Menu

Preliminary Inventory of the J. Walter Thompson Company. London Office. Records, 1920s-2005 and undated

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1926, and was JWT's first international office and the first international office of any American advertising agency.

Consists primarily of account files, Knowledge Center subject files, books and publications, general office files, and the papers of some executives. Major clients represented include DeBeers; Elida Gibbs; Gallaher Tobacco; Guinness; Kellogg's; Kodak; Kraft; Nestlé; Rowntree; Scott Paper; SmithKline Beecham; Unilever; and Warner-Lambert. Includes photographs and slides; scrapbooks; videocassettes; scripts to commercials; and proof sheets of printed advertisements. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company. London Office.
Title
J. Walter Thompson Company. London Office. Records, 1920s-2005 and undated
Language of Material
English
Extent
600 Linear Feet, 450,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Series Quick Links

Administrative Information

Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Unpublished materials are closed to non-JWT employees for 15 years from the date of creation.

Some materials may require additional processing before they can be made available to researchers.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

expand Browse List of Series  collapse Collapse All  expand Expand All

Consists primarily of account files, Knowledge Center subject files, books and publications, general office files, and the papers of some executives. Major clients represented include DeBeers; Elida Gibbs; Gallaher Tobacco; Guinness; Kellogg's; Kodak; Kraft; Nestlé; Rowntree; Scott Paper; SmithKline Beecham; Unilever; and Warner-Lambert. Includes photographs and slides; scrapbooks; videocassettes; scripts to commercials; and proof sheets of printed advertisements.

