews Complete!
  • Facebook
  • 2010 Travel Award Recipients Announced

Contents:

  • AdViews on iTunes U
  • JWT Chicago Legacy Celebrated and Captured
  • News & Notes
  • New Acquisitions: Creative Collections Contributed to Center
  • Newly Available Collection Guides
  • Looking Back: Fighting Flu
  • J. Walter Thompson's Early European Experience
  • Volunteers Fuel the Center
  • 2010 Travel Grant Application Process Begins
  • Center Seeks Travel Grant Sponsor

Contents:

  • Center Receives Records from JWT London
  • NHPRC Awards Grant for ROAD 2.0
  • News & Notes
  • New Acquisitions: Diverse Donations Come to Duke
  • Looking Back: A Measured Response to Economic Crisis
  • WWII JWT Letters Enrich Student Experience
  • Announcing the Journal of Historical Research in Marketing
  • 2009 Travel Award Recipients Announced

Contents:

  • Exhibit Examines 1960s Mad Men Culture
  • Center Exceeds Goal for OAAA Project
  • News & Notes
  • New Acquisitions
  • Newly Available Collection Guides
  • Looking Back: From Vigor to Viagra
  • The Father of Modern Newspaper Research
  • The Real Mad Men and Women
  • 2009 Travel Grant Application Process Begins

Contents:

  • Chick McKinney: Ad Man & Tarheel Fan
  • Preserving OAAA Audio-Visual History 
  • News & Notes
  • New Acquisitions
  • Newly Available Collection Guides
  • Tracing Humor in Outdoor Advertising
  • New Pathfinders Available
  • Center Helps Local Addy Awards
  • Looking Back: Politics of "Change"
  • 2008 Travel Award Recipients Announced

Contents:

  • CHARM Conference at the Center
  • John W. Hartman (1923-2007) 
  • News & Notes
  • New Acquisitions
  • Newly Available Collection Guides
  • Margaret Fishback: A Collection Review
  • Exhibit Catalog wins Leab Award
  • Looking Back: Bowling for Fitness
  • Center Unveils Naming Opportunities

Contents:

  • A Tale of Two Birthdays
  • A Bounty of Billboards, Burgers and Books
  • News & Notes
  • Newly Available Collection Guides
  • Hartman Center Exhibit Displays Sex Appeal
  • Center Hosts Ad Club Meeting
  • Looking for Advertising Annuals
  • Looking Back: iVinyl?
  • Rick Pollay Donates Three Collections

Contents:

  • Exhibit Highlights Atlantic City Signs and Scenes
  • Center Acquires Papers of Newspaper Scholar Leo Bogart
  • News & Notes
  • Design, Demographics & Executive Donations
  • Newly Available Collection Guides
  • Inside the Hartman Center with Researcher Clive Challis
  • Kudos
  • CHARM 2007 — Call for Papers
  • 40 Years of Super Bowl Advertising
  • Marketing Visionary and American Dreamer: Stanley C. Marshall

Contents:

  • "Margaret Fishback Papers Document A Prolific Career"
  • Jacqueline Reid Appointed New Hartman Center Director
  • "The Birth of Peace Corps Advertising: A Look Inside the Sheldon B. Sosna Papers"
  • OAAA (Outdoor Advertising Association of America) Archives and ROAD (Resource of Outdoor Advertising Descriptions) Available
  • Looking Back: "Celebrating the Mustang"

Contents:

  • "Center Director Ellen Gartrell McGeorge Retires"
  • "David B. McCall Papers Illuminate A Remarkable Life"
  • Hartman Center Timeline
  • Looking Back: "Marketing the Vote, 1968 and Now"

Contents:

  • "New Initiative Builds Salesmanship Collection" (Salesmanship and Sales Training Literature Collection)
  • "Executives, Artists, Teachers, and Agencies Make Gifts; Outdoor Industry Collection Now Available"
  • Looking Back: "Saluting a Century of Ford"
  • "Bates Bonanza Benefits Hartman Center" (Bates Archives to Center)

Contents:

  • "Unique, Illustrated Encyclopedia of Advertising Debuts: Hartman Center Provided Illustrations"
  • "Gene Federico Papers Highlight Distinguished Career"
  • "Diversity Remains Key Feature of Center Collecting"
  • "Grant Project Completion Puts Outdoor Advertising 'Out There' For All to Use" (Archives of the Outdoor Advertising Association of America)
  • Looking Back: "A Salute to Wings" (Wright Brothers Centennial)

Contents:

  • "Ten Years Old and Thriving" (Hartman Center Tenth Anniversary Celebration)
  • "Variety Adds Spice to Hartman Center"
  • "Warehouse Work is Advertising Archival Adventure"

Contents:

