The John W. Hartman Center for Sales, Advertising & Marketing History is a centralized repository focused on primary sources documenting the history of advertising & marketing. In addition to the J. Walter Thompson Company archives, the most comprehensive historical record of any advertising agency, the Center houses the collections of other key companies, trade associations, and individuals. Our collections are housed in the David M. Rudenstein Rare Book and Manuscript Library.
- Search the catalog for print and archival materials from the default search box on the Rubenstein Library homepage.
- Use the subject guides below for an overview of topically relevent collections.
- Explore our digital collections.
- Advertising Agency Records
- Databases for Advertising and Marketing
- Direct Marketing Materials
- Food History
- Ford Motor Company
- International Advertising
- The Kevin P. Reilly, Sr. Outdoor Advertising Archives
- Ogilvy & Mather Agency and Associated Individuals
- Pan American World Airways (Pan Am)
- Personal Papers
- Print Advertisements Collections
- Radio and Television
- Selected JWT Collections
- Tobacco Advertising
- Women and Advertising
- World War II and Advertising
Student Curated Projects
The Hartman Center has participated in two Story+ projects, a six-week summer paid reserach experience for Duke students--graduate and undergraduate--interested in exploring approaches to humanities research. The Hartman Center's projects combined original archival research with storytelling on a public platform that would showcase their research and offer future researchers fodder for their own exploration of our collections.
- Race & Ethnicity in Advertising
- Consuming Women, Liberating Women: Women & Advertising in the Mid-20th Century
The J. Walter Thompson Company Timeline documents the 150-year history of the advertising agency. It highlights the agency's contribution to the development and expansion of print, radio, and televistion advertising; technical acheivements; early advocacy of trademark and brand management; and it's early attention to market research and demographic trends. It also highlights key personell and long-standing client relationships with advertisers such as Kraft, Kodak, Oscar Meyer, Ford Motor Co., and the United States Marines Corps.
A list of other repositories and cultural institutions that house collections relating to the history of advertising, marketing, business and technology.