General--Andrew Brown
Box 73
General--Derrick Cawston
Box 155
General--Blaise Douglas
Box 231
General--Peter Huber
Box 41
General--Amanda Jardella (scripts and call sheets)
Box 63
General--Maureen Wilkinson
Box 333
General--Commercials; Project J; miscellaneous
Box 111
General (commercials, television scripts) 1987
Box 236
General (including Kellogg's, Warner-Lambert, SmithKlineBeecham)
Box 62
General miscellaneous A/V--mostly commercials
Box 240A
General, mainly medical products (JWT Deltacos)
Box 127
General, mainly medical products (JWT Deltacos)
Box 127A
General, mostly old, including Brown & Polson data books
Box 249
General, photos
Box 8
General, photos
Box 8A
General--Scripts
Box 186
General--this should be old stuff
Box 279
Action Bank, Bacardi, Cook Electric, Electricity Council, Kodak, National Westminster, Oxford MOMA (Japan Festival), Pepsi, Warner-Lambert, General account files
Box 137
Addis
Box 168
Barclay's Bank, Elida Gibbs, Esso, Jaguar, Kellogg's, Kraft, Northwest Airlines, Rowntree/Nestle, Scott account files
Box 285
Batchelor's, Elida Gibbs, ITV Association, Kellogg's, Kodak, Kraft, Unilever, Yomo
Box 183A
Bowater Scott
Box 140
British Rail, Philips, Rowntree/Nestle, The Observer
Box 128
British Red Cross Gulf Appeal, National Westminster Bank, Pizza Hut, Royal Hospital, Scott account files (videos)
Box 43
Brooke Bond Foods, Rowntree/Nestlé account files,
Box 288
Brooke Bond Foods, Electricity Council, Euro-Disney, Ford, Kellogg's, Marshall Cavendish, Pepsi, Superchannel, Thames Television, Wall's Sausage account files,
Box 274
Brooke Bond Oxo, Golden Wonder, Kellogg's, National Westminster, Rowntree/Nestle, Scott, St. Ivel
Box 256
Budweiser, Unilever
Box 3
Campaign for Electoral Reform,
Box 249
Canary Wharf
Box 179
DeBeers
Box 75
DeBeers
Box 349
De Beers, Elida Gibbs, Eurotunnel (JWT France), Findus, H.P. Bulmer (Strongbow), Lever, Rowenta
Box 76
DeBeers--Jonathan Manson
Box 64
De Beers, Kellogg's, Unilever
Box 92
De Beers, Rowntree/Nestlé account files; market research on beverages (bottled water, soft drinks); consumers in the 1990s
Box 278
Electricity Council, Kodak
Box 45
Elida Gibbs
Box 158
Elida Gibbs
Box 230
Elida Gibbs
Box 281
Elida Gibbs
Box 290
Elida Gibbs
Box 337
Elida Gibbs
Box 344
Elida Gibbs, Kodak, Lever (Unilever), Nestlé, Sharp
Box 206
Elida Gibbs, Lloyd's Bank, National Westminster Bank, Unilever
Box 193
Elida Gibbs, Milton Bradley, Nicholas Laboratories (Aspro Clear), Thorn EMI, Unilever account files,
Box 41
Elida Gibbs, Unilever
Box 85
Elida Gibbs, Unilever
Box 342
Esso account files, 1980s-1990s
Box 109
Findus, Royal Air Force
Box 190
Florsheim Europe account files,
Box 36
Florsheim Shoes, Lloyd's Insurance account management 1995
Box 160
Ford, Goodyear (shoe soles, circa 1937), Guniness (posters), Hudson & Knight's Unilever (1950s), Chesebrough Pond's (1920s-1930s)
Box 279
Ford, Jaguar
Box 245
Fuji (Kodak?), Harvey's, Rowntree, Scott (Andrex), Wales Tourist Board, Wispa
Box 99
FX Madd (Diamond), Wilkinson Sword
Box 311
Gallaher
Box 146
Gallaher
Box 350
Gallaher (Old Holborn)
Box 231
Gallaher (mostly personnel files)
Box 69
Gallaher, NatWest
Box 84
Guinness account files
Box 294
Guinness (artwork)
Box 396
Guinness (artwork)
Box 397
Guinness (artwork)
Box 397A
H.P. Bulmer (Strongbow cider)
Box 96
H.P. Bulmer (Strongbow cider)
Box 341
ITV Assocation
Box 149
ITV Association, Kellogg's, Kraft
Box 183
ITV Association, Sky Channel, English Premier League account files
Box 29
ITV Association, Jaguar, Rowntree/Nestle, The Observer, Ranks Hovis McDougal, St. Ivel
Box 46
J&B, Kraft account files
Box 287
Kellogg's
Box 18
Kellogg's
Box 24
Kellogg's
Box 25
Kellogg's
Box 32
Kellogg's
Box 38
Kellogg's
Box 60
Kellogg's
Box 70
Kellogg's
Box 67
Kellogg's
Box 81
Kellogg's
Box 87
Kellogg's
Box 94
Kellogg's
Box 95
Kellogg's
Box 139
Kellogg's
Box 143
Kellogg's
Box 147
Kellogg's
Box 172
Kellogg's
Box 210
Kellogg's
Box 216
Kellogg's
Box 218
Kellogg's
Box 219
Kellogg's
Box 227
Kellogg's
Box 228
Kellogg's
Box 235
Kellogg's
Box 240
Kellogg's
Box 247
Kellogg's
Box 247A
Kellogg's
Box 336
Kellogg's
Box 343
Kellogg's commercials
Box 382A
Kellogg's scripts
Box 88
Kellogg's tapes, various masters
Box 154
Kellogg's Tony Tiger cels
Box 54
Kellogg's, Mattel, R.J. Reynolds (Winston), Unilever
Box 26
Kellogg's, Kraft
Box 98
Kellogg's, miscellaneous account files, new business
Box 49
Kellogg's, Red Cross, Scott (Andrex)
Box 124
Kellogg's, Unilever; publications on research
Box 65
Kellogg's, Unilever; publications on research
Box 65A
Kellogg's, RAF account files
Box 282
Kodak
Box 17
Kodak
Box 28
Kodak
Box 97
Kodak
Box 112
Kodak
Box 112A
Kodak
Box 335
Kodak
Box 348
Kodak, 1994-96, includes Olympics & photo CD
Box 322
KPMG, Warner-Lambert (Warner-Wellcome) (Listerine and Zantac)
Box 275
Kraft
Box 22
Kraft
Box 31
Kraft
Box 67
Kraft
Box 67A
Kraft
Box 74
Kraft
Box 78
Kraft
Box 91
Kraft
Box 116
Kraft
Box 123
Kraft
Box 123A
Kraft
Box 187
Kraft
Box 188
Kraft
Box 201
Kraft
Box 213
Kraft
Box 222
Kraft
Box 286
Kraft
Box 291
Kraft Philly cheese artwork
Box 55
Lever, H.P. Bulmer (Strongbow)
Box 33A
Lever, SSAFA
Box 119
Lever, SSAFA
Box 119A
Nuclear Electric
Box 285
Omega Watch, Kellogg's; StatPak (computer paper); research on eating habits
Box 101
Philip cake bread account files; toys, travel
Box 103
Pizza Hut
Box 33
Ponds, Vaseline 1920s/30s, and Campari & Mackesons 1960s-70s
Box 10
Rowntree/Nestlé
Box 66
Rowntree/Nestlé
Box 68
Rowntree/Nestlé
Box 77
Rowntree/Nestlé
Box 80
Rowntree/Nestlé
Box 89
Rowntree/Nestlé
Box 100
Rowntree/Nestlé
Box 121
Rowntree/Nestlé
Box 141
Rowntree/Nestlé
Box 145
Rowntree/Nestlé
Box 164
Rowntree/Nestlé
Box 182
Rowntree/Nestlé
Box 185
Rowntree/Nestlé
Box 194
Rowntree/Nestlé
Box 195
Rowntree/Nestlé
Box 217
Rowntree/Nestlé
Box 284
Rowntree/Nestlé
Box 339
Rowntree/Nestlé--Andrew Brown?
Box 93
Rowntree/Nestle, BMRB report on mint purchasing patterns
Box 48
Rowntree/Nestlé (Kit Kat)
Box 117
Rowntree/Nestlé; Thompson Way, Scott (Moist TP information)
Box 118
Rowntree/Nestlé (Nestlé, Polo)
Box 102
Rowntree/Nestlé, and General
Box 175
Rowntree/Nestlé, Superchannel
Box 128A
Rowntree/Nestlé, Unilever, and General
Box 167
Royal Air Force
Box 40
Royal Air Force
Box 82
Royal Air Force
Box 171
Royal Air Force
Box 199
Royal Air Force
Box 202
Royal Air Force
Box 215
Scott
Box 12
Scott
Box 148
Scott
Box 196
Scott
Box 200
Scott
Box 212
Scott--David Faulkner
Box 184
Scott, Andrex
Box 352
Scott/Kimberley Clark (Andrex) account files,
Box 30
Stena Sealink, Warner-Lambert (Warner Wellcome, Glaxo Wellcome)
Box 11
Taylor Woodrow Construction
Box 243
Unilever
Box 7
Unilever
Box 20
Unilever
Box 23
Unilever
Box 61
Unilever
Box 61A
Unilever
Box 72
Unilever
Box 86
Unilever
Box 107
Unilever
Box 108
Unilever
Box 113
Unilever
Box 135
Unilever
Box 150
Unilever
Box 153
Unilever
Box 203
Unilever
Box 209
Unilever
Box 220
Unilever
Box 226
Unilever
Box 237
Unilever
Box 289
Unilever
Box 338
Unilever
Box 351
Unilever (including video)
Box 214
Unilever worldwide--Lux & Timotei 1987-88
Box 160
Unilever (Persil)
Box 130
Unilever, Elida Gibbs
Box 41
Unilever, Rowntree/Nestlé
Box 170
Warner-Lambert
Box 178
Warner-Lambert
Box 225
Warner-Lambert (Benylin, Actifed, Listerine), BMRB mouthwash study
Box 27
General
Box 62B
General
Box 191
General
Box 192
General
Box 205
General
Box 398
General
Box 398A
General
Box 398B
General
Box 398C
General
Box 398D
General
Box 398E
General
Box 355
General
Box 356
Addis
Box 168
Barclay's
Box 14
Campbell's, Persil
Box 249
JWT house advertisements
Box 204
Kensitas
Box 83
Listerine advertisements, transit cards
Box 53
Persil
Box 393
Press ads (originally set aside for UEL students)
Box 244
Proof books, 1931, Singer Motor
