Finding Materials in the Hartman Center
There are a number of tools to assist users of the John W. Hartman Center for Sales, Advertising & Marketing History in identifying materials for their research.
- Begin your search from the default search box on the Rubenstein Library homepage.
- Want to know more about searching? Take a look at our video tutorials.
Our collection guides provide in-depth descriptions of our archival collections, making it easier to find relevant primary source material. A collection guide will:
- explain how a specific collection is organized
- outline the contents of the collection, often down to the individual folders within each box
- give a history of the person or organization that produced the collection
Guides do not exist for all of our archival collections, but you can search the more than 2,000 collections that do. You can search by keyword or browse by creator or subject. To learn more about navigating finding aids, take a look at the video tutorial.
Our collections document the history of sales, advertising and marketing throughout the past 200 years. In addition to the J. Walter Thompson Company (JWT) Archives, the most comprehensive historical record of any advertising agency, the Hartman Center houses the collections of other key companies and individuals in the dynamic field of advertising and marketing. The following research guides give an overview of archival collections, secondary sources and other resources on popular research topics but are not comprehensive listings of our holdings.
- Advertising Agency Records
- Databases for Advertising and Marketing
- Direct Marketing Materials
- Food History
- Ford Motor Company
- International Advertising
- Ogilvy & Mather Agency and Associated Individuals
- Outdoor Advertising
- Pan American World Airways (Pan Am)
- Personal Papers
- Print Advertisements Collections
- Radio and Television
- Selected JWT Collections
- Tobacco Advertising
- Women and Advertising
- World War II and Advertising
Learn more about the Hartman Center's major collecting areas and collections.
The J. Walter Thompson Company Timeline documents the 150-year history of the advertising agency. It highlights the agency's contribution to the development and expansion of print, radio, and televistion advertising; technical acheivements; early advocacy of trademark and brand management; and it's early attention to market research and demographic trends. It also highlights key personell and long-standing client relationships with advertisers such as Kraft, Kodak, Oscar Meyer, Ford Motor Co., and the United States Marines Corps.
A list of other repositories and cultural institutions that house collections relating to the history of advertising, marketing, business and technology.