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Guide to the Pepperidge Farm Advertising and Promotional Materials Collection, 1957-1967 and undated

Abstract

The Pepperidge Farm Company was begun in 1937 by Margaret Rudkin of Fairfield, Connecticut. It is currently a subsidiary of the Campbell Soup Company.

The Pepperidge Farm Advertising and Promotional Materials Collection consists of brochures and packets related to promotional incentives, photographs of store displays, proofs, and promotional recipes from the period roughly 1957-1967. Includes photographs of Pepperidge Farm Stuffing and Pepperidge Farm Party Rolls store displays; a display sign for Pepperidge Farm White Bread; color and newsprint proofs for White Bread and Rye Bread; as well as books of prize options for company promotional offers. Also includes a packet of materials detailing the 1966 Advertising and Promotional Program, and a promotional book of recipes authored by Margaret Rudkin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Pepperidge Farm, Inc.
Title
Pepperidge Farm Advertising and Promotional Materials collection 1957-1967 and undated
Language of Material
English
Extent
0.9 Linear Feet, 20 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Pepperidge Farm Advertising and Promotional Materials Collection consists of brochures and packets related to promotional incentives, photographs of store displays, proofs, and promotional recipes from the period roughly 1957-1967. Includes photographs of Pepperidge Farm Stuffing and Pepperidge Farm Party Rolls store displays; a display sign for Pepperidge Farm White Bread; color and newsprint proofs for White Bread and Rye Bread; as well as books of prize options for company promotional offers. Also includes a packet of materials detailing the 1966 Advertising and Promotional Program, and a promotional book of recipes authored by Margaret Rudkin.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Contains brochures and packets related to promotional incentives, photographs of store displays, proofs, and promotional recipes from the period roughly 1957-1967.

Advertising and Promotional Program, 1966
Box 1
Display photographs, undated
Box 1
Display sign, undated
Box 1
Distributor-Customer Contest Book, 1963-1964
Box 1
Distributor-Customer Contest Book, 1964-1965
Box 1
Miscellaneous promotional materials, 1958 and undated

[Includes price lists; product placement guidelines pamphlet; promotional brochures; recipes]

Box 1
Prize Book, 1957
Box 1
Proofs, 1967 and undated
(3 folders)
Box 1

Historical Note

The Pepperidge Farm Company was begun in 1937 by Margaret Rudkin, who lived at her family's farm (called Pepperidge Farm) in Fairfield, Connecticut. Rudkin's son suffered allergies from preservatives in commercial bread products, so she began baking all-natural breads in her home kitchen that he might safely eat. She moved her operations from the kitchen to her garage, and began selling loaves to specialty stores in Manhattan. In 1939, she sold her 500,000th loaf. The following year, she moved operations to a nearby factory, where she was able to produce 4,000 loaves a week. In 1947, the company moved again to a large facility in Norwalk, Connecticut, and began selling stuffing and dinner rolls in addition to bread; by this point the company was producing 4,000 loaves of bread per hour.

During the 1950s, the company began running television commercials, and initiated their Distinctive Cookies product line based on a recipe Rudkin had purchased from a European company. That decade, Rudkin also purchased the New Hampshire frozen pastries company, Black Horse Pastry Company, allowing Pepperidge to sell Puff Pastry. In 1961, Pepperidge Farm, Inc. was acquired by the Campbell Soup Company; the following year, the newly-owned company released its popular Goldfish line of crackers, borrowing the idea from Swiss companies. In 1963, Rudkin released a cookbook entitled, The Margaret Rudkin Pepperidge Farm Cookbook, which became the first cookbook to feature on the New York Times Bestseller List. Rudkin retired in 1966.

Subject Headings

Related Material

Preferred Citation

[Identification of item], Pepperidge Farm Advertising and Promotional Materials Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Pepperidge Farm Advertising and Promotional Materials Collection was received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2003.

Processing Information

Processed by Jessica Wood, April 2010

Encoded by Jessica Wood, April 2010

Accession 2010-0074 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.