Box 125
Proof books, 1931, Singer Motor
Box 125A
Steel Company of Wales, Stock Exchange, Swakara, Taunton Cider, Taylor Woodrow Construction
Box 243
Vaseline scrapbooks, 1930s
Box 334
Warner-Lambert
Box 345
Books
Box 159
Books
Box 214A
Books
Box 248
Books
Box 259
Books
Box 260
Books
Box 264
Books
Box 265
Books
Box 268
Books
Box 272
Books
Box 275
Books
Box 297
Books
Box 316
Books
Box 323
Books
Box 357
Books
Box 357A
Books
Box 364
Books
Box 364A
Books
Box 367
Books
Box 367A
Books
Box 372
Books
Box 372A
Books
Box 377
Books
Box 377A
Books
Box 389
Books
Box 389A
Books, bound reports
Box 221
Admap
Box 382
Admap
Box 387
Admap; Mintel New Product Development News
Box 177
Advertising Age
Box 126
Advertising Age
Box 126A
Advertising industry publications, 1980s-90s; Ad Age 1980s
Box 21
British Design; Art Directors Annuals; miscellaneous books
Box 362
British Design; Art Directors Annuals; miscellaneous books
Box 362A
Broadcast media reports (BBC handbooks)
Box 162
Campaign Magazine
Box 1
Campaign Magazine
Box 5
Campaign magazine
Box 88
Campaign magazine
Box 88A
Campaign magazine
Box 90
Campaign magazine
Box 157
Campaign magazine
Box 270
Campaign magazine
Box 312
Campaign magazine
Box 315
Campaign magazine
Box 325
Campaign magazine
Box 353
Campaign magazine
Box 353A
Campaign magazine
Box 355
Campaign magazine
Box 356
Campaign magazine
Box 360
Campaign magazine
Box 381
Campaign magazine
Box 383
Campaign magazine
Box 383A
Campaign magazine
Box 386
Campaign magazine
Box 391
Campaign magazine
Box 391A
Campaign magazine; Graphis Poster Annual
Box 368
Consumer Affairs
Box 280
Euro Barometer (public opinion journal)
Box 275
International Marketing Data & Statistics; Consumer Europe; miscellaneous marketing reports
Box 365
International Marketing Data & Statistics; Consumer Europe; miscellaneous marketing reports
Box 365A
Journal of Marketing; Journal of Marketing Research; Journal of Consumer Research
Box 57
Journal of Marketing Research Society
Box 134
Journal of Marketing Research Society; International Journal of Advertising
Box 134A
JWT Focus On
Box 298
JWT Focus On
Box 304
JWT Focus On
Box 307
JWT Focus On
Box 327
JWT Focus On
Box 374
JWT Focus On
Box 374A
JWT Focus On, miscellaneous publications
Box 305
JWT Information Centre newsletter
Box 275
JWT publication, New Housewife
Box 392
JWT publications
Box 137
JWT publications
Box 198
JWT publications
Box 335
JWT publications
Box 376
JWT publications and newsletters
Box 390
Knowledge Centre publications
Box 131
Leisure Futures
Box 211
Media International; Media & Marketing Europe; Media (Asia's Media & Marketing Weekly); miscellaneous single issues and publications
Box 233
Mintel Market Intelligence
Box 276
Mintel Market Intelligence
Box 292
Mintel Reports
Box 35
Mintel Reports
Box 35A
Mintel Reports
Box 46
Mintel Reports, Campaign, JWT Nuts
Box 133
Mintel Reports, Food & Drink 1998
Box 13
Miscellaneous publications
Box 166
New Media in Europe (newsletter)
Box 274
Round the Square
Box 15
Social Trends (newsletter)
Box 292
David Baker
Box 207
David Baker
Box 229
David Baker (J&B account files)
Box 287
Miles Colbrook
Box 6
Miles Colebrook, 1993
Box 19
Miles Colbrook
Box 115
Michael Cooper-Evans
Box 142
Michael Cooper-Evans; ITV
Box 110
Michael Cooper-Evans; Unilever
Box 223
Jack Cronin correspondence
Box 58
Jack Cronin correspondence
Box 79
Jack Cronin
Box 122
Jack Cronin
Box 136
Jack Cronin
Box 144
Jack Cronin
Box 163
Jack Cronin
Box 234
Jack Cronin
Box 238
Jack Cronin
Box 242
Jack Cronin; European operations 1980s
Box 105
Jack Cronin, 1981-1983; Operations Committee, 1984
Box 104
Jack Cronin (slide presentation, video)
Box 4
Ron De Pear 1997-1998
Box 106
Ron de Pear? (media reports)
Box 274
Ron de Pear? JWT Europe files/reports
Box 165
David Faulkner
Box 132
David Faulkner
Box 181
Charles Friend; Europe FCS, different offices
Box 114
Judie Lannon alphabetical files (mostly writings and speeches)
Box 277
Judie Lannon, ESOMAR conference,
Box 92
Harry McAuslan
Box 50
Julie McCarthy
Box 300
Anthony Rau
Box 59
Anthony Rau
Box 71
Anthony Rau
Box 120
Anthony Rau
Box 180
Anthony Rau
Box 295
Anthony Rau
Box 340
Anthony Rau
Box 346
Allen Thomas
Box 246
Card index, IPA papers, miscellaneous publications
Box 369
Knowledge Centre Subject Files: 178.6 Alcohol Use
Box 385
Knowledge Centre Subject Files: 312.5 Marriage
Box 385
Knowledge Centre Subject Files: 323.3 Social Classes
Box 385
Knowledge Centre Subject Files: 325.1 Immigration and Immigrants
Box 385
Knowledge Centre Subject Files: 325.2 Emigration
Box 385
Knowledge Centre Subject Files: 940.06(E) Europe Advertising/Marketing/Media
Box 385
Knowledge Centre Subject Files: 940.06(H) Europe/EEC Consumer Products
Box 385
Knowledge Centre Subject Files: Subject Index
Box 385
Knowledge Centre Subject Files: 330.941 Recession
Box 366
Knowledge Centre Subject Files: 330.943 Economic--General
Box 366
Knowledge Centre Subject Files: 385 Railways
Box 366
Knowledge Centre Subject Files: 929.74 Awards--General
Box 366
Knowledge Centre Subject Files: 929.742 Supermarketing Awards
Box 366
Knowledge Centre Subject Files: 330.944 Millennium
Box 319
Knowledge Centre Subject Files: 331.4 Employment of Women
Box 319
Knowledge Centre Subject Files: 331.41 Women--Sex Equality
Box 319
Knowledge Centre Subject Files: 339.49 Conservation and Recycling
Box 319
Knowledge Centre Subject Files: 339.491 Conservation
Box 319
Knowledge Centre Subject Files: 389.2 Metrication (conversion to metric system)
Box 319
Knowledge Centre Subject Files: 380.1622 Nationalized Industries
Box 328
Knowledge Centre Subject Files: 380.1623 Privatisation and Nationalisation
Box 328
Knowledge Centre Subject Files: 383.3 Telecommunications
Box 328
Knowledge Centre Subject Files: 383.4 Telephones,
Box 261
Knowledge Centre Subject Files: 383.5 Telephone Selling,
Box 261
Knowledge Centre Subject Files: 621.3841 Radio
Box 261
Knowledge Centre Subject Files: 621.3846 BBC
Box 261
Knowledge Centre Subject Files: 621.3847 BBC Attitudes to Advertising
Box 261
Knowledge Centre Subject Files: 621.3848 Reith Lectures
Box 261
Knowledge Centre Subject Files: 621.3882 Television Broadcasting
Box 261
Knowledge Centre Subject Files: 610 Medicine--General
Box 318
Knowledge Centre Subject Files: 610.69 Doctors and Nurses
Box 318
Knowledge Centre Subject Files: 612.39 Nutrition--General
Box 318
Knowledge Centre Subject Files: 612.399 Vitamins
Box 318
Knowledge Centre Subject Files: 612.65 Height and Weight
Box 318
Knowledge Centre Subject Files: 613.24 Slimming Diets
Box 318
Knowledge Centre Subject Files: 613.4 Baths and Bathing
Box 318
Knowledge Centre Subject Files: 613.78 Sleep
Box 318
Knowledge Centre Subject Files: 614 Public Health
Box 318
Knowledge Centre Subject Files: 614.2 National Health Service
Box 329
Knowledge Centre Subject Files: 614.200 Private Health Insurance
Box 329
Knowledge Centre Subject Files: 614.202 Mental Health
Box 329
Knowledge Centre Subject Files: 614.3 Food Hygiene and Food Poisoning
Box 329
Knowledge Centre Subject Files: 614.7 Pollution
Box 329
Knowledge Centre Subject Files: 615.783 Aspirin etc.
Box 329
Knowledge Centre Subject Files: 629.2 Motor Industry
Box 310
Knowledge Centre Subject Files: 629.21 Motor Industry Statistics
Box 310
Knowledge Centre Subject Files: 629.22 Car Parts
Box 310
Knowledge Centre Subject Files: 629.222 Motor Cars
Box 310
Knowledge Centre Subject Files: 629.2221 Taxicabs
Box 330
Knowledge Centre Subject Files: 629.223 Trucks
Box 330
Knowledge Centre Subject Files: 629.2275 Motorcycles
Box 330
Knowledge Centre Subject Files: 629.2486 Tires
Box 330
Knowledge Centre Subject Files: 629.25 Internal Combustion Engines
Box 330
