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John W. Hartman Center for Sales, Advertising & Marketing History

John W. Hartman Center for Sales, Advertising & Marketing History


The Hartman Center for Sales, Advertising & Marketing History in the David M. Rubenstein Library acquires and preserves printed material and collections of textual and multimedia resources and makes them available to researchers around the world. Through these collections and related programming, the Center promotes understanding of the social, cultural, and historical impact of advertising, marketing, and sales.

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CHARM Call for Papers

The Conference on Historical Analysis and Research in Marketing (CHARM) invites business, marketing, social science, and humanities scholars from all backgrounds to submit individual paper or panel proposals for their annual conference to be held at Duke University June 1-4, 2023. The deadline for submission is 26 November 2022. Read more about the conference theme and proposal process here.

Teaching Modules Available!

Business History Conference workshop participants utilized our digital collections to create flexible teaching modules that include primary source litera objectives and lesson plans.  All modules are availaible online here to instructors of all levels interested in teaching with primary sources.

Hartman Center Acquires Consumer Reports Archives!

Read more about our new collection, which chronicles 83 years of the nonprofit’s work.