  • "New Website Debuts: Medicine and Madison Avenue"
  • "JWT Worldwide Executive Group Visits Archives"
  • New Acquisitions: "How Does the Hartman Center Grow?"
  • Center Hosts CHARM (Conference on Historical Analysis and Research in Marketing), May 17–20, 2001
  • Looking Back: "Do National Causes Need Slogans?" (1945 War Bonds Advertisement)
  • "Website Documents Beginning of U.S. Ad Industry" (Emergence of Advertising in America: 1850–1920, Website Debut)

Contents:

  • "NEH Grants Support to Archives of Outdoor Advertising"
  • New Acquisitions: "Growth Continues With Many Gifts"
  • Valuable Source for Research, Business, and Teaching"
  • Looking Back: "Olympic Tie-In Not New in Ads" (1925 Paris Olympics)
  • "Hartman Center Staff Gains Local Expertise"

Contents:

  • "Ad*Access Opens With 7,000 Digital Ads"
  • "More Catalogs, More Videos, More Everything"
  • "Student Employees Contribute Personality and Experience"
  • Looking Back: "Who Was the Original Lucky Strike Girl?"
  • "Marketing Files Cover 45 Years, Provide Valuable Resource" (McGraw Hill Marketing Information Center Archives)

Contents:

  • "Center Adds Wells Rich Greene Archives"
  • New Acquisitions:"Cars, Cookbooks, and CDs Build Collections"
  • Looking Back: "Revisiting World War II in ADS"
  • "New Staff Bring Expertise to Center"
  • "The Perfect Woman: 100 Years in the Making" Library Exhibit

Contents:

  • "Library of Congress/Ameritech Grant to Hartman Center" (Emergence of Advertising in America)
  • "Pin Drops and Papers: JWT's Sprint Documents Added"
  • New Acquisitions: "Posters, Pictures, Videos, and Books Enhance Collection"
  • Looking Back: "Road Rage — 1950s Style"
  • "Center to Provide Pictures For Encylopedia of Advertising"

Contents:

  • "Tableau Shows Six Decades of Billboard Styles"
  • "World Wide Web to Provide Ad*Access"
  • New Acquisitions: "Videos, Paintings, and Smokey Bear Help Collections Grow"
  • "Now We Are Four: Hartman Center Staff Grows"
  • Looking Back: Kraft Advertising in JWT Archives
  • "Friends Respond to Drive For New Members"

Contents:

  • "'Lost' Faulkner Television Scripts Located at Duke" (Faulkner Scripts on Microfilm in JWT Archives)
  • New Acquisitions: "Multimedia Additions Enhance Center's Holdings"
  • "More Collections Now Ready For Research"
  • "Hints From the Past Still Germane?" (1858 "Hints to Advertisers" in Harper's Weekly CD-ROM)
  • Looking Back: "Selling Kodak" (The Kodak Salesman monthly serial, Wayne P. Ellis Collection of Kodak Advertising)

Contents:

  • "Hartman Center Goes Outdoors in a Big Way: Outdoor Advertising Association of America Presents Archives to Duke"
  • Looking Back: "A Century Old Rock" (Prudential Insurance Advertising, "The Prudential Has the Strength of Gibraltar" Slogan)
  • "From the Mouths of Babes": Elementary School Class Visit
  • "New JWT Archives Booklet Available": J. Walter Thompson: An Advertising Archive and A Place in History, Hartman Center Publication
  • "JWT Fellows Study International Advertising"

Contents:

  • "JWT Frankfurt Archives Provide Global View"
  • "Hartman Center Continues To Enrich Its Resources"
  • "Rediscovering Advertising Case Histories": Advertising Case History Collection
  • Looking Back: "B.L.: Before Lindbergh" (Airplanes as Sales Tool, Sales Management magazine)
  • "New Charter Members Join Hartman Center Friends"

Contents:

  • New Acquisitions: "Collecting Continues"
  • "Hartman Center Noted in Adweek"
  • "Center Establishes Friends Group"
  • "Endowment Fund Begun For Center"
  • "Council on Advertising History Pursues Its Goals"
  • Looking Back: "It Was the Worst of Times..." (1929 Founding of Benton & Bowles)
  • "Gifts Match J. Walter Thompson Archives Fund Challenge"
  • "HCSAMH World Travels Continue"
  • "Surfing in the Hartman Center?" (New Center Website)

Contents:

  • "High Schooler Wins Grant to Study Advertising Women"
  • "Highlights of Recent Acquisitions"
  • "Traveling the World in Search of Sales, Advertising and Marketing History"
  • "Expanding the Hartman Team"
  • "On the Road to Indianapolis": Society of American Archivist's Annual Conference
  • "Hartman Center In Print and On the Air"
  • Looking Back: "Miss Rheingold Contest (Rheingold Beer Advertising, Liebmann Breweries)"
  • "Teaching By Using"