Knowledge Centre Subject Files: 629.27 Car Accessories
Box 330
Knowledge Centre Subject Files: 629.281 Motoring
Box 330
Knowledge Centre Subject Files: 629.282 Motor Racing
Box 330
Knowledge Centre Subject Files: 629.283 Car Hire
Box 330
Knowledge Centre Subject Files: 629.285 Garages
Box 330
Knowledge Centre Subject Files: 615 Drugs
Box 371
Knowledge Centre Subject Files: 637 Dairy Products
Box 371
Knowledge Centre Subject Files: 639.2 Fish and Fishing Industry
Box 371
Knowledge Centre Subject Files: 641 Cooking
Box 371
Knowledge Centre Subject Files: 641.36 Meat
Box 371
Knowledge Centre Subject Files: 641.38 Sausages
Box 371
Knowledge Centre Subject Files: 641.83 Salads
Box 371
Knowledge Centre Subject Files: 642.11 Breakfasts
Box 371
Knowledge Centre Subject Files: 633.33 Peanuts/Nuts
Box 308
Knowledge Centre Subject Files: 633.34 Soya Beans
Box 308
Knowledge Centre Subject Files: 633.35 Artificial Sweeteners
Box 308
Knowledge Centre Subject Files: 633.6 Sugar
Box 308
Knowledge Centre Subject Files: 634 Fruit
Box 308
Knowledge Centre Subject Files: 634.11 Apples
Box 308
Knowledge Centre Subject Files: 635 Vegetables
Box 308
Knowledge Centre Subject Files: 635.21 Potatoes
Box 308
Knowledge Centre Subject Files: 636.4132 Pork and Bacon
Box 308
Knowledge Centre Subject Files: 636.5 Poultry and Poultry Foods
Box 308
Knowledge Centre Subject Files: 643 Home--Bathroom
Box 331
Knowledge Centre Subject Files: 643.2 Domestic Appliances
Box 331
Knowledge Centre Subject Files: 643.24 Electrical Appliances
Box 331
Knowledge Centre Subject Files: 643.241 White Goods
Box 331
Knowledge Centre Subject Files: 643.2411 Cookers
Box 331
Knowledge Centre Subject Files: 643.2412 Dishwashers
Box 331
Knowledge Centre Subject Files: 643.2413 Refrigerators/Freezers
Box 331
Knowledge Centre Subject Files: 643.2414 Vacuum Cleaners
Box 331
Knowledge Centre Subject Files: 643.242 Small Electrical Appliances
Box 331
Knowledge Centre Subject Files: 643.2421 Food Mixers
Box 257
Knowledge Centre Subject Files: 643.3 Cookware
Box 257
Knowledge Centre Subject Files: 643.31 Kitchens and Kitchen Furniture
Box 257
Knowledge Centre Subject Files: 643.32 Kitchen Utensils
Box 257
Knowledge Centre Subject Files: 643.33 Kitchen Wraps
Box 257
Knowledge Centre Subject Files: 644.1 Central/Domestic Heating
Box 257
Knowledge Centre Subject Files: 644.3 Domestic Lighting
Box 257
Knowledge Centre Subject Files: 647.9 Catering
Box 257
Knowledge Centre Subject Files: 647.94 Hotels
Box 257
Knowledge Centre Subject Files: 647.941 Inns and Public Houses
Box 257
Knowledge Centre Subject Files: 647.95 Eating Out
Box 257
Knowledge Centre Subject Files: 648.1 Washing
Box 303
Knowledge Centre Subject Files: 648.18 Launderettes
Box 303
Knowledge Centre Subject Files: 648.24 Washing Machines
Box 303
Knowledge Centre Subject Files: 658.8713 Furniture Retailing
Box 303
Knowledge Centre Subject Files: 658.872 Department Stores
Box 303
Knowledge Centre Subject Files: 658.873 Co-Operative Societies
Box 303
Knowledge Centre Subject Files: 658.874 Chain Stores
Box 303
Knowledge Centre Subject Files: 658.875 Independent Retailers
Box 303
Knowledge Centre Subject Files: 658.8751 Grocery Trade
Box 303
Knowledge Centre Subject Files: 658.8756 Chemists
Box 303
Knowledge Centre Subject Files: 658.8765 Self-Service
Box 303
Knowledge Centre Subject Files: 658.8766 Discount Stores
Box 303
Knowledge Centre Subject Files: 658.8 Marketing
Box 306
Knowledge Centre Subject Files: 658.813 Export Marketing
Box 306
Knowledge Centre Subject Files: 658.816 Capital Goods Market
Box 306
Knowledge Centre Subject Files: 658.8177 Luxury Goods Market
Box 306
Knowledge Centre Subject Files: 658.82 Sales Management
Box 306
Knowledge Centre Subject Files: 658.877 Automatic Vending Machines
Box 309
Knowledge Centre Subject Files: 658.878 Mobile Shops and Street Vendors
Box 309
Knowledge Centre Subject Files: 658.879 Shopping Centers
Box 309
Knowledge Centre Subject Files: 658.883 Hire Purchase
Box 309
Knowledge Centre Subject Files: 658.884 Mail Order
Box 309
Knowledge Centre Subject Files: 659 Advertising--General
Box 309
Knowledge Centre Subject Files: 659.00037 Advertising Law
Box 309
Knowledge Centre Subject Files: 659.00037 Advertising Law
Box 378
Knowledge Centre Subject Files: 659.002 Advertising Expenditure
Box 378
Knowledge Centre Subject Files: 659.003 Economic Effects of Advertising
Box 378
Knowledge Centre Subject Files: 659.013 Criticism of Advertising
Box 378
Knowledge Centre Subject Files: 659.015 Psychology of Advertising
Box 378
Knowledge Centre Subject Files: 659.0157 Subliminal Advertising
Box 378
Knowledge Centre Subject Files: 659.062 Advertising Associations and Clubs
Box 378
Knowledge Centre Subject Files: 659.068 Advertising Ethics
Box 151
Knowledge Centre Subject Files: 659.068 Advertising Standard Authority
Box 151
Knowledge Centre Subject Files: 659.0682 Codes of Advertising Practice
Box 151
Knowledge Centre Subject Files: 659.069 Advertising Careers
Box 151
Knowledge Centre Subject Files: 659.07 Advertising Education
Box 151
Knowledge Centre Subject Files: 659.11 Public Relations
Box 151
Knowledge Centre Subject Files: 659.1121 Company Reports
Box 151
Knowledge Centre Subject Files: 659.1122 Financial Services Advertising
Box 151
Knowledge Centre Subject Files: 659.14 Sponsorship
Box 151
Knowledge Centre Subject Files: 659.14 Sponsorship
Box 2
Knowledge Centre Subject Files: 659.21 Government Advertising and Public Relations
Box 2
Knowledge Centre Subject Files: 659.211 Central Office of Information
Box 2
Knowledge Centre Subject Files: 659.22 Corporate Image
Box 2
Knowledge Centre Subject Files: 659.235 Classified Advertising
Box 2
Knowledge Centre Subject Files: 659.24 Co-operative Advertising
Box 2
Knowledge Centre Subject Files: 659.25 Technical and Industrial Advertising
Box 2
Knowledge Centre Subject Files: 659.3 Advertising Agencies--General
Box 2
Knowledge Centre Subject Files: 659.3 Advertising Agencies--General
Box 379
Knowledge Centre Subject Files: 659.305 Backer Spielvogel Bates
Box 379
Knowledge Centre Subject Files: 659.305 CIA Media
Box 379
Knowledge Centre Subject Files: 659.305 Grey Advertising
Box 379
Knowledge Centre Subject Files: 659.305 Leo Burnett
Box 379
Knowledge Centre Subject Files: 659.305 Lowe Howard Spink
Box 379
Knowledge Centre Subject Files: 659.305 McCann-Erickson
Box 379
Knowledge Centre Subject Files: 659.305 Olgivy & Mather
Box 379
Knowledge Centre Subject Files: 659.305 Publicis
Box 379
Knowledge Centre Subject Files: 659.3051 D'Arcy Masius Benton & Bowles (DMBB), Benton & Bowles
Box 379
Knowledge Centre Subject Files: 659.3051 Saatchi/Cordiant
Box 379A
Knowledge Centre Subject Files: 659.305 Saatchi & Saatchi
Box 321
Knowledge Centre Subject Files: 659.305 Ted Bates
Box 321
Knowledge Centre Subject Files: 659.305 WCRS
Box 321
Knowledge Centre Subject Files: 659.305 Young & Rubicam
Box 321
Knowledge Centre Subject Files: 659.306 Media Independents
Box 321
Knowledge Centre Subject Files: 659.31 Choosing an Agency
Box 321
Knowledge Centre Subject Files: 659.32 Client-Agency Relations
Box 321
Knowledge Centre Subject Files: 659.33 Agency Administration
Box 321
Knowledge Centre Subject Files: 659.332 Agency Staff
Box 321
Knowledge Centre Subject Files: 659.333 Account Planning
Box 321
Knowledge Centre Subject Files: 659.334 Agency Accounting
Box 208
Knowledge Centre Subject Files: 659.3344 Agency Billings
Box 208
Knowledge Centre Subject Files: 659.41 Agency Solicitation
Box 208
Knowledge Centre Subject Files: 659.44 Advertising-Sales Ratio
Box 208
Knowledge Centre Subject Files: 659.5 Advertising--Creative Aspects
Box 208
Knowledge Centre Subject Files: 659.51 Advertising--Music and Jingles
