The John W. Hartman Center contributes to the study of sales, advertising and marketing in society by preserving historical archives and sponsoring related programs at Duke University.  It provides the most comprehensive archive of industry history available today.The Rubenstein Rare Book & Manuscript Library at Duke University received the J. Walter Thompson Company (JWT) Archives in 1987. Recognizing the opportunity to acquire related collections and to promote their use, the library created the Hartman Center for Sales, Advertising & Marketing History in 1992 with funding from John W. Hartman and others. The Hartman Center holds an extensive collection of more than 3 million items that document the history of salea, advertising marketing throughout the past two centuries, including the the following major collecting areas:

Faculty, scholars and students from around the world, as well as filmmakers, journalists and publishers visit the Hartman Center every year to conduct research in areas as varied as art history, communications, cultural anthropology, history, literature, music and women's studies.