News & Events

Upcoming Events

"Agencies Prefer Men!" The Women of Madison Avenue exhibit reception and talk by special guest, Helayne Spivak, Director of VCU's Brandcenter

Tuesday, November 15th, 6:15 PM

Rubenstein Library, room 153 (Holsti-Anderson Family Assembly Room)

Join us for light refreshments and discussion as the Hartman Center unveils it's new exhibit documenting the history of women's careers in advertising. Highlights from the Hartman Center's collections will weave a story of milestones, achievements and challenges for the women of Madison Avenue. Special guest Helayne Spivak will talk about the current status of women in advertising, as well as her own career in advertising and the women who mentored her along the way. The exhibit will be open for viewing in the Mary Duke Biddle room across the hall.

Co-sponsored by the Triangle AdFed, and the Baldwin Scholars.

Past Events

Image of woman in black dress

The Naked Truth: Jean Kilbourne on Advertising’s Image of Women

Thursday, September 15, 2016, 3:30-5:00 p.m.

153 Rubenstein Library (Holsti-Anderson Family Assembly Room)

Feminist activist and advertising critic Jean Kilbourne’s pioneering work has helped develop and popularize the study of gender representations in advertising. Her presentation will show if and how the image of women has changed over the past 20 years and powerfully illustrates how these images affect us all. She is the creator of the renowned Killing Us Softly: Advertising’s Image of Women film series and the author of the award-winning book Can’t Buy My Love: How Advertising Changes the Way We Think and Feel. This event is part of the Hartman Center for Sales, Advertising & Marketing History’s 25th anniversary lecture series focusing on women in advertising, and is co-sponsored by the Sallie Bingham Center for Women’s History and Culture.

Photo of Trish Wheaton

March 4th, 2014 5:30 PM. Perkins Library, room 217. Reception to follow.

From Niche to Mainstream: Planet Brands and the Rise of the Socially Conscious Consumer

Join the Hartman Center for Sales, Advertising & Marketing History for a special talk with Trish Wheaton, CMO of Wunderman and Managing Partner of Y&R Advertising, two global marketing giants. Wheaton leads a cross disciplinary sustainability consulting practice that works with major brands to tell their sustainability story credibly and compellingly. In this talk, Wheaton will share how many of the world's leading brands are becoming more sustainable in their operations, their manufacturing and in the products they make. These "Planet Brands" are leading the way to take sustainability from niche interest to a mainstream sentiment.Wheaton will also introduce a rapidly growing global market of socially conscious consumers, "The Aspirationals" who are demanding that companies be part of solving social and environmental problems. In an age of increasing transparency, Aspirationals want companies to talk about what they are doing: "If you do it, say it." Wheaton's talk will also include best case examples of companies who have told their sustainability story credibly and well.

Please register for the event here.

Co-sponsored by the Nicholas School's Enviromental Innovation and Entrepreneurship Center, the Duke Marketing Club and the Markets & Management Studies program.