Box 208
Knowledge Centre Subject Files: 659.513 Humor in Advertising
Box 208
Knowledge Centre Subject Files: 659.5135 Cartoons
Box 208
Knowledge Centre Subject Files: 659.53 Copy Writing and Copywriters
Box 208
Knowledge Centre Subject Files: 659.43 Ad Appropriation
Box 255
Knowledge Centre Subject Files: 659.641 Direct Mail/Direct Response
Box 255
Knowledge Centre Subject Files: 659.643 Outdoor Advertising
Box 255
Knowledge Centre Subject Files: 659.65 Cinema Advertising
Box 255
Knowledge Centre Subject Files: 659.526 Copy Testing
Box 361
Knowledge Centre Subject Files: 659.53 Advertising Art
Box 361
Knowledge Centre Subject Files: 659.6 Media
Box 361
Knowledge Centre Subject Files: 659.601 International Media
Box 361
Knowledge Centre Subject Files: 659.61 Media Selection
Box 361
Knowledge Centre Subject Files: 659.617 Media Research
Box 361
Knowledge Centre Subject Files: 659.221 Newspapers and Comics
Box 370
Knowledge Centre Subject Files: 659.61 Media Selection
Box 370
Knowledge Centre Subject Files: 659.617 Media Research
Box 370
Knowledge Centre Subject Files: 659.62 Press
Box 370
Knowledge Centre Subject Files: 659.6221 Magazines
Box 370
Knowledge Centre Subject Files: 659.915 Media Rates
Box 370
Knowledge Centre Subject Files: 659.65 Cinema Advertising
Box 326
Knowledge Centre Subject Files: 659.66 Radio--Audience and Research
Box 326
Knowledge Centre Subject Files: 659.67 Commercial Television and TV Companies
Box 326
Knowledge Centre Subject Files: 659.67003 Television Advertising Expenditure and Revenue
Box 326
Knowledge Centre Subject Files: 659.6706 Independent Broadcasting Authority
Box 326
Knowledge Centre Subject Files: 659.67063 Breakfast Television
Box 326
Knowledge Centre Subject Files: 659.67065 ITV (Independent Television) Companies
Box 326
Knowledge Centre Subject Files: 659.67072 Television Audience Research
Box 326
Knowledge Centre Subject Files: 659.67072 TV Audience Research
Box 269
Knowledge Centre Subject Files: 659.672 Television Programmes
Box 269
Knowledge Centre Subject Files: 659.6721 Television Commercials
Box 269
Knowledge Centre Subject Files: 659.6722 Animals in Advertising
Box 269
Knowledge Centre Subject Files: 659.7 Merchandising General
Box 269
Knowledge Centre Subject Files: 659.701 Character Merchandising
Box 269
Knowledge Centre Subject Files: 659.702 Brand Diversification
Box 269
Knowledge Centre Subject Files: 659.72 Sales Promotion
Box 269
Knowledge Centre Subject Files: 659.726 Coupon Offers
Box 262A
Knowledge Centre Subject Files: 659.734 Pricing
Box 262A
Knowledge Centre Subject Files: 659.780037 Packaging Regulations
Box 262A
Knowledge Centre Subject Files: 659.727 Gift Buying
Box 262
Knowledge Centre Subject Files: 659.76 Point of Sale
Box 262
Knowledge Centre Subject Files: 659.78 Packaging
Box 262
Knowledge Centre Subject Files: 659.781 Packaging--Drinks
Box 262
Knowledge Centre Subject Files: 659.7815 Packaging--Aerosols
Box 262
Knowledge Centre Subject Files: 663.1 Non-Alcoholic Drinks--General
Box 262
Knowledge Centre Subject Files: 663.14 Tea
Box 388
Knowledge Centre Subject Files: 663.16 Fruit Juices
Box 388
Knowledge Centre Subject Files: 663.17 Soft Drinks
Box 388
Knowledge Centre Subject Files: 663.18 Carbonated Soft Drinks
Box 388
Knowledge Centre Subject Files: 663.22 Drinks
Box 388
Knowledge Centre Subject Files: 663.3 Beer and Breweries
Box 358
Knowledge Centre Subject Files: 663.31 Take-Home Beer (Cans, Bottles)
Box 358
Knowledge Centre Subject Files: 663.32 Lager
Box 358
Knowledge Centre Subject Files: 663.33 Ale
Box 358
Knowledge Centre Subject Files: 663.4 Cider and Perry
Box 358
Knowledge Centre Subject Files: 663.5 Wine
Box 302
Knowledge Centre Subject Files: 663.51 Cooler Drinks
Box 302
Knowledge Centre Subject Files: 663.6 Fortified Wines
Box 302
Knowledge Centre Subject Files: 663.7 Champagne
Box 302
Knowledge Centre Subject Files: 663.81 Whiskey
Box 302
Knowledge Centre Subject Files: 663.8 Spirits
Box 9
Knowledge Centre Subject Files: 663.82 Gin
Box 9
Knowledge Centre Subject Files: 663.83 Rum
Box 9
Knowledge Centre Subject Files: 663.84 Brandy
Box 9
Knowledge Centre Subject Files: 663.85 Vodka
Box 9
Knowledge Centre Subject Files: 663.86 Liqueurs
Box 9
Knowledge Centre Subject Files: 663.9 Aperatifs and Vermouth
Box 9
Knowledge Centre Subject Files: 664.00037 Food Laws
Box 241
Knowledge Centre Subject Files: 664.003 Food Prices
Box 241
Knowledge Centre Subject Files: 664.03 Organic Foods
Box 241
Knowledge Centre Subject Files: 664.0382 Food Production
Box 241
Knowledge Centre Subject Files: 664.04 Synthetic Foods
Box 241
Knowledge Centre Subject Files: 664.09 Food Franchising/Fast Food
Box 241
Knowledge Centre Subject Files: 664.091 Ethnic Food
Box 241
Knowledge Centre Subject Files: 664.095 Take-Away
Box 241
Knowledge Centre Subject Files: 664 Delicatessen
Box 301
Knowledge Centre Subject Files: 664 Food and Food Industry
Box 301
Knowledge Centre Subject Files: 664.00037 Food Laws
Box 301
Knowledge Centre Subject Files: 664.1 Confectionery
Box 258
Knowledge Centre Subject Files: 664.14 Chocolate Confectionery
Box 258
Knowledge Centre Subject Files: 664.14 Chocolate
Box 299
Knowledge Centre Subject Files: 664.15 Chewing Gum
Box 299
Knowledge Centre Subject Files: 664.2 Flour and Flour Mills
Box 299
Knowledge Centre Subject Files: 664.22 Baking Industry and Bakers
Box 299
Knowledge Centre Subject Files: 664.23 Bread
Box 299
Knowledge Centre Subject Files: 664.24 Pasta and Rice
Box 299
Knowledge Centre Subject Files: 664.25 Food--Biscuits
Box 375
Knowledge Centre Subject Files: 664.262 Food--Cakes
Box 375
Knowledge Centre Subject Files: 664.27 Food--Puddings and Desserts
Box 375
Knowledge Centre Subject Files: 664.28 Food--Breakfast Cereals
Box 375
Knowledge Centre Subject Files: 664.29 Food--Ready Mixes
Box 375
Knowledge Centre Subject Files: 664.3 Food--Preservatives
Box 375
Knowledge Centre Subject Files: 664.35 Food--Canned
Box 375
Knowledge Centre Subject Files: 664.634 Food--Canned Fruit
Box 375
Knowledge Centre Subject Files: 664.35.641 Canned Meat
Box 267
Knowledge Centre Subject Files: 664.36 Pre-Packaged Foods
Box 267
Knowledge Centre Subject Files: 664.5 Frozen Food
Box 267
Knowledge Centre Subject Files: 664.55 Ice Cream
Box 267
Knowledge Centre Subject Files: 664.55 Ice Cream
Box 314
Knowledge Centre Subject Files: 664.6 Preserves
Box 314
Knowledge Centre Subject Files: 664.62 Jam
Box 314
Knowledge Centre Subject Files: 664.63 Marmelade
Box 314
Knowledge Centre Subject Files: 664.65 Table Jellies
Box 314
Knowledge Centre Subject Files: 664.658 Food Marketing/Packaging
Box 314
Knowledge Centre Subject Files: 664.7 Condiments
Box 314
Knowledge Centre Subject Files: 664.71 Herbs
Box 314
Knowledge Centre Subject Files: 664.72 Spices
Box 314
Knowledge Centre Subject Files: 664.74 Salt
Box 314
Knowledge Centre Subject Files: 664.79 Salad Cream
Box 314
Knowledge Centre Subject Files: 664.76 Pickles and Sauces
Box 320
Knowledge Centre Subject Files: 664.8 Soups
Box 320
Knowledge Centre Subject Files: 664.84 Meat and Fish Paste
Box 320
Knowledge Centre Subject Files: 664.87 Baby Food and Care
Box 320
Knowledge Centre Subject Files: 664.9 Crisps and Snacks
Box 320
Knowledge Centre Subject Files: 664.8851 Cereal Bars
Box 313
Knowledge Centre Subject Files: 664.9 Crisps and Snacks
Box 313
Knowledge Centre Subject Files: 665.2 Animal Oils and Fats
Box 313
Knowledge Centre Subject Files: 665.3 Vegetable Oils and Fats
Box 313
Knowledge Centre Subject Files: 665.5 Oil Industry (Food)
Box 313
Knowledge Centre Subject Files: 668.1 Detergents and Washing Products
Box 313
Knowledge Centre Subject Files: 668.1 Detergents and Washing Powders
Box 266
Knowledge Centre Subject Files: 668.2 Dishwashing Liquids
Box 266
Knowledge Centre Subject Files: 668.3 Toiletries and Cosmetics
Box 266
Knowledge Centre Subject Files: 668.4 Soap
Box 266
Knowledge Centre Subject Files: 668.5 Facial Cosmetics
Box 266
Knowledge Centre Subject Files: 668.64 Oral Hygiene
Box 253
Knowledge Centre Subject Files: 668.7 Hair Preparations
Box 253
Knowledge Centre Subject Files: 668.71 Shampoos
Box 253
Knowledge Centre Subject Files: 668.8 Shaving Products
Box 253
Knowledge Centre Subject Files: 668.81 Men's Toiletries
Box 253
Knowledge Centre Subject Files: 668.85 Depilatories
Box 253
Knowledge Centre Subject Files: 668.9 Skin Care Products
Box 253
Knowledge Centre Subject Files: 668.92 Suntan Lotions
Box 253
Knowledge Centre Subject Files: 668.93 Deodorants
Box 253
Knowledge Centre Subject Files: 668.93 Deodorants
Box 252
Knowledge Centre Subject Files: 668.95 Perfumes
Box 252
Knowledge Centre Subject Files: 679.6 Tobacco
Box 252
Knowledge Centre Subject Files: 679.62 Cigarettes
Box 252
Knowledge Centre Subject Files: 679.63 Cigars
Box 252
Knowledge Centre Subject Files: 679.64 Snuff
Box 252
Knowledge Centre Subject Files: 679.65 Smoker Requisites
Box 252
Knowledge Centre Subject Files: 679.651 Pipes
Box 252
Knowledge Centre Subject Files: 679.652 Matches
Box 252
Knowledge Centre Subject Files: 679.653 Lighters
Box 252
Knowledge Centre Subject Files: 679.66 Smoking and Health
Box 252
Knowledge Centre Subject Files: 681.151 Electronics Industry
Box 273
Knowledge Centre Subject Files: 681.1512 Information Technology
Box 273
Knowledge Centre Subject Files: 681.1514 Semiconductors and Microchips
Box 273
Knowledge Centre Subject Files: 681.1515 Computers
Box 273
Knowledge Centre Subject Files: 681.1515A Computer Companies
Box 273
Knowledge Centre Subject Files: 681.1515B Computer Peripherals
Box 273
Knowledge Centre Subject Files: 681.1516 Personal Computers
Box 273
Knowledge Centre Subject Files: 681.1517 Computer Retailing
Box 271
Knowledge Centre Subject Files: 681.1518 Computer Software
Box 271
Knowledge Centre Subject Files: 681.1519 Computer Services
Box 271
Knowledge Centre Subject Files: 910 Travel and Tourism General
Box 271
Knowledge Centre Subject Files: 910.1 Domestic Travel and Leisure
Box 271
Knowledge Centre Subject Files: 910.2 Package Holidays and Tour Operators
Box 271
Knowledge Centre Subject Files: 910.3 Travel Agents
Box 271
Knowledge Centre Subject Files: 910.4 Tourism and Travel Advertising
Box 271
Knowledge Centre Subject Files: 910.5 Cruises
Box 271
Knowledge Centre Subject Files: 910.6 Business Travel
Box 271
Knowledge Centre Subject Files: 684.1141 Watches
Box 359
Knowledge Centre Subject Files: 711 Town Planning
Box 359
Knowledge Centre Subject Files: 741.68 Christmas and Greetings Cards
Box 359
Knowledge Centre Subject Files: 745 Industrial Design
Box 359
Knowledge Centre Subject Files: 778.5343 Industrial and Educational Films
Box 359
Knowledge Centre Subject Files: 973(E) U.S. Advertising/Marketing/Media
Box 359
Knowledge Centre Subject Files: 973(H) U.S. Consumer Products
Box 359
Knowledge Centre Subject Files: 973.41 Diamonds
Box 359
Knowledge Centre Subject Files: 976.063 Olympics
Box 359
Knowledge Centre: IPA Advertising Effectiveness entries
Box 294
Knowledge Centre: IPA Advertising Effectiveness entries
Box 354
Knowledge Centre: IPA Advertising Effectiveness entries
Box 354A
Knowledge Centre: IPA (International Practitioners of Advertising), misc. files,
Box 26
Knowledge Centre: IPA (International Practitioners of Advertising), misc. files,
Box 263
Knowledge Centre: Institute of Practitioners in Advertising (IPA), IPA Prudential case study,
Box 46
Knowledge Centre tapes (presentations, speeches, etc. 1970s-early 1990s)
Box 152
Knowledge Centre miscellaneous (Currency Profile, Le Torri Lombard VHS)
Box 138
Microfiche index
Box 317
Microfiche index
Box 324
Microfiche index
Box 380
Microfiche index
Box 380A
New Business 1960s--Rau, Anthony
Box 346
New business files
Box 239
New Business files
Box 332
New Business files
Box 363
New Business files
Box 384
New Business: BACS
Box 390
New Business files; Anthony Rau Papers
Box 59
New Business files; Anthony Rau Papers
Box 120
New Business reports and proposals
Box 274
New Business, other presentations 1980s various; also JWT Quality Manuals early 1990s
Box 16
New Business, presentations, reports (printed materials)
Box 62A
New Business: BAA Gatwick presentation
Box 52A
New Business: BT share offer 1991
Box 232
New Business: Brewers' Society, Cheese Bureau, London Brewers' Council
Box 249
New Business: Frito-Lay presentation, JWT European credentials booklet
Box 46
New Business: Goldsmith presentation (JWT Direct)
Box 52
New Business--Software and video games
Box 128
General, mainly training seminars
Box 92
General London Office files, Conference, Marketing to Pregnant Women, Value Engineers study of alcoholic beverage drinkers
Box 46
General London Office files, JWT Perth training simulation, Rena Bartos Moving Target talk, Craft Skills Seminar
Box 92
1984 European Management Assessment
Box 176
1990s Pan Europe Markets
Box 373
Adshel brochure (specialist in bus shelter advertising)
Box 284
Advertising awards, JWT exchange program, Quality manual
Box 345
Annual management plans, I-Group, etc.
Box 173
Booklet parody of Wagner opera
Box 279
BMRB menu survey, Monitor Card, Memorabilia--JWT playing cards
Box 392
British Household in the Seventies (IPC marketing report)
Box 292
Chairman's Strategy Group
Box 246
Clippings scrapbooks
Box 34
Clippings scrapbooks
Box 34A
Corporate
Box 390
Cow & Gate baby food report
Box 46
De Gaulle, The Man Who Was France (television script),
Box 26
E. Griffith Hughes advertising summary,
Box 279
European Managers Meetings
Box 347
European operations 1980s
Box 105
European research
Box 134B
Finance, economic research
Box 211
Government documents and reports
Box 174
Handbook of Effective Advertising
Box 43
Information Centre newsletters,
Box 43
Jeremy Bullmore poster and clippings
Box 250
JWT London reading list
Box 275
JWT Mediterranean/Middle East
Box 197
JWT Procedures for Quality, JWT Quality Assurance Manual, McCrae Consultants, Lead Assessor Course
Box 36
Management simulation seminar
Box 129
Media: Asia-Pacific Media Forum; various media reports; children and television reports; IPA (International Practitioners of Advertising) radio study
Box 274
Miscellaneous corporate correspondence
Box 47
Miscellaneous office files (mostly policy & procedure)
Box 36
Mostly photos from office party
Box 390A
Old photographs
Box 169
Personnel files
Box 156
Personnel records
Box 254
Perspex brochure
Box 44
Report on retail technology
Box 41
Reports: RBL Consumption Study, Representatives' Basic Reading List, Television consumer audit
Box 32
Research--Brands
Box 390
Research--Children, direct marketing, market research
Box 128A
Research--Cooking, going out, entertaining in, recipes
Box 392
Research--Flymo wet/dry vacuum cleaner; children and media
Box 128
Research--Food, magazines, own label
Box 198
Research--Private labels
Box 206
Research--Sponsorship
Box 99
Staff photographs and biographies, 1980s
Box 251
Stationery guard books
Box 51
Stationery guard books
Box 51A
Stationery guard books
Box 56
Stationery guard books
Box 56A
Stationery guard books
Box 56B
Stationery guard books
Box 394
Stationery guard books
Box 395
Television sponsorship report,
Box 26
Training; Broadcast media; ITV
Box 189
Videos: Brand is the Business, Dark Star, JWT showreel, Migrant Worker, Mike Leigh extracts, Miracle of Life (BBC)
Box 43
Women, the Quiet Revolution (report)
Box 274
WPP Group annual report
Box 43

Contains materials from the Knowledge Centre: Kellogg's commercials on 11 Umatic tapes; Lipton, Unilever, Rowntree/Nestlé, Rolex and Manfield & Sons account files; financial records; TTB, WPP Atticus and Year in Review publications; Unilever/Knorr “Chicken Tonight” radio spots on CD; Umatic Jim Foster on Brouillard; VHS tape of DeBeers 1992 and “Women's Attitude toward Cooking in Europe” 2000.

Account Files--Lipton
Box 1
Account Files--Manfield & Sons (shoe company)
Box 1
Account Files--Rolex
Box 1
Account Files--Rowntree/Nestlé (Kit Kat)
Box 1
Account Files--TSB
Box 1
Account Files--Unilever
Box 1
Audiovisual--DeBeers, 1992
Box 1
Audiovisual--Jim Foster/Brouillard, 1986
Box 1
Audiovisual--Knorr (Unilever) Chicken Tonight radio spots
Box 1
Audiovisual--Women's Attitude to Cooking in Europe, 2000
Box 1
Guard Book records
Box 1
London Office financial records
Box 1
Publication--JWT Year in Review, 1998, 2000
Box 1
Publication--WPP Atticus
Box 1
Stationery
Box 1
Thompson Total Branding binder, 1999
Box 1
Audiovisual--Kellogg's commercials, 1978-1994 (11 tapes, Umatic)
Box 2
A New Map for Europe, 1990
Box 1
CDs and a document relating to Thompson Total Branding Awards, 1998-2001

[Technical Services needs to reformat for use copies of CD-Rs before use.]

Box 1
Staff pictures for biographies, 1990s

[Attention: Contains pictorial materials.]

Box 1
Surveys for Kellogg, 1959-1960
Box 1
Agency in Action, undated

[Illustrated publication which gives background on the JWT London Office then located at Bush House, Aldwych.]

Box 1
Scrapbook by the Ministry of Food, Home and women’s magazine advertising, 1945 Aug.-1948 May

[Assisted the public in coping with continued food rationing after World War II.]

Box 2
Kellogg, Advertising and Promotion Recommendations, 1971-1973
Box 2
Rinso detergent scrapbook, 1931-1937
Box 3
Vaseline Soapless Shampoo scrapbook, 1936-1937
Box 3
Photographs of Jeremy Bullmore, 1975

[Part of the London Creative (?) Department. Attention: Contains pictorial materials.]

Box 3
Oxo souvenir edition mock issue of the Daily Mirror tabloid, 1960

Original sketches and animation cells for commercials featuring Kellogg’s Tony the Tiger

Box 3
Proof books from JWT’s Berlin, Germany Office1928-1938

[Includes Kraft, 1928; Horlick’s, 1929 (2 books); Ponds, 1936-1938; Only known original proof books from this office; most print ads from that era outside the U.S. have survived only on microfilm that is in the JWT archives.]

Box 3

Primarily tapes and transcripts of interviews done by Tom Rayfield with various JWT staff for Rayfield's book Fifty in 40: The Unofficial History of JWT London, 1945-1995. Also includes notes and a draft timeline. Tapes and master transcripts are closed to non-JWT researchers; see Use Copies of transcripts in boxes 1-2.

Interview transcripts (Use Copies); Luncheon, Individuals A-J
Box 1
Interview transcripts (Use Copies); Luncheon, Individuals L-Y
Box 2
Timeline and notes
Box 2
Interview tapes and transcripts (Archival Masters); Luncheon, Individuals A-G
Box 3
Interview tapes and transcripts (Archival Masters); Individuals H-M
Box 4
Interview tapes and transcripts (Archival Masters); Individuals P-Y
Box 5

Includes 1955 business reports relating to JWT London Office; 1985-1986 reports by David Campbell-Harris (JWT Area Director for Eastern Mediterranean and the Middle East] on trips to the Middle East.

London business reports, 1955
Box 1
David Campbell-Harris, 1985-1986
Box 1
David Campbell-Harris, 1985-1986 (continued)
Box 2
Letters of terms, circa 1928-1932
Box 1
Budget and billing, 1935-1937
(2 folders)
Box 1
Memos on the role of Account Representatives, 1960s
(2 folders)
Box 1
Management training and development program, 1965
Box 1
Representative Survival Kit, 1969
Box 1
Advertising Planning Methods, 1987
Box 2
Procedures 3: Account Management, 1993
Box 2
Procedures 13: JWT Training Policy, 1993
Box 2
JWT New Business Handbook, 1980s
Box 2
JWT Identity Guidelines, 1990s
Box 2
50 in 40 manuscript draft copy, circa 1985

[An unofficial history of JWT London, by Tom Rayfield]

Box 3

Various reports and publications.

Exercise T-Plan Europe, 1968
Box 1
Decimalization of the Currency in Great Britain, circa 1971
Box 1
JWT marketing Strategy, 1974
Box 1
Group K presentations, JWT International Seminar, 1970
Box 1
Ford ESO Account Work Summary, 1972
Box 1
Ford of Europe, 1972
Box 1
Managers Meeting minutes, 1973
Box 1
control Department Systems and Procedure, 1974
Box 1
Annual Management Assessment/Objectives, 1975
Box 1
A Tender for EURONET--An Initial Promotional Programme, 1977
Box 1
Middle East Report, 1981
Box 1
The Practice of Media, 1972
Box 1
Advertising and JWT in 1976, 1971
Box 1
Some Observations on Forecasting and Planning, 1973
Box 1
Photocopies of newspaper clippings relating to the listing of JWT Group stock on the London Stock Exchange, 1980s
Box 1
Materials relating to London Board Awayday/New Technology Bazaar, 1982-1985 and undated
Box 1
Group 8 (precursor of Contact Advertising, Ltd.) reports, 1968-1970
Box 1
London stock plan, 1966, 1973
Box 1
JWT and British Market Research Bureau (BRMB)--Factual Description in Outline, 1960
Box 1
Executive Summary of Continental European Annual Market Reports, 1970
Box 1
Advertising Industry and JWT Forecasts for 1970-1975, 1970
Box 1
Public Attitudes to Advertising, report by Advertising Association,1996
Box 2
New Business, Tender for United States Travel Service Account, 1976
Box 2
Executive Briefs on key issues in advertising, reports by Advertising Federation, circa 1996
Box 2
Craft Skills, 2003
Box 2
Project Fossil briefing (Nuclear Electric), circa 1990
Box 2
Nuclear Electric: Harnessing the Power of Communications, circa 1990
Box 2
JWT Organisation and Resource for British Airways, 1995
Box 2
JWT A Global Agency, presentation to British Airways, 1995
Box 2
British Airways Worldwide Media Planning Guidelines, circa 1995
Box 2
J. Walter Thompson Financial Sector Conference, 1993 July
Box 2
The Case for Advertising, presentation to Nuclear Electric, 1993
Box 2
Presentation on PPGH/JWT (JWT's Amsterdam office), 1994
Box 2
Agency People Development, Thoughts and Suggestions for Commercial,1993
Box 2
European and Asian Managers Meeting, 1995 Sept.
Box 2
JWT Worldwide presentation, 1994
Box 2
WPP Group plc presentation, 1994 Jan. 12
Box 2
Inside Advertising presentation, Institute of Practitioners of Advertising (IPA), undated
Box 2
Nuclear Electric presentation, 1992 June 7
Box 2
New Business pitch, Nuclear Electric, circa 1990
Box 2
Memoranda, Nuclear Electric new business pitch, 1990
Box 2
JWT Resources, prepared for British Airways, circa 1990
Box 2

Subject Headings

Related Material

Related Material

Related materials may be found in other collections of the J. Walter Thompson Company Archives:

Account Files Collection

Iconographic Collection

International Advertisements Collection

Newsletter Collection

Publications Collection

Arnold Grisman Papers

Samuel W. (Samuel William) Meek Papers

Thomas Sutton Papers

Frankfurt Office. Harry Clark Papers

Preferred Citation

[Identification of item], J. Walter Thompson Company. London Office. Records, David M. Rubenstein Rare Book & Manuscript Library

Provenance

The J. Walter Thompson Company. London Office. Records were received by the David M. Rubenstein Rare Book & Manuscript Library as gifts in 1987-2009.

Processing Information

Processed by Richard Collier, January 2009

Encoded by Richard Collier, August 2009

This collection is minimally processed: materials may not have been ordered and described beyond their original condition.

Accessions 801209B, 831103, 850205A, 850315B, 860611A, 1993-090, 1993-210, 1998-0509, 1998-0519, 2002-0269, 2008-0270, and 2009-0112